Bloomberg: YouTube forms unit to develop choose-your-own-adventure programming

The Google-owned video platform looks to interactive programs after scaling back on scripted ones.

By Chris Kelly • April 10, 2019

Trolli taps weird web humor specialists for largest campaign to date

The Ferrara Candy line worked with the YouTubers behind the viral "Don't Hug Me I'm Scared" series on an effort that draws out its "delicious darkness."

By Peter Adams • April 9, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Accenture buys Spanish shop Shackleton, extending creative buildup

The agency adds 160 professionals to Accenture Interactive's global network and closely follows the consultancy's buzzy deal for Droga5.

By Peter Adams • April 8, 2019

Life Cereal contest auditions kids for reboot of '70s 'Mikey Likes It' ad

Parents can bring their kids to a casting call at select Walmart locations or upload a video to help the brand find a new face for the ad refresh.

By Dianna Christe • April 8, 2019

Bud Light extends 'Game of Thrones' references with ad resurrecting Bud Knight

New creative for the NCAA's Final Four tournament arrives ahead of the show's final season and looks like the latest round in a spat with rival MillerCoors.

By Dianna Christe and Chantal Tode • April 8, 2019

Microsoft, Verizon top list of Q1 ads that spark emotional connections, study finds

Gillette's #MeToo-inspired spot also placed in the top 10 ads that resonated with consumers, despite some social media backlash.

By Dianna Christe • April 8, 2019

Adidas inks Beyoncé partnership, Ivy Park relaunch

The iconic singer joins Kanye West and Pharrell Williams on the list of brand ambassadors the athletics retailer is racking up.

By Cara Salpini • April 5, 2019

Unilever's Axe partners with esports company Eleague

The brand will work with the league, a joint venture between IMG and Turner Sports, on marketing, custom content and on-site activations at tournaments.

By Erica Sweeney • April 5, 2019

Comic Dive: Bracket Busting Brands

As the Final Four wraps up, the real winners of March Madness appear to be challenger brands like Buffalo Wild Wings and BodyArmor.

By John Hazard • April 5, 2019

Verizon unveils programmatic DOOH offering as channel's growth climbs

Targeting parameters include location, weather, daypart, demographics and interests, which are all informed by Verizon's data.

By Erica Sweeney • April 5, 2019

'It was embarrassing': Why Reebok's digital strategy changed

Global Head of Digital Matt Blonder took over a website that was "angry," "dark" and "hyper masculine." Now, the retailer is using a new loyalty program and a website redesign to address those problems.

By Cara Salpini • April 4, 2019

Franzia wine toasts millennials with 'Franz for Life' campaign

The boxed wine brand's first campaign in 35 years gives the "Golden Girls" theme song a fresh spin.

By Erica Sweeney • April 4, 2019

Adobe parodies influencers with star-studded short film directed by Zach Braff

Inspired by the winning poster in a contest, the film depicts the coddled, over-the-top life of a 19th century influencer and features Alicia Silverstone, among others. 

By Erica Sweeney • April 4, 2019

Accenture to buy Droga5 in significant bet on creative agency know-how

The deal is Accenture Interactive's largest acquisition since its founding 10 years ago and shows a bigger commitment to the creative capabilities that ad agencies have traditionally dominated.

By Peter Adams • April 3, 2019

Oreo, Mtn Dew reimagine 'Game of Thrones' opening

Mondelez's cookie brand animated thousands of treats, while the PepsiCo beverage tapped Migos for a new verse to the theme song.

By Erica Sweeney • April 3, 2019

Juicy Fruit asks consumers to chew over jingle makeover

Canadian fans of the Wrigley brand can vote on their favorite new versions, which span pop, hip-hop, country and R&B.

By Erica Sweeney • April 3, 2019

Campaign Trail: How Reebok's artsy 'Storm the Court' may have missed its shot

The campaign's compelling first installment pivots from the athletic giant's past messaging, but did the creative risk to capture millennials sacrifice effective branding?

By Natalie Black (Koltun) • April 3, 2019

Planter's brand NUT-rition highlights wage gap frustrations with hidden-camera video

"The Pay Gap is Nuts" shows male grocery shoppers receiving packages with 20% less product, representing the disparity in how women are often paid.

By Erica Sweeney • April 3, 2019

Mike's Hard Lemonade blocks negative news in Washington Post homepage takeover

Intended to spread joy, the campaign also includes an AI-powered pop-up, ad spots focused on happy local news and bright yellow newsstands.

By Erica Sweeney • April 2, 2019

Spotify sculpts Cardi B, other hip-hop stars for latest RapCaviar pantheon

Musical artists will be the subjects of life-sized sculptures on display at the Brooklyn Museum to celebrate cultural disruptors.

By Erica Sweeney • April 2, 2019

Maxwell House's Amazon orders come with 'Marvelous Mrs. Maisel' Passover book

Consumers who order Maxwell House coffee on Amazon will receive a limited-edition Haggadah, the text read at the Seder during Passover. 

By Erica Sweeney • April 2, 2019

Major League Baseball quietly resumes Papa John's partnership

Bringing back its "Papa Slam" promotion alongside the MLB season may be what the beleaguered pizza chain needs to help boost declining sales. 

By Alicia Kelso • April 1, 2019

How Audi shifted gears from being a quiet niche brand to a progressive challenger

Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics. 

By Peter Adams • April 1, 2019

McDonald's makes black millennial consumers top priority with extensive 'campaign movement'

"Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers.

By Peter Adams • March 29, 2019

NBCUniversal tees up content-and-commerce site with Golf Channel

Shop with Golf launches with 30 brands, including William Murray Golf, founded by comedian Bill Murray and his five brothers.

By Erica Sweeney • March 29, 2019