Secret demands equal pay for women in star-studded music video

The P&G brand teamed with Ladies Get Paid and co-working space The Wing to provide women with resources like a downloadable toolkit and workshops.

By Erica Sweeney • Nov. 20, 2018

Halfway across the world, consumers demand brands take political action — but it looks different than in the US

Nearly two-thirds of surveyed UAE consumers think it's important for brands they follow to take a stance on societal issues, but what issues are "acceptable" vary.

By Erica Sweeney • Nov. 20, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Walmart unveils 'digital playground' as it gets serious about toys

After aligning with interactive programmer Eko, the retailer is rolling out an online testing experience just in time for the holidays.

By Dan O'Shea • Nov. 19, 2018

'The Grinch' hacks Honda's Twitter account

The Dr. Seuss character's signature grumpy style is on full display across social media in GIFs and other shareable content.

By Robert Williams • Nov. 19, 2018

3 trends that bring holiday video marketing into focus

Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.

By Dianna Christe • Nov. 19, 2018

Macy's, Lowe's, Kohl's shake up holiday shopping with Pinterest's Gift Globe

Etsy and Brit + Co also partnered with Pinterest to create a virtual gift tag to help shoppers find the perfect gifts.

By Erica Sweeney • Nov. 16, 2018

Burger King hijacks Black Friday ads to give away free Whoppers

The fast-food chain debuted Whopper-Shopper.com, a site featuring banner ads from other brands that reward shoppers who click and make purchases.

By Erica Sweeney • Nov. 16, 2018

67% of marketers think digital advertising hurts creative quality, study finds

Over the coming year, 91% of marketers will prioritize making digital ads more engaging to meet their brand goals.

By Erica Sweeney • Nov. 15, 2018

KFC steps into streetwear with collection from famed Japanese designer Nigo

Gear for the "fashionable, finger lickin' hypebeasts of the world" will be available at a New York pop-up on Nov. 16, where the founder of A Bathing Ape will make an appearance.

By Erica Sweeney • Nov. 15, 2018

Baked goods brand Bauducco mixes influencers, OOH for holiday campaign

The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time. 

By Erica Sweeney • Nov. 15, 2018

SodaStream mimics iconic Coke ad while stressing plastic pollution problem

The latest campaign from the do-it-yourself seltzer brand, which PepsiCo is buying for $3.2 billion, echoes Coca-Cola's 1971 "Hilltop" ad but with people standing on a mound of empty plastic bottles. 

By Erica Sweeney • Nov. 14, 2018

Skyy Vodka taps John Cena for 'Proudly American' campaign

The campaign celebrates inclusivity and includes a parody video that already has more than one million views on the WWE star's Twitter account.

By Erica Sweeney • Nov. 14, 2018

Waffle House celebrates popular jukebox jams with Facebook Live awards show

The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown. 

By Erica Sweeney • Nov. 14, 2018

Hotels.com docuseries follows 'Queer Eye' star on comedy tour

The four-episode series chronicles Jonathan Van Ness' 10-night tour across the country.

By Erica Sweeney • Nov. 13, 2018

Pepsi targets taste testers through digital OOH campaign

The brand tracked Dutch participants in a Coke versus Pepsi challenge, using mobile beacons to trigger Pepsi Max ads on displays in shopping malls with supermarkets.

By Erica Sweeney • Nov. 13, 2018

Even social networks are struggling with influencer marketing

In the aftermath of news that Snap's agency is suing an influencer, HYPR Brands' Gil Eyal expects to see a shift in the way influencers are activated and compensated.

By Gil Eyal • Nov. 13, 2018

'Vote Every Day' campaign from 25 brands urges support for cause-driven companies

Ben & Jerry's, Patagonia, Athleta and other brands are certified by B Corps as meeting certain environmental and social standards, letting consumers know they can support the issues they care about with their wallets.

By Erica Sweeney • Nov. 13, 2018

Top 5 out-of-home advertising trends

While printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.

By Dianna Christe • Nov. 12, 2018

KFC's Colonel Sanders gets sappy in love song videos co-starring Mrs. Butterworth

Parodies of "(I've Had) the Time of My Life" and "The Power of Love" promote the limited-edition pairing of chicken and waffles.

By Erica Sweeney • Nov. 12, 2018

Pandora urges holiday travelers to turn the 'Sound On' with OOH push

The streaming platform zones in on the idea that music can make most situations better, even chaotic holiday travel.

By Erica Sweeney • Nov. 9, 2018

P&G streamlines operations with 6 industry-focused business units

The reorganization aims to drive innovation and was quickly followed by the debut of the first Tide product designed specifically for e-commerce.

By Peter Adams • Nov. 9, 2018

Marriott's Moxy Hotels and Bumble app blend digital, real-life connections

Offline experiences called BumbleSpot #attheMoxy will feature celebrity and influencer appearances as well as unique activations.

By Erica Sweeney • Nov. 9, 2018

Williams Sonoma celebrates Peppermint Bark with influencers and a bake off

Tapping into the popularity of cooking competition shows and influencers could help the retailer reach a new generation of foodies.

By Erica Sweeney • Nov. 9, 2018

'Fortnite' shapes Gen Z friendships — and what marketers can learn from it

If marketers want to connect with these young consumers, it's critical to consider how products, campaigns and user experiences help people bond, writes Reach3 Insights' Sean Campbell.

By Sean Campbell • Nov. 9, 2018

Fresh Giant Food ad campaign reminds shoppers to savor the little moments

The grocer aims to connect with shoppers during the holidays and into the new year through English- and Spanish-language creative.

By Jessica Dumont • Nov. 9, 2018