Creative: Page 27
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Permission granted by Target
Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings
Kristen Wiig reprises the bowl cut-touting character in a loyalty-focused campaign that will appear across TV, YouTube, TikTok, Pinterest and beyond.
By Peter Adams • April 2, 2024 -
Courtesy of Frito-Lay North America
Frito-Lay teams with Hasbro to bring classic games to life
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.
By Sara Karlovitch • April 2, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Papa Johns
Q&AHow Papa Johns’ new brand platform connects pizza to marketing transformation
CMO Mark Shambura delves into the “Better Get You Some” campaign, the first major effort handled by creative AOR The Martin Agency.
By Chris Kelly • April 2, 2024 -
Joe Raedle via Getty Images
Walmart’s ad growth playbook involves winning more non-endemic brands
Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.
By Peter Adams • April 1, 2024 -
Courtesy of IBM
IBM shows the dangers of marketers using ‘fishy’ generative AI
The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe’s cloud offerings can prevent.
By Chris Kelly • April 1, 2024 -
Courtesy of Kraft Heinz
Velveeta unveils cheese-inspired hair dye with Julia Fox
As part of the brand’s “La Dolce Velveeta” platform, the actress debuted the yellow-hued, semi-permanent hair color at a New York Knicks game.
By Jessica Hammers • April 1, 2024 -
Courtesy of MoonPie
How MoonPie, SunChips are taking advantage of solar eclipse mania
Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.
By Peter Adams • March 29, 2024 -
Courtesy of Skims
ColumnCampaign Trail: Skims clones Kim Kardashian for first TV push
Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.
By Chris Kelly • March 29, 2024 -
Courtesy of Manischewitz
Manischewitz rebrands to extend appeal beyond kosher aisle
The makeover was spearheaded by Jones Knowles Ritchie, an agency that has recently helped refresh mass-market brands like M&M’s and Kraft.
By Peter Adams • March 27, 2024 -
Courtesy of PepsiCo
Pure Leaf taps ‘Ghostbusters’ actors to myth-bust its zero-sugar sweet tea
The launch comes as both PepsiCo and Coca-Cola are reaching out to consumers seeking better-for-you beverages.
By Chris Kelly • March 27, 2024 -
Feng Li via Getty Images
Nike commits to bolder brand marketing as part of rebound plan
The Summer Olympics will serve as a showcase for some of the sportswear giant's most impactful marketing in years, executives said.
By Peter Adams • March 26, 2024 -
Courtesy of Levi's
Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day
CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.
By Chris Kelly • March 25, 2024 -
Courtesy of PepsiCo
Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards programs
In a move to target niche audiences, special packaging from the PepsiCo brand offers codes redeemable for products from brands like Xbox and GoPro.
By Jessica Hammers • March 25, 2024 -
Courtesy of Mondelēz International
Chips Ahoy boosts new recipe with Keke Palmer and Malibu ‘re-treat’
The brand’s most extensive reformulation in nearly a decade for its blue bag cookie will be promoted with a celebrity campaign and updated packaging.
By Sara Karlovitch • March 21, 2024 -
Courtesy of Miller Lite
Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push
Leo Burnett spearheaded creative that features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities.
By Peter Adams • March 21, 2024 -
Courtesy of PNC
PNC leans on ‘boring’ label in new marketing campaign
A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently.
By Caitlin Mullen • March 19, 2024 -
Courtesy of Tropicana
Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging
“The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements.
By Jessica Hammers • March 19, 2024 -
Permission granted by PepsiCo
How Bubly aims to shake up sparkling water with new Burst brand extension
Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.
By Peter Adams • March 19, 2024 -
Permission granted by Lean Cuisine
Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years
“You Have Good Taste” spans social, TV and digital and marks a substantial increase in marketing investment for the Nestlé-owned brand.
By Peter Adams • March 18, 2024 -
Courtesy of Honda
Honda leverages AI for Dream Generator film experience with Amazon Ads
The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.
By Sara Karlovitch • March 18, 2024 -
Courtesy of Hyundai Motor America
Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences
Developed with the automaker’s dedicated African American agency Culture Brands, “The Drop” is part of its larger “Okay Hyundai” program.
By Peter Adams • Updated March 15, 2024 -
Courtesy of Manscaped
ColumnCampaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push
The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.
By Chris Kelly • March 15, 2024 -
Courtesy of Diageo
How brands have activated on the Apple Vision Pro so far
Despite mixed reviews from consumers, the headset has attracted a number of brands, including Don Julio tequila and E.l.f. Cosmetics.
By Jessica Hammers • March 14, 2024 -
Courtesy of Garnier USA
Garnier launches new line with biggest investment in over 10 years
Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.
By Peter Adams • March 14, 2024 -
Courtesy of The Gang
‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer
Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics.
By Peter Adams • March 13, 2024
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