Creative: Page 26

  • Grant Hill and Anthony Edwards in Sprite's new Obey Your Thirst campaign
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    Courtesy of The Coca-Cola Company
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    Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z

    The Coca-Cola brand dropped a new spot that features its iconic slogan and Sha’Carri Richardson, its first woman athlete partner.

    By • Updated May 8, 2024
  • JCPenney rewards
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    Courtesy of JCPenney
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    Q&A

    Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

    Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data reserves.

    By • April 17, 2024
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • OOH imagery for Cheetos' "Other Hand" campaign.
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    Courtesy of Frito-Lay North America
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    Cheetos chronicles various ‘Other Hand’ mishaps for latest marketing stunt

    A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH and social media. 

    By • April 16, 2024
  • Randy Johnson for DirecTV
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    Courtesy of DirecTV
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    DirecTV turns satellite dishes into ‘bird ballparks’ with Randy Johnson

    The TV provider’s latest campaign about its dish-less service is inspired by the moment when the MLB legend accidentally killed a bird with a pitch.

    By • April 16, 2024
  • Travis Bennett and Trevor Noah stand near a grill filled with Smirnoff Ice
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    Courtesy of Diageo
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    Smirnoff Ice unveils summer ‘surpr-ices’ for music festival season

    A new campaign that aims to connect the brand to this season’s music festivities features comedian Trevor Noah and actor Travis Bennett. 

    By • April 15, 2024
  • Manischewitz before and after product shot
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    Permission granted by Manischewitz
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    Q&A

    Meet the agency behind some of CPG’s splashiest brand refreshes

    From M&M’s to Manischewitz, JKR has had a hand in high-profile overhauls that try to balance reverence for legacy with modernity.

    By • April 15, 2024
  • Simone Biles for Powerade's "The Vault" Paris Olympics campaign.
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    Courtesy of The Coca-Cola Company
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    Powerade empowers athletes who ‘take a pause’ for global campaign timed to Olympics

    The effort is rooted in an emotional spot featuring gymnast Simone Biles and will span TV, social media, on-site experiential activations and more.

    By • April 12, 2024
  • StreetEasy "Let The Journey Begin" campaign art
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    Courtesy of StreetEasy
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    Column

    Campaign Trail: StreetEasy illustrates house-hunting odyssey as Renaissance art

    Created with Mother New York, “Let The Journey Begin” imagines the steps of buying a home in New York City in the style of Renaissance frescoes.

    By • April 12, 2024
  • CeraVe rom-com movie poster
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    Courtesy of CeraVe
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    Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer

    The L’Oréal skincare brand is playing off genre tropes and double entendres in its influencer-backed "The One Under the Sun" campaign.

    By • April 12, 2024
  • Applebee's and Team Whistle collaborate on an episode of "Undercover Athlete"
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    Courtesy of Team Whistle
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    Applebee’s taps NFL star as undercover server to promote new burger

    To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.

    By • April 11, 2024
  • Eva Longoria for L'Oreal Paris
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    Courtesy of L’Oréal Paris
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    L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn

    Eva Longoria, Helen Mirren, Jane Fonda and others created “Worth It Resumes” that highlight both their setbacks and greatest achievements.

    By • April 11, 2024
  • Wow Bao's Dim Sum Palace virtual restaurant on Roblox
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    Permission granted by Wow Bao
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    Wow Bao links restaurant rewards to Roblox in platform-first integration

    Metaverse hype may have dissipated, but brands remain interested in leveraging games like Roblox to connect with Gen Z and Gen Alpha.

    By • April 11, 2024
  • Quaker Debuts 100 Reasons to Rise, an Inspirational Photo Project Shot by Acclaimed Photographer Misan Harriman.
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    Courtesy of PepsiCo
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    Quaker illustrates the power of mornings with interactive photo series

    “100 Reasons to Rise” portrays how mornings can unite people, with the stories of 100 “humble heroes” detailed via an interactive digital experience.

    By • April 11, 2024
  • Damson Idris for Hennessy
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    Courtesy of Hennessy
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    Hennessy refreshes brand with a focus on versatility

    Accompanying a fresh visual identity is “Made for More,” a campaign by Wieden+Kennedy Amsterdam featuring actors Teyana Taylor and Damson Idris.

    By • April 11, 2024
  • Puma "FOREVER. FASTER. - See The Game Like We Do" campaign
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    Courtesy of Puma
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    Puma rallies around sport performance for largest marketing investment yet

    The global campaign spearheaded by Matte Projects also marks the first time the sportswear brand has run a unified message across its portfolio.

    By • April 10, 2024
  • Pedigree Adoptable AI in out-of-home ad
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    Courtesy of Mars, Incorporated
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    Pedigree adopts AI to give ‘glow ups’ to shelter dog ads

    Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times.

    By • April 10, 2024
  • Dove Self-Esteem beauty generated by AI
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    Courtesy of Dove
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    Dove pledges to not use AI models in lieu of real women in its advertising

    Indie agency Soko developed the global marketing effort, with Media.Monks handling social, digital out-of-home and other aspects.

    By • Updated April 9, 2024
  • Miracle-Gro and Martha Stewart partner to simplify gardening.
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    Courtesy of ScottsMiracle-Gro
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    Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

    “Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. 

    By • April 8, 2024
  • Coca-Cola Marvel collaboration
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    Courtesy of The Coca-Cola Company
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    Coca-Cola heads to Marvel universe for new spot, packaging campaign

    Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality.

    By • April 8, 2024
  • Chipotle as an official partner of Tekken 8.
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    Courtesy of Tekken 8
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    Chipotle levels up gaming efforts with Tekken 8 in-game perks, menu item

    As an official partner of the fighting game, Chipotle will also make Tekken 8 the title game for the return of its Challenger Series esports competition. 

    By • April 8, 2024
  • Solo Stove Deep Dish Pizza Day campaign art
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    Courtesy of Solo Stove
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    Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class

    A livestreamed event from Alabama’s Majestic Caverns builds on a more aggressive marketing strategy for the outdoor lifestyle brand.

    By • April 5, 2024
  • Chipotle Burrito Vault game for 2024 National Burrito Day
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    Courtesy of Chipotle
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    Chipotle dishes out $1M in free burritos with Burrito Vault mobile game

    Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.

    By Aaron Baar • April 4, 2024
  • Dapper Dan for a Sherwin-Williams campaign
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    Courtesy of Sherwin-Williams
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    Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue

    “The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan.

    By • Updated April 4, 2024
  • Kraft's “It's not art. It's Kraft.” creative platform tied to the launch of master brand Kraft Sauces.
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    Courtesy of Kraft Heinz
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    Kraft cooks up brand refresh, creative platform for unified sauce line

    Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”

    By • April 3, 2024
  • Dramamine barf bag product line
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    Retrieved from Dramamine on April 03, 2024
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    Dramamine goes for the gut with documentary tribute to barf bags

    Crafted by FCB Chicago, the brand’s largest marketing investment since 2010 is animated by interviews with barf bag collectors and everyday people.

    By • April 3, 2024