Creative: Page 25

  • Commuters and shoppers opt to continue wearing face coverings on the London Underground system despite it no longer being enforced.
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    Martin Pope / Stringer via Getty Images
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    Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads

    A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%. 

    By • May 9, 2024
  • Apple Crush ad
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    Retrieved from Apple on May 09, 2024
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    Not crushing it: Apple’s new iPad Pro ad met with wave of backlash

    Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV, saying the video “missed the mark.”

    By • Updated May 10, 2024
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Starburst Different Every Time
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    Retrieved from Starburst on May 08, 2024
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    Starburst taps gen AI for campaign that is ‘Different Every Time’

    The Mars candy brand’s first major campaign in 12 years was created with Team OMC, a collaboration between Omnicom shops DDB and Critical Mass.

    By • May 9, 2024
  • Gap Store at Hillcrest Mall
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    "Gap in Hillcrest Mall" by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY 1.0
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    Gap names new global CMO amid push to revitalize brand

    Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.

    By • May 8, 2024
  • Meta's new generative AI tools show a cup of coffee against lush green leaves
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    Permission granted by Meta
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    How Meta is addressing marketers’ generative AI concerns with new tools

    A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines. 

    By • May 8, 2024
  • Absolut campaign imagery for its "Absolut Intelligence" campaign combatting AI bias in fashion.
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    Courtesy of The Absolut Group
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    Absolut combats AI bias in fashion with 10K diverse image prompts

    The Pernod Ricard brand teamed with Copy Lab to generate inclusive, free-to-use imagery in an attempt to train AI to become less biased.

    By • May 7, 2024
  • A white background with a bottle of Peroni 0.0% and a glass filled with the beer.
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    Courtesy of Molson Coors
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    Peroni 0.0% races into Formula 1 as non-alcoholic beer category gains speed

    After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has become increasingly popular in the U.S.

    By • May 7, 2024
  • An infographic of Budweisers new spotify campaign.
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    Courtesy of Anheuser-Busch InBev
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    Budweiser turns songs mentioning the brand into targeted ads on Spotify

    “UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre.

    By • May 6, 2024
  • Impossible Foods hot dogs in new campaign
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    Courtesy of Impossible Foods
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    Impossible Foods’ Americana ads address the meat problem — with more meat

    The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.

    By • May 6, 2024
  • Liquid I.V. rebrand
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    Courtesy of Liquid I.V.
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    Liquid I.V. refreshes brand to stand out in evolving hydration market

    The Unilever brand's new visual identity is accompanied by a lively 60-second spot in which two hikers fly as if propelled by water-powered rocket boots.

    By • May 3, 2024
  • Heineken's "The LaundroMatch" campaign imagery.
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    Courtesy of Heineken
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    Heineken transforms laundromats into late-night sports viewing spots

    “LaundroMatch” targets UEFA Champions League fans in South Korea who watch live matches in the early morning hours when sports bars are closed. 

    By Aaron Baar • May 2, 2024
  • Fanta's "Wanta Fanta" campaign imagery
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    Courtesy of The Coca-Cola Company
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    Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z

    Created with WPP Open X and led by Majority, the campaign encourages younger consumers to indulge in what they want amid the daily hustle.

    By • April 30, 2024
  • Gopuff ad
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    Courtesy of Gopuff
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    Gopuff strategizes ‘next chapter’ with largest-ever national campaign

    “Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.”

    By • April 29, 2024
  • A group of people around a camera drinking beer.
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    Courtesy of Corona
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    Corona Premier names director of lifestyle for new fitness-focused push

    Matt James, a former NCAA football player known for appearing on “The Bachelor,” will help promote The Premier Club, a traveling activation.

    By • April 26, 2024
  • Sheetz Freak campaign
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    Courtesy of Sheetz
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    Column

    Campaign Trail: Sheetz encourages fans to unleash their inner Freakz

    Consumer ids come to life as red plushies in ads from Red Tettemer O’Connell + Partners that marry value propositions and human truths.

    By • April 26, 2024
  • Brock Purdy stands in front of a Toyota.
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    Courtesy of Toyota
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    Toyota pulls into NFL draft with ‘Mr. Irrelevant’ Brock Purdy

    Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn “Jazzy” Guerra.

    By • April 25, 2024
  • Liv by Kotex
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    Courtesy of Kimberly-Clark Corporation
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    Liv by Kotex helps moms reconnect with a night out for Mother’s Day

    A new protection line from the Kimberly-Clark brand will help moms “Live. Laugh. Pee.” via an Instagram giveaway.

    By • April 25, 2024
  • Coke SoundZ
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    Courtesy of Coca-Cola
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    Coke creates AI-powered instrument that only plays ‘uplifting sounds’

    Consumers in the U.S. and Europe can access Coke SoundZ as a digital app that turns noises associated with the beverage into melodies.

    By • April 24, 2024
  • An airline steward passes out Snickers bars on a full flight.
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    Courtesy of Mars
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    Snickers takes to the skies in air-travel focused campaign

    With international travel expected to surge 15%, the Mars brand hopes to build on its momentum by taming the nerves of stressed-out passengers.

    By • April 23, 2024
  • Hot Ones host Sean Evans and rapper Ludacris for Stella Artois
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    Courtesy of Stella Artois
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    Stella Artois kicks off summer-long marketing push as official ‘Hot Ones’ beer

    A special episode of the popular YouTube show featuring brand ambassador and rapper Ludacris is already available.

    By • April 22, 2024
  • Trae Young in Sprite Chill campaign
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    Courtesy of The Coca-Cola Company
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    Why Sprite is heating up its lifestyle pitch with new Chill soda

    As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards.

    By • April 22, 2024
  • Walmart+ Mother's Day campaign
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    Courtesy of Walmart
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    Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day

    Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.

    By • April 22, 2024
  • Southwest Airlines Big Flex campaign
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    Courtesy of Southwest Airlines
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    Southwest finds its swagger again with ‘The Big Flex’ campaign

    Confident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown.

    By • April 19, 2024
  • Stars of The Office reunite for an AT&T Business campaign
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    Courtesy of AT&T
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    AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch

    Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.

    By • April 18, 2024
  • Hellmann's Mayonnaise "Save Our Sandwiches" effort
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    Courtesy of Hellmann's
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    Hellmann’s launches SOS mission to save mayo from extinction

    “Save Our Sandwiches” advocates for regenerative farming practices and includes a microsite for consumers to “adopt” a mayo-filled sandwich.

    By • April 18, 2024