Creative: Page 24
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Courtesy of Gopuff
Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features
The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.
By Chris Kelly • Sept. 26, 2024 -
Courtesy of Nespresso
Nespresso celebrates aluminum in environmental-forward campaign
The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.
By Sara Karlovitch • Sept. 26, 2024 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Permission granted by Sour Patch Kids
Sour Patch Kids translates corporate lingo as Gen Z enters the workforce
A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads.
By Peter Adams • Sept. 25, 2024 -
Courtesy of Firehouse Subs
Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign
The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.
By Aaron Baar • Sept. 25, 2024 -
Courtesy of Mazda
Q&AMazda’s CMO on how a new brand platform helps it punch above its weight
WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.
By Chris Kelly • Sept. 25, 2024 -
Courtesy of Kay Jewelers
Kay Jewelers refreshes brand to better reach Gen Z, millennials
“Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.
By Peter Adams • Sept. 24, 2024 -
Courtesy of Qdoba
Qdoba looks to own National Queso Day on its way to national expansion
New menu item Queso Apocalypto reflects the popularity of spicy foods and arrives as the chain ramps up marketing to Gen Z and adds locations.
By Aaron Baar • Updated Sept. 26, 2024 -
Courtesy of PepsiCo Beverages North America
ColumnCampaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat
A campaign that rebooted the brand’s iconic ads for Gen Z will run until Dec. 15 on streaming video and social channels like TikTok, Meta and Snapchat.
By Chris Kelly • Sept. 20, 2024 -
Permission granted by Frito-Lay North America
Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads
Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well.
By Peter Adams • Sept. 19, 2024 -
Courtesy of Bonobos
Bonobos goes back to basics in first campaign since bankruptcy buyout
“Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.
By Chris Kelly • Sept. 18, 2024 -
Courtesy of Suntory
Suntory juices up US canned cocktail launch with Japanese-style ad
The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.
By Sara Karlovitch • Sept. 18, 2024 -
Courtesy of Frito-Lay North America
Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos
A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.
By Peter Adams • Sept. 17, 2024 -
Courtesy of Pizza Hut
Pizza Hut puts resumes on boxes to help job seekers get noticed
The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.
By Aaron Baar • Sept. 17, 2024 -
Courtesy of Diageo
Captain Morgan raises anchor with expanded NFL-themed scavenger hunt
“Follow the Captain” encourages consumers to look for QR codes at various locations, such as stadiums and liquor stores.
By Sara Karlovitch • Sept. 16, 2024 -
Courtesy of E.l.f. Skin
E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet
“Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.
By Chris Kelly • Sept. 16, 2024 -
Courtesy of Life Cereal
Life cereal brings back Mikey to ride wave of nostalgic marketing
The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.
By Peter Adams • Sept. 13, 2024 -
Courtesy of Heineken
Heineken 0.0 brings mobile safe-driving game competition to US
The non-alcoholic beer has enlisted F1 champion Max Verstappen to promote a mobile game competition and larger safe-driving campaign.
By Aaron Baar • Sept. 12, 2024 -
Courtesy of Shopify
Roblox blurs lines between gaming, commerce with Shopify integration
The e-commerce company will begin piloting its Checkout solution within Roblox to allow for the sale of physical items directly within games.
By Jessica Hammers • Sept. 12, 2024 -
Permission granted by PepsiCo Beverages North America
Pepsi chases pizza deliveries in a sports car to push pairing power
A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.
By Sara Karlovitch • Sept. 12, 2024 -
Courtesy of Wrangler
How Wrangler is riding its Western heritage to build brand momentum
After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.
By Chris Kelly • Sept. 12, 2024 -
Courtesy of JCPenney
JCPenney’s Prime Video football blitz ties celebrities to weekly deals
A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.
By Peter Adams • Updated Sept. 11, 2024 -
Courtesy of TD Bank
How TD Bank makes banking accessible to younger, diverse consumers
Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.
By Chris Kelly • Sept. 11, 2024 -
Courtesy of PayPal
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign
The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions.
By Jessica Hammers • Sept. 10, 2024 -
Courtesy of Old Navy
Q&AWhy Old Navy is throwing back to the ‘90s to burnish its iconic brand
CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
By Chris Kelly • Sept. 10, 2024 -
Courtesy of WPP
Q&AVML Global CEO Jon Cook on agency merger, AI bets and optimism
Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.
By Peter Adams • Sept. 9, 2024
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