Creative: Page 24

  • A digital rendering of Walmart Realm.
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    Courtesy of Emperia
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    Walmart launches immersive digital shopping experience

    Walmart Realm is composed of influencer-led virtual shops that are meant to shorten the distance between inspiration and commerce. 

    By Tatiana Walk-Morris • May 29, 2024
  • A black and white portrait of Michael Jordan, seen dripping in Gatorade-colored sweat, as part of the return of the PepsiCo marketer's "Is It In You?" tagline.
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    Courtesy of Gatorade
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    Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign

    The return of the nostalgic tagline is supported by a spot narrated by Michael Jordan and custom filters on Instagram and Snapchat. 

    By • May 29, 2024
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • An outdoor billboard shows a closeup of a hamburger and reads "You just got a taste, didn't you?"
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    Courtesy of Kraft Heinz
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    Heinz Pickle Ketchup gets digital-heavy campaign for US rollout

    The effort from agency Rethink includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.

    By Aaron Baar • May 28, 2024
  • E.l.f. Beauty "So Many Dicks" campaign out-of-home element
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    Courtesy of E.l.f. Beauty
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    E.l.f.’s heavier marketing investment helps cosmetics brand keep its edge

    A collaboration with edgy water brand Liquid Death and Roblox gaming plays are helping the cosmetics marketer grow sales and win over Gen Z. 

    By • May 24, 2024
  • Essentia Jimmy Butler on a horse
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    Courtesy of Essentia Water
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    Column

    Campaign Trail: Essentia plays H.O.R.S.E. on a horse with Jimmy Butler

    To launch its flavored-but-functional Hydroboost line, the Nestlé marketer teamed with Droga5 and an unorthodox NBA star.

    By • May 24, 2024
  • Limited-edition Skittles packaging against a red background with a rainbow in the lower right hand corner and a QR code in the lower left.
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    Courtesy of Mars
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    Skittles puts focus on LGBTQ+ community building in latest Pride effort

    The candy brand has partnered with social media platform Meetup to launch a new interface and help consumers find community all year long.

    By • May 23, 2024
  • Professional race car driver Katherine Legge is seen standing on a race track next to an E.l.f. Cosmetics-branded car while also wearing E.l.f.-branded gear for the Indy 500.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’

    The activation features a pit crew of “glow-up” artists and will be supported with a Snapchat AR lens, Twitch livestream and Roblox experience. 

    By • May 23, 2024
  • A row of multicolored Jones Soda bottles
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    Courtesy of Jones Soda Co.
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    Augmented reality entices brands with endless off-package marketing space

    Companies such as Jones Soda have found that visuals accessed via phone cameras can engage and educate shoppers.

    By Leslie Nemo • May 23, 2024
  • Hyundai EVs drive through a parking garage
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    Courtesy of Hyundai Motor America
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    Hyundai spotlights benefits of going electric in supercharged ads

    The automaker is highlighting its entire EV lineup with an integrated campaign that includes creator partnerships, a Reddit presence and social media spots. 

    By Aaron Baar • May 23, 2024
  • Kiss Products' "imPRESS Yourself" campaign imagery that shows several people gathered in an elevator-like beauty-pod concept looking at various Kiss products.
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    Courtesy of The EGC Group
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    Kiss rides the ‘ImPress Express’ to promote ease of press-on products

    The beauty marketer’s latest campaign centers on an elevator concept that tasks guests to apply press-on lashes or nails within a 30-floor trip. 

    By • May 23, 2024
  • Coca-Cola Wozzaah Africa
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    Courtesy of Coca-Cola
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    How Coca-Cola bottled the vibrancy of Africa for its latest creation

    With a name inspired by the isiZulu term for “come here,” Wozzaah Zero Sugar looks to embody the culture of and invite consumers to the continent.

    By • May 23, 2024
  • The back of Deadpool, in red, and Wolverine, in yellow, sitting in a forest setting with two silver cans of Heineken Silver between them.
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    Courtesy of Heineken
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    Heineken Silver settles Deadpool, Wolverine rivalry in new ad

    A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer.

    By • May 22, 2024
  • A person stands on stage and makes a presentation about Google's AI products
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    Courtesy of Google
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    Google to bring ads to new AI Overview as part of search transformation

    At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.

    By • May 22, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target captures ‘That Target Feeling’ in new ad campaign

    The big-box retailer has drawn inspiration from its social media following for its latest campaign, which remixes Michelle Branch’s 2001 hit “Everywhere.”

    By Tatiana Walk-Morris • May 20, 2024
  • Bumble Bee BBMAK
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    Courtesy of Bumble Bee
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    Bumble Bee throws it back to 2000s with remix of ‘Back Here’

    “Snack Meal, Baby” taps into the popularity of retro boy bands and snacking to promote the brand's tuna products.

    By • May 20, 2024
  • Danone North America yogurt brands Oikos, Too Good & Co. and Light + Fit team with model Ashley Graham for a TikTok live event
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    Courtesy of Danone North America
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    Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok

    The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.

    By • May 20, 2024
  • Samsung tablet ad
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    Retrieved from Samsung on May 17, 2024
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    Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro

    A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9.

    By • Updated May 17, 2024
  • A yellow billboard made to look like an advertisement for Jack Links has been spray painted over one for Slim Jims.
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    Courtesy of Jack Links
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    Jack Link’s takes shot at competition in Gen Z-focused national campaign

    “Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.” 

    By • May 16, 2024
  • Celebrity chef Bobby Flay, wearing an apron, stands behind a grill outside and prepares dishes in a Pepsi ad
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    Permission granted by PepsiCo Beverages North America
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    Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay

    The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.

    By • May 14, 2024
  • Welch's Fruit Snacks campaign imagery for its new "Wholly Fruit" campaign, which stars celebrity chef Gordon Ramsay.
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    Courtesy of Welch's Fruit Snacks
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    Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay

    The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the brand’s history to promote its clean ingredients.

    By • May 14, 2024
  • E.l.f. Beauty "So Many Dicks" campaign out-of-home element
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    Courtesy of E.l.f. Beauty
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    E.l.f. says corporate America has ‘So Many Dicks’ and not enough diversity

    The brand highlights the “ROI of DEI” by calling out the success of its diverse board compared to those full of men named Richard, Rick and Dick.

    By • May 13, 2024
  • An image of Thomas' Breakfast's new brand character, Thom, standing tall in a kitchen pantry and holding out a plate of bagels.
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    Courtesy of Thomas' Breakfast
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    Thomas’ revives breakfast with first brand character in 144-year history

    Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle.

    By • May 13, 2024
  • Bacardí
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    Courtesy of Bacardí
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    Column

    Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello

    Made with BBDO New York, the rum brand’s latest “Do What Moves You” spot literalizes how sound moves everyone and everything.

    By • May 10, 2024
  • Commuters and shoppers opt to continue wearing face coverings on the London Underground system despite it no longer being enforced.
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    Martin Pope / Stringer via Getty Images
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    Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads

    A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%. 

    By • May 9, 2024
  • Apple Crush ad
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    Retrieved from Apple on May 09, 2024
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    Not crushing it: Apple’s new iPad Pro ad met with wave of backlash

    Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV, saying the video “missed the mark.”

    By • Updated May 10, 2024