Creative: Page 23
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Courtesy of Solo Stove
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.
By Peter Adams • Updated Jan. 30, 2024 -
Retrieved from Dr. Squatch on January 18, 2024
ColumnCampaign Trail: Dr. Squatch uses hypnosis to inspire ‘Big Bricc Energy’
The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.
By Chris Kelly • Jan. 19, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Permission granted by Frito-Lay North America
Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins
Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept.
By Peter Adams • Jan. 18, 2024 -
Courtesy of Snapchat
Snap brings AR try-on experience to San Francisco art exhibit
Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.
By Aaron Baar • Jan. 18, 2024 -
Courtesy of Tums
DraftKings, Tums team for food-focused Super Bowl picks game
Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize.
By Aaron Baar • Jan. 17, 2024 -
Courtesy of Tito's Handmade Vodka
Tito’s vodka rolls out autonomous Spokescart in first major brand platform
The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.
By Peter Adams • Jan. 12, 2024 -
Courtesy of PepsiCo
Bubly hydrates Dry January participants with ‘press for bubly’ button
Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.
By Jessica Deyo • Jan. 11, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry courts aging millennials as flavored soda sales pop
The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment.
By Peter Adams • Jan. 11, 2024 -
simplehappyart via Getty Images
Deep DiveInside the creator marketing trends expected to go viral in 2024
Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.
By Jessica Deyo • Jan. 11, 2024 -
Permission granted by Taco Bell Corp.
Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII
A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop.
By Peter Adams • Jan. 10, 2024 -
Courtesy of Honda
Honda taps AI, indie artist for ‘Chasing Greatness’ campaign
Set to musician Bishop Briggs’ new song “Triumph,” the campaign showcases the new Ridgeline TrailSport truck and includes AI-fueled social video.
By Sara Karlovitch • Jan. 10, 2024 -
Courtesy of Walmart
Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day
The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions.
By Chris Kelly • Jan. 10, 2024 -
CreativaImages via Getty Images
Deep Dive8 predictions for 2024 as marketing seeks a new normal
Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.
By Peter Adams , Jessica Deyo , Chris Kelly , Sara Karlovitch • Jan. 9, 2024 -
Courtesy of FanDuel
FanDuel gives Gronk another shot in Super Bowl marketing blitz
Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad.
By Jessica Deyo • Jan. 9, 2024 -
Permission granted by Choice Hotels International
Choice Hotels CMO talks the brand’s largest marketing campaign to date
Starring Keegan-Michael Key, the chain’s latest campaign highlights its growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.
By Jenna Graber • Jan. 8, 2024 -
Permission granted by Attivo Group
IPG sells Hill Holliday, Deutsch New York to marketing services upstart
The pair of iconic creative shops will preserve an affiliate relationship with their former parent, which has struggled with the tech downturn.
By Peter Adams • Jan. 8, 2024 -
Dec 28, 2023; Orlando, FL, USA; Pop Tart mascot signals the end of the celebration after the game at Camping World Stadium. Mandatory Credit: Jeremy Reper-USA TODAY Sports
ColumnCampaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season
The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor.
By Chris Kelly • Jan. 5, 2024 -
Courtesy of Tinder
Tinder expands global brand platform ahead of Dating Sunday
The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind.
By Aaron Baar • Jan. 4, 2024 -
Courtesy of Planet Fitness
Planet Fitness busts gym barriers with help from Megan Thee Stallion
A new campaign elevates the rapper to the role of Mother Fitness and includes TV ads, an augmented reality filter and co-branded merchandise.
By Sara Karlovitch • Jan. 3, 2024 -
Courtesy of Intuit TurboTax
How TurboTax’s new campaign makes moves count on road to Super Bowl
The effort includes marketing partnerships with Twitch and TikTok and will culminate with the brand’s 11th consecutive appearance in the big game.
By Aaron Baar • Jan. 3, 2024 -
Permission granted by PepsiCo
Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary
The former Taco Bell exclusive will be made available at nationwide retail for a full year for the first time as part of the “Bajaversary” marketing blitz.
By Peter Adams • Jan. 2, 2024 -
Courtesy of The Coca-Cola Company
Why Coca-Cola turned to ‘The Bear’ to bring together its family of brands
“New Guy” developed out of conversations with Majority, a diversity-focused creative agency that is part of the marketer's OpenX arrangement with WPP.
By Chris Kelly • Jan. 2, 2024 -
Courtesy of Geico
Geico thaws Caveman on road to the Super Bowl
A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline.
By Chris Kelly • Dec. 22, 2023 -
Courtesy of NBCUniversal
Peacock’s first exclusive NFL game will go commercial-free for a quarter
Instead of conventional ad breaks, sponsors Capital One, Hyundai and Walmart will run custom content, cutting the broadcast’s ad load by 40%.
By Peter Adams • Dec. 21, 2023 -
filadendron via Getty Images
In-house agency sophistication rises, output improves: survey
Among the two-thirds of brands now running in-house shops, 33% reported “complete satisfaction,” a significant jump from 2020’s findings.
By Peter Adams • Dec. 21, 2023
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