Creative: Page 22

  • Applebee's and Team Whistle collaborate on an episode of "Undercover Athlete"
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    Courtesy of Team Whistle
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    Applebee’s taps NFL star as undercover server to promote new burger

    To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.

    By • April 11, 2024
  • Eva Longoria for L'Oreal Paris
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    Courtesy of L’Oréal Paris
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    L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn

    Eva Longoria, Helen Mirren, Jane Fonda and others created “Worth It Resumes” that highlight both their setbacks and greatest achievements.

    By • April 11, 2024
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Wow Bao's Dim Sum Palace virtual restaurant on Roblox
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    Permission granted by Wow Bao
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    Wow Bao links restaurant rewards to Roblox in platform-first integration

    Metaverse hype may have dissipated, but brands remain interested in leveraging games like Roblox to connect with Gen Z and Gen Alpha.

    By • April 11, 2024
  • Quaker Debuts 100 Reasons to Rise, an Inspirational Photo Project Shot by Acclaimed Photographer Misan Harriman.
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    Courtesy of PepsiCo
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    Quaker illustrates the power of mornings with interactive photo series

    “100 Reasons to Rise” portrays how mornings can unite people, with the stories of 100 “humble heroes” detailed via an interactive digital experience.

    By • April 11, 2024
  • Damson Idris for Hennessy
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    Courtesy of Hennessy
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    Hennessy refreshes brand with a focus on versatility

    Accompanying a fresh visual identity is “Made for More,” a campaign by Wieden+Kennedy Amsterdam featuring actors Teyana Taylor and Damson Idris.

    By • April 11, 2024
  • Puma "FOREVER. FASTER. - See The Game Like We Do" campaign
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    Courtesy of Puma
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    Puma rallies around sport performance for largest marketing investment yet

    The global campaign spearheaded by Matte Projects also marks the first time the sportswear brand has run a unified message across its portfolio.

    By • April 10, 2024
  • Pedigree Adoptable AI in out-of-home ad
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    Courtesy of Mars, Incorporated
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    Pedigree adopts AI to give ‘glow ups’ to shelter dog ads

    Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times.

    By • April 10, 2024
  • Dove Self-Esteem beauty generated by AI
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    Courtesy of Dove
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    Dove pledges to not use AI models in lieu of real women in its advertising

    Indie agency Soko developed the global marketing effort, with Media.Monks handling social, digital out-of-home and other aspects.

    By • Updated April 9, 2024
  • Miracle-Gro and Martha Stewart partner to simplify gardening.
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    Courtesy of ScottsMiracle-Gro
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    Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

    “Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. 

    By • April 8, 2024
  • Coca-Cola Marvel collaboration
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    Courtesy of The Coca-Cola Company
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    Coca-Cola heads to Marvel universe for new spot, packaging campaign

    Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality.

    By • April 8, 2024
  • Chipotle as an official partner of Tekken 8.
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    Courtesy of Tekken 8
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    Chipotle levels up gaming efforts with Tekken 8 in-game perks, menu item

    As an official partner of the fighting game, Chipotle will also make Tekken 8 the title game for the return of its Challenger Series esports competition. 

    By • April 8, 2024
  • Solo Stove Deep Dish Pizza Day campaign art
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    Courtesy of Solo Stove
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    Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class

    A livestreamed event from Alabama’s Majestic Caverns builds on a more aggressive marketing strategy for the outdoor lifestyle brand.

    By • April 5, 2024
  • Chipotle Burrito Vault game for 2024 National Burrito Day
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    Courtesy of Chipotle
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    Chipotle dishes out $1M in free burritos with Burrito Vault mobile game

    Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.

    By Aaron Baar • April 4, 2024
  • Dapper Dan for a Sherwin-Williams campaign
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    Courtesy of Sherwin-Williams
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    Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue

    “The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan.

    By • Updated April 4, 2024
  • Kraft's “It's not art. It's Kraft.” creative platform tied to the launch of master brand Kraft Sauces.
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    Courtesy of Kraft Heinz
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    Kraft cooks up brand refresh, creative platform for unified sauce line

    Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”

    By • April 3, 2024
  • Dramamine barf bag product line
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    Retrieved from Dramamine on April 03, 2024
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    Dramamine goes for the gut with documentary tribute to barf bags

    Crafted by FCB Chicago, the brand’s largest marketing investment since 2010 is animated by interviews with barf bag collectors and everyday people.

    By • April 3, 2024
  • Actor Kristen Wigg as Target Lady in a campaign for the retailer
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    Permission granted by Target
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    Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

    Kristen Wiig reprises the bowl cut-touting character in a loyalty-focused campaign that will appear across TV, YouTube, TikTok, Pinterest and beyond.

    By • April 2, 2024
  • A still image from one of Frito-Lay and Hasbro's "Game of Snacks" TVCs.
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    Courtesy of Frito-Lay North America
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    Frito-Lay teams with Hasbro to bring classic games to life

    A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.

    By • April 2, 2024
  • Papa Johns Better Get You Some
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    Courtesy of Papa Johns
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    Q&A

    How Papa Johns’ new brand platform connects pizza to marketing transformation

    CMO Mark Shambura delves into the “Better Get You Some” campaign, the first major effort handled by creative AOR The Martin Agency.

    By • April 2, 2024
  • A Walmart associate stocks a shelf
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    Joe Raedle via Getty Images
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    Walmart’s ad growth playbook involves winning more non-endemic brands

    Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.

    By • April 1, 2024
  • IBM AI fish taxonomy
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    Courtesy of IBM
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    IBM shows the dangers of marketers using ‘fishy’ generative AI

    The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe’s cloud offerings can prevent.

    By • April 1, 2024
  • Kraft Heinz brand Velveeta's new semi-permanent Velveeta Gold hair dye.
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    Courtesy of Kraft Heinz
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    Velveeta unveils cheese-inspired hair dye with Julia Fox

    As part of the brand’s “La Dolce Velveeta” platform, the actress debuted the yellow-hued, semi-permanent hair color at a New York Knicks game.

    By • April 1, 2024
  • MoonPie eclipse campaign image
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    Courtesy of MoonPie
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    How MoonPie, SunChips are taking advantage of solar eclipse mania

    Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.

    By • March 29, 2024
  • Skims Kim Kardashian campaign
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    Courtesy of Skims
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    Column

    Campaign Trail: Skims clones Kim Kardashian for first TV push

    Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.

    By • March 29, 2024
  • Manischewitz rebrand by Jones Knowles Ritchie
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    Courtesy of Manischewitz
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    Manischewitz rebrands to extend appeal beyond kosher aisle

    The makeover was spearheaded by Jones Knowles Ritchie, an agency that has recently helped refresh mass-market brands like M&M’s and Kraft. 

    By • March 27, 2024