Kit Kat protects downtime in a chaotic world with Break Brothers

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.

By Peter Adams • April 8, 2025

Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning

“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.

By Jessica Hammers • April 8, 2025

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Beyoncé’s Cécred tells real women’s stories in first brand campaign

Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.

By Chris Kelly • April 7, 2025

Domino’s expands remit of AOR WorkInProgress after campaign wins

The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators. 

By Peter Adams • April 7, 2025

Spring some strong offers this Easter

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.    

By Jed Dreben • April 7, 2025

Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by Wieden+Kennedy New York.

By Chris Kelly • April 4, 2025

Wendy’s nets nearly 52M impressions in single day with Snap ad product

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

By Jessica Hammers • April 3, 2025

Harry’s resets brand with push beyond product-focused marketing

The DTC innovator worked with creative agency Zulu Alpha Kilo on a campaign while Mythology developed the brand refresh with support from Collins.

By Chris Kelly • April 2, 2025

Why Olaplex is leading with emotion for its latest refresh, campaign

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

By Jessica Hammers • April 2, 2025

Chili’s serves up ‘Office’ nostalgia at new Scranton location

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate strongly with consumers.

By Sara Karlovitch • March 31, 2025

Hellmann’s turns ketchup into currency to push mayo, fries combo

Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.

By Jessica Hammers • March 31, 2025

How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform. 

By Chris Kelly • March 28, 2025

Coors Light taps AI to turn baseball fans’ obstructed views into brews

“Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash prize via Venmo.

By Jessica Hammers • March 27, 2025

Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt

CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.

By Chris Kelly • March 27, 2025

Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

By Chris Kelly • March 26, 2025

Twix ditches left-right divide for new brand position around unity

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

By Peter Adams • March 26, 2025

Walmart builds gaming experience, merch tied to ‘A Minecraft Movie’

The launch of a Minecraft Java server and accompanying Discord presence allows consumers to interact with the retailer in an immersive way.

By Sara Karlovitch • March 25, 2025

Estée Lauder dupes beauty sleep with Kristen Bell for global campaign

The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social media and retail platforms.

By Jessica Hammers • March 24, 2025

Corona embodies the spirit of the beach in new brand platform

Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach culture.

By Sara Karlovitch • March 24, 2025

McDonald’s mascots land in Minecraft to tap into video game fandom

New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie adaptation.

By Peter Adams • March 21, 2025

Campaign Trail: Billie takes the icks and anxieties out of bath time

In product-focused ads, the Edgewell brand stays true to its tradition of showing women’s lives in a way that transcends usual portrayals.

By Chris Kelly • March 21, 2025

Hostess speaks the language of snacks with pun-heavy brand platform

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

By Peter Adams • March 20, 2025

Inside Puma’s new brand positioning and largest global campaign to date

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by Adam&eveDDB.

By Chris Kelly • March 20, 2025

How Unilever’s AI marketing bets are increasing production efficiency

The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase intent for some brands.

By Peter Adams • March 19, 2025

How Nature’s Sunshine cuts through ‘label candy’ in the supplement space

The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.

By Chris Kelly • March 19, 2025