Creative: Page 22
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Courtesy of Coca-Cola
Coca-Cola tunes into K-pop for latest limited-time launch
The beverage, described as having a fruity flavor, is the 10th drink under Coke’s Creations platform.
By Christopher Doering • Feb. 20, 2024 -
Courtesy of Disney Advertising
State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up
ESPN’s in-house creative agency helps the insurance brand iterate on its celebrity-focused “The Right Kind of Magic” campaign.
By Chris Kelly • Feb. 16, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of CeraVe
ColumnCampaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl
Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.
By Chris Kelly • Feb. 16, 2024 -
Courtesy of Google
Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up
The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.
By Aaron Baar • Feb. 15, 2024 -
Courtesy of David Miami
Android says green text bubbles are costing iPhone users love
Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.
By Jessica Deyo • Feb. 15, 2024 -
Permission granted by McCann Worldgroup
Ikea defies ‘don’t try this at home’ in debut creative from McCann
An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign.
By Peter Adams • Feb. 14, 2024 -
Courtesy of Coca-Cola
Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit
Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.
By Peter Adams • Updated Feb. 15, 2024 -
Derek Abella for Industry Dive
By the numbers: Super Bowl LVIII
Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.
By Sara Karlovitch • Feb. 12, 2024 -
Courtesy of Dunkin’
Deep Dive‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues
Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers.
By Peter Adams , Chris Kelly • Feb. 12, 2024 -
Courtesy of Adidas
Adidas tells athletes of all types: ‘You got this’
A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels.
By Aaron Baar • Feb. 12, 2024 -
Kelly Sullivan via Getty Images
Meta spotlights how AI investments are paying off for advertisers
Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.
By Chris Kelly • Feb. 9, 2024 -
Courtesy of Pizza Hut
Pizza Hut delivers ‘Goodbye Pies’ for Valentine’s Day breakups
In the first output from new social AOR Mischief @ No Fixed Address, the chain is offering to send a breakup text or free pizza to a consumer’s future ex.
By Aaron Baar • Feb. 8, 2024 -
Permission granted by Claire’s
Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity
Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and more.
By Peter Adams • Feb. 8, 2024 -
Courtesy of Burger King
How Burger King’s AI-generated Whoppers reflect the brand’s heritage
CMO Pat O’Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.
By Chris Kelly • Feb. 8, 2024 -
Courtesy of Coca-Cola
Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive
Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.
By Peter Adams • Feb. 7, 2024 -
Courtesy of Dunkin’
Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl
In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year.
By Chris Kelly • Feb. 5, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro
The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.
By Jessica Deyo • Feb. 5, 2024 -
Courtesy of Teleflora
ColumnCampaign Trail: Teleflora tells real stories to overcome love cynicism
The floral delivery service and the in-house agency at parent The Wonderful Company used a documentary approach to prove that romance isn’t dead.
By Chris Kelly • Feb. 2, 2024 -
Permission granted by Frito-Lay North America
Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC
Disney, Ryan Reynolds’ Maximum Effort and Kimmelot developed custom spots that accounted for one-third of ABC’s commercial inventory on Feb. 2.
By Peter Adams • Feb. 1, 2024 -
Courtesy of DoorDash
DoorDash offers to deliver every product advertised during Super Bowl
The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game.
By Aaron Baar • Feb. 1, 2024 -
Retrieved from YouTube on January 31, 2024
Jif tackles ‘celery neglect’ on game day with free peanut butter
“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”
By Jessica Deyo • Feb. 1, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover
Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.
By Peter Adams • Feb. 1, 2024 -
Courtesy of PepsiCo
Doritos’ first global brand platform revolves around self-expression
The campaign includes three spots created by Goodby Silverstein & Partners and a global film about a monster truck-driving grandmother.
By Chris Kelly • Jan. 30, 2024 -
Courtesy of McDonald’s USA
McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp
Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.
By Peter Adams • Jan. 30, 2024 -
Courtesy of Blippar
Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro
In the days following the mixed-reality headset’s launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.
By Jessica Deyo • Jan. 30, 2024
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