How Sierra Nevada’s AI-powered CTV campaign captured consumer attention

The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from images and scripts.

By Chris Kelly • Nov. 25, 2024

Macy’s CMO on why telling a cohesive marketing story is crucial

With its Thanksgiving Day parade days away, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.

By Chris Kelly • Nov. 25, 2024

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Why Google Shopping turned holiday gift-giving into a game show

A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union and Charli XCX and Troye Sivan.

By Chris Kelly • Nov. 25, 2024

‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter

In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.

By Chris Kelly • Nov. 22, 2024

Monopoly Go! looks to stay on top with star-studded campaign

To boost a game that has pulled in more than $3 billion in revenue in its first year, Scopely is running ads across TV, streaming, social and digital platforms.

By Aaron Baar • Updated Nov. 26, 2024

Instacart orders first Super Bowl ad as its marketing evolution continues

Sports marketing has been a focus for the grocery ordering platform since undergoing a brand refresh and appointing a new CMO a couple of years ago.

By Sara Karlovitch • Nov. 21, 2024

Bose CMO on driving the brand’s cultural impact and the coming AI shakeout

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.

By Peter Adams • Nov. 21, 2024

Adam Driver turns 5-star Amazon reviews into theatrical monologues

The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.

By Chris Kelly • Nov. 20, 2024

How Kleenex’s new visual identity serves as a platform for storytelling

The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary.

By Chris Kelly • Nov. 20, 2024

Jaguar revamps brand to embrace ‘exuberant modernism’ amid EV transition

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar should be a copy of nothing.”

By Peter Adams • Nov. 19, 2024

Lexus marks 25 years of ‘December to Remember’ with nostalgic ads

Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion. 

By Jessica Hammers • Nov. 19, 2024

Pepsi swaps out burger chain soda orders in brand’s latest video stunt

“Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.

By Peter Adams • Nov. 15, 2024

Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew

The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to deliver a value message.

By Chris Kelly • Nov. 15, 2024

Kroger plans Shop the Scene experience on Hulu for holiday campaign

Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ignite the holiday spirit.

By Jessica Hammers • Nov. 14, 2024

Target debuts ‘weirdly hot’ Santa for second holiday advertising push

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

By Peter Adams • Nov. 14, 2024

McDonald’s holiday cups entertain with Doodles content, digital collectibles

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, new song and more.

By Chris Kelly • Nov. 14, 2024

Foot Locker celebrates sneaker culture in star-studded holiday campaign

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more.

By Howard Ruben • Nov. 13, 2024

Purina races onto Roblox with game focused on virtual pets

The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

By Peter Adams • Nov. 13, 2024

‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

By Jessica Hammers • Nov. 13, 2024

Keurig Dr Pepper taps new CMO to accelerate digital-first marketing

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.

By Peter Adams • Nov. 12, 2024

Wesson recasts gender roles in Thanksgiving campaign

The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

By Sara Karlovitch • Nov. 12, 2024

Netflix helps brands deepen NFL integrations with new ad partnerships

The streaming platform, which now boasts 70 million global ad-tier users, also collaborated with Kia in Korea around the upcoming season of “Squid Game.”

By Chris Kelly • Nov. 12, 2024

How Sprite remixed ‘The Night Before Christmas’ for its holiday campaign

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.”

By Chris Kelly • Nov. 12, 2024

Burger King doles out holiday deals with immersive mobile app experience

Available to Royal Perks loyalty members, BK Village promotes the fast food chain’s inaugural advent calendar and 31 Days of Deals promotion.

By Jessica Hammers • Nov. 7, 2024

DraftKings, Dr Pepper stay live with new sports-focused CTV ad format

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

By Chris Kelly • Nov. 7, 2024