Creative: Page 21
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Courtesy of Target
Target captures ‘That Target Feeling’ in new ad campaign
The big-box retailer has drawn inspiration from its social media following for its latest campaign, which remixes Michelle Branch’s 2001 hit “Everywhere.”
By Tatiana Walk-Morris • May 20, 2024 -
Courtesy of Bumble Bee
Bumble Bee throws it back to 2000s with remix of ‘Back Here’
“Snack Meal, Baby” taps into the popularity of retro boy bands and snacking to promote the brand's tuna products.
By Sara Karlovitch • May 20, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Danone North America
Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok
The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.
By Jessica Hammers • May 20, 2024 -
Retrieved from Samsung on May 17, 2024
Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro
A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9.
By Peter Adams • Updated May 17, 2024 -
Courtesy of Jack Links
Jack Link’s takes shot at competition in Gen Z-focused national campaign
“Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.”
By Sara Karlovitch • May 16, 2024 -
Permission granted by PepsiCo Beverages North America
Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay
The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.
By Peter Adams • May 14, 2024 -
Courtesy of Welch's Fruit Snacks
Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay
The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the brand’s history to promote its clean ingredients.
By Jessica Hammers • May 14, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. says corporate America has ‘So Many Dicks’ and not enough diversity
The brand highlights the “ROI of DEI” by calling out the success of its diverse board compared to those full of men named Richard, Rick and Dick.
By Chris Kelly • May 13, 2024 -
Courtesy of Thomas' Breakfast
Thomas’ revives breakfast with first brand character in 144-year history
Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle.
By Jessica Hammers • May 13, 2024 -
Courtesy of Bacardí
ColumnCampaign Trail: Bacardí drinks from fountain of youth with Camila Cabello
Made with BBDO New York, the rum brand’s latest “Do What Moves You” spot literalizes how sound moves everyone and everything.
By Chris Kelly • May 10, 2024 -
Martin Pope / Stringer via Getty Images
Coca-Cola’s Innocent Drinks eclipses first-party data goals with QR code ads
A digital billboard campaign in London metro stations gathered over 25,000 consumer form submissions and exceeded expectations by 5,000%.
By Jessica Hammers • May 9, 2024 -
Retrieved from Apple on May 09, 2024
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
Apple has issued an apology for the “Crush” spot and scrapped plans to run the ad on TV, saying the video “missed the mark.”
By Peter Adams • Updated May 10, 2024 -
Retrieved from Starburst on May 08, 2024
Starburst taps gen AI for campaign that is ‘Different Every Time’
The Mars candy brand’s first major campaign in 12 years was created with Team OMC, a collaboration between Omnicom shops DDB and Critical Mass.
By Chris Kelly • May 9, 2024 -
"Gap in Hillcrest Mall" by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY 1.0
Gap names new global CMO amid push to revitalize brand
Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.
By Peter Adams • May 8, 2024 -
Permission granted by Meta
How Meta is addressing marketers’ generative AI concerns with new tools
A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines.
By Peter Adams • May 8, 2024 -
Courtesy of The Absolut Group
Absolut combats AI bias in fashion with 10K diverse image prompts
The Pernod Ricard brand teamed with Copy Lab to generate inclusive, free-to-use imagery in an attempt to train AI to become less biased.
By Jessica Hammers • May 7, 2024 -
Courtesy of Molson Coors
Peroni 0.0% races into Formula 1 as non-alcoholic beer category gains speed
After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has become increasingly popular in the U.S.
By Sara Karlovitch • May 7, 2024 -
Courtesy of Anheuser-Busch InBev
Budweiser turns songs mentioning the brand into targeted ads on Spotify
“UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre.
By Sara Karlovitch • May 6, 2024 -
Courtesy of Impossible Foods
Impossible Foods’ Americana ads address the meat problem — with more meat
The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet.
By Chris Kelly • May 6, 2024 -
Courtesy of Liquid I.V.
Liquid I.V. refreshes brand to stand out in evolving hydration market
The Unilever brand's new visual identity is accompanied by a lively 60-second spot in which two hikers fly as if propelled by water-powered rocket boots.
By Chris Kelly • May 3, 2024 -
Courtesy of Heineken
Heineken transforms laundromats into late-night sports viewing spots
“LaundroMatch” targets UEFA Champions League fans in South Korea who watch live matches in the early morning hours when sports bars are closed.
By Aaron Baar • May 2, 2024 -
Courtesy of The Coca-Cola Company
Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z
Created with WPP Open X and led by Majority, the campaign encourages younger consumers to indulge in what they want amid the daily hustle.
By Jessica Hammers • April 30, 2024 -
Courtesy of Gopuff
Gopuff strategizes ‘next chapter’ with largest-ever national campaign
“Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.”
By Sara Karlovitch • April 29, 2024 -
Courtesy of Corona
Corona Premier names director of lifestyle for new fitness-focused push
Matt James, a former NCAA football player known for appearing on “The Bachelor,” will help promote The Premier Club, a traveling activation.
By Sara Karlovitch • April 26, 2024 -
Courtesy of Sheetz
ColumnCampaign Trail: Sheetz encourages fans to unleash their inner Freakz
Consumer ids come to life as red plushies in ads from Red Tettemer O’Connell + Partners that marry value propositions and human truths.
By Chris Kelly • April 26, 2024
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