Creative: Page 20
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Courtesy of Levi's
Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day
CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.
By Chris Kelly • March 25, 2024 -
Courtesy of PepsiCo
Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards programs
In a move to target niche audiences, special packaging from the PepsiCo brand offers codes redeemable for products from brands like Xbox and GoPro.
By Jessica Deyo • March 25, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Mondelēz International
Chips Ahoy boosts new recipe with Keke Palmer and Malibu ‘re-treat’
The brand’s most extensive reformulation in nearly a decade for its blue bag cookie will be promoted with a celebrity campaign and updated packaging.
By Sara Karlovitch • March 21, 2024 -
Courtesy of Miller Lite
Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push
Leo Burnett spearheaded creative that features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities.
By Peter Adams • March 21, 2024 -
Courtesy of PNC
PNC leans on ‘boring’ label in new marketing campaign
A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently.
By Caitlin Mullen • March 19, 2024 -
Courtesy of Tropicana
Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging
“The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements.
By Jessica Deyo • March 19, 2024 -
Permission granted by PepsiCo
How Bubly aims to shake up sparkling water with new Burst brand extension
Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.
By Peter Adams • March 19, 2024 -
Permission granted by Lean Cuisine
Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years
“You Have Good Taste” spans social, TV and digital and marks a substantial increase in marketing investment for the Nestlé-owned brand.
By Peter Adams • March 18, 2024 -
Courtesy of Honda
Honda leverages AI for Dream Generator film experience with Amazon Ads
The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.
By Sara Karlovitch • March 18, 2024 -
Courtesy of Hyundai Motor America
Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences
Developed with the automaker’s dedicated African American agency Culture Brands, “The Drop” is part of its larger “Okay Hyundai” program.
By Peter Adams • Updated March 15, 2024 -
Courtesy of Manscaped
ColumnCampaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push
The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing.
By Chris Kelly • March 15, 2024 -
Courtesy of Diageo
How brands have activated on the Apple Vision Pro so far
Despite mixed reviews from consumers, the headset has attracted a number of brands, including Don Julio tequila and E.l.f. Cosmetics.
By Jessica Deyo • March 14, 2024 -
Courtesy of Garnier USA
Garnier launches new line with biggest investment in over 10 years
Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.
By Peter Adams • March 14, 2024 -
Courtesy of The Gang
‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer
Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics.
By Peter Adams • March 13, 2024 -
Courtesy of Heinz
Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays
Part of the “It Has to be Heinz” platform, the campaign features creator content and a “Gravy Hot Takes” series on TikTok and Instagram.
By Chris Kelly • March 12, 2024 -
Courtesy of Lunchables
Lunchables Dunkables pits AI against kids’ imaginations
“A.I. versus K.I.” includes pop-up museum exhibits and touts the creativity of children over AI when crafting Dunkables-themed artwork.
By Aaron Baar • March 12, 2024 -
Permission granted by Team Whistle
GNC fuels everyday workout routines for March Madness tie-up
Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.
By Jessica Deyo • March 12, 2024 -
Courtesy of Wayfair
Wayfair refreshes brand ahead of first large-format store opening
The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour.
By Chris Kelly • March 11, 2024 -
Permission granted by Minute Maid
Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’
Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.
By Peter Adams • March 11, 2024 -
Courtesy of Michaels
Michaels promotes online MakerPlace with ‘Respect the Handmade’
The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.
By Jessica Deyo • March 8, 2024 -
Courtesy of TBWA\Media Arts Lab Tokyo
Apple highlights iPhone 15 Pro in live-action manga film
The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”
By Jessica Deyo • March 7, 2024 -
Courtesy of Guinness
Guinness celebrates Irish heritage with Jason Momoa
The Diageo brand tapped the action star to co-direct and produce a new campaign which will carry through the year.
By Sara Karlovitch • March 7, 2024 -
Rodin Eckenroth/WireImage via Getty Images
Corona anoints Pedro Pascal top brand ambassador to connect to culture
The first work with the star of “The Last of Us” and “The Mandalorian” is set to debut in May, with creative handled by MullenLowe Los Angeles.
By Peter Adams • Updated March 6, 2024 -
Courtesy of Zoa Energy
Q&AHow Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign
CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off.
By Chris Kelly • March 6, 2024 -
Courtesy of Diageo
Don Julio goes beyond the bottle for Apple Vision Pro experience
The experience will immerse consumers in four key steps of the Diageo brand’s creation process as part of its “Por Amor” global campaign.
By Jessica Deyo • March 5, 2024
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