Creative: Page 19

  • Will Ferrell stars in PayPal's largest-ever advertising campaign and is seen using his phone for tap-to-pay at a store.
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    Courtesy of PayPal
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    PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad campaign

    The comedic play is set to a reimagined version of the Fleetwood Mac tune and highlights the ability to use PayPal for both in-store and online transactions. 

    By • Sept. 10, 2024
  • Five people in Old Navy clothing
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    Courtesy of Old Navy
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    Q&A

    Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

    CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

    By • Sept. 10, 2024
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • WPP shakes up creative process with new AI-powered content engine by Nvidia
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    Courtesy of WPP
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    Q&A

    VML Global CEO Jon Cook on agency merger, AI bets and optimism

    Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM. 

    By • Sept. 9, 2024
  • Target mascot Bullseye, the bull terrier, pushes a shopping car in one of the store's aisles.
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    Permission granted by Target
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    How Target is courting pet owners with a collection designed by ‘fur-fluencers’

    A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.

    By • Updated Sept. 9, 2024
  • A person running in the rain for a Nike ad
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    Courtesy of Nike
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    Nike depicts drudgery of running in latest leg of comeback campaign

    Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

    By • Sept. 6, 2024
  • Megan Thee Stallion appears in a Pepsi ad
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    Courtesy of PepsiCo
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    ‘Are you not entertained?’ How brands are kicking off the NFL season

    Nationwide, Applebee’s and a handful of PepsiCo brands have doubled down on famous faces and pop culture to engage with key audiences.

    By • Sept. 6, 2024
  • Bottle of Hellmann's Will Levis No. 8 fragrance
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    Courtesy of Hellmann's
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    Column

    Campaign Trail: Hellmann’s turns NFL star’s mayo love into fragrance

    Will Levis, who went viral for putting the condiment into coffee, is the name and face of the world’s first “parfum de mayonnaise” in an effort by Edelman.

    By • Sept. 6, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Deep Dive

    ‘The year of implementation’: How marketers are leveraging AI on mobile

    While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.

    By • Sept. 5, 2024
  • Megan Thee Stallion and NFL stars appear in a Pepsi ad inspired by "Gladiator II"
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    Courtesy of PepsiCo
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    Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’

    Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

    By • Sept. 5, 2024
  • Former Patriots teammates Tom Brady (left) and Julian Edelman interrupt a funeral in a new ad campaign from Tostitos.
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    Permission granted by Tostitos
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    Inside Tostitos’ biggest NFL campaign to date, starring Patriots royalty

    A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with help from a famous trio. 

    By • Sept. 5, 2024
  • Peyton Manning painting in a Nationwide ad
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    Courtesy of Nationwide
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    Q&A

    Why Nationwide tapped Peyton Manning to sell more than insurance in new ads

    Ogilvy, which created the iconic “Nationwide is on your side” slogan and jingle in the ‘60s, is behind new work that leverages Nationwide’s NFL partnership.

    By • Sept. 5, 2024
  • Musician Charlotte Rose Benjamin applies makeup in an E.l.f. video
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics bows entertainment brand with original album release

    The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.

    By • Sept. 4, 2024
  • Gatorade brand ambassadors
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    Courtesy of Gatorade
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    Gatorade scores a touchdown with inclusive football campaign

    The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the changing sport.

    By • Sept. 4, 2024
  • An Olipop OOH ad
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    Courtesy of Olipop
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    Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads

    The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.

    By Aaron Baar • Sept. 4, 2024
  • Maybelline cosmetics on display
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    Roy Rochlin/Getty Images via Getty Images
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    ‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing

    The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.

    By • Sept. 3, 2024
  • NFL player Saquon Barkley serves food at an Applebee's
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    Courtesy of Applebee's
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    Q&A

    Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign

    Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.

    By • Sept. 3, 2024
  • A child and a Barbie astronaut are seen looking up at the sky together for Barbie's "Give Limitless Possibilities" campaign.
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    Courtesy of Mattel
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    How Barbie is giving fresh energy to its tagline and catching WNBA fever

    The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.

    By • Aug. 30, 2024
  • A pile of Heinz ketchup packets on a desk
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    Retrieved from Heinz on August 30, 2024
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    Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance

    The campaign, which has helped drive sales and awareness, is supported by paid social across platforms including TikTok, YouTube and Snapchat.

    By • Aug. 30, 2024
  • Mountain Dew's Mountain Dude
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    Retrieved from Mountain Dew on August 28, 2024
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    Mountain Dew claims its own time zone with geofenced offer, TikTok push

    A TikTok sweepstakes coined “Mountain Dew Hauls” will reimburse five winners’ moving fees to relocate to the Mountain time zone.

    By Aaron Baar • Aug. 29, 2024
  • An image of a hand holding a smart phone with a KFC Rewards logo on the screen
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    Courtesy of KFC
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    KFC names new US CMO to bolster turnaround efforts

    Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.

    By • Aug. 29, 2024
  • Green bars of soap sits near tennis rackets.
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    Courtesy of Dove
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    Dove, Venus Williams support teen girls in sports with tennis-inspired soap

    The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.

    By • Aug. 29, 2024
  • Chili's Big Smasher cheeseburger accompanied by sides of chips, fries and cola on a wooden dining table
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    Permission granted by Chili's Grill & Bar
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    Q&A

    Chili’s CMO on brand’s winning value message and evolving data strategy

    Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%. 

    By • Aug. 29, 2024
  • Hyundai "It's OK" Advertisement During 2024 Summer Games
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    Courtesy of Hyundai Motor America
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    Hyundai’s former CMO Zepeda departs following internal reorganization

    Angela Zepeda recently saw her role shifted from CMO to chief creative officer, with performance marketing moving under a separate division.

    By • Aug. 28, 2024
  • Jake from State Farm and Ted Lasso’s Cristo Fernández in an ad
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    Courtesy of State Farm
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    State Farm bundles football and fútbol for latest NFL-timed campaign

    The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.

    By Aaron Baar • Aug. 28, 2024
  • Actor Jeremy Allen White sits in a chair poolside. He is wearing an open denim vest, black denim jeans and black cowboy boots.
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    Courtesy of Calvin Klein
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    Calvin Klein debuts 2nd campaign featuring Jeremy Allen White

    “The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.

    By Laurel Deppen • Aug. 27, 2024