Creative: Page 33
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Courtesy of Coca-Cola
Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive
Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.
By Peter Adams • Feb. 7, 2024 -
Courtesy of Dunkin'
Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl
In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year.
By Chris Kelly • Feb. 5, 2024 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro
The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.
By Jessica Hammers • Feb. 5, 2024 -
Courtesy of Teleflora
ColumnCampaign Trail: Teleflora tells real stories to overcome love cynicism
The floral delivery service and the in-house agency at parent The Wonderful Company used a documentary approach to prove that romance isn't dead.
By Chris Kelly • Feb. 2, 2024 -
Permission granted by Frito-Lay North America
Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC
Disney, Ryan Reynolds’ Maximum Effort and Kimmelot developed custom spots that accounted for one-third of ABC’s commercial inventory on Feb. 2.
By Peter Adams • Feb. 1, 2024 -
Courtesy of DoorDash
DoorDash offers to deliver every product advertised during Super Bowl
The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game.
By Aaron Baar • Feb. 1, 2024 -
Retrieved from YouTube on January 31, 2024
Jif tackles ‘celery neglect’ on game day with free peanut butter
“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”
By Jessica Hammers • Feb. 1, 2024 -
Courtesy of PepsiCo
Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover
Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.
By Peter Adams • Feb. 1, 2024 -
Courtesy of PepsiCo
Doritos’ first global brand platform revolves around self-expression
The campaign includes three spots created by Goodby Silverstein & Partners and a global film about a monster truck-driving grandmother.
By Chris Kelly • Jan. 30, 2024 -
Courtesy of McDonald's USA
McDonald’s Hamburglar hits the road in getaway vehicle for menu revamp
Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.
By Peter Adams • Jan. 30, 2024 -
Courtesy of Blippar
Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro
In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.
By Jessica Hammers • Jan. 30, 2024 -
Getty Images
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
Permission granted by Hyundai Motor America
Hyundai’s Santa Fe unleashes a family’s inner Viking in new ads
Creative launching around the NFL conference championships is set to the driving rhythm of Heart’s “Barracuda.”
By Peter Adams • Jan. 26, 2024 -
Courtesy of Anheuser-Busch
Bud Light remains in the crosshairs as AB InBev makes Super Bowl plans
Anheuser-Busch will air two and a half minutes of national advertising during the big game as it looks to rebound from controversy.
By Chris Kelly • Jan. 25, 2024 -
Courtesy of Heinz
Heinz celebrates diners who wait for its ketchup in global campaign
Created with Chilean agency 1984, the marketer’s largest effort since unifying its global creative strategy shows that “true love waits” — for ketchup.
By Chris Kelly • Jan. 25, 2024 -
Courtesy of Mars Wrigley
M&Ms celebrates (almost) Super Bowl champions with diamond-encrusted ring
As part of its big game push, the candy brand is giving three NFL Hall of Famers rings fit with factory-made diamonds forged from peanut butter.
By Sara Karlovitch • Jan. 24, 2024 -
Courtesy of 11:11 Media
Hilton checks in to Paris Hilton’s Roblox world for loyalty push
The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.
By Chris Kelly • Jan. 23, 2024 -
Permission granted by Coors Light
Coors Light’s silver bullet train returns for Super Bowl with seats for fans
Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.
By Peter Adams • Jan. 23, 2024 -
Permission granted by Team Whistle
Finish brings football rivalries to the kitchen with Team Whistle
An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”
By Jessica Hammers • Jan. 22, 2024 -
Getty Images
Data-driven marketing investments to top $36B in 2024, report finds
A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.
By Peter Adams • Jan. 22, 2024 -
Courtesy of MiraLAX
‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’
Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women.
By Chris Kelly • Jan. 22, 2024 -
Courtesy of Hyatt
Hyatt global brand platform invites travelers to ‘Be More Here’
Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.
By Sara Karlovitch • Jan. 22, 2024 -
Courtesy of Hotels.com
Hotels.com is a ‘matchmaker’ in new global ad campaign
Produced in partnership with creative agency Anomaly, ads will air on social and digital in the U.S., Canada, the U.K., France, Denmark and Sweden.
By Noelle Mateer • Jan. 19, 2024 -
Courtesy of Solo Stove
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.
By Peter Adams • Updated Jan. 30, 2024 -
Retrieved from Dr. Squatch on January 18, 2024
ColumnCampaign Trail: Dr. Squatch uses hypnosis to inspire ‘Big Bricc Energy’
The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.
By Chris Kelly • Jan. 19, 2024
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