Creative: Page 33

  • The letters AI on a digital block
    Image attribution tooltip
    BlackJack3D via Getty Images
    Image attribution tooltip

    Publicis plants flag with responsible AI by joining industry coalition

    C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP.

    By • June 5, 2023
  • A display case showcasing Zoa energy drinks.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Energy Drink Zoa adopts gender-neutral identity for major refresh

    “Fuel Something Bigger” shifts the energy drink from the gym towards the everyday consumer and highlights the brand’s colorful new packaging.

    By • June 5, 2023
  • Explore the Trendline➔
    Image attribution tooltip
    Pinterest Business
    Image attribution tooltip
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Music artist Rakim seen holding a can of Sprite as part of the soft-drink brand's summer campaign celebrating the 50th anniversary of hip-hop.
    Image attribution tooltip
    Permission granted by The Coca-Cola Company
    Image attribution tooltip

    Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration

    The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla.

    By • June 5, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
    Image attribution tooltip
    Courtesy of Maybelline
    Image attribution tooltip
    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By • June 2, 2023
  • The Old Gays gear up for more cheers on new game show “No Straight Answers” presented by Visible Wireless.
    Image attribution tooltip
    Courtesy of Visible Wireless
    Image attribution tooltip

    Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

    The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

    By Aaron Baar • June 1, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
    Image attribution tooltip
    Permission granted by American Eagle
    Image attribution tooltip

    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By • June 1, 2023
  • A collage of shots from Heinz new global brand platform celebrating stories of fan love.
    Image attribution tooltip
    Permission granted by The Kraft Heinz Company
    Image attribution tooltip

    Heinz honors ‘irrational’ fan love in first unified global brand platform

    Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos. 

    By • June 1, 2023
  • T-Pain stands in front of a Wendy's
    Image attribution tooltip
    Courtesy of Wendy's
    Image attribution tooltip

    Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

    "Buy U a Frosty" is available on the fast-food chain’s YouTube channel and will soon be available for consumers to duet on TikTok.

    By • June 1, 2023
  • Three bags of Frito-Lay products next to a FIFA World Cup trophy.
    Image attribution tooltip
    Courtesy of Frito-Lay North America
    Image attribution tooltip

    Frito-Lay makes largest-ever investment in women’s sports for World Cup

    As women’s sports continue to gain viewers, the snack marketer’s activations will span popular brands and include its Cracker Jill campaign.

    By • May 31, 2023
  • WPP shakes up creative process with new AI-powered content engine by Nvidia
    Image attribution tooltip
    Courtesy of WPP
    Image attribution tooltip

    WPP shakes up creative process with AI-powered content engine

    Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

    By • May 30, 2023
  • Aubrey Plaza sits in a forest, holding a glass of a thick white drink with black speckles in her right hand. On her upper lip, she has a "milk mustache" from this beverage.
    Image attribution tooltip
    Courtesy of MilkPEP
    Image attribution tooltip

    Milk checkoff’s ‘Wood Milk’ campaign featuring Aubrey Plaza violates federal laws, health group says

    The Physicians Committee for Responsible Medicine filed a complaint with the USDA’s inspector general, claiming the website and videos with the “White Lotus” star disparages another product and was intended to influence policy.

    By Megan Poinski • May 30, 2023
  • A collage of headshots of executives from the Cashmere ad agency
    Image attribution tooltip
    Permission granted by Cashmere
    Image attribution tooltip

    How Cashmere’s blend of culture and data is winning clients

    Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

    By • Updated May 26, 2023
  • Don Julio Rosado
    Image attribution tooltip
    Permission granted by Don Julio
    Image attribution tooltip
    Column

    Campaign Trail: Don Julio’s fantastical disco day party introduces a new innovation

    The Diageo distiller created a vibrant, pink-hued world to position its new Rosado expression as the daytime counterpart to its popular 1942 product.

    By • May 26, 2023
  • A campaign image promoting a tie-up between Bacardi Rum and Stadium Goods
    Image attribution tooltip
    Courtesy of Bacardi Rum
    Image attribution tooltip

    Bacardi extends brand platform with custom Snap AR lens, sneaker NFTs

    A speakeasy pop-up event in New York and music festival experiences are also part of the brand’s latest iteration of its “Do What Moves You” platform.

    By • May 25, 2023
  • Smoothe King romance novel created by ChatGPT
    Image attribution tooltip
    Courtesy of Smoothie King
    Image attribution tooltip

    Smoothie King pens paperback romance novel with aid of ChatGPT

    The 250-page “A Summer Fling to the X-Treme” is laced with secret codes readers can crack for the chance to win a free smoothie via the brand’s app.

    By • May 25, 2023
  • McDonald's Little Mermaid Happy Meal
    Image attribution tooltip
    Courtesy of McDonald’s USA
    Image attribution tooltip

    McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up

    The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias.

    By • May 24, 2023
  • View of a Walmart storefront
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Walmart Connect enlists creative partners to help brands craft better ads

    Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

    By • May 24, 2023
  • Three phone screens showcasing Peloton Gym.
    Image attribution tooltip
    Courtesy of Peloton
    Image attribution tooltip

    Peloton’s latest brand revamp arrives as revenue drops 22%

    The refresh brings a free membership tier and a new in-app content feature, Peloton Gym, as the brand strives to be more accessible.

    By • May 24, 2023
  • The Google logo is displayed at Google headquarters
    Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images
    Image attribution tooltip

    Inside Google’s plans for improving paid search with generative AI

    More efficient ways to produce and edit assets and ensure responses are relevant to consumers were a focus of this year’s Google Marketing Live.

    By • May 23, 2023
  • A group of executives meet
    Image attribution tooltip
    fizkes via Getty Images
    Image attribution tooltip

    71% of CMOs lack the budget needed to execute marketing strategy in 2023

    Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

    By • May 23, 2023
  • CMO Melody Lee wearing a gray shirt standing outside
    Image attribution tooltip
    Permission granted by Mercedes-Benz USA
    Image attribution tooltip

    Mercedes-Benz names new CMO as auto transformation race heats up

    Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.

    By • May 19, 2023
  • A side profile shot of Oscar Mayer's Frankmobile, a rebranded version of the Wienermobile, sitting in a parking lot
    Image attribution tooltip
    Permission granted by The Kraft Heinz Company
    Image attribution tooltip

    Oscar Mayer brings back Wienermobile name after 4 months

    The Kraft Heinz marketer rebranded the hotdog-shaped vehicle but is reverting to the 87-year-old name after what may have been a summertime stunt.

    By • Updated Sept. 22, 2023
  • A bottle of Coors Banquet with its new packaging.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Coors Banquet celebrates legacy by helping entrepreneurs start their own

    The brewer’s new campaign includes an ad featuring the voice of “Yellowstone” actor Cole Hauser and a party in its hometown of Golden, Colorado.

    By • May 15, 2023
  • An octopus marionette appears in a Squarespace ad
    Image attribution tooltip
    Courtesy of Squarespace
    Image attribution tooltip
    Column

    Campaign Trail: Squarespace showcases how it makes anything possible

    In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its “Everything to Sell Anything” slogan.

    By • May 12, 2023
  • The Jonas Brothers gathered around a phone playing Candy Crush Saga as part of a gaming partnership.
    Image attribution tooltip
    Courtesy of Candy Crush Saga
    Image attribution tooltip

    Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

    Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”

    By Aaron Baar • May 11, 2023