Creative: Page 34

  • Michael B. Jordan in an ad for Propel
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    Courtesy of PepsiCo
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    Inside Propel’s first brand campaign with Michael B. Jordan

    PepsiCo’s Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation.

    By • Updated May 11, 2023
  • Coca-Cola's Minute Maid brand rebrand packaging
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    Retrieved from Coca-Cola on May 08, 2023
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    Minute Maid’s first global campaign supports new unified visual identity

    The Coca-Cola juice line’s “Filled with Life” campaign looks to combat consumers’ “autopilot moments” while showcasing its first global brand design.

    By • May 9, 2023
  • Explore the Trendline➔
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    Pinterest Business
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    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A billboard in Times Square for Oatly's new sustainability campaign challenging Big Dairy to reveal its carbon footprint.
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    Permission granted by Oatly
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    Oatly challenges Big Dairy over climate impact with free advertising offer

    Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.

    By • May 8, 2023
  • An image depicting Snapchat's new First Story ad placement for advertisers.
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    Permission granted by Snap Inc.
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    Snap tests My AI sponsored links amid expansion of ad formats

    The company also said Warner Bros. is an early partner for the new First Story takeover format that reserves the first video ad between Friend Stories.

    By Aaron Baar • May 4, 2023
  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By • May 4, 2023
  • A person eats Taco Bell in a garbage band's practice space
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    Courtesy of Taco Bell
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    How Taco Bell feeds hungry musicians and helps them ‘Live Más’

    In partnership with entertainment marketing agency The Syndicate, Feed The Beat connects the culture-focused brand with diverse artists and their fans.

    By • May 4, 2023
  • WPP logo
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    Courtesy of WPP
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    WPP CEO praises AI, GroupM success in positive Q1 results

    The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

    By Aaron Baar • May 1, 2023
  • A women dances in front of a jazz band in the street.
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    Courtesy of Popeye's
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    Popeyes celebrates New Orleans in first campaign by new AOR McKinney

    Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.”

    By • May 1, 2023
  • Light blue design on black background
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    Adobe Stock/©gonin

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    Sponsored by Ziflow

    Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry

    Discover how ZiflowAI’s ethical application of generative AI can transform the design industry, enhancing collaboration and innovation for a brighter future.  

    By Erik Mansur • May 1, 2023
  • An OOH ad for a DoorDash x McDonald's campaign
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    Courtesy of DoorDash
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    Column

    Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion

    No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada.

    By • April 28, 2023
  • A teaser image for Metaverse Beauty Week's main plaza in Decentraland
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    Permission granted by Cult
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    Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial

    Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London.

    By • April 25, 2023
  • deceptive ads
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    Stadtratte via Getty Images
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    FTC talks tough in false-ad notice but faces hard enforcement road

    Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints.

    By Robert Freedman • April 24, 2023
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    How advertisers can address the diversity supplier gap

    While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking.

    By Aaron Baar • April 24, 2023
  • Josh Ostrovsky, known as the Fat Jewish, for Gopuff's "I Puffed Today" 4/20 campaign.
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    Courtesy of Gopuff
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    Gopuff positions itself as go-to munchies delivery app for 4/20

    An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.

    By • April 20, 2023
  • People sitting outside their van in the desert on a road trip.
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    Credit: GoUSA

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    Expedia Group launches ‘shoppable’ platform with inspirational travel content

    The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company.

    By Michele Laufik • April 20, 2023
  • Comedian Pete Davidson, wearing a dark suit and tie and glasses, sits behind a desk as a morning show host
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    Retrieved from Taco Bell Corp. on April 20, 2023
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    Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

    Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu.

    By • April 20, 2023
  • Willie Nelson, Martha Stewart and Snoop Dog each hold a BIC lighter
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    Courtesy of BIC
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    BIC blazes campaign and virtual scavenger hunt for 4/20

    Snoop Dogg and Martha Stewart ask for help finding a lighter that Willie Nelson borrowed and never returned in the effort timed to the weed-friendly holiday.

    By Aaron Baar • April 20, 2023
  • A logo of Bazooka gum is overlaid on a comic strip.
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    Photo illustration: Bazooka Candy Brands; Industry Dive

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    Deep Dive

    How Bazooka Gum uses nostalgia to drive sweet success

    More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change.

    By Megan Poinski • April 19, 2023
  • Campaign images for Kind Snacks' Almond Acres initiative and pilot program.
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    Courtesy of Kind Snacks
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    Kind promotes sustainability with Snapchat tie-up, VR experience

    Each activation is meant to connect to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project in California.

    By • April 18, 2023
  • A photo of the outside of a Wingstop.
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    Courtesy of Wingstop
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    Wingstop names 72andSunny creative AOR to grow brand awareness

    The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.

    By • April 17, 2023
  • An animated image of Acura's 2024 Integra Type S in red on a mountainous road.
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    Courtesy of Acura
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    Acura’s anime racing series returns with new episodes

    “Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S.

    By • April 17, 2023
  • Jack in the Box's limited-time Pineapple Express Shake timed to its 4/20 campaign
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    Permission granted by Jack in the Box
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    Jack in the Box stations food trucks across California for 4/20 celebration

    A tie-up with mobile app WeedMaps is meant to help consumers find the trucks and order a limited-time Pineapple Express Shake.

    By Aaron Baar • April 17, 2023
  • Sign at entrance to SeaWorld
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    Matt Stroshane via Getty Images
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    SeaWorld names Marisa Thalberg CMO to strengthen conservation position

    Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s.

    By • April 14, 2023
  • An image of Vans World on Roblox, featuring a bridge over water with two pictures of shoes on the shore.
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    Courtesy of Gucci
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    Gucci, Vans team up for Roblox scavenger hunt

    The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

    By • April 14, 2023
  • A can of Topo Chico Spirited next to a glass filled with carbonated liquid and ice.
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    Courtesy of Molson Coors
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    Topo Chico boosts media spend as Molson Coors expands beyond beer

    Spirited, a new RTD cocktail line, is the fourth extension in a partnership with The Coca-Cola Company.

    By • April 13, 2023