Creative: Page 34

  • Diageo’s Buchanan’s brand blends old and new traditions in holiday campaign
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    Retrieved from Buchanan's on November 07, 2023
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    Diageo brand Buchanan’s blends old and new traditions in holiday campaign

    The blended scotch whisky is celebrating Hispanic-Americans with a continuation of its “We are the Spirit of the 200%” campaign.

    By • Nov. 7, 2023
  • Three women are seen sitting outside on a snowy park bench as part of Amazon's "Joy Ride" 2023 holiday ad.
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    Permission granted by Amazon
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    Amazon embraces the joy of friendship for global holiday campaign

    “Joy is shared” will span over a dozen countries and is anchored by a 60-second hero spot soundtracked by a rendition of The Beatles’ “In My Life.”

    By • Nov. 7, 2023
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Google Performance Max generated assets
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    Courtesy of Google
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    What marketers can expect as Google rolls out AI asset generation for ads

    The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.

    By • Nov. 7, 2023
  • Sam's Club holiday campaign
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    Courtesy of Sam's Club
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    Sam’s Club prioritizes emotions over sales in holiday ads

    The move marks a strategic pivot by agency Arnold Worldwide away from traditional holiday marketing themes as economic uncertainties persist.

    By • Nov. 6, 2023
  • LaMelo Ball in a Foot Locker ad
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    Courtesy of Foot Locker
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    Foot Locker hypes up holidays with major brands, NBA stars

    The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

    By • Nov. 6, 2023
  • Coca-Cola's 2023 holiday campaign
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    Courtesy of The Coca-Cola Company
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    Coke boosts Santa-heavy holiday campaign with AI, digital experiences

    The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.

    By • Updated Nov. 17, 2023
  • A group of people drink cocktails together.
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    Courtesy of Anheuser-Busch InBev
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    Cutwater comes to the aid of holiday hosts with cocktail helpline

    A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

    By • Nov. 2, 2023
  • Vizio Home Depot campaign on TV
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    Courtesy of Vizio
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    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 2, 2023
  • A gamer holds up a Doritos chip in an ad promoting the brand's crunch-cancellation software
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    Permission granted by PRNewsfoto/Frito-Lay North America, PepsiCo
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    Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

    Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

    By • Nov. 2, 2023
  • Walmart reunites Mean Girls stars
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    Retrieved from Walmart on November 01, 2023
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    Walmart reunites ‘Mean Girls’ to boost Black Friday push

    Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

    By • Nov. 1, 2023
  • In this photo illustration, an image of the Google logo is reflected on the eye of a young man on August 09, 2017 in London, England.
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    Leon Neal / Staff via Getty Images
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    AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

    TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

    By • Nov. 1, 2023
  • A child sleeps with a dog in a holiday setting for Target's 2023 holiday campaign
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    Permission granted by Target
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    Target lights up digital in holiday push that balances sentiment, value

    The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.

    By • Nov. 1, 2023
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
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    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
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    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By • Oct. 31, 2023
  • Martha Stewart stands behind a counter with the Pure Leaf iced tea kit.
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    Courtesy of Pure Leaf
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    Martha Stewart argues against DIY in Pure Leaf campaign

    The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking.

    By • Oct. 30, 2023
  • A person holds a bottle of Pom Wonderful surrounded by vampires in a movie theater
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    Courtesy of Pom Wonderful
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    Column

    Campaign Trail: Pom Wonderful transforms free radicals into monsters

    An effort from in-house shop Wonderful Agency timed to spooky season pits the brand’s signature juice against vampires, ghosts and aliens.

    By • Oct. 27, 2023
  • A person stands beside a teen, each holding a mobile phone, as they engage with Chips Ahoy!'s new AR experience that champions multicultural artists.
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    Courtesy of Chips Ahoy!
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    Chips Ahoy leverages AR to support multicultural teen artists

    The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

    By Aaron Baar • Oct. 26, 2023
  • Snap's Bitmoji outfits for Halloween.
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    Permission granted by Snap
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    Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

    Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases.

    By • Oct. 26, 2023
  • Four individuals pose together, smiling, as part of JCPenney's "Make Your Holidays Count" campaign imagery.
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    Permission granted by J.C. Penney
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    Inside J.C. Penney’s holiday marketing strategy

    On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    By • Oct. 25, 2023
  • A group of teens race each other on a track
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    Retrieved from Nike on October 24, 2023
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    Nike, Dove team to tackle high turnover rate of teen girls in sports

    A program developed over two years with help from academic experts seeks to give coaches better tools to inspire confidence in young athletes.

    By • Oct. 24, 2023
  • A kid drinks a Capri Sun outside during the day
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    Courtesy of Kraft Heinz
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    Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms

    Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.

    By • Oct. 24, 2023
  • Image of AWNY 2021 logo
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    Courtesy of Advertising Week
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    Q&A

    Mekanism’s CEO on future proofing the agency with performance marketing

    At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.

    By • Oct. 23, 2023
  • Hyundai intros limited-edition Disney100 Ioniq5
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    Courtesy of Hyundai Motor America
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    Hyundai rides with Disney for branded Ioniq 5

    The electric SUV was unveiled during a Disney-centric broadcast of “Dancing with the Stars” in honor of the entertainment giant’s 100th anniversary.

    By Aaron Baar • Oct. 23, 2023
  • Gap imagery for its 2023 holiday marketing campaign. The image features an individual on the left and a pair on the right styled in Gap looks against a dark green background.
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    Permission granted by Gap
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    Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

    A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality.

    By • Oct. 23, 2023
  • Zulily's "Slay Button" novelty product
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    Permission granted by Zulily
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    Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

    The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season.

    By • Oct. 23, 2023
  • Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
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    Courtesy of AWNewYork
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    What Taco Bell and DoorDash learned about loyalty through collaboration

    Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.

    By • Oct. 20, 2023