Creative: Page 40

  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

    “From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

    By Aaron Baar • March 16, 2023
  • An image from Heinz's Fortnite tomato farm island.
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    Courtesy of Heinz
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    Heinz highlights soil degradation with Fortnite island

    The ketchup maker is looking to raise awareness about sustainable farming, tasking Fortnite players with keeping a shrinking farm up and running.

    By • March 16, 2023
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Twisted Tea VasectomUndies
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    Courtesy of Twisted Tea
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    Twisted Tea drops vasectomy underwear for March Madness

    The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament.

    By • March 16, 2023
  • A Coors-icle in blue and silver packaging rests against a can of Coors light against a blue backdrop.
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    Courtesy of Molson Coors
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    Coors Light helps calm anxious basketball fans with beer-flavored ice pops

    The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness.

    By • March 15, 2023
  • A still image from Amazon Prime's ad, "Tache," that shows a young girl with facial hair as part of the company's global campaign, "It's on Prime."
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    Courtesy of Amazon
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    Amazon Prime embraces mustaches in global campaign with Olivia Wilde

    The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.

    By • March 14, 2023
  • Shot of CMO Fernando Machado linking arms with NotCo CEO Matias Muchnick
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    Retrieved from NotCo via Business Wire on March 13, 2023
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    Star CMO Machado jumps from Activision Blizzard to food tech startup

    The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.

    By • March 13, 2023
  • Aeropostale's AeroPax NFT visuals made in partnership with MetaversePlus.
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    Courtesy of Aeropostale
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    Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway

    An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation.

    By • March 13, 2023
  • An image captured from Coca-Cola's short film for its campaign "Masterpiece," depicting Coke in the painting "The Scream."
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    Retrieved from Coca-Cola on March 08, 2023
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    Coke brings world-renowned art to life in ‘Masterpiece’ push

    The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.

    By • March 9, 2023
  • A hand cracks open a can of Bud Light Seltzer against a background of colorful bubbles.
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    Courtesy of Anheuser-Busch InBev
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    Bud Light Seltzer clears up misconception about its formula

    As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign.

    By • March 8, 2023
  • Hero image for Intuit Quickbooks' campaign "Small Business Spotting."
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    Courtesy of Intuit Quickbooks
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    QuickBooks caters to film tourists by highlighting small business cameos

    An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

    By • March 7, 2023
  • Nissan's March Madness banner, featuring mascots and a lineup of cars.
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    Courtesy of Nissan
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    Nissan brings TikTok’s BeReal lookalike to March Madness

    The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

    By • March 6, 2023
  • Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion
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    Courtesy of Levi's
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    Column

    Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

    To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

    By • March 3, 2023
  • Yahoo and Toyota's augmented reality effort as part of Toyota’s “Says So Much” campaign.
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    Courtesy of Yahoo
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    Toyota, Yahoo partner for AR-powered car shopping experience

    The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

    By Aaron Baar • March 2, 2023
  • A group of friends sit around drinking Guinness.
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    Courtesy of Diageo
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    Guinness rewards epic toasts this St. Patrick’s Day

    The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities

    By • March 2, 2023
  • Pinkpantheress for Bose
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    Retrieved from Bose on March 01, 2023
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    Bose works to boost gender parity in music production

    With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.

    By • March 2, 2023
  • An older couple plays in clear blue water to promote Hard Mtn Dew's retirement community contest.
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    Retrieved from Hard Mtn Dew on March 01, 2023
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    Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

    Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.

    By • March 1, 2023
  • Nutrl Vodka Seltzer's newest campaign.
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    Courtesy of Anheuser-Busch InBev
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    AB InBev seltzer brand’s first national campaign focuses on simplicity

    Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.

    By • Feb. 28, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By • Feb. 28, 2023
  • Empty boardroom meeting space in office
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    jamenpercy via Getty Images
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    Agency in-housing debate resurfaces, with fresh shades of nuance

    Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

    By • Feb. 27, 2023
  • Several cans of Cutwater canned cocktails sit on a counter.
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    Courtesy of Anheuser-Busch
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    Cutwater refreshes brand to accentuate accessibility of canned cocktails

    “Open the Bar” is meant to make premium cocktail culture feel more approachable through three new ad spots and a revamped brand design.

    By • Feb. 24, 2023
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    Justin Sullivan via Getty Images
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    Coke joins AI hype train in search for next-gen creative capabilities

    The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI.

    By • Feb. 23, 2023
  • Honey is drizzled over a pizza.
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    Courtesy of The Kraft Heinz Company
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    Kraft Heinz goes luxe with immersive hotel integrations

    To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences. 

    By • Feb. 23, 2023
  • Four influencers wear milk mustaches as part of Silk's Nextmilk campaign
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    Courtesy of Danone North America
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    Silk gives nepo babies milk mustaches to boost plant-based alternative

    Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.

    By • Feb. 23, 2023
  • Joey Chestnut in a Wonderful Pistachios campaign
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios cracks open TikTok for campaign revival

    The brand hopes to drive awareness by bringing back a campaign that in the past has featured Stephen Colbert, Snooki, Snoop Dogg and Psy.

    By • Feb. 22, 2023
  • A photograph of two people at a Shake Shack eating white truffle burgers.
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    Permission granted by Shake Shack
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    Shake Shack serves up fine dining experience with White Truffle Menu

    Ten Shake Shack restaurants are taking reservations for a prix fixe tasting menu that costs $20 per person.

    By Julie Littman • Feb. 22, 2023