Creative: Page 40
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Courtesy of PepsiCo
PepsiCo bridges snacks and beverages for shared holiday ad
The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.
By Jessica Deyo • Nov. 22, 2022 -
Courtesy of Honda
Honda targets Asian Americans with CR-V ads in multiple languages
With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market of many different cultures.
By Aaron Baar • Nov. 22, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Diageo
Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’
The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework.
By Sara Karlovitch • Nov. 21, 2022 -
Retrieved from State Farm on November 21, 2022
State Farm riffs off new brand character with jazz CD, hotline
“Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes.
By Aaron Baar • Nov. 21, 2022 -
Courtesy of Oreo
Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug
Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.
By Peter Adams • Nov. 21, 2022 -
Courtesy of Kraft-Heinz
Claussen pickles sponsors star-studded pickleball match
The Kraft-Heinz brand was an exclusive sponsor of “Pickled” on CBS as the marketing momentum behind pickleball continues.
By Sara Karlovitch • Nov. 18, 2022 -
Courtesy of JCPenny
JCPenney reimagines holiday variety shows for Facebook Live
The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past.
By Aaron Baar • Nov. 18, 2022 -
Courtesy of Anheuser-Busch InBev
Budweiser rallies over 100 influencers for World Cup effort
As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.
By Sara Karlovitch • Nov. 17, 2022 -
Courtesy of Coors Light
Coors Light’s nail polish changes color at ideal beer-drinking temperature
Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays.
By Sara Karlovitch • Nov. 16, 2022 -
Retrieved from Willie Petersen on July 11, 2022
Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad
New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.
By Peter Adams • Nov. 15, 2022 -
RyanJLane via Getty Images
Horizon Media weds sports and experience expertise under new practice
HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”
By Peter Adams • Nov. 14, 2022 -
Courtesy of PepsiCo
Gatorade enlists Messi to design limited-edition bottle
A new global World Cup campaign stars the athlete and showcases how he mentally and physically prepares for games.
By Sara Karlovitch • Nov. 14, 2022 -
FG Trade via Getty Images
Deep DiveGift giving meets revenge living: Why experiences are so important this holiday season
Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.
By Jessica Deyo • Nov. 14, 2022 -
Permission granted by Reese's Puffs
Reese’s Puffs envisions futuristic ‘Breakfastverse’ with high-end designer
Along with the brand’s first metaverse activation, a new Ambush collaboration includes a “breakfast bowl-turned-purse” accessory retailing for $150.
By Peter Adams • Nov. 11, 2022 -
Courtesy of Timex
Timex challenges players to race against the clock in Fortnite
The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date.
By Sara Karlovitch • Nov. 11, 2022 -
Permission granted by Belvedere Vodka
Daniel Craig cuts loose in Paris for dancy new Belvedere ads
Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond.
By Peter Adams • Nov. 10, 2022 -
Courtesy of Southern Comfort
Southern Comfort creates shot glass pants for Thanksgiving
The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.
By Sara Karlovitch • Nov. 8, 2022 -
Courtesy of Peloton
Peloton goes beyond the workout for holiday push
New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.
By Jessica Deyo • Nov. 8, 2022 -
Courtesy of Molson Coors
Miller Lite taps into the holidays with Tree Keg Stand
The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products.
By Sara Karlovitch • Nov. 7, 2022 -
iStock/Matthew Roberge
Sponsored by BroadsignThe growing role of digital-out-of-home in a dynamic ad landscape
Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.
By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022 -
Courtesy of TCO London
ColumnCampaign Trail: Why Ardbeg released a comic anthology
The scotch whisky distiller teamed up with TCO London to create a 40-page graphic novel titled “Planet Ardbeg.”
By Sara Karlovitch • Nov. 4, 2022 -
Courtesy of P&G
P&G’s Native leans into naughty and nice this holiday season
The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots.
By Sara Karlovitch • Nov. 3, 2022 -
Courtesy of Michelob Ultra
Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign
The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run.
By Jessica Deyo • Nov. 2, 2022 -
Courtesy of Ralph Lauren
Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.
By Tatiana Walk-Morris • Nov. 2, 2022 -
Permission granted by Walmart
Walmart invokes ‘Office Space’ to promote holiday deals on Mondays
The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy.
By Sara Karlovitch • Nov. 2, 2022
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