Creative: Page 40

  • An image promoting Zynga's mobile gaming tie-up with Warner Bros. Pictures around the "Wonka" film.
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    Courtesy of Warner Bros. Pictures
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    Warner Bros. levels up ‘Wonka’ with Zynga mobile gaming play

    Integrations with four of the game publisher’s titles, including Words With Friends 2, tout in-game challenges and film content.

    By Aaron Baar • Dec. 14, 2023
  • The Doritos x Empirical nacho cheese spirit bottle paired next to a glass with a Dorito chip garnish
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    Permission granted by PepsiCo Design & Innovation
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    Doritos looks to disrupt spirits category with nacho cheese-flavored drink

    Working with spirits marketer Empirical, the Frito-Lay brand was able to distill the taste and smell of one of its most popular snack products.

    By • Dec. 14, 2023
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • M&M's spokecandies on a football field
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    Courtesy of Mars, Incorporated
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    M&M’s returns to Super Bowl after controversy-courting stunt

    The Mars brand leans into purpose after its spokescandies took an “indefinite pause” before its last Super Bowl spot, causing confusion.

    By • Dec. 14, 2023
  • a MoonPie OOH advertisement near a sign for Roswell, NM
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    Courtesy of MoonPie
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    Forget Gen Z: MoonPie targets extraterrestrials in need of a treat

    Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens.

    By • Dec. 13, 2023
  • Frito-Lay My Joy campaign still
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    Courtesy of Frito-Lay
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    Frito-Lay reaffirms commitment to diverse creators with new campaign

    Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” highlights rising creators and will run on platforms including Meta and YouTube.

    By • Dec. 12, 2023
  • Oscar Mayer and Mint Mobile's campaign imagery for the "Side of Bacon" campaign.
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    Courtesy of Oscar Mayer
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    Oscar Mayer, Mint Mobile dole out free bacon for national campaign

    “A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide.

    By • Dec. 12, 2023
  • Pizza Hut launches “Reverse Delivery” doormat to award pizza to delivery drivers.
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    Courtesy of Pizza Hut
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    Pizza Hut celebrates delivery drivers with QR code doormat and free pizza

    Delivery drivers who see the Reverse Delivery doormat displayed on a doorstep can scan the QR code to receive a courtesy pizza.

    By • Dec. 11, 2023
  • A person stands in front of a camera recording themselves
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    Getty Images
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    Advertisers will ramp up spend on creators in 2024, IAB forecasts

    Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

    By • Dec. 7, 2023
  • Three people sit on a bench on the beach.
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    Courtesy of Anheuser-Busch InBev
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    AB InBev’s Kona Big Wave addresses toxic surf culture in new campaign

    “Share the Big Waves” includes a QR code activation and three-minute video that attempts to unpack perceptions around surf culture.

    By • Dec. 7, 2023
  • Team Whistle and State Farm launch football focused episodes of "Home Team."
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    Courtesy of Team Whistle
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    State Farm takes inside look at NFL players and ‘at-home teammates’

    Made with sports media company Team Whistle and agency Optimum Sports, “Home Team” blends brand messaging with football fandom.

    By • Dec. 6, 2023
  • An illustration depicts a soda bottle in a football field surrounded by various size eyes.
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    Illustration: Derek Abella for Industry Dive

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    Tracker

    Super Bowl LVIII: Tracking every ad

    The details on every big game spot, from Temu's three-peat appearance to Verizon's tie-up with Beyoncé to tease the star's upcoming album.

    By Marketing Dive staff • Dec. 6, 2023
  • Jar of Hellmann's on football field
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    Courtesy of Hellmann's
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    Hellmann’s quadruple dips on Super Bowl with ‘most impactful’ ad yet

    The Unilever marketer will run a 30-second spot developed with agency Wunderman Thompson that plans to combat food waste. 

    By • Updated Dec. 5, 2023
  • An AI-generated astronaut holds a bottle of Coca-Cola
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    Courtesy of Coca-Cola
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    What Coca-Cola’s generative AI experiments mean for the brand’s future

    Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence.

    By • Dec. 5, 2023
  • Globant and Gut co-founders
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    Courtesy of Globant
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    Globant’s deal for Gut points to challenges facing independent agencies

    While Gut has been a breakout creative success, its acquisition by the technology consultancy underscores how crucial deep digital know-how is.

    By Aaron Baar • Dec. 4, 2023
  • Peyton Manning and Emmitt Smith stand together holding cans of Bud Light.
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    Courtesy of Anheuser-Busch InBev
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    Bud Light teams with NFL legends on ad for Super Bowl LVIII giveaway

    A new ad starring Peyton Manning and Emmitt Smith timed to the NFL playoffs kicks off the brand’s biggest Super Bowl ticket giveaway to date.

    By • Dec. 4, 2023
  • A Domino's branded plow in the snow
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    Courtesy of Domino's Pizza
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    Q&A

    Why Domino’s is awarding half a million dollars in snow plowing grants

    Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an “experienced by few, seen by many” ethos.

    By • Dec. 4, 2023
  • A giant Bath & Body Works candle on the streets of New York City
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    Courtesy of Bath & Body Works
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    Bath & Body Works drops 10-foot candle to help holiday shoppers unwind

    The installation is part of a new creative platform centered on reconnecting with the senses amid daily stressors like rush hour traffic and work emails.

    By • Dec. 1, 2023
  • Steak-umm DeepSteaks campaign
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    Courtesy of Steak-umm
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    Column

    Campaign Trail: How Steak-umm deepfaked real vegans into meat eaters

    Created with agency Tombras, “DeepSteaks” arrives as generative AI makes it even easier for bad actors to manipulate peoples’ likenesses.

    By • Dec. 1, 2023
  • Mars Wrigley Canada's "Study Beats" program featuring a person with headphones studying. The program includes ASMR content meant to relieve studying stress.
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    Courtesy of CNW Group/Mars, Incorporated
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    Mars brand Excel Gum uses ASMR to relieve studying stress

    Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify.

    By Aaron Baar • Nov. 30, 2023
  • Members of the 2023 Gillette Gaming Alliance.
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    Courtesy of Gillette
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    Gillette encourages gamers to ‘hit reset’ for global campaign

    The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.

    By • Nov. 30, 2023
  • Animated characters the Geico Gecko and Netflix's Leo hold coffee cups
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    Courtesy of Netflix
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    Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads

    The first such partnership for the streamer’s ad-supported tier is a sign Netflix is striking more involved brand deals a year after launching the offering.

    By • Nov. 30, 2023
  • Three images showing The Cargo Cram Game
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    Courtesy of Uber
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    Toyota stresses shared moments, utility in ads across Uber Eats, ride apps

    The 2024 Toyota Grand Highlander has a branded storefront on Uber Eats while a playable ad in Uber’s ride app lets users fill up the car’s trunk.

    By • Nov. 29, 2023
  • Grimace McDonald's
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    Courtesy of McDonald's USA
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    Deep Dive

    How the best marketing campaigns of 2023 mastered pop culture nostalgia

    Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.

    By , , • Nov. 29, 2023
  • A couple carrying Walmart bags in the retailer's new shoppable holiday content series.
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    Permission granted by Walmart
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    How Walmart’s shoppable rom-com bridges holiday content, commerce

    Ads on TikTok, Roku and YouTube showcase an assortment meant to balance “inspiration and impulse” for the season, according to CMO William White.

    By • Nov. 28, 2023
  • Mars recycles an old M&Ms ad to promote net-zero progress
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    Courtesy of Mars, Incorporated
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    Mars recycles old ads for M&Ms, Twix to promote net-zero progress

    The campaign reanimates popular spots with new messages about climate action and will run across Meta, YouTube and OOH channels.

    By • Nov. 28, 2023