Creative: Page 41
-
Courtesy of Kraft
Kraft Real Mayo channels nostalgia with Juicy Couture tracksuit tie-up
The deep blue velour tracksuit sells for $150 with mayo-inspired features, like a “Mayo Couture” white tube top and bottoms that read “smooth.”
By Sara Karlovitch • Nov. 1, 2022 -
Courtesy of Molson Coors
Coors Light contest offers pay out for local recreations of its logo
A new program shifts advertising budget so consumers can win money by carving the “Chill Harder” logo into a pumpkin or otherwise recreating it.
By Sara Karlovitch • Oct. 28, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Retrieved from Bushmills Irish Whiskey on March 10, 2022
How Bushmills bottled a successful ‘Peaky Blinders’ partnership
Though prohibited from paying to integrate into the show, the distiller created a themed special-edition bottle during a period of growth for Irish whiskeys.
By Sara Karlovitch • Oct. 26, 2022 -
Permission granted by McDonald's USA
McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib
Following the success of adult Happy Meals, the brand is dropping a throwback merchandise line celebrating the history of the boneless pork sandwich.
By Peter Adams • Oct. 25, 2022 -
Courtesy of Gillette
Gillette kicks off first NFL live broadcast mixed-reality commercial
The stadium activation features a razor being built before viewers, with participation from mascot Pat the Patriot.
By Sara Karlovitch • Oct. 24, 2022 -
Courtesy of Oreo
Oreo Thins, Microsoft 365 encourage workers to take a snack break
The tie-up will see three 15-minute snack breaks added to consumers’ schedules, with a Microsoft Teams invite linking to a video of playful puppies.
By Aaron Baar • Oct. 24, 2022 -
Courtesy of iHeartMedia
Why brands should go beyond a metaverse cameo
During an Advertising Week panel Thursday, panelists from iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy.
By Jessica Deyo • Oct. 21, 2022 -
Courtesy of Diageo
Captain Morgan adds some spice to its ads
A new brand platform positions “spice” as an element of fun, including with a spot that debuted on the NFL Network which depicts fans of rival teams.
By Aaron Baar • Oct. 20, 2022 -
Courtesy of Frito-Lay
More than a crunch: How a 1.5 second tune changed the Tostitos brand
The Frito-Lay brand revealed at Advertising Week that its recent introduction of a sonic identity upped brand recall by 38%.
By Jessica Deyo • Oct. 20, 2022 -
Retrieved from PepsiCo Beverages North America on October 18, 2022
Pepsi CMO on state of media fragmentation: ‘A double-edged sword’
At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”
By Peter Adams • Oct. 19, 2022 -
skynesher via Getty Images
How AB InBev evolves inclusive marketing from good intentions to long-term strategy
Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent.
By Sara Karlovitch • Oct. 19, 2022 -
Courtesy of Domino's
Inside Domino’s recipe for success with ‘Stranger Things’ fanatics
At Advertising Week, executives laid out how a campaign centered on a “mind ordering” app paid off despite an average response from a general audience.
By Peter Adams • Oct. 18, 2022 -
Courtesy of Heineken
How to leverage sports communities for brand engagement
As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel.
By Sara Karlovitch • Oct. 17, 2022 -
Courtesy of Ritz
Ritz holiday campaign celebrates diverse cultural traditions
“Our Holidays” features a 15-second spot, video content series and cookbook highlighting the foods and traditions of various cultures.
By Aaron Baar • Oct. 17, 2022 -
Anchiy via Getty Images
Bumble recreates “Ted Lasso” fictitious dating app
The tie-up focuses on personality-first matches and offers a free two-month trial to Apple TV+.
By Aaron Baar • Oct. 13, 2022 -
Courtesy of Diageo
Diageo’s Lagavulin sends Nick Offerman on a dangerous mission
The “Parks and Recreation” star “almost died 50 times,” but it proved to be worth it when he got his hands on the new single malt scotch whisky.
By Sara Karlovitch • Oct. 13, 2022 -
Retrieved from Business Wire on October 11, 2022
Burger King caters to paranormal sleuths with in-app ghost detector
A promotion rewards loyalty members who try out the tool with an exclusive offer for a Halloween-themed Ghost Pepper Whopper.
By Peter Adams • Oct. 12, 2022 -
Courtesy of Perfetti Van Melle
Mentos sustainability campaign ‘proves’ racoons are better at recycling
Only 32% of Americans recycle compared to 75% of the Mentos Raccoon Recycling Force, the company found.
By Jessica Deyo • Oct. 12, 2022 -
Courtesy of Netflix
Netflix mixes immersion with commerce in multi-title pop-up store
Open for the holidays, the space features merchandise and immersive experiences based on popular series like “Squid Game” and “Stranger Things.”
By Sara Karlovitch • Oct. 12, 2022 -
Courtesy of Chipotle Mexican Grill
Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist
The 22-year-old Halloween promotion is back in-person following two pandemic years, with perks ranging from a $6 entree to a $10,000 Cash App prize.
By Jessica Deyo • Oct. 11, 2022 -
Courtesy of Molson Coors
Vizzy serves up pickleball sponsorship as niche sport grows
The first-ever official hard seltzer sponsor of the Professional Pickleball Association will be joined at tournaments by other Molson Coors offerings.
By Sara Karlovitch • Oct. 10, 2022 -
Courtesy of DoorDash
Marvel, DoorDash partner to highlight multi-skilled ‘Dashers’ in comic series
“The Dashers” debuted at New York Comic Con and positions DoorDash drivers as everyday heroes.
By Aaron Baar • Oct. 10, 2022 -
Permission granted by McDonald's USA
Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry
Kotaku pointed to posts from overwhelmed employees on Reddit and TikTok, while a resale market underpins demand for the nostalgia-themed meals.
By Peter Adams • Updated Oct. 10, 2022 -
Courtesy of Jersey Mike's Subs
ColumnCampaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito
In its first work as creative AOR, Highdive keyed in on insights about what sets the QSR chain apart from competitors.
By Chris Kelly • Oct. 7, 2022 -
Retrieved from Walmart on September 26, 2022
How marketers can connect with Gen Z in emerging virtual worlds
Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.
By Peter Adams • Oct. 6, 2022
Previous
