Creative: Page 42

  • LaMelo Ball in a Foot Locker ad
    Image attribution tooltip
    Courtesy of Foot Locker
    Image attribution tooltip

    Foot Locker hypes up holidays with major brands, NBA stars

    The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

    By • Nov. 6, 2023
  • Coca-Cola's 2023 holiday campaign
    Image attribution tooltip
    Courtesy of The Coca-Cola Company
    Image attribution tooltip

    Coke boosts Santa-heavy holiday campaign with AI, digital experiences

    The generative AI-fueled “Create Real Magic” platform will allow consumers to design digital holiday cards featuring Santa Claus and the brand’s polar bears.

    By • Updated Nov. 17, 2023
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
    Image attribution tooltip
    Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • A group of people drink cocktails together.
    Image attribution tooltip
    Courtesy of Anheuser-Busch InBev
    Image attribution tooltip

    Cutwater comes to the aid of holiday hosts with cocktail helpline

    A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

    By • Nov. 2, 2023
  • Vizio Home Depot campaign on TV
    Image attribution tooltip
    Courtesy of Vizio
    Image attribution tooltip

    Home Depot, Vizio create shoppable content for the holidays

    “Merry & Bright” stars Jordin Sparks and features QR codes that take consumers to a Shop the Look page on the retailer’s website.

    By Aaron Baar • Nov. 2, 2023
  • A gamer holds up a Doritos chip in an ad promoting the brand's crunch-cancellation software
    Image attribution tooltip
    Permission granted by PRNewsfoto/Frito-Lay North America, PepsiCo
    Image attribution tooltip

    Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers

    Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.

    By • Nov. 2, 2023
  • Walmart reunites Mean Girls stars
    Image attribution tooltip
    Retrieved from Walmart on November 01, 2023
    Image attribution tooltip

    Walmart reunites ‘Mean Girls’ to boost Black Friday push

    Lindsay Lohan and company recreate scenes from the iconic teen comedy in the first of a series of ads created by a collective of Publicis agencies.

    By • Nov. 1, 2023
  • In this photo illustration, an image of the Google logo is reflected on the eye of a young man on August 09, 2017 in London, England.
    Image attribution tooltip
    Leon Neal / Staff via Getty Images
    Image attribution tooltip

    AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

    TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

    By • Nov. 1, 2023
  • A child sleeps with a dog in a holiday setting for Target's 2023 holiday campaign
    Image attribution tooltip
    Permission granted by Target
    Image attribution tooltip

    Target lights up digital in holiday push that balances sentiment, value

    The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.

    By • Nov. 1, 2023
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
    Image attribution tooltip
    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
    Image attribution tooltip

    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By • Oct. 31, 2023
  • Martha Stewart stands behind a counter with the Pure Leaf iced tea kit.
    Image attribution tooltip
    Courtesy of Pure Leaf
    Image attribution tooltip

    Martha Stewart argues against DIY in Pure Leaf campaign

    The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking.

    By • Oct. 30, 2023
  • A person holds a bottle of Pom Wonderful surrounded by vampires in a movie theater
    Image attribution tooltip
    Courtesy of Pom Wonderful
    Image attribution tooltip
    Column

    Campaign Trail: Pom Wonderful transforms free radicals into monsters

    An effort from in-house shop Wonderful Agency timed to spooky season pits the brand’s signature juice against vampires, ghosts and aliens.

    By • Oct. 27, 2023
  • A person stands beside a teen, each holding a mobile phone, as they engage with Chips Ahoy!'s new AR experience that champions multicultural artists.
    Image attribution tooltip
    Courtesy of Chips Ahoy!
    Image attribution tooltip

    Chips Ahoy leverages AR to support multicultural teen artists

    The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

    By Aaron Baar • Oct. 26, 2023
  • Snap's Bitmoji outfits for Halloween.
    Image attribution tooltip
    Permission granted by Snap
    Image attribution tooltip

    Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

    Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases.

    By • Oct. 26, 2023
  • Four individuals pose together, smiling, as part of JCPenney's "Make Your Holidays Count" campaign imagery.
    Image attribution tooltip
    Permission granted by J.C. Penney
    Image attribution tooltip

    Inside J.C. Penney’s holiday marketing strategy

    On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    By • Oct. 25, 2023
  • A group of teens race each other on a track
    Image attribution tooltip
    Retrieved from Nike on October 24, 2023
    Image attribution tooltip

    Nike, Dove team to tackle high turnover rate of teen girls in sports

    A program developed over two years with help from academic experts seeks to give coaches better tools to inspire confidence in young athletes.

    By • Oct. 24, 2023
  • A kid drinks a Capri Sun outside during the day
    Image attribution tooltip
    Courtesy of Kraft Heinz
    Image attribution tooltip

    Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms

    Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.

    By • Oct. 24, 2023
  • Image of AWNY 2021 logo
    Image attribution tooltip
    Courtesy of Advertising Week
    Image attribution tooltip
    Q&A

    Mekanism’s CEO on future proofing the agency with performance marketing

    At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.

    By • Oct. 23, 2023
  • Zulily's "Slay Button" novelty product
    Image attribution tooltip
    Permission granted by Zulily
    Image attribution tooltip

    Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

    The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season.

    By • Oct. 23, 2023
  • Gap imagery for its 2023 holiday marketing campaign. The image features an individual on the left and a pair on the right styled in Gap looks against a dark green background.
    Image attribution tooltip
    Permission granted by Gap
    Image attribution tooltip

    Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

    A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality.

    By • Oct. 23, 2023
  • Hyundai intros limited-edition Disney100 Ioniq5
    Image attribution tooltip
    Courtesy of Hyundai Motor America
    Image attribution tooltip

    Hyundai rides with Disney for branded Ioniq 5

    The electric SUV was unveiled during a Disney-centric broadcast of “Dancing with the Stars” in honor of the entertainment giant’s 100th anniversary.

    By Aaron Baar • Oct. 23, 2023
  • Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.
    Image attribution tooltip
    Courtesy of AWNewYork
    Image attribution tooltip

    What Taco Bell and DoorDash learned about loyalty through collaboration

    Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York.

    By • Oct. 20, 2023
  • A side-by-side comparison of old General Mills Gushers with new packaging design against a yellow backdrop.
    Image attribution tooltip
    Retrieved from General Mills on October 18, 2023
    Image attribution tooltip

    How General Mills refreshed its fruit snack brands to fend off disruptors

    Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week.

    By • Oct. 19, 2023
  • People wait in line at Advertising Week 2021. Retrieved by Marketing Dive on Oct. 25, 2021
    Image attribution tooltip
    Permission granted by Advertising Week
    Image attribution tooltip

    Advertising Week begins: How marketers can make the most of the industry bonanza

    The event’s Global President Ruth Mortimer shared tips for navigating the show floor and getting practical insights on areas like AI and retail media.

    By • Oct. 16, 2023
  • poster for Jack in the Box's "Feeding Time" short film
    Image attribution tooltip
    Courtesy of Jack in the Box
    Image attribution tooltip

    Jack in the Box cooks up horror short for Halloween

    “Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

    By • Oct. 13, 2023
  • Mailchimp's Clustomer campaign
    Image attribution tooltip
    Courtesy of Intuit Mailchimp
    Image attribution tooltip
    Column

    Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

    In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.

    By • Oct. 13, 2023