Creative: Page 42

  • A car is parked next to a camping tent and several people.
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    Courtesy of Honda
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    Honda targets Asian Americans with CR-V ads in multiple languages

    With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market of many different cultures. 

    By Aaron Baar • Nov. 22, 2022
  • A cartoon person dances with a pizza against a white background while holding a drink.
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    Courtesy of Diageo
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    Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’

    The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework.

    By • Nov. 21, 2022
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • The cover of State Farm's first-ever CD, "Jazz Bath: The Bath Bomb Sessions."
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    Retrieved from State Farm on November 21, 2022
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    State Farm riffs off new brand character with jazz CD, hotline

    “Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes.

    By Aaron Baar • Nov. 21, 2022
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    Courtesy of Oreo
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    Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

    Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.

    By • Nov. 21, 2022
  • The Claussen Halftime Show Set during 'Pickled.'
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    Courtesy of Kraft-Heinz
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    Claussen pickles sponsors star-studded pickleball match

    The Kraft-Heinz brand was an exclusive sponsor of “Pickled” on CBS as the marketing momentum behind pickleball continues.

    By • Nov. 18, 2022
  • The Backstreet Boys pose for a JCPenny Holiday photo.
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    Courtesy of JCPenny
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    JCPenney reimagines holiday variety shows for Facebook Live

    The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past.

    By Aaron Baar • Nov. 18, 2022
  • TxC at a DJ stand wearing red jackets.
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    Courtesy of Anheuser-Busch InBev
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    Budweiser rallies over 100 influencers for World Cup effort

    As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.

    By • Nov. 17, 2022
  • "Tip for Heinz" key visual.
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    Courtesy of The Kraft Heinz Company
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    Kraft Heinz enlists diners to urge restaurants to offer its ketchup

    “Tip for Heinz” encourages consumers to leave an extra dollar at restaurants that don't carry the brand and have their gratuity reimbursed.

    By • Updated Nov. 16, 2022
  • An illustration of the Coors Light nail polish on a hand holding a beer class.
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    Courtesy of Coors Light
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    Coors Light’s nail polish changes color at ideal beer-drinking temperature

    Chill Polish turns from slate gray to Coors Light Blue to mark a change in temperature and is available on the brand’s site in time for the holidays.

    By • Nov. 16, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022
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    Santa pulls a fast one on Pete Davidson in Manscaped’s raunchy holiday ad

    New creative takes advantage of commerce features on platforms like YouTube and builds on a multiyear pact with the “SNL” alum.

    By • Nov. 15, 2022
  • A youthful and fun Caucasian couple in their 50's enjoy the recreational sport of Pickleball on a warm day in the Pacific Northwest.
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    RyanJLane via Getty Images
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    Horizon Media weds sports and experience expertise under new practice

    HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

    By • Nov. 14, 2022
  • Lionel Messi wears a white Adidas jacket and stands before a crowd.
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    Courtesy of PepsiCo
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    Gatorade enlists Messi to design limited-edition bottle

    A new global World Cup campaign stars the athlete and showcases how he mentally and physically prepares for games. 

    By • Nov. 14, 2022
  • A person on a video call/filming/taking photos of a family toasting for a holiday dinner at home.
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    FG Trade via Getty Images
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    Deep Dive

    Gift giving meets revenge living: Why experiences are so important this holiday season

    Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

    By • Nov. 14, 2022
  • A virtual spoon character explores a breakfast-themed online space as part of Reese's Puffs Breakfastverse.
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    Permission granted by Reese's Puffs
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    Reese’s Puffs envisions futuristic ‘Breakfastverse’ with high-end designer

    Along with the brand’s first metaverse activation, a new Ambush collaboration includes a “breakfast bowl-turned-purse” accessory retailing for $150.

    By • Nov. 11, 2022
  • A female avatar from Timex's Fortnite game.
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    Courtesy of Timex
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    Timex challenges players to race against the clock in Fortnite

    The metaverse experience includes six obstacle-filled mini-games and marks what the brand says is its most interactive virtual effort to date. 

    By • Nov. 11, 2022
  • Actor Daniel Craig, wearing an all-black outfit, splays out on a green lounge chair while holding a bottle of Belvedere vodka in one hand and a glass tumbler in the other.
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    Permission granted by Belvedere Vodka
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    Daniel Craig cuts loose in Paris for dancy new Belvedere ads

    Spots directed by Taika Waititi reveal a more rebellious, fun side of the actor following the end of his run as James Bond. 

    By • Nov. 10, 2022
  • A paid of Southern Comfort drinking pants. A shot is in one pocket.
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    Courtesy of Southern Comfort
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    Southern Comfort creates shot glass pants for Thanksgiving

    The black drawstring pants debut in time for holiday gatherings and boast a pocket tailored to hold a shot glass for drinking whiskey.

    By • Nov. 8, 2022
  • Peloton Instructors Robin Arzón and Alex Toussaint
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    Courtesy of Peloton
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    Peloton goes beyond the workout for holiday push

    New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

    By • Nov. 8, 2022
  • A Christmas tree sits atop a Miller Lite Tree Stand with a keg visible inside.
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    Courtesy of Molson Coors
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    Miller Lite taps into the holidays with Tree Keg Stand

    The light beer is looking to maintain the momentum from a strong third quarter with a slew of holiday novelty products.

    By • Nov. 7, 2022
  • Times Square Advertising, Crowds and Traffic
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    iStock/Matthew Roberge

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    Sponsored by Broadsign

    The growing role of digital-out-of-home in a dynamic ad landscape

    Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention.

    By Christian Dion, Marketing Director - Programmatic Solutions, Broadsign • Nov. 7, 2022
  • The cover of the Planet Ardbeg comic
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    Courtesy of TCO London
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    Column

    Campaign Trail: Why Ardbeg released a comic anthology

    The scotch whisky distiller teamed up with TCO London to create a 40-page graphic novel titled “Planet Ardbeg.”

    By • Nov. 4, 2022
  • A women is pulled over by a cop at night.
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    Courtesy of P&G
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    P&G’s Native leans into naughty and nice this holiday season

    The personal hygiene company promotes new Naughty and Nice scent ranges through a series of playful ad spots.

    By • Nov. 3, 2022
  • Michelob Ultra Run Fund and campaign image featuring Katherine Switzer
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    Courtesy of Michelob Ultra
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    Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign

    The effort is timed to this year’s New York City Marathon and features Kathrine Switzer, who faced significant pushback against her ground-breaking run.

    By • Nov. 2, 2022
  • Two Fortnite avatars stand in front of a mountainous landscape in Ralph Lauren-branded clothing.
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    Courtesy of Ralph Lauren
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    Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

    The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.

    By Tatiana Walk-Morris • Nov. 2, 2022
  • Walmart parcels to be shipped by Walmart Fulfillment Services move down a conveyor belt.
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    Permission granted by Walmart
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    Walmart invokes ‘Office Space’ to promote holiday deals on Mondays

    The retailer revives a cult classic to make the case for its Monday deals as an alternative to the traditional Black Friday shopping frenzy. 

    By • Nov. 2, 2022