American Eagle bets on QR codes for OMJeans NYC takeover

A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.

By Jessica Hammers • Sept. 14, 2023

Vitaminwater sets up shop on Fortnite to promote zero-sugar products

The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. 

By Sara Karlovitch • Sept. 14, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

How Champion shifted its brand name from a noun to a verb with new campaign

The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”

By Chris Kelly • Sept. 13, 2023

Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.

By Jessica Hammers • Sept. 12, 2023

Toyota unifies multicultural, mainstream messaging in multi-agency campaign

The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

By Peter Adams • Sept. 12, 2023

Lunchables brings kids’ imaginations to life for Grilled Cheesies debut

Spots revolve around “kid-fueled daydreams” about what’s happening in the microwave when heating the Kraft Heinz brand’s new frozen product.

By Chris Kelly • Sept. 12, 2023

Boss teams up with popular Roblox game for NFL integration

The clothing brand is using Super NFL Tycoon to promote its real-life NFL collection as part of a larger push to meet younger consumers where they are.

By Sara Karlovitch • Sept. 11, 2023

DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

By Jessica Hammers • Sept. 11, 2023

World Surfing League promotes finals with Candy Crush tournament

The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

By Jessica Hammers • Sept. 7, 2023

How Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign

Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand.

By Chris Kelly • Sept. 7, 2023

Dove encourages women to embrace armpit confidence for NYFW

A Pit Stop activation and #FreethePits social push arrive as the buzzy fashion gathering kicks off under sweltering conditions.

By Peter Adams • Sept. 6, 2023

Oscar Mayer launches ‘Scramble Your Morning’ for new product debut

The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.

By Sara Karlovitch • Sept. 6, 2023

Could Peloton’s brand refresh mark the start of its comeback?

Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app. 

By Jessica Hammers • Sept. 6, 2023

Heineken combines PC with beer fridge in overture to hardcore gamers

A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders.

By Peter Adams • Sept. 5, 2023

Campaign Trail: Tractor escapes soda dystopia through hand-drawn animation

The organic beverage company tapped an agency created for progressive challenger brands and crafted a fully realized world to take on industry giants.

By Chris Kelly • Sept. 1, 2023

How JCPenney is pivoting its brand as part of $1B company turnaround plan

A new brand positioning was developed with agency Yard NYC while creative was handled by in-house teams.

By Peter Adams • Sept. 1, 2023

Coke transforms QR codes into art to drive OOH engagement

The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP.

By Chris Kelly • Aug. 31, 2023

Chipotle takes Gen Z behind the scenes to recruit new employees

The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.

By Jessica Hammers • Aug. 31, 2023

PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign

Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more.

By Chris Kelly • Aug. 30, 2023

AB InBev showcases community-focused efforts for latest ad

Coming off of a lackluster Q2, the beverage giant is elevating its emergency drinking water program in a new spot timed to National Preparedness Month.

By Sara Karlovitch • Aug. 29, 2023

How Gap put a fresh spin on nostalgia for its fall campaign

The retailer is pulling inspiration from its style archives and past ads to reach consumers through a new lens, according to head of marketing Erika Everett.

By Jessica Hammers • Aug. 29, 2023

Buffalo Wild Wings bows CGI buffalo character as part of creative refresh

A slate of ads starring a winged bison with an attitude represents the brand’s first work from new creative agency of record Anomaly. 

By Peter Adams • Aug. 28, 2023

NFL spoofs scripted rumors in star-studded kickoff campaign

“You Can’t Make This Stuff Up” features comedian Keegan-Michael Key, who leads a fictitious table read mapping the moves of the league’s key players.

By Jessica Hammers • Aug. 28, 2023

Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk

Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first. 

By Peter Adams • Aug. 25, 2023

Pepsi celebrates 125 years: Inside the marketer’s media blitz

A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo.

By Peter Adams • Aug. 24, 2023