Hyundai targets millennials, Gen Z with retro Netflix tie-up

Along with providing models from the 1980s for “Seoul Vibe,” the automaker launched a cinematic ad and metaverse experience that tie into the film.

By Chris Kelly • Aug. 30, 2022

Little Caesars deepens new NFL deal with TV spot, promotion

Amid its first moves as official pizza of the league, the chain partnered with quarterback Matthew Stafford for a TV spot created with AOR McKinney.

By Chris Kelly • Aug. 29, 2022

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Johnnie Walker drafts Lilly Singh to fight for women’s leadership

An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S. 

By Sara Karlovitch • Aug. 26, 2022

Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

By Chris Kelly • Aug. 26, 2022

Instacart partners with Lizzo for most extensive campaign to date

“The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

By Jessica Deyo • Aug. 25, 2022

Modern love: Taco Bell takes wedding services to the metaverse

After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest.

By Peter Adams • Aug. 25, 2022

Diageo’s Loyal 9 highlights no-fizz qualities in first national campaign

Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences.

By Sara Karlovitch • Aug. 25, 2022

Doritos sets consumers on hunt for triangles in ode to chip’s shape

Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.

By Peter Adams • Aug. 24, 2022

Bud Light picks 2 new creative agencies as marketing strategy shifts

A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.

By Peter Adams • Aug. 23, 2022

Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

By Dani James • Aug. 23, 2022

Don Julio goes back to its roots in cinematic ads honoring founder

A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year.

By Sara Karlovitch • Aug. 23, 2022

Dentsu designs virtual brand characters for metaverse and beyond

A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers. 

By Chris Kelly • Aug. 22, 2022

Busch Light passes out flameless cookers to curb wildfires

The AB InBev brand is distributing the solar-powered devices for free through fire stations in Colorado as part of its “For The Forest” initiative.

By Sara Karlovitch • Aug. 22, 2022

Pepsi prepares for NFL season with fridge-TV combo, new commercials

To promote its Zero Sugar beverage, the brand is giving away a novelty product that pokes fun at the dilemma fans face when leaving the couch for a drink.

By Jessica Deyo • Aug. 18, 2022

Hot Pockets leans into gaming community with creator contest

To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.

By Jessica Deyo • Aug. 17, 2022

Miller High Life serves up dive bar-inspired ice cream

The latest in a string of Molson Coors novelty products is a beer-infused ice cream bar created with Tipsy Scoop.

By Sara Karlovitch • Aug. 16, 2022

Hospitality brands reclaim lost mojo with ambitious ad campaigns

The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.

By Peter Adams • Aug. 15, 2022

Denny’s boosts esports equity with ‘pancake drops’ on Twitch

The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.

By Sara Karlovitch • Aug. 12, 2022

Wish rebrands in attempt to stay afloat against competition

The e-commerce platform debuted a new global brand campaign with a 30-second ad that highlights its short-form shoppable video feature.

By Jessica Deyo • Updated Aug. 15, 2022

Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes

The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.

By Chris Kelly • Aug. 12, 2022

Pabst Blue Ribbon takes vacations back in time with ‘80s motel

Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.

By Sara Karlovitch • Aug. 11, 2022

Coke bottles taste of dreams for latest experimental flavor

To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

By Chris Kelly • Aug. 10, 2022

Back-to-school challenges marketers as shoppers focus on savings

Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

By Jessica Deyo • Aug. 10, 2022

Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

By Chris Kelly • Aug. 8, 2022

Bumble celebrates Black dating experiences in YouTube series

The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.

By Jessica Deyo • Aug. 8, 2022