Creative: Page 43

  • An Avocados from Mexico store display filled with produce is printed with the likenesses of Deion Sanders and Tracey Edmonds.
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    Retrieved from Avocados from Mexico on December 09, 2022
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    Avocados from Mexico returns to Super Bowl with ‘good times and good taste’

    A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.

    By • Dec. 9, 2022
  • A child yells in excitement opening a present under a Christmas tree as captured on grainy home-video footage.
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    Permission granted by Duracell
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    Column

    Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

    Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

    By • Dec. 9, 2022
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A collage of images including Santa, a couple meeting and a person exploring a holiday production line promote Coke's new streaming shorts on Prime Video.
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    Permission granted by The Coca-Cola Company
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    Coke’s holiday strategy leans into streaming with Prime Video anthology

    A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.

    By • Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
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    Courtesy of Snap Inc.
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    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By • Dec. 7, 2022
  • GE'S New York Times layout
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    Courtesy of GE
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    GE is sole sponsor of NY Times print edition for a day

    The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies. 

    By • Dec. 7, 2022
  • The Miller High Life beer tower shaped like a leg.
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    Courtesy of Molson Coors
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    Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’

    The nostalgic novelty product retails for $120 and, unlike in the movie, features a vessel that doubles as a beer dispenser.

    By • Dec. 6, 2022
  • An image from NFL Zone featuring Visa branding.
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    Courtesy of NFL
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    NFL expands Fortnite presence with sponsor Visa

    The NFL Zone will be a persistent presence featuring mini-games, virtual tailgating experiences and content from creators. 

    By Aaron Baar • Dec. 1, 2022
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Kar Tr via Getty Images
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    An industry in motion: the greatest forces shaping marketing in 2022

    After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

    By • Dec. 1, 2022
  • A gold crown sits on a levitating pillow.
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    Courtesy of Diageo
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    Crown Royal’s digital collectible sends care packages to troops

    Consumers can nominate someone they think is deserving of a digital crown through the end of the year.

    By • Nov. 30, 2022
  • A green meal kit from HelloFresh inspired by the movie "Elf" sits on kitchen counter.
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    Retrieved from HelloFresh via Business Wire on November 29, 2022
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    HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish

    A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.

    By • Nov. 29, 2022
  • A palm tree is decorated with holiday ornaments printed with the Corona logo
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    Retrieved from Corona Extra USA on November 29, 2022
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    Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot

    Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future. 

    By Aaron Baar • Nov. 29, 2022
  • An image of a Taco Bell store.
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    Courtesy of Taco Bell
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    Taco Bell embraces soccer, Latin culture in new ad

    The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.

    By • Nov. 29, 2022
  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
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    Liliboas via Getty Images
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    Duracell’s holiday ad draws on nostalgic power of home movies

    A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

    By • Nov. 28, 2022
  • A person watches TV.
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    gorodenkoff via Getty Images
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    As seen on: 6 ways marketers evolved product placement strategy this year

    Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.

    By • Nov. 28, 2022
  • A group of people walk on a New York City street.
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    Photo by Scott Heins/Getty Images via Getty Images
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    Live shopping comes to select NYC holiday window displays

    Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.

    By Aaron Baar • Nov. 28, 2022
  • A virtual Macy's Thanksgiving Parade balloon.
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    Courtesy of Macy's
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    Macy’s bets on the metaverse for Thanksgiving Day Parade

    The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event.

    By • Nov. 23, 2022
  • A zombie in a sweater with blond hair.
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    Courtesy of Maximum Effort
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    Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale

    Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring.

    By • Nov. 22, 2022
  • Frito-Lay and PepsiCo Beverages partner on “Share More Joy” campaign and debut their first national holiday commercial collaboration on Thanksgiving Day.
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    Courtesy of PepsiCo
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    PepsiCo bridges snacks and beverages for shared holiday ad

    The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.

    By • Nov. 22, 2022
  • A car is parked next to a camping tent and several people.
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    Courtesy of Honda
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    Honda targets Asian Americans with CR-V ads in multiple languages

    With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market of many different cultures. 

    By Aaron Baar • Nov. 22, 2022
  • A cartoon person dances with a pizza against a white background while holding a drink.
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    Courtesy of Diageo
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    Smirnoff promotes safe holiday drinking with animated ‘Drops of Advice’

    The vodka brand shares advice across entertaining animated shorts in an effort that ties into parent company Diageo’s social progress framework.

    By • Nov. 21, 2022
  • The cover of State Farm's first-ever CD, "Jazz Bath: The Bath Bomb Sessions."
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    Retrieved from State Farm on November 21, 2022
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    State Farm riffs off new brand character with jazz CD, hotline

    “Jazz Bath: The Bath Bomb Sessions,” plays off of an existing commercial starring saxophone-playing character Jeff and quarterback Patrick Mahomes.

    By Aaron Baar • Nov. 21, 2022
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    Courtesy of Oreo
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    Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

    Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.

    By • Nov. 21, 2022
  • The Claussen Halftime Show Set during 'Pickled.'
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    Courtesy of Kraft-Heinz
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    Claussen pickles sponsors star-studded pickleball match

    The Kraft-Heinz brand was an exclusive sponsor of “Pickled” on CBS as the marketing momentum behind pickleball continues.

    By • Nov. 18, 2022
  • The Backstreet Boys pose for a JCPenny Holiday photo.
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    Courtesy of JCPenny
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    JCPenney reimagines holiday variety shows for Facebook Live

    The “JCP Live Holiday Spectacular” feels a bit like a throwback to the holiday variety shows of the past.

    By Aaron Baar • Nov. 18, 2022
  • TxC at a DJ stand wearing red jackets.
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    Courtesy of Anheuser-Busch InBev
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    Budweiser rallies over 100 influencers for World Cup effort

    As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.

    By • Nov. 17, 2022