Heinz takes a stand against ‘stupid spicy’ foods in latest campaign

The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.

By Jessica Hammers • Aug. 23, 2023

How Behr, Home Depot are using data to market 2024’s Color of the Year

The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

By Aaron Baar • Aug. 22, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Guinness pits Joe Montana against Joe Burrow in battle over 0

The cross-generational football stars argue over the number as the beer brand ramps up marketing around its non-alcoholic offering.

By Sara Karlovitch • Aug. 22, 2023

Campaign Trail: Adidas takes football off the pitch to elevate female stars

Created in collaboration with several TBWA shops, “Play Until They Can’t Look Away” celebrates the players helping to bring full equality to the game.

By Chris Kelly • Aug. 18, 2023

Rover allays pet owner anxiety in storybook-style animated ads

The on-demand pet care platform is cranking up the cuteness with a campaign told from the perspective of animal companions.

By Peter Adams • Aug. 17, 2023

Walmart taps into childhood desires with Y2K-themed summer experience

A Summer Rewind tour hitting 33 U.S. cities includes freezer speakeasies, ball pits and Barbie photo stations as 2000s nostalgia continues to take hold.

By Peter Adams • Aug. 15, 2023

Welch’s OKs parents stealing Fruit Snacks in first-ever storybook

“Sometimes It’s Not Stealing,” narrated by actor Kristin Chenoweth, playfully makes a case for parents who indulge in their children’s fruit snacks.

By Jessica Hammers • Aug. 15, 2023

DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads

CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value.

By Aaron Baar • Aug. 14, 2023

Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.

By Jessica Hammers • Aug. 11, 2023

La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.

By Chris Kelly • Aug. 9, 2023

McDonald’s flaunts history of pop culture cameos in latest meal ploy

Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.

By Peter Adams • Aug. 9, 2023

Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab

The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.

By Peter Adams • Updated Sept. 5, 2023

Back-to-school 2023: Can marketing transcend the turbulence?

Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

By Jessica Hammers • Aug. 8, 2023

Pereira O’Dell hires Meta creative lead with eye on AI-powered future

Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

By Peter Adams • Aug. 7, 2023

Campaign Trail: CSAA Insurance unites boy band vets as ‘Boys No More’

Deloitte Digital and Heavy Duty Projects brought together pop culture icons for a pitch-perfect song and video that tap into nostalgia.

By Chris Kelly • Aug. 4, 2023

Verizon and The Met partner to bring historical items to Roblox

Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.

By Aaron Baar • Aug. 3, 2023

Instagram celebrates Gen Z connections in short film-led campaign

The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.

By Chris Kelly • Aug. 3, 2023

Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign

Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.

By Jessica Hammers • Aug. 3, 2023

Lysol takes aim at air fresheners with latest product innovation

A new Lysol Air Sanitizer that claims to kill 99.9% of germs and bacteria is being promoted through a “Scent Can’t Sanitize” message. 

By Aaron Baar • July 31, 2023

In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges

In his new book, Michael Farmer tracks the IPG shop’s unconventional turnaround plan, but the agency continues to be tested by layoffs and restructurings. 

By Peter Adams • July 31, 2023

Volvo showcases denim car interiors with Pinterest keyword takeover

The new EX30 SUV is capitalizing on the “denim” keyword at a time when related queries are booming to showcase its recycled interiors.

By Sara Karlovitch • July 31, 2023

Gap hands mic to kids for back-to-school tie-up with ‘Recess Therapy’

Quick-witted students share their first-day-of-school wisdom in a video made in collaboration with the channel behind the now-iconic “corn kid.”

By Jessica Hammers • July 31, 2023

Pepsi vies to unseat Coke as preferred cola pairing with rum

New ads reveal Pepsi globes hidden in the logos of leading rum brands as the marketer fights for a bigger spot at the bar and off-premise.

By Peter Adams • July 28, 2023

McDonald’s says Grimace birthday push shook up strong Q2 earnings

A darkly funny trend around the brand mascot and a limited-edition purple shake that went viral on TikTok was cited as a driver of growth.

By Chris Kelly • July 27, 2023

‘Barbie’ AI selfie generator goes viral with 13M users

Marketed ahead of the film’s debut, the playful experience gained a slew of attention by consumers, brands and celebrities. 

By Aaron Baar • July 27, 2023