Creative: Page 45
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Retrieved from Marriott International on July 14, 2022
Marriott's Moxy Hotels gamifies hospitality with AR experience
"Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.
By Robert Williams • July 14, 2022 -
Courtesy of Molson Coors
Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push
After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary.
By Sara Karlovitch • July 14, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Amazon
Amazon destigmatizes spending less on kids in back-to-school ads
Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.
By Jessica Deyo • July 13, 2022 -
Courtesy of Domino's
Deep Dive7 campaigns that transcended the turmoil of H1 2022
Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.
By Chris Kelly , Sara Karlovitch , Jessica Deyo • July 12, 2022 -
Layla Bird via Getty Images
Deep DiveMarketers lost their creative verve amid deluge of challenges
Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.
By Peter Adams • July 12, 2022 -
IPG looks to streamline brand integrations in entertainment
UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.
By Chris Kelly • July 11, 2022 -
staticnak1983 via Getty Images
Mekanism sees big US opportunity for Plus Company's agency model
Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.
By Peter Adams • Updated July 11, 2022 -
Courtesy of The Kraft Heinz Company
Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant
The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.
By Chris Kelly • July 11, 2022 -
Retrieved from Willie Petersen on July 11, 2022
Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal
The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.
By Peter Adams • July 11, 2022 -
Courtesy of Recur
Care Bears showcases brand's caring heritage in metaverse
To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.
By Jessica Deyo • July 8, 2022 -
Courtesy of Magnum Ice Cream
Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress
The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen.
By Jessica Deyo • July 7, 2022 -
Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
McDonald's strengthens gaming creator ties with OfflineTV sponsorship
This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.
By Peter Adams • July 6, 2022 -
Retrieved from Birkenstock on July 05, 2022
Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'
The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.
By Peter Adams • July 5, 2022 -
Courtesy of The Body Shop
ColumnCampaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills
Agency Odysseus Arms used a creative and strategic method called Third3ye to better integrate consumer insights into the campaign to ensure authenticity.
By Chris Kelly • July 1, 2022 -
Nike attributes digital revenue growth to demand across mobile apps
The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.
By Robert Williams • June 30, 2022 -
Permission granted by McDonald's USA
McDonald's stakes out virtual summer camp in mobile app
Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.
By Peter Adams • June 30, 2022 -
Courtesy of The Coca-Cola Company
Coke teams up with Marshmello for limited-edition flavor
The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.
By Sara Karlovitch • June 30, 2022 -
Courtesy of Reddit
Reddit ramps up advertising with first US TV campaign
“Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.
By Jessica Deyo • June 29, 2022 -
Courtesy of Old Spice
Old Spice teams with Arby's to tackle 'meat sweats'
Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.
By Chris Kelly • Updated June 29, 2022 -
Retrieved from YouTube on June 29, 2022
Save A Lot puts private brands front and center in new ad campaign
The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.
By Catherine Douglas Moran • June 29, 2022 -
Courtesy of Sweetgreen
Sweetgreen launches digital feature to reward customers for meeting goals
The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.
By Julie Littman • June 28, 2022 -
Eamonn M. McCormack via Getty Images
Cannes Lions returns energized but in tension with real-world problems
Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.
By Peter Adams • June 27, 2022 -
Courtesy of Bacardi
Bacardi unveils line of wearable QR codes to promote up-and-coming artists
The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.
By Sara Karlovitch • June 24, 2022 -
Anthony Kwan via Getty Images
Metaverse madness: What brands are doing to cut through the noise
As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.
June 24, 2022 -
Courtesy of The Kraft Heinz Company
Kraft rebrands macaroni and cheese to promote comfort food positioning
Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.
By Peter Adams • June 23, 2022
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