Jack in the Box, Corona kick back for summer with help from Snoop Dogg

The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.

By Peter Adams • June 30, 2023

7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’

The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.

By Aaron Baar • June 29, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Jeep owner Stellantis appoints first AOR for reaching Black audiences

TKT & Associates will report to Stellantis North America’s head of merchandising and licensing, whose role will oversee multicultural marketing.

By Peter Adams • June 29, 2023

Hennessy, Nas mark 50 years of hip-hop with AI-driven celebration

The social-first Hennessy AI.bum Covers tool uses artificial intelligence to transform selfies into album covers that nod to various hip-hop eras.

By Sara Karlovitch • June 29, 2023

Anheuser-Busch looks beyond backlash with people-focused campaign

“That's Who We Are” comes as the brewer attempts to move forward from a months-long backlash and follows the launch of Bud Light's summer campaign.

By Chris Kelly • June 28, 2023

Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game

The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.

By Jessica Hammers • June 27, 2023

Oreo and Super Mario team up to defeat Bowser with limited-edition cookie

The Mondelēz brand and Nintendo franchise are releasing 16 limited-edition cookie embossments, with Bowser being the most rare.

By Sara Karlovitch • June 27, 2023

Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.

By Chris Kelly • Updated June 27, 2023

Campaign Trail: U by Kotex unapologetically normalizes periods

A bold, multichannel approach by the Kimberly-Clark brand ditches euphemisms as part of ongoing efforts to reduce stigmas around menstruation.

By Chris Kelly • June 23, 2023

Rockstar presses play with immersive Spotify concert series

The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored.

By Aaron Baar • June 22, 2023

Circle K pilots new Rewarded AR ads in Pokémon Go

Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty.

By Jessica Hammers • June 22, 2023

Bud Light looks to rebound from controversy with huge summer push

The brand’s largest media spend to date comes in the wake of backlash over a partnership with a transgender influencer that negatively impacted sales.

By Chris Kelly • June 22, 2023

Malibu joins remix trend with update of ‘The Piña Colada Song’

Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail.

By Sara Karlovitch • June 22, 2023

Agencies to replace 7.5% of jobs with AI by 2030 — but creatives could be spared

A Forrester forecast identified a negative correlation between jobs with the highest generative AI influence and their potential to be replaced. 

By Peter Adams • June 22, 2023

Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up

Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.

By Chris Kelly • June 21, 2023

Coors Light and Patrick Mahomes promote Bear to dodge NFL rules

The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear. 

By Sara Karlovitch • June 20, 2023

Why brands like Wendy’s are remixing old songs into new jingles

Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.

By Chris Kelly • June 20, 2023

Domino’s delivers anywhere on the map with latest tech innovation

Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.

By Chris Kelly • June 19, 2023

Smirnoff’s big brand strategy shakeup is all about inclusion

A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.

By Peter Adams • June 16, 2023

Airheads puts TikTok trend to the test with muscle-fueled Shake Factory

A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.

By Aaron Baar • June 15, 2023

Nike broadens focus to holistic fitness with ‘Well Collective’

The athletics giant will expand content and programming to cover nutrition, mindfulness and more as it embraces a broader definition of sport.

By Cara Salpini • June 14, 2023

How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire.

By Peter Adams • June 13, 2023

Heinz connects with past viral stars for new sauce drops

To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.

By Chris Kelly • June 13, 2023

Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns

The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone.

By Sara Karlovitch • June 12, 2023

7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.

By Chris Kelly • June 12, 2023