Creative: Page 46

  • A group of people look on as one adds Liquid I.D
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    Courtesy of Liquid I.V.
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    Column

    Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes

    The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.

    By • Aug. 12, 2022
  • A PBR-themed motel room.
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    Courtesy of Pabst Blue Ribbon
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    Pabst Blue Ribbon takes vacations back in time with ‘80s motel

    Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.

    By • Aug. 11, 2022
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Surreal, dream-like promo art for Coca-Cola Creations Dreamworld
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    Courtesy of The Coca-Cola Company
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    Coke bottles taste of dreams for latest experimental flavor

    To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

    By • Aug. 10, 2022
  • A row of desks sit empty in a classroom with the desk in the forefront having a notebook and pencil sitting on top.
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    diane39 via Getty Images
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    Deep Dive

    Back-to-school challenges marketers as shoppers focus on savings

    Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

    By • Aug. 10, 2022
  • Photo of actor-entrepreneur Ryan Reynolds
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    Courtesy of FuboTV
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    Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

    The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

    By • Aug. 8, 2022
  • Bumble's cover image for its "Luv2SeeIt" campaign that reads "Bumble presents 'Luv2SeeIt' with Teyana Taylor"
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    Courtesy of Bumble
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    Bumble celebrates Black dating experiences in YouTube series

    The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.

    By • Aug. 8, 2022
  • Several firefighters appear in a Coors Banquet ad as part of its Protect the Protectors campaign
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    Courtesy of Molson Coors
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    Coors Banquet supports firefighters with special packaging, capsule collection

    In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

    By • Updated Aug. 5, 2022
  • A guitar made out of cans of Busch Light.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light turns 30-pack into DIY acoustic guitar

    The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.

    By • Aug. 4, 2022
  • A pink bar in Decentraland displays virtual Patron bottles and branding, along with signage reading "PERFECT Paloma."
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    Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022
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    Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

    Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.

    By • Aug. 3, 2022
  • Actress-singer Coco Jones wears a headset behind a laptop in front of a neon sign that reads "Subtly Sweet Hotline"
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    Courtesy of Pure Lea Iced Tea
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    Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

    “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

    By • Aug. 2, 2022
  • Three of French's yellow mustard-flavored donuts are stacked vertically on a stick, promoting the release of the themed donuts.
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    Courtesy of French's
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    French’s slings mustard-flavored donuts in experiential push

    The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.

    By • Aug. 2, 2022
  • A person pours a cocktail from a glass into the new Tito's in a Can product
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    Courtesy of Tito's Handmade Vodka
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    Tito’s vodka spoofs hard seltzer craze by selling empty can

    Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.”

    By • Aug. 2, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
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    Courtesy of Jack in the Box
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    Jack in the Box welcomes back most famous employee Mark Hamill

    Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.

    By • Aug. 1, 2022
  • Screenshot of a Frida Baby ad that features an upset baby with green mucus coming out of its nose
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    Retrieved from Frida Baby on July 28, 2022
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    Column

    Campaign Trail: Frida Baby animates user reviews of messy parenthood realities

    For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.

    By • July 29, 2022
  • The Coors Light "Thirst Trap," which is a red cone on top of a silver can.
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    Courtesy of Molson Coors
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    Coors Light turns cans into ‘thirst traps’ for mosquitos

    The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap.

    By • July 29, 2022
  • Four lip glosses that correspond to matching Applebee's chicken wing flavors
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    Courtesy of Applebee's
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    Applebee’s spices up date night with lip gloss, ‘dateable’ music video

    To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face."

    By • July 29, 2022
  • A child in a blue dress stands at the end of a driveway waiting for the bus to arrive while wearing a blue L.L.Bean backpack.
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    Courtesy of L.L.Bean
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    L.L. Bean flexes durability in consumer-led campaign

    A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag.

    By • July 28, 2022
  • The musician Usher stands with his arms outstretched in front of a screen bearing the words, "A Taste of Passion."
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    Courtesy of Remy Martin
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    Rémy Martin, Usher mark Vegas residency with immersive experience

    Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal.

    By • July 27, 2022
  • Image promoting SoulCycle's latest program that reads, "F*** it, Let's Ride Together," with a backdrop of people working out.
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    Courtesy of SoulCycle
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    SoulCycle exchanges used Peloton bikes for in-person classes

    A new campaign says “F*** It, Let’s Ride Together,” as the brand attempts to lure consumers away from at-home workouts and into its studios.

    By • July 27, 2022
  • Row of coke bottles
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    Scott Olson via Getty Images
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    Coca-Cola increased marketing spend to create brand value amid price hikes

    Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels.

    By • July 27, 2022
  • Three children pose together in GapKid's Fall 2022 back-to-school campaign.
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    Courtesy of Gap
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    Gap reaffirms inclusivity theme in back-to-school campaign

    “Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.

    By • July 27, 2022
  • Shot of a young couple using a smartphone and earphones in the city
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    Delmaine Donson via Getty Images
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    Maybelline pairs with Time Out to encourage IRL dating

    The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.

    By • July 26, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
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    Retrieved from Hilton on July 25, 2022
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    Hilton ribs romantic streak in travel ads with focus on perks

    A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

    By • July 25, 2022
  • A Chipotle Mexican Grill advertisement promoting its "Buy the Dip" web-based stock market simulator game.
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    Courtesy of Chipotle
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    Chipotle's Buy the Dip game will give away $200K in crypto

    The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.

    By • July 25, 2022
  • A group of people converse in barber chairs.
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    Courtesy of Grey Goose
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    Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

    The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

    By • July 21, 2022