Creative: Page 46
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Courtesy of Miller Lite
Miller Lite honors female brewer Mary Lisle with limited-edition cans
The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.
By Sara Karlovitch • June 23, 2022 -
Robin Marchant/Getty Images for NYCWFF via Getty Images
Q&AWhy Heineken is ramping up investment in consumer experiences
CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.
By Sara Karlovitch • June 21, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Wendy's
Wendy's streamlines national-to-local social advertising with Tiger Pistol
The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.
By Chris Kelly • June 21, 2022 -
Courtesy of Liquid Death
ColumnCampaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages
The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.
By Chris Kelly • June 17, 2022 -
Courtesy of Stella Artois
Stella Artois sets sights on dinnertime as work-life divide remains blurred
Acknowledging how working from home has altered the dining experience, the Anheuser-Busch beer linked with Instacart to help consumers prepare meals.
By Chris Kelly • June 16, 2022 -
Jacob Lund/Getty via Getty Images
Consumers are looking for humor but brands aren't delivering, survey says
Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.
By Sara Karlovitch • June 15, 2022 -
Courtesy of Chobani
Chobani launches intergalactic oat milk race on Roblox
The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America.
By Sara Karlovitch • June 14, 2022 -
Courtesy of Garnier
L'Oréal's Garnier doubles down on esports with Team Vitality
The partnership demonstrates how brands from verticals not usually associated with esports are getting in on the action to engage younger consumers.
By Chris Kelly • June 14, 2022 -
Anheuser-Busch
Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review
The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.
By Peter Adams • June 13, 2022 -
Courtesy of Diageo
Diageo's Bulleit plants environmental change at Tribeca Festival
Hand-painted bourbon barrel planters, along with a limited-run vinyl of music performances, will be available for sale after the festival.
By Sara Karlovitch • June 10, 2022 -
Courtesy of Timberland
Timberland brings boot innovation to the metaverse with Fortnite island
The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.”
By Peter Adams • June 10, 2022 -
Courtesy of Anheuser-Busch InBev
Budweiser, Zed Run race into new partnership with Clydesdale NFTs
The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments.
By Sara Karlovitch • June 9, 2022 -
Courtesy of Forever 21
Forever 21, Barbie launch summer collection available in the metaverse
The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox.
By Tatiana Walk-Morris • June 9, 2022 -
Courtesy of PepsiCo
PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride
A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues.
By Peter Adams • June 7, 2022 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios deploys baby Groot for plant-based protein push
A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.
By Peter Adams • June 6, 2022 -
Courtesy of Absolut
ColumnAbsolut mixes cocktail personalities in biggest campaign in over a decade
Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.
By Chris Kelly • June 6, 2022 -
Permission granted by Quontic Bank
Deep DiveBanks eye first-mover advantage to embracing the metaverse
Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity.
By Anna Hrushka • June 3, 2022 -
Courtesy of Beats by Dre
ColumnCampaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads
Translation tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old Reebok spots masterminded by agency founder Steve Stoute.
By Chris Kelly • June 3, 2022 -
Courtesy of KitKat
KitKat challenges mobile users to AI-powered staring contest
The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag.
By Robert Williams • June 2, 2022 -
Courtesy of Tostitos
Tostitos teams with Dan Levy to help people avoid summer FOMO
The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.
By Chris Kelly • June 2, 2022 -
Courtesy of Heineken
Heineken devises bottle opener that shuts down work apps
A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches.
By Peter Adams • June 1, 2022 -
Courtesy of The Coca-Cola Company
Sprite taps international musicians for first global brand platform
Rising artists will interpret music by James Blake in support of "Heat Happens," the first output from the bespoke team created by WPP for Coca-Cola.
By Chris Kelly • June 1, 2022 -
Courtesy of NYX Professional Makeup
NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community
A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.
By Peter Adams • May 31, 2022 -
Courtesy of CKE Restaurants
Q&ACarl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms
Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.
By Chris Kelly • May 26, 2022 -
Courtesy of PepsiCo
Pepsi steps away from Super Bowl Halftime Show amid strategic pivot
While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.
By Peter Adams • May 25, 2022
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