Creative: Page 47

  • A woman drags her feet through a picnic in a commercial for NerdWallet
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    Courtesy of NerdWallet
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    Column

    Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

    In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

    By • Aug. 26, 2022
  • An Instacart campaign image promoting Lizzo's new Instacart Cart.
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    Courtesy of Instacart
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    Instacart partners with Lizzo for most extensive campaign to date

    “The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

    By • Aug. 25, 2022
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Blue and purple Taco Bell sauce packets are inscribed with messages against a metaverse-themed backdrop.
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    Retrieved from Taco Bell Corp. on August 25, 2022
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    Modern love: Taco Bell takes wedding services to the metaverse

    After hosting nearly 800 legal marriages in real life, the brand is porting the concept to Decentraland with a contest.

    By • Aug. 25, 2022
  • Comedian Ziwe Fumudoh holds a can of Loyal 9 wearing a yellow dress.
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    Courtesy of Diageo
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    Diageo’s Loyal 9 highlights no-fizz qualities in first national campaign

    Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences.

    By • Aug. 25, 2022
  • A building in New York City bears the Doritos branding as part of campaign inspired by the chip's shape.
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    Retrieved from Frito-Lay North America on August 24, 2022
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    Doritos sets consumers on hunt for triangles in ode to chip’s shape

    Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop.

    By • Aug. 24, 2022
  • Bud Light Next zero-carb beer
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    Courtesy of Anheuser Busch
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    Bud Light picks 2 new creative agencies as marketing strategy shifts

    A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.

    By • Aug. 23, 2022
  • Afterpay logo on a phone screen
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    Courtesy of Afterpay
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    Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

    The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

    By Dani James • Aug. 23, 2022
  • Bottles of Don Julio line several bar shelves.
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    Theo Wargo/Getty Images for 2018 Tribeca Film Festival via Getty Images
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    Don Julio goes back to its roots in cinematic ads honoring founder

    A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year.

    By • Aug. 23, 2022
  • An image of Rumi, a virtual identity created by Dentsu VI
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    Courtesy of Dentsu International
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    Dentsu designs virtual brand characters for metaverse and beyond

    A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers. 

    By • Aug. 22, 2022
  • A person cooks a meal using a flameless cooker while holding a can of Busch Light outdoors.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light passes out flameless cookers to curb wildfires

    The AB InBev brand is distributing the solar-powered devices for free through fire stations in Colorado as part of its “For The Forest” initiative.

    By • Aug. 22, 2022
  • Pepsi's Gametime TV Fridge
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    Courtesy of Pepsi
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    Pepsi prepares for NFL season with fridge-TV combo, new commercials

    To promote its Zero Sugar beverage, the brand is giving away a novelty product that pokes fun at the dilemma fans face when leaving the couch for a drink.

    By • Aug. 18, 2022
  • A Hot Pocket ad marketing its One20 gaming contest.
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    Courtesy of Hot Pocket
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    Hot Pockets leans into gaming community with creator contest

    To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.

    By • Aug. 17, 2022
  • Miller High Life bottles next to ice cream bars on sticks.
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    Courtesy of Molson Coors
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    Miller High Life serves up dive bar-inspired ice cream

    The latest in a string of Molson Coors novelty products is a beer-infused ice cream bar created with Tipsy Scoop.

    By • Aug. 16, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
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    Retrieved from Hilton on July 25, 2022
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    Hospitality brands reclaim lost mojo with ambitious ad campaigns

    The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.

    By • Aug. 15, 2022
  • An image displaying Denny's and Complexity Esports' lineup.
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    Courtesy of Denny's
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    Denny’s boosts esports equity with ‘pancake drops’ on Twitch

    The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams.

    By • Aug. 12, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet
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    gradyreese via Getty Images
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    Wish rebrands in attempt to stay afloat against competition

    The e-commerce platform debuted a new global brand campaign with a 30-second ad that highlights its short-form shoppable video feature.

    By • Updated Aug. 15, 2022
  • A group of people look on as one adds Liquid I.D
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    Courtesy of Liquid I.V.
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    Column

    Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes

    The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign.

    By • Aug. 12, 2022
  • A PBR-themed motel room.
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    Courtesy of Pabst Blue Ribbon
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    Pabst Blue Ribbon takes vacations back in time with ‘80s motel

    Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms.

    By • Aug. 11, 2022
  • Surreal, dream-like promo art for Coca-Cola Creations Dreamworld
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    Courtesy of The Coca-Cola Company
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    Coke bottles taste of dreams for latest experimental flavor

    To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection.

    By • Aug. 10, 2022
  • A row of desks sit empty in a classroom with the desk in the forefront having a notebook and pencil sitting on top.
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    diane39 via Getty Images
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    Deep Dive

    Back-to-school challenges marketers as shoppers focus on savings

    Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

    By • Aug. 10, 2022
  • Photo of actor-entrepreneur Ryan Reynolds
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    Courtesy of FuboTV
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    Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

    The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

    By • Aug. 8, 2022
  • Bumble's cover image for its "Luv2SeeIt" campaign that reads "Bumble presents 'Luv2SeeIt' with Teyana Taylor"
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    Courtesy of Bumble
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    Bumble celebrates Black dating experiences in YouTube series

    The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented.

    By • Aug. 8, 2022
  • Several firefighters appear in a Coors Banquet ad as part of its Protect the Protectors campaign
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    Courtesy of Molson Coors
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    Coors Banquet supports firefighters with special packaging, capsule collection

    In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

    By • Updated Aug. 5, 2022
  • A guitar made out of cans of Busch Light.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light turns 30-pack into DIY acoustic guitar

    The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite.

    By • Aug. 4, 2022
  • A pink bar in Decentraland displays virtual Patron bottles and branding, along with signage reading "PERFECT Paloma."
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    Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022
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    Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

    Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.

    By • Aug. 3, 2022