Creative: Page 48

  • Honey is drizzled over a pizza.
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    Courtesy of The Kraft Heinz Company
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    Kraft Heinz goes luxe with immersive hotel integrations

    To promote its premium Heinz 57 brand, the ketchup maker has partnered with upscale hospitality firm Ennismore for in-person and digital experiences. 

    By • Feb. 23, 2023
  • Four influencers wear milk mustaches as part of Silk's Nextmilk campaign
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    Courtesy of Danone North America
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    Silk gives nepo babies milk mustaches to boost plant-based alternative

    Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin.

    By • Feb. 23, 2023
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Joey Chestnut in a Wonderful Pistachios campaign
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios cracks open TikTok for campaign revival

    The brand hopes to drive awareness by bringing back a campaign that in the past has featured Stephen Colbert, Snooki, Snoop Dogg and Psy.

    By • Feb. 22, 2023
  • A photograph of two people at a Shake Shack eating white truffle burgers.
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    Permission granted by Shake Shack
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    Shake Shack serves up fine dining experience with White Truffle Menu

    Ten Shake Shack restaurants are taking reservations for a prix fixe tasting menu that costs $20 per person.

    By Julie Littman • Feb. 22, 2023
  • Espolòn Tequila featured in an ad with Scream's Ghostface killer.
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    Courtesy of Espolòn Tequila
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    Espolòn Tequila mixes ‘Scream’-themed cocktails for horror franchise tie-up

    Special drinks will be served at participating theaters, while consumers can order their own for home consumption through a Drizly partnership.

    By • Feb. 22, 2023
  • PATRÓN® Tequila Announces New AI Art Generator to Craft the Margarita of Your Dreams
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    Courtesy of PATRÓN Tequila
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    Patrón Tequila serves AI-generated cocktails for National Margarita Day

    Consumers can share their margarita creation on Instagram or Twitter for the chance to win two tickets to a Becky G concert.

    By • Feb. 21, 2023

  • P&G’s Pritchard says AI, algorithms are improving ad effectiveness

    With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

    By • Feb. 17, 2023
  • Serena Williams in Rémy Martin's “Inch by Inch” campaign
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    Courtesy of Rémy Martin
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    Deep Dive

    A new era for alcohol advertising gets a slow start

    AB InBev ended its 33-year hold on alcohol advertising for Super Bowl LVII, inviting new entrants like Crown Royal and Rémy Martin to capitalize on the hype.

    By • Feb. 17, 2023
  • This Is Sportscenter spot
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    Retrieved from ESPN on February 16, 2023
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    Column

    Campaign Trail: ESPN revives iconic ‘This Is SportsCenter’ spots

    Creative talent at new agency partner Arts & Letters worked on the campaign during its Wieden+Kennedy days.

    By • Feb. 17, 2023
  • Regina Hall stands with a desk decoy behind the bar as part of a Jameson campaign
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    Courtesy of Pernod Ricard USA
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    Jameson serves cardboard ‘desk decoys’ for St. Patrick’s Day to boost PTO

    Regina Hall stars in a humorous campaign informed by a finding that 61% of Americans feel guilty for taking paid time off.

    By • Feb. 16, 2023
  • 7Up's refreshed packaging.
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    Courtesy of PepsiCo
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    7Up’s international rebrand seeks to uplift consumers

    The overhaul is the first for the brand in seven years and is meant to help the soda compete with Sprite.

    By • Feb. 16, 2023
  • Fanta Orange campaign
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    Courtesy of Fanta
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    Coke promotes Fanta shakeup with mobile game, Gen Z creators

    A reformulation and visual overhaul for the soda is also supported by murals that disperse an orange scent and multi-sensory experiences.

    By • Feb. 14, 2023
  • Maya Rudolph in M&M's Super Bowl ad
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    Retrieved from M&M's on February 13, 2023
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    Deep Dive

    ‘Safe, lazy, boring’: How Super Bowl LVII ads mostly fumbled

    Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark.

    By , • Feb. 13, 2023
  • Cardi B and Offset team for duo meal at McDonald's
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    Courtesy of McDonald's
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    McDonald’s readies first-ever duo meal with Cardi B and Offset

    Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square.

    By Chris Kelly and Emma Liem Beckett • Feb. 13, 2023
  • A kitchen painted in neutral shades.
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    Courtesy of Behr Paint
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    How Behr Paint connects with millennial homeowners on TikTok

    A competition series, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers.

    By Aaron Baar • Feb. 13, 2023
  • Gorton's Seafood's new Air Fried line of products.
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    Retrieved from Gorton's Seafood on February 09, 2023
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    How Gorton’s Seafood is using TikTok for a product launch

    The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences. 

    By Aaron Baar • Feb. 9, 2023
  • State Farm brand mascot Jake poses with TikTok creator Khaby Lame for the company's Super Bowl LVII social media contest.
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    Courtesy of State Farm
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    Inside State Farm’s Super Bowl LVII mobile strategy

    As it vies for Gen Z and millennial attention, the insurance company opted against a big game ad in favor of TikTok and the app’s most popular creator.

    By • Feb. 9, 2023
  • Ben Stiller and Steve Martin pose with Pepsi Zero Sugar
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    Courtesy of PepsiCo
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    Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements

    Spots starring Ben Stiller and Steve Martin riff on the night’s typically star-studded commercials to encourage people to try the new Pepsi Zero Sugar.

    By • Feb. 8, 2023
  • Influencer Paris Hilton wears a pink dress against an emerald green background while holding a landline phone up to her ear.
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    Permission granted by CNW Group/Klarna
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    Klarna jumps back to Y2K with help from Paris Hilton

    A campaign developed with Hilton’s 11:11 Media reinvents her “That’s hot” catchphrase and references trends from the era, like the velour tracksuit.  

    By • Feb. 7, 2023
  • ZipRecruiter joins forces with Marvel Studios’ “Ant-Man and The Wasp: Quantumania”
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    Courtesy of ZipRecruiter
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    ZipRecruiter partners with Ant-Man to showcase job-seeking tech

    The Marvel Studios tie-up spotlights the employment platform’s 1-Click Apply feature and is timed to the release of “Ant-Man and The Wasp: Quantumania.”

    By • Feb. 7, 2023
  • A large ensemble belts a tune for Old Spice's new musical theater-inspired ad.
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    Permission granted by Old Spice
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    Old Spice reveals first brand mascot as Super Bowl anticipation heats up

    Swaggy Spice, a deodorant stick wearing a hat and sunglasses, is part of a larger “Smelf-Confidence” campaign inspired by Broadway.

    By • Feb. 6, 2023
  • Campaign image showing Instacart and Michelob Ultra's shoppable TV commercial timed to Super Bowl LVII
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    Retrieved from Instacart on February 01, 2023
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    Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads

    The tie-up represents parent company Anheuser-Busch InBev’s first shoppable TV commercial and Instacart’s first major CPG co-marketing campaign.

    By • Feb. 2, 2023
  • starry soda pepsico
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    Courtesy of PepsiCo
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    PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

    The lemon-lime offering targeted at Gen Z aims to bring a “fresh perspective” as Mtn Dew steps back from events like the NBA All-Star weekend. 

    By • Feb. 1, 2023
  • A phone screen depicts questions from DraftKing's High Stakes Beer Ad contest.
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    Courtesy of Molson Coors
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    Molson Coors and DraftKings turn Super Bowl ad into betting opportunity

    The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize. 

    By • Jan. 30, 2023
  • Singer Sarah McLachlan sits in a tent next to a wolf as part of Busch Light's 2023 Super Bowl commercial.
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    Courtesy of Anheuser-Busch InBev
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    Busch Light enlists Sarah McLachlan for Super Bowl LVII

    The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips.

    By • Jan. 30, 2023