Campaign Trail: Veuve Clicquot savors small moments and 250 years

"Good Day Sunshine" builds on the high-end brand's legacy while marking an attempt to bring its lux image somewhat down to earth.

By Natalie Black (Koltun) • April 22, 2022

Tide's 'Doctor Strange' ads connect MCU to past marketing

The P&G label links the storied superhero franchise to its own universe with teasers drawing on the "It's a Tide Ad" Super Bowl campaign.

By Peter Adams • April 20, 2022

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Burger King ponders confusing times as plant-based push continues

Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review.

By Chris Kelly • April 18, 2022

Restaurants leverage delivery boom to reach 4/20 enthusiasts

Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.

By Peter Adams • April 18, 2022

Fresh off Super Bowl victory, LA Rams open virtual fan house

The Virtual Rams House, which operates year-round, was developed with sponsor 6Connex and will carry unique opportunities for corporate brand partners.

By Peter Adams • April 14, 2022

Blue Apron highlights personalization in fresh marketing campaign

The meal kit maker plans to change its sign-up experience, offer a "tailored menu option and preference selection" and roll out more creative assets.

By Catherine Douglas Moran • April 12, 2022

IHOP opens International Bank of Pancakes with sunny influencer push

The brand's first loyalty program — which doles out crypto-inspired PanCoins — is supported by creators known for their sense of joy.

By Peter Adams • April 11, 2022

Baskin-Robbins scoops up brand refresh

The 77-year-old chain encourages people to appreciate life's moments through the new tagline "Seize the Yay," an ad campaign, special flavors and merch.

By Natalie Black (Koltun) • April 11, 2022

Campaign Trail: Logitech for Creators fosters community in debut brand platform

"Together We Create" conveys how the brand envisions the future of online content creation and how it's attempting to nurture a niche community.

By Natalie Black (Koltun) • April 8, 2022

Lego and Epic Games team up to build child-friendly metaverse space

The marketers are seeking to expand their digital footprints in a way that is safe both for their brands and for children.

By Sara Karlovitch • April 7, 2022

Skullcandy keys into music, self-expression in yearlong social push

"Find Your Frequency" will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically.

By Natalie Black (Koltun) • April 7, 2022

Brands ramp up gaming marketing but still lag consumers

At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

By Peter Adams • April 6, 2022

Chipotle lets Roblox players roll virtual burritos into real food

The chain claims the activation is the first time a brand has let users of the metaverse platform exchange in-experience currency for real-world items.

By Chris Kelly • April 5, 2022

Miller Lite emphasizes taste with beer flavor drops

Beer-enhancing drops and a supporting ad campaign take a jab at competitors like Bud Light and Michelob Ultra, both owned by Anheuser-Busch InBev.

By Sara Karlovitch • April 4, 2022

Coke promotes new pixel-flavored cola with Fortnite island

Zero Sugar Byte is the second offering out of the brand's Creations innovation platform that previously tried to capture the taste of space.

By Peter Adams • April 4, 2022

Lay's serves 4-course tasting meal on Coachella grounds

A seated dining experience is just one of several activations from Lay's at the festival, which is returning after a two-year hiatus. 

By Peter Adams • March 31, 2022

Wendy's opens metaverse restaurant in Horizon Worlds

Teaming with the QSR chain is a major play by Meta to achieve its vision for connecting brands and consumers on a platform it sees as a top priority.

By Chris Kelly • March 31, 2022

McDonald's Norway displays 'iconic trash' in bid to reduce littering

Developed with NORD DDB, WergelandApenes and OMD, warts-and-all ads depict the chain's packaging as street rubbish.

By Peter Adams • March 29, 2022

Dunkin' CMO departs after 9 months

While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

By Peter Adams • March 28, 2022

Campaign Trail: Lululemon's poetic ode to women's feet

A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running.

By Natalie Black (Koltun) • March 25, 2022

Burger King serves up poop emoji ice cream to highlight clean ingredients

From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

By Chris Kelly • March 23, 2022

Oscar Mayer takes Oscars to task for awards gender disparity

Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.

By Peter Adams • March 23, 2022

Louis XIII Cognac celebrates the Earth with Solange Knowles

The luxury liquor brand leans heavily into creative imagery in a new short film that subtly nods to Women's History Month.

By Sara Karlovitch • March 23, 2022

Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.

By Peter Adams • March 22, 2022

Arby's CMO dishes on Pusha T diss track

To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

By Chris Kelly • March 22, 2022