Creative: Page 48

  • Actress-singer Coco Jones wears a headset behind a laptop in front of a neon sign that reads "Subtly Sweet Hotline"
    Image attribution tooltip
    Courtesy of Pure Lea Iced Tea
    Image attribution tooltip

    Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

    “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

    By • Aug. 2, 2022
  • Three of French's yellow mustard-flavored donuts are stacked vertically on a stick, promoting the release of the themed donuts.
    Image attribution tooltip
    Courtesy of French's
    Image attribution tooltip

    French’s slings mustard-flavored donuts in experiential push

    The well-known mustard brand brings a tangy twist to a beloved breakfast treat in honor of National Mustard Day.

    By • Aug. 2, 2022
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A person pours a cocktail from a glass into the new Tito's in a Can product
    Image attribution tooltip
    Courtesy of Tito's Handmade Vodka
    Image attribution tooltip

    Tito’s vodka spoofs hard seltzer craze by selling empty can

    Rather than enter a crowded market, the Tito’s in a Can novelty product lets consumers make canned cocktails with the brand’s “vodka-flavored vodka.”

    By • Aug. 2, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
    Image attribution tooltip
    Courtesy of Jack in the Box
    Image attribution tooltip

    Jack in the Box welcomes back most famous employee Mark Hamill

    Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.

    By • Aug. 1, 2022
  • Screenshot of a Frida Baby ad that features an upset baby with green mucus coming out of its nose
    Image attribution tooltip
    Retrieved from Frida Baby on July 28, 2022
    Image attribution tooltip
    Column

    Campaign Trail: Frida Baby animates user reviews of messy parenthood realities

    For its first TV spots, the baby brand partnered with World Famous to create a campaign reflective of the same colorful, no-nonsense approach of its products.

    By • July 29, 2022
  • The Coors Light "Thirst Trap," which is a red cone on top of a silver can.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Coors Light turns cans into ‘thirst traps’ for mosquitos

    The brewer wants to make outside relaxation a little more comfortable with a 3D-printed bug trap.

    By • July 29, 2022
  • Four lip glosses that correspond to matching Applebee's chicken wing flavors
    Image attribution tooltip
    Courtesy of Applebee's
    Image attribution tooltip

    Applebee’s spices up date night with lip gloss, ‘dateable’ music video

    To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face."

    By • July 29, 2022
  • A child in a blue dress stands at the end of a driveway waiting for the bus to arrive while wearing a blue L.L.Bean backpack.
    Image attribution tooltip
    Courtesy of L.L.Bean
    Image attribution tooltip

    L.L. Bean flexes durability in consumer-led campaign

    A 30-second national spot is inspired by a letter received in 2007 inquiring how to wear down the retailer’s treasured Book Pack bag.

    By • July 28, 2022
  • The musician Usher stands with his arms outstretched in front of a screen bearing the words, "A Taste of Passion."
    Image attribution tooltip
    Courtesy of Remy Martin
    Image attribution tooltip

    Rémy Martin, Usher mark Vegas residency with immersive experience

    Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal.

    By • July 27, 2022
  • Image promoting SoulCycle's latest program that reads, "F*** it, Let's Ride Together," with a backdrop of people working out.
    Image attribution tooltip
    Courtesy of SoulCycle
    Image attribution tooltip

    SoulCycle exchanges used Peloton bikes for in-person classes

    A new campaign says “F*** It, Let’s Ride Together,” as the brand attempts to lure consumers away from at-home workouts and into its studios.

    By • July 27, 2022
  • Row of coke bottles
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Coca-Cola increased marketing spend to create brand value amid price hikes

    Despite pressures on consumer spending, the company saw net revenues grow in Q2 due in part to the recovery of away-from-home channels.

    By • July 27, 2022
  • Three children pose together in GapKid's Fall 2022 back-to-school campaign.
    Image attribution tooltip
    Courtesy of Gap
    Image attribution tooltip

    Gap reaffirms inclusivity theme in back-to-school campaign

    “Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.

    By • July 27, 2022
  • Shot of a young couple using a smartphone and earphones in the city
    Image attribution tooltip
    Delmaine Donson via Getty Images
    Image attribution tooltip

    Maybelline pairs with Time Out to encourage IRL dating

    The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.

    By • July 26, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
    Image attribution tooltip
    Retrieved from Hilton on July 25, 2022
    Image attribution tooltip

    Hilton ribs romantic streak in travel ads with focus on perks

    A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

    By • July 25, 2022
  • A Chipotle Mexican Grill advertisement promoting its "Buy the Dip" web-based stock market simulator game.
    Image attribution tooltip
    Courtesy of Chipotle
    Image attribution tooltip

    Chipotle's Buy the Dip game will give away $200K in crypto

    The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.

    By • July 25, 2022
  • A group of people converse in barber chairs.
    Image attribution tooltip
    Courtesy of Grey Goose
    Image attribution tooltip

    Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

    The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

    By • July 21, 2022
  • A billboard above a door displaying High Valryian text against a black background.
    Image attribution tooltip
    Courtesy of Duolingo
    Image attribution tooltip

    HBO expands partnership with Duolingo for GOT spinoff

    The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content.

    By • July 19, 2022
  • A group of businesspeople sit in a conference room gathered around an ostrich wearing an imaginary device that translates animal speech.
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon Business debuts first major campaign in grab at office supplies category

    A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes. 

    By • July 19, 2022
  • A bartender adds an orange peel to a whiskey drink with ice.
    Image attribution tooltip
    MaximFesenko via Getty Images
    Image attribution tooltip
    Deep Dive

    On ice: How whiskey brands are marketing to a new crowd

    The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.

    By • July 19, 2022
  • Love Island USA's season four contestants standing together
    Image attribution tooltip
    Courtesy of NBCUniversal
    Image attribution tooltip

    NBCU, Peacock bring ShoppableTV to 'Love Island USA'

    Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions.

    By • July 18, 2022
  • A person walks by a Peloton store while wheeling a stroller.
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    Peloton's new ad stars nude Chris Meloni promoting its app

    Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

    By • July 15, 2022
  • Several out-of-home advertisements as part of Eos' latest campaign
    Image attribution tooltip
    Courtesy of Eos
    Image attribution tooltip
    Column

    Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'

    Videos juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache."

    By • July 15, 2022
  • A digital gaming avatar is overlaid into one of Moxy Hotel's bars to promote a new augmented reality experience.
    Image attribution tooltip
    Retrieved from Marriott International on July 14, 2022
    Image attribution tooltip

    Marriott's Moxy Hotels gamifies hospitality with AR experience

    "Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.

    By • July 14, 2022
  • A billboard containing an advertisement for Simply Spiked Seltzer.
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push

    After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary.

    By • July 14, 2022
  • Actress Kathryn Hahn sits in a cafeteria with a student
    Image attribution tooltip
    Courtesy of Amazon
    Image attribution tooltip

    Amazon destigmatizes spending less on kids in back-to-school ads

    Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.

    By • July 13, 2022