FanDuel bets big on Gronk in first Super Bowl spot

If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize.

By Sara Karlovitch • Jan. 9, 2023

M&M’s unites female spokescandies to celebrate women bucking convention

Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.

By Peter Adams • Jan. 5, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

H&M centers on sustainability for Roblox activation

The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.

By Jessica Hammers • Jan. 5, 2023

Martha Stewart uses Tito’s vodka around the house for ‘DIY January’

In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants.

By Sara Karlovitch • Jan. 4, 2023

Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.

By Peter Adams • Jan. 3, 2023

8 times celebrities showed they still have marketing star power in 2022

Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson.

By Jessica Hammers • Dec. 20, 2022

Budweiser helps Argentina celebrate win with World Cup packs

The brewer promises limited-edition fan packs, merchandise giveaways, music concerts and more as it wraps up its largest campaign to date.

By Sara Karlovitch • Dec. 20, 2022

NYX launches new makeup collection on Roblox

The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

By Sara Karlovitch • Dec. 19, 2022

Ad blitz: Tracking every marketing play for Super Bowl LVII

The details on every big game spot, from Tubi's interface takeover to The Farmer's Dog's emotional storyline.

By Marketing Dive staff • Updated Feb. 13, 2023

Coca-Cola promotes sustainability advances with ‘Recycled Records’

The campaign includes a tie-up with Mark Ronson and Madlib and comes as Sprite, Fresca and Seagram’s switch from green to clear plastic bottles.

By Jessica Hammers • Dec. 14, 2022

Downy Unstopables recruits masked celebrity for build up to Super Bowl

The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.

By Jessica Hammers • Dec. 13, 2022

9 campaigns that boosted the mood in 2022

Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

By Peter Adams , Jessica Hammers , Sara Karlovitch • Dec. 12, 2022

Doritos launches #NameThatTriangle social media contest

Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.

By Aaron Baar • Dec. 12, 2022

Avocados from Mexico returns to Super Bowl with ‘good times and good taste’

A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.

By Peter Adams • Dec. 9, 2022

Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

By Peter Adams • Dec. 9, 2022

Coke’s holiday strategy leans into streaming with Prime Video anthology

A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.

By Peter Adams • Dec. 8, 2022

Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

By Jessica Hammers • Dec. 7, 2022

GE is sole sponsor of NY Times print edition for a day

The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies. 

By Sara Karlovitch • Dec. 7, 2022

Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’

The nostalgic novelty product retails for $120 and, unlike in the movie, features a vessel that doubles as a beer dispenser.

By Sara Karlovitch • Dec. 6, 2022

NFL expands Fortnite presence with sponsor Visa

The NFL Zone will be a persistent presence featuring mini-games, virtual tailgating experiences and content from creators. 

By Aaron Baar • Dec. 1, 2022

An industry in motion: the greatest forces shaping marketing in 2022

After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

By Sara Karlovitch • Dec. 1, 2022

Crown Royal’s digital collectible sends care packages to troops

Consumers can nominate someone they think is deserving of a digital crown through the end of the year.

By Sara Karlovitch • Nov. 30, 2022

HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish

A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.

By Peter Adams • Nov. 29, 2022

Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot

Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future. 

By Aaron Baar • Nov. 29, 2022

Taco Bell embraces soccer, Latin culture in new ad

The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.

By Sara Karlovitch • Nov. 29, 2022