Creative: Page 49

  • A red billboard reading LVII Meanz 57.
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    Courtesy of Heinz
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    Heinz says it’s time to ditch Roman numerals for Super Bowl 57

    “LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.

    By • Jan. 27, 2023
  • A KFC branded basketball court.
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    Courtesy of KFC
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    KFC Canada unveils winterized outdoor basketball court

    As part of the “KFC Buckets Are Life” campaign, the court features pre-warmed basketballs and nets made to look like the chain’s chicken buckets.

    By • Jan. 26, 2023
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A picture of an A&W located at a gas station.
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    Permission granted by A&W
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    A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar

    The brand shared a statement phrased similarly to one from the confectionary marketer earlier this week announcing a hiatus for its spokescandies.

    By • Jan. 25, 2023
  • A man in a Dogfish Head Jersey and red helmet play a Game of Electric Football.
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    Courtesy of Dogfish Head
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    Dogfish Head’s budget big game ad showcases electric football

    The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship.

    By • Jan. 25, 2023
  • Martha Stewart in a campaign image for Oreo promoting its Oreoverse metaverse activation.
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    Courtesy of Oreo
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    Martha Stewart makes metaverse debut with Oreo

    The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.

    By • Jan. 24, 2023
  • A white marble kitchen countertop displays, from left to right, an avocado and limes on a cutting board, oven mitts, chips and guacamole and coasters and wall paper themed around a new Pantone color.
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    Retrieved from Avocados From Mexico on January 19, 2023
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    Avocados from Mexico gives Super Bowl parties a glow up with Pantone

    A custom yellow-green color features in a new big game decor collection, while the marketer is also investing in its sonic branding. 

    By • Jan. 19, 2023
  • A beauty area with Clinique products and mirrors for customers to try on products.
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    Courtesy of Clinique
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    How technology changes the way beauty brands interact with consumers

    During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior. 

    By • Jan. 19, 2023
  • Brazilian singer Anitta holds a Lay's chip in front of a giant speaker display
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    Courtesy of Frito-Lay North America
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    Lay’s and Brazilian superstar Anitta power campaign with potato electricity

    A TV spot features elements of Latino culture, including reggaetón and voceteo, a Puerto Rican and Dominican trend around car sound systems.

    By • Jan. 18, 2023
  • A full-page print ad in The New York Times pits sister beer brands Miller Lite and Coors Light against each other.
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    Retrieved from Molson Coors Beverage Company on January 17, 2023
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    Miller Lite, Coors Light make cases for Super Bowl spotlight

    Molson Coors is playing up an internal rivalry as fans anticipate which brand will return after more than three decades locked out of the big game.

    By • Jan. 17, 2023
  • Pepsi Zero Sugar
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    Courtesy of PepsiCo
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    Pepsi to tout zero-sugar reformulation in first Super Bowl ad in 3 years

    The brand’s big-game plans have been closely watched since it stepped down as halftime show sponsor.

    By • Jan. 13, 2023
  • Paul Rudd appears as Ant-Man in an for Heineken 0.0
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    Retrieved from Heineken USA on January 12, 2023
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    Heineken helps Ant-Man shrink alcohol consumption in new ads

    In the run up to Marvel’s “Ant-Man and The Wasp: Quantumania,” the brewer is hoping to spread the word about its alcohol-free option.

    By • Jan. 12, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
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    Courtesy of McDonald's
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    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By • Jan. 12, 2023
  • Actor Ryan Reynolds, wearing a gray button-up and glasses, is seated in front of wooden walls, with a Mint Mobile logo in the top left corner of the image.
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    Retrieved from Mint Mobile on January 11, 2023
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    Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

    The brand claims this is a first-of-its-kind application of ChatGPT, an early sign that AI-powered creative could be a major 2023 trend.

    By • Jan. 11, 2023
  • Rémy Martin's Lunar New Year campaign
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    Courtesy of Rémy Martin
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    Rémy Martin blends generations, traditions in Lunar New Year campaign

    Working with several “cultural tastemakers,” the effort celebrates Asian culture across ads, in-person events and a limited-edition bottle.

    By • Jan. 10, 2023
  • Sir Mix-A-Lot remixes "Baby Got Back" for Chex Mix
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    Courtesy of Chex Mix
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    Chex Mix remixes ‘Baby Got Back’ for bagel chips revival

    The General Mills brand taps into 90s nostalgia, enlisting Sir Mix-A-Lot to rework his iconic track for the first time in the song's 30-year history.

    By • Jan. 10, 2023
  • A picture of branding on a Dunkin' location
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    Courtesy of Dunkin'
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    Dunkin’ reportedly picks new creative agency, clouding future with Anomaly

    Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor.

    By • Updated Jan. 9, 2023
  • Former NFL star Rob Gronkowski holds a cellphone
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    Courtesy of FanDuel Group
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    FanDuel bets big on Gronk in first Super Bowl spot

    If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize.

    By • Jan. 9, 2023
  • A package of peanut butter M&M's features the brand's three female mascots flipped upside down.
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    Permission granted by Mars, Incorporated
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    M&M’s unites female spokescandies to celebrate women bucking convention

    Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.

    By • Jan. 5, 2023
  • H&M Loooptopia Experience on Roblox
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    Courtesy of H&M
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    H&M centers on sustainability for Roblox activation

    The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.

    By • Jan. 5, 2023
  • Martha Stewart holds a bottle of Tito's vodka with a special cleaning attachment
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    Courtesy of Tito's Handmade Vodka
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    Martha Stewart uses Tito’s vodka around the house for ‘DIY January’

    In a nod to Dry January, the home chef icon showcases the breadth of possibilities for vodka beyond drinking it, like cleaning shoes or watering plants.

    By • Jan. 4, 2023
  • SNL actor Kenan Thompson is flanked by elementary school students against a blue backdrop to promote Old Navy's news "Lil Interns" series.
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    Permission granted by Old Navy
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    Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

    The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.

    By • Jan. 3, 2023
  • Pete Davidson for Taco Bell
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    Courtesy of Taco Bell
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    8 times celebrities showed they still have marketing star power in 2022

    Amid the rise of nano influencers, a number of brands still opted for A-listers — especially if they happened to be Lil Nas X or Pete Davidson.

    By • Dec. 20, 2022
  • TxC at a DJ stand wearing red jackets.
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    Courtesy of Anheuser-Busch InBev
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    Budweiser helps Argentina celebrate win with World Cup packs

    The brewer promises limited-edition fan packs, merchandise giveaways, music concerts and more as it wraps up its largest campaign to date.

    By • Dec. 20, 2022
  • A collection of makeup products displayed on Roblox.
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    Courtesy of NYX Professional Makeup
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    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By • Dec. 19, 2022
  • An illustration of a group of people in football gear watching multiple floating tv ads.
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    Illustration: Madeline McMahon for Industry Dive

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    Tracker

    Ad blitz: Tracking every marketing play for Super Bowl LVII

    The details on every big game spot, from Tubi's interface takeover to The Farmer's Dog's emotional storyline.

    By Marketing Dive staff • Updated Feb. 13, 2023