Creative: Page 49

  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Deep Dive

    7 campaigns that transcended the turmoil of H1 2022

    Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

    By , , • July 12, 2022
  • Shot of a young businesswoman looking stressed while using a laptop during a late night at work.
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    Layla Bird via Getty Images
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    Deep Dive

    Marketers lost their creative verve amid deluge of challenges

    Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.  

    By • July 12, 2022
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
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    Coca-Cola via YouTube
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    IPG looks to streamline brand integrations in entertainment

    UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

    By • July 11, 2022
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    staticnak1983 via Getty Images
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    Mekanism sees big US opportunity for Plus Company's agency model

    Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

    By • Updated July 11, 2022
  • Chefs Jeremiah Stone and Fabián Von Hauske Valtierra stand in a kitchen in front of a table full of food
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    Courtesy of The Kraft Heinz Company
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    Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant

    The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.

    By • July 11, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022
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    Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

    The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.

    By • July 11, 2022
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    Courtesy of Recur
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    Care Bears showcases brand's caring heritage in metaverse

    To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.

    By • July 8, 2022
  • A model wears a dress made out of cocoa beans
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    Courtesy of Magnum Ice Cream
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    Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress

    The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen.

    By • July 7, 2022
  • McDonald's announced it is the first major sponsor of OfflineTV, a diverse collective of gaming content creators.
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    Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
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    McDonald's strengthens gaming creator ties with OfflineTV sponsorship

    This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

    By • July 6, 2022
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    Retrieved from Birkenstock on July 05, 2022
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    Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

    The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.

    By • July 5, 2022
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    Courtesy of The Body Shop
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    Column

    Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills

    Agency Odysseus Arms used a creative and strategic method called Third3ye to better integrate consumer insights into the campaign to ensure authenticity.

    By • July 1, 2022
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    Kristian Egelund / Unsplash
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    Nike attributes digital revenue growth to demand across mobile apps

    The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

    By • June 30, 2022
  • Illustration promoting McDonald's Camp McDonald's mobile app experience running in July.
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    Permission granted by McDonald's USA
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    McDonald's stakes out virtual summer camp in mobile app

    Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.

    By • June 30, 2022
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    Courtesy of The Coca-Cola Company
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    Coke teams up with Marshmello for limited-edition flavor

    The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.

    By • June 30, 2022
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    Courtesy of Reddit
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    Reddit ramps up advertising with first US TV campaign

    “Find your people” pushes the platform’s community-centered message by meeting consumers where they are — on the couch.

    By • June 29, 2022
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    Courtesy of Old Spice
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    Old Spice teams with Arby's to tackle 'meat sweats'

    Along with a new spot, the collaboration includes a limited-edition kit featuring a roast beef-patterned sweat suit and two cans of antiperspirant.

    By • Updated June 29, 2022
  • Save A Lot ad for its private label
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    Retrieved from YouTube on June 29, 2022
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    Save A Lot puts private brands front and center in new ad campaign

    The video spots, which show store brands muscling out their mainstream equivalents, underscore the growing importance of private label in connecting with shoppers amid ongoing high inflation.

    By Catherine Douglas Moran • June 29, 2022
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    Courtesy of Sweetgreen
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    Sweetgreen launches digital feature to reward customers for meeting goals

    The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.

    By Julie Littman • June 28, 2022
  • CEO of Dentsu, Wendy Clark and Ryan Reynolds on stage during the Ryan Reynolds on Next Generation Storytelling session at Cannes Lions.
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    Eamonn M. McCormack via Getty Images
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    Cannes Lions returns energized but in tension with real-world problems

    Economic concerns and environmental protests rubbed up against the “we’re back” attitude of advertising’s glitziest confab.

    By • June 27, 2022
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    Courtesy of Bacardi
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    Bacardi unveils line of wearable QR codes to promote up-and-coming artists

    The rum brand partnered with a streetwear label and a Grammy Award-winning record producer to create a clothing line that links to a new album.

    By • June 24, 2022
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    Anthony Kwan via Getty Images
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    Metaverse madness: What brands are doing to cut through the noise

    As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.

    June 24, 2022
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    Courtesy of The Kraft Heinz Company
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    Kraft rebrands macaroni and cheese to promote comfort food positioning

    Changes are subtle, including adopting the commonly used “Mac & Cheese” name, but could resonate with consumers who value positivity and self-care.

    By • June 23, 2022
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    Courtesy of Miller Lite
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    Miller Lite honors female brewer Mary Lisle with limited-edition cans

    The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.

    By • June 23, 2022
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    Robin Marchant/Getty Images for NYCWFF via Getty Images
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    Q&A

    Why Heineken is ramping up investment in consumer experiences

    CMO Jonnie Cahill explained how the beer brand is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.

    By • June 21, 2022
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    Courtesy of Wendy's
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    Wendy's streamlines national-to-local social advertising with Tiger Pistol

    The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.

    By • June 21, 2022