Creative: Page 50
-
Courtesy of Molson Coors
Coors Light opens sustainable Future Mart to promote removal of plastic rings
A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging.
By Peter Adams • March 1, 2022 -
Courtesy of Merrell
Merrell favors fresh air over gimmicky self-care gadgets in new ad
Ahead of International Women's Day, "More Less" emphasizes simplicity and points out how unrealistic the wellness world has become.
By Natalie Black (Koltun) • March 1, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of 7-Eleven
7-Eleven deepens Rocket League partnership with in-game customization
As video games and esports become increasingly popular, the deal lets the chain connect with a younger generation on a more personal level.
By Sara Karlovitch • Feb. 28, 2022 -
Anthony Kwan via Getty Images
Agencies' metaverse practices ramp up in preparation for new digital age
The Metaverse Foundry from WPP's Hogarth is the latest example of how agencies of all sizes are orienting teams around the buzzy technology.
By Chris Kelly • Feb. 28, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022 -
Retrieved from Old Spice on February 24, 2022
ColumnCampaign Trail: Old Spice spoofs '80s action movies with deepfake ad
Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant.
By Natalie Black (Koltun) • Feb. 25, 2022 -
Courtesy of Kraft Heinz
Kraft Singles squares up with Kelis on culture play
The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask.
By Chris Kelly • Feb. 25, 2022 -
Retrieved from Innovid on February 24, 2022
Mondelez personalization tie-up with Innovid prioritizes CTV
A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.
By Chris Kelly • Feb. 24, 2022 -
Courtesy of TX Whiskey
TX Whiskey serves Texas cool on ice with new ad campaign
As the American whiskey industry grows, the Pernod Ricard brand reaches for the millennial market.
By Sara Karlovitch • Feb. 24, 2022 -
Courtesy of Wrangler
Wrangler enters Wild West of NFTs with Leon Bridges
The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.
By Peter Adams • Feb. 23, 2022 -
Permission granted by Peloton
Peloton ads track journey of converted skeptics as business challenges mount
A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.
By Peter Adams • Updated Feb. 22, 2022 -
Permission granted by The Coca-Cola Company
Coke lifts off new innovation platform with 'space-flavored' Starlight cola
Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse.
By Peter Adams • Feb. 17, 2022 -
Retrieved from PepsiCo on February 17, 2022
Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star
Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."
By Peter Adams • Feb. 17, 2022 -
Courtesy of Virtual Brand Group
Deep DiveShould more retailers be on Roblox?
The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience.
By Kaarin Moore • Feb. 17, 2022 -
Jeff Mauro via Getty Images
Guinness serves up comradery in new St. Patrick's Day ad
As some COVID-19 restrictions ease ahead of the holiday, the beer brand encourages gatherings in pubs for old-fashioned togetherness.
By Sara Karlovitch • Feb. 16, 2022 -
Courtesy of Michelob Ultra
Michelob Ultra gets in on ‘90s nostalgia with NBA Jam team-up
During NBA All-Star weekend, the AB InBev brand turned a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.
By Chris Kelly • Feb. 16, 2022 -
Courtesy of Rocket Mortgage
Deep DiveSuper Bowl LVI ads stick to old scripts as digital innovations prove divisive
Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose.
By Peter Adams , Chris Kelly • Feb. 14, 2022 -
Courtesy of Kia
Kia puts 10K Robo Dog NFTs up for adoption
The character, who appeared in the brand's Super Bowl ad for its all-electric EV6, also has an NBA All-Star weekend tie-in.
By Sara Karlovitch • Feb. 14, 2022 -
Retrieved from Applebee's on February 08, 2022
Q&AApplebee's CMO on embracing everything from '80s nostalgia to metaverse buzz
Joel Yashinsky details how authenticity is at the heart of a new campaign that was created with Grey and is set to the theme from "Cheers."
By Chris Kelly • Feb. 14, 2022 -
Courtesy of Frito-Lay
ColumnCampaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap
Nodding to its 90-year history, the chip brand attempts to bring its purpose of delivering joy closer to the center of its marketing.
By Natalie Black (Koltun) • Feb. 11, 2022 -
Retrieved from BMW on February 09, 2022
Deep Dive'We're back': Humor, optimism make a big return in Super Bowl LVI ads
Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom.
By Peter Adams • Feb. 10, 2022 -
Courtesy of Stella Artois
Stella Artois emphasizes hope for the future in Super Bowl spot
With nearly 40% of the beer brand's business occurring on-premise, a new campaign urges diners to return to restaurants.
By Sara Karlovitch • Feb. 9, 2022 -
Courtesy of Michelob Ultra
Michelob Ultra's 'Superior Bowl' ad promotes gender equality in sports
Developed with Wieden + Kennedy, the Anheuser-Busch brand's big game spots were set in a fictional bowling alley that attracts a diverse cast of stars.
By Peter Adams • Feb. 8, 2022 -
Courtesy of Weee
Weee taps filmmaker to amplify storytelling, social commerce
The ethnic e-grocer has named Jon M. Chu, director of movies including "Crazy Rich Asians" and "In the Heights," as its chief creative officer.
By Catherine Douglas Moran • Feb. 8, 2022 -
Courtesy of J.M. Smucker Co.
Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness
PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on a craft story millennials care about.
By Peter Adams • Feb. 7, 2022
Previous
