Creative: Page 51
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Courtesy of Pringles
Pringles pops open refresh with new campaign
The chip brand is the latest legacy CPG marketer to spruce itself up as a post-pandemic market starts to emerge.
By Sara Karlovitch • Feb. 7, 2022 -
ViewApart via Getty Images
What marketers can expect in 2022 amid continued uncertainty
As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.
Feb. 3, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Captain Morgan
Captain Morgan unveils smart punch bowl in time for Super Bowl
Dubbed the "Most Unnecessary, Necessary Invention in the History of Sports," the container displays the score of the game in real time.
By Sara Karlovitch • Feb. 1, 2022 -
Courtesy of Frito-Lay North America
Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands
Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots.
By Peter Adams • Feb. 1, 2022 -
Courtesy of J.M. Smucker Co.
Folgers tunes in classic rock to try to perk up brand
In addition to replacing a widely recognized jingle with Joan Jett's "Bad Reputation," the 170-year-old brand is also playing up its ties to New Orleans.
By Nina Lentini • Feb. 1, 2022 -
Courtesy of McDonald’s USA
McDonald's enlists fashion designer for Lunar New Year celebration in metaverse
An interactive virtual space displays towering zodiac sculptures by Humberto Leon in the latest sign the chain is committed to exploring the tech frontier.
By Peter Adams • Jan. 31, 2022 -
Courtesy of GUT Mexico City
Michelob Ultra unveils streetwear line to reflect growing wellness strategy
The brand teamed with artists to design the shirts while positioning itself as a better-for-you brew to reach younger, more wellness-focused generations.
By Sara Karlovitch • Jan. 31, 2022 -
Courtesy of Dove
Dove highlights hair discrimination in latest purpose-driven effort
A short film comes on the heels of a reorganization of parent company Unilever that arrived amid mounting investor criticism about the marketer's priorities.
By Nina Lentini • Jan. 27, 2022 -
Vadym Pastukh via Getty Images
OpinionWhy 2022 shouldn't be '2020, too' for the events industry
The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin.
By Rachel Polin • Jan. 27, 2022 -
Courtesy of Mars, Incorporated
M&M's celebrates iconic albums in packaging play following controversial rebrand
Artists recognized range from David Bowie to Rosalía in a bid to represent fan bases of different cultural backgrounds and generations.
By Peter Adams • Jan. 26, 2022 -
Permission granted by M&M's
What a raft of CPG rebrands portend for marketer priorities in 2022
M&M's, Anheuser-Busch and Coca-Cola refreshes serve as a reminder that marketers can connect purpose to brand identity — if it's authentic.
By Chris Kelly • Jan. 26, 2022 -
Retrieved from NBC Sports on January 24, 2022
Olympic athletes encounter dinosaurs in crossover spots for 'Jurassic World Dominion'
Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event.
By Nina Lentini • Jan. 24, 2022 -
Courtesy of Acura
Acura's racing anime series aims to draw young premium drivers
"Chiaki's Journey" spans four episodes that appear on YouTube and partner platforms such as Crunchyroll, a dedicated anime streamer.
By Peter Adams • Jan. 21, 2022 -
Courtesy of Taco Bell
Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad
The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.
By Natalie Black (Koltun) • Jan. 20, 2022 -
Courtesy of Mars, Incorporated
M&M's updates branding — including mascots — to put inclusivity front and center
In partnership with BBDO New York, the marketer will foreground messages of unity and welcoming while preserving the brand's "jester wit and humor."
By Peter Adams • Jan. 20, 2022 -
Courtesy of Dole Packaged Foods
ColumnCampaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'
With a kid-friendly spin on the "Hold My Beer" meme, the new ads lean into lighthearted humor and liken the benefits of fruit to gaining superpowers.
By Natalie Black (Koltun) • Jan. 14, 2022 -
Courtesy of Gap
Gap taps Frank Ape creator for NFT drop focused on spreading positivity
Making its first crack at the crypto format, the retail brand is trying to gauge what consumers want out of a more digitally-led world.
By Peter Adams • Jan. 12, 2022 -
Courtesy of Avocados From Mexico
Avocados from Mexico fuses branding, performance marketing for Super Bowl return
A virtual home experience hosted by Drew Brees speaks to a larger premium on e-commerce and first-party data acquisition.
By Peter Adams • Jan. 11, 2022 -
Dia Dipasupil via Getty Images
Deep DiveLooking ahead: 9 trends that will steer marketing in 2022
Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 11, 2022 -
Courtesy of Oreo
Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return
Collaborating with the last standing location of the video-rental store aligns with other experiential activations that have leaned on fondness for past decades.
By Peter Adams • Jan. 7, 2022 -
Courtesy of P&G
P&G takes first step into the metaverse with BeautySphere
At CES, the CPG giant joined other marketers on the nascent virtual landscape with an experience tied to its purpose-driven efforts.
By Chris Kelly • Jan. 6, 2022 -
Courtesy of Frito-Lay
Frito-Lay and Rick Astley renounce New Year's deprivations
Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up."
By Nina Lentini • Jan. 5, 2022 -
Courtesy of Lexus
Lexus offers spin on hustle culture with digital-heavy campaign
Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience.
By Peter Adams • Jan. 4, 2022 -
Retrieved from Ford on December 22, 2021
Deep DiveThe road ahead: How legacy auto brands will level the EV playing field in 2022
After setting the stage with lofty product announcements, carmakers will focus on value, range and brand heritage to close the gap with disrupters like Tesla.
By Peter Adams • Jan. 4, 2022 -
Retrieved from Under Armour on December 22, 2021
Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record
A collection dedicated to the NBA star and brand ambassador integrates across multiple platforms, including VR space Decentraland.
By Peter Adams • Dec. 22, 2021
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