Creative: Page 51
-
Lululemon released a video as part of its campaign that features women running. The image was retrieved from the video on March 23, 2022.
ColumnCampaign Trail: Lululemon's poetic ode to women's feet
A new ad celebrates the nuances of designing a shoe specifically for female runners, depicting the imperfect and "messy" experience of running.
By Natalie Black (Koltun) • March 25, 2022 -
Courtesy of Burger King
Burger King serves up poop emoji ice cream to highlight clean ingredients
From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.
By Chris Kelly • March 23, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Oscar Mayer
Oscar Mayer takes Oscars to task for awards gender disparity
Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.
By Peter Adams • March 23, 2022 -
Courtesy of Remy Martin
Louis XIII Cognac celebrates the Earth with Solange Knowles
The luxury liquor brand leans heavily into creative imagery in a new short film that subtly nods to Women's History Month.
By Sara Karlovitch • March 23, 2022 -
Courtesy of Pepsi
Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola
Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.
By Peter Adams • March 22, 2022 -
Courtesy of Arby's
Arby's CMO dishes on Pusha T diss track
To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.
By Chris Kelly • March 22, 2022 -
Courtesy of Instacart
Instacart's rebrand reflects speedy evolution of grocery delivery
Alongside a modernized look, Instacart is placing a greater emphasis on retail partnerships, with fresh creative calling attention to brands like CVS and Publix.
By Sara Karlovitch • March 21, 2022 -
Courtesy of Coors Light
Coors Light calms March Madness stress with beer-flavored lollipop
As the annual basketball tournament heats up, the Molson Coors brew wants to help ease fan tensions with nonalcoholic candies.
By Sara Karlovitch • March 21, 2022 -
Courtesy of Heineken
Heineken parodies metaverse with virtual brew
Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts "no calories, no hidden ingredients, and no beer."
By Sara Karlovitch • March 18, 2022 -
Courtesy of DC Comics
Ally and DC leverage AR at SXSW to boost diverse storytelling in comics
As comic books see a resurgence, the financial services company seeks to ingrain itself into pop culture with a tech-driven activation and broader effort.
By Sara Karlovitch • March 17, 2022 -
Courtesy of NBCUniversal
M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'
The partnerships are NBCU's latest attempt to flex its suite of ad offerings following last month's simultaneous Super Bowl-Winter Olympics push.
By Chris Kelly • March 17, 2022 -
Courtesy of Tanqueray
Tanqueray serves up 'T-time' partnership with Netflix hit 'Bridgerton'
The deal between the Diageo gin brand and streaming giant aims to connect with millennial women ahead of the series' second season.
By Sara Karlovitch • March 17, 2022 -
Leon Neal / Staff via Getty Images
Deep DiveBrands face another test as emotions run high around Ukraine war
There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.
By Peter Adams • March 16, 2022 -
Courtesy of Molson Coors
Peroni appeals to millennials' wanderlust as it looks for US foothold
As the imported beer market grows, the Italian brand is betting on millennials to help it build on recent momentum.
By Sara Karlovitch • March 15, 2022 -
Courtesy of Edgewell Personal Care
Schick ditches the script for rebrand targeted at everyday men
Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.
By Peter Adams • March 11, 2022 -
Courtesy of Miller Lite
Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership
As the esports industry grows, the beer brand deepens its partnership with an established esports team.
By Sara Karlovitch • March 11, 2022 -
Courtesy of Ruggable
ColumnCampaign Trail: Ruggable rejects restrictions in debut brand effort
"Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home.
By Natalie Black (Koltun) • March 11, 2022 -
Stephen Chernin/Getty Images via Getty Images
Brands invest less in promoting ads with women in professional roles, study finds
Despite efforts to produce progressive creative, spots showing men in professional settings receive almost double the ad spend.
By Sara Karlovitch • March 10, 2022 -
Retrieved from Bushmills Irish Whiskey on March 10, 2022
Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day
A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail.
By Peter Adams • March 10, 2022 -
Courtesy of Degree
Degree looks to close gender 'bracket gap' during March Madness
The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year.
By Chris Kelly • March 9, 2022 -
Courtesy of William Grant & Sons
Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day
A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.
By Sara Karlovitch • March 9, 2022 -
Courtesy of Gap Inc.
Gap champions individuality, self-expression for spring push
Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.
By Natalie Black (Koltun) • March 8, 2022 -
Courtesy of Burger King
Deep DiveHow QSR marketers are riding the plant-based food wave
Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.
By Chris Kelly • March 8, 2022 -
Courtesy of Kraft Heinz Company
Kraft Mac & Cheese teams with Netflix for star-studded film deal
Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture.
By Sara Karlovitch • March 7, 2022 -
Courtesy of Anheuser-Busch
AB InBev's Estrella Jalisco will pay someone to quit their job
In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion.
By Sara Karlovitch • March 7, 2022
Previous
