Creative: Page 52

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    Courtesy of Liquid Death
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    Column

    Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages

    The edgy brand blindfolded real people and had them compare flavored water to high-priced liquids like squid ink and lobster Béarnaise sauce.

    By • June 17, 2022
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    Courtesy of Stella Artois
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    Stella Artois sets sights on dinnertime as work-life divide remains blurred

    Acknowledging how working from home has altered the dining experience, the Anheuser-Busch beer linked with Instacart to help consumers prepare meals.

    By • June 16, 2022
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Female professional giving a high five to her colleague in conference room. Group of colleagues celebrating success in a meeting..
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    Jacob Lund/Getty via Getty Images
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    Consumers are looking for humor but brands aren't delivering, survey says

    Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.

    By • June 15, 2022
  • Chobani oatmilk race track
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    Courtesy of Chobani
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    Chobani launches intergalactic oat milk race on Roblox

    The brand is promoting its line of oat milk products with a metaverse race benefiting Hunger Free America.

    By • June 14, 2022
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    Courtesy of Garnier
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    L'Oréal's Garnier doubles down on esports with Team Vitality

    The partnership demonstrates how brands from verticals not usually associated with esports are getting in on the action to engage younger consumers.

    By • June 14, 2022
  • Several people in medieval attire surround a knight on a horse.
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    Anheuser-Busch

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    Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review

    The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.

    By • June 13, 2022
  • Bourbon planters
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    Courtesy of Diageo
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    Diageo's Bulleit plants environmental change at Tribeca Festival

    Hand-painted bourbon barrel planters, along with a limited-run vinyl of music performances, will be available for sale after the festival.

    By • June 10, 2022
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    Courtesy of Timberland
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    Timberland brings boot innovation to the metaverse with Fortnite island

    The custom space features a virtual iteration of its real-world design lab and varied biomes for visitors to explore wearing experimental “Metaboots.”

    By • June 10, 2022
  • A Budweiser Pass NFT
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    Courtesy of Anheuser-Busch InBev
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    Budweiser, Zed Run race into new partnership with Clydesdale NFTs

    The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments. 

    By • June 9, 2022
  • Forever 21 x Barbie launches in-store, online and in the metaverse.
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    Courtesy of Forever 21
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    Forever 21, Barbie launch summer collection available in the metaverse

    The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox.

    By Tatiana Walk-Morris • June 9, 2022
  • Still from Bubly's short film Coming Home
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    Courtesy of PepsiCo
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    PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride

    A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues.

    By • June 7, 2022
  • Wonderful Pistachios with Marvel's Groot
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios deploys baby Groot for plant-based protein push

    A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.

    By • June 6, 2022
  • Absolute Born to Mix OOH collage
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    Courtesy of Absolut
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    Column

    Absolut mixes cocktail personalities in biggest campaign in over a decade

    Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.

    By • June 6, 2022
  • Quontic Bank outpost Decentraland
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    Permission granted by Quontic Bank
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    Deep Dive

    Banks eye first-mover advantage to embracing the metaverse

    Banks are carving out their own spaces in the metaverse, a virtual world estimated to represent a $1 trillion market opportunity.

    By Anna Hrushka • June 3, 2022
  • Ja Morant and Lil Baby in a Beats by Dre spot
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    Courtesy of Beats by Dre
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    Column

    Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads

    Translation tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old Reebok spots masterminded by agency founder Steve Stoute.

    By • June 3, 2022
  • KitKat launches world’s first AI-powered staring contest
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    Courtesy of KitKat
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    KitKat challenges mobile users to AI-powered staring contest

    The game urges players to compete against other Instagram users and share their results using the #blinkchallenge hashtag.

    By • June 2, 2022
  • Tostitos No Mo FOMO kit
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    Courtesy of Tostitos
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    Tostitos teams with Dan Levy to help people avoid summer FOMO

    The Frito-Lay brand's Snapchat lens lets friends play a game called "FOMO or F No!" which will feature in an ad during the MTV Movie & TV Awards.

    By • June 2, 2022
  • Heineken's Closer bottle opener
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    Courtesy of Heineken
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    Heineken devises bottle opener that shuts down work apps

    A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches.

    By • June 1, 2022
  • Sprite taps international musicians to support first-ever global brand platform
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    Courtesy of The Coca-Cola Company
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    Sprite taps international musicians for first global brand platform

    Rising artists will interpret music by James Blake in support of "Heat Happens," the first output from the bespoke team created by WPP for Coca-Cola.

    By • June 1, 2022
  • NYX Professional Makeup celebrates Pride Month with parade in metaverse
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    Courtesy of NYX Professional Makeup
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    NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community

    A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles.

    By • May 31, 2022
  • Carl's Jr. Hardees Jurassic World promotion
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    Courtesy of CKE Restaurants
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    Q&A

    Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms

    Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze.

    By • May 26, 2022
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    Courtesy of PepsiCo
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    Pepsi steps away from Super Bowl Halftime Show amid strategic pivot

    While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022.

    By • May 25, 2022
  • Bud Light can and a Miller Lite can on a bubbly background.
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images

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    Deep Dive

    How Miller Lite and Bud Light's epic clash shook the marketing world

    It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands.

    By • May 24, 2022
  • Keystone Light barn
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    Courtesy of Molson Coors
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    Keystone Light decks out fans in camo to connect with rural customers

    The summer campaign includes fresh creative and a line of clothing to integrate the brand in the communities that make up a majority of its buyers.

    By • May 20, 2022
  • Pizza Hut metaverse
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    Courtesy of Pizza Hut
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    Pizza Hut, Jimmy John's tie first metaverse experiments to real-world rewards

    The sandwich chain teamed with agency Anomaly to create a restaurant in Decentraland where users can build a custom “Metasandwich.”

    By • May 20, 2022