Creative: Page 53

  • Image attribution tooltip
    Courtesy of Burger King
    Image attribution tooltip

    Burger King serves up poop emoji ice cream to highlight clean ingredients

    From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

    By • March 23, 2022
  • Image attribution tooltip
    Courtesy of Oscar Mayer
    Image attribution tooltip

    Oscar Mayer takes Oscars to task for awards gender disparity

    Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.

    By • March 23, 2022
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Louis XIII Cognac celebrates the Earth with new campaign
    Image attribution tooltip
    Courtesy of Remy Martin
    Image attribution tooltip

    Louis XIII Cognac celebrates the Earth with Solange Knowles

    The luxury liquor brand leans heavily into creative imagery in a new short film that subtly nods to Women's History Month.

    By • March 23, 2022
  • Pepsi Nitro campaign
    Image attribution tooltip
    Courtesy of Pepsi
    Image attribution tooltip

    Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

    Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.

    By • March 22, 2022
  • Image attribution tooltip
    Courtesy of Arby's
    Image attribution tooltip

    Arby's CMO dishes on Pusha T diss track

    To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

    By • March 22, 2022
  • Instacart reaches out to retail partners in fresh rebrand
    Image attribution tooltip
    Courtesy of Instacart
    Image attribution tooltip

    Instacart's rebrand reflects speedy evolution of grocery delivery

    Alongside a modernized look, Instacart is placing a greater emphasis on retail partnerships, with fresh creative calling attention to brands like CVS and Publix.

    By • March 21, 2022
  • Coors Light March Madness lollipops
    Image attribution tooltip
    Courtesy of Coors Light
    Image attribution tooltip

    Coors Light calms March Madness stress with beer-flavored lollipop

    As the annual basketball tournament heats up, the Molson Coors brew wants to help ease fan tensions with nonalcoholic candies.

    By • March 21, 2022
  • Heineken serves up virtual brew in new metaverse space
    Image attribution tooltip
    Courtesy of Heineken
    Image attribution tooltip

    Heineken parodies metaverse with virtual brew

    Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts "no calories, no hidden ingredients, and no beer."

    By • March 18, 2022
  • Ally and DC team up to increase diverse storytelling in comic industry
    Image attribution tooltip
    Courtesy of DC Comics
    Image attribution tooltip

    Ally and DC leverage AR at SXSW to boost diverse storytelling in comics

    As comic books see a resurgence, the financial services company seeks to ingrain itself into pop culture with a tech-driven activation and broader effort.

    By • March 17, 2022
  • Image attribution tooltip
    Courtesy of NBCUniversal
    Image attribution tooltip

    M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'

    The partnerships are NBCU's latest attempt to flex its suite of ad offerings following last month's simultaneous Super Bowl-Winter Olympics push.

    By • March 17, 2022
  • Image attribution tooltip
    Courtesy of Tanqueray
    Image attribution tooltip

    Tanqueray serves up 'T-time' partnership with Netflix hit 'Bridgerton'

    The deal between the Diageo gin brand and streaming giant aims to connect with millennial women ahead of the series' second season.

    By • March 17, 2022
  • Image attribution tooltip
    Leon Neal / Staff via Getty Images
    Image attribution tooltip
    Deep Dive

    Brands face another test as emotions run high around Ukraine war

    There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.

    By • March 16, 2022
  • As Peroni looks for foothold in America, the brand targets the millennial consumer
    Image attribution tooltip
    Courtesy of Molson Coors
    Image attribution tooltip

    Peroni appeals to millennials' wanderlust as it looks for US foothold

    As the imported beer market grows, the Italian brand is betting on millennials to help it build on recent momentum.

    By • March 15, 2022
  • Image attribution tooltip
    Courtesy of Edgewell Personal Care
    Image attribution tooltip

    Schick ditches the script for rebrand targeted at everyday men

    Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.

    By • March 11, 2022
  • Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership
    Image attribution tooltip
    Courtesy of Miller Lite
    Image attribution tooltip

    Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership

    As the esports industry grows, the beer brand deepens its partnership with an established esports team.

    By • March 11, 2022
  • Ruggable's "Take the Floor" marketing campaign
    Image attribution tooltip
    Courtesy of Ruggable
    Image attribution tooltip
    Column

    Campaign Trail: Ruggable rejects restrictions in debut brand effort

    "Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home.

    By • March 11, 2022
  • Image attribution tooltip
    Stephen Chernin/Getty Images via Getty Images
    Image attribution tooltip

    Brands invest less in promoting ads with women in professional roles, study finds

    Despite efforts to produce progressive creative, spots showing men in professional settings receive almost double the ad spend.

    By • March 10, 2022
  • Bushmills promotion with Peaky Blinders retrieved by Marketing Dive on March 10, 2022
    Image attribution tooltip
    Retrieved from Bushmills Irish Whiskey on March 10, 2022
    Image attribution tooltip

    Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day

    A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail. 

    By • March 10, 2022
  • Image attribution tooltip
    Courtesy of Degree
    Image attribution tooltip

    Degree looks to close gender 'bracket gap' during March Madness

    The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year.

    By • March 9, 2022
  • Tullamore Irish whiskey aims to correct common misspelling of St. Paddy’s day
    Image attribution tooltip
    Courtesy of William Grant & Sons
    Image attribution tooltip

    Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day

    A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.

    By • March 9, 2022
  • Gap's "All American" spring ad campaign
    Image attribution tooltip
    Courtesy of Gap Inc.
    Image attribution tooltip

    Gap champions individuality, self-expression for spring push

    Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.

    By • March 8, 2022
  • Image attribution tooltip
    Courtesy of Burger King
    Image attribution tooltip
    Deep Dive

    How QSR marketers are riding the plant-based food wave

    Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.

    By • March 8, 2022
  • Kraft Mac & Cheese teams up with Netflix for star-studded partnership
    Image attribution tooltip
    Courtesy of Kraft Heinz Company
    Image attribution tooltip

    Kraft Mac & Cheese teams with Netflix for star-studded film deal

    Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture.

    By • March 7, 2022
  • AB InBev’s Estrella Jalisco will pay someone to quit their job
    Image attribution tooltip
    Courtesy of Anheuser-Busch
    Image attribution tooltip

    AB InBev's Estrella Jalisco will pay someone to quit their job

    In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion.

    By • March 7, 2022
  • Image attribution tooltip
    Courtesy of American Eagle
    Image attribution tooltip

    American Eagle debuts on Roblox with inclusive club showcasing spring apparel

    Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.

    By • March 3, 2022