Weee taps filmmaker to amplify storytelling, social commerce

The ethnic e-grocer has named Jon M. Chu, director of movies including "Crazy Rich Asians" and "In the Heights," as its chief creative officer.

By Catherine Douglas Moran • Feb. 8, 2022

Inside Folgers' plan to swap its fusty reputation for punk-rock rebelliousness

PSOne, the bespoke Publicis unit serving J.M. Smucker, is drawing out Folgers' unsung New Orleans roots and focusing on a craft story millennials care about.

By Peter Adams • Feb. 7, 2022

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Pringles pops open refresh with new campaign

The chip brand is the latest legacy CPG marketer to spruce itself up as a post-pandemic market starts to emerge.

By Sara Karlovitch • Feb. 7, 2022

What marketers can expect in 2022 amid continued uncertainty

As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.

Feb. 3, 2022

Captain Morgan unveils smart punch bowl in time for Super Bowl

Dubbed the "Most Unnecessary, Necessary Invention in the History of Sports," the container displays the score of the game in real time.

By Sara Karlovitch • Feb. 1, 2022

Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands

Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots.

By Peter Adams • Feb. 1, 2022

Folgers tunes in classic rock to try to perk up brand

In addition to replacing a widely recognized jingle with Joan Jett's "Bad Reputation," the 170-year-old brand is also playing up its ties to New Orleans.

By Nina Lentini • Feb. 1, 2022

McDonald's enlists fashion designer for Lunar New Year celebration in metaverse

An interactive virtual space displays towering zodiac sculptures by Humberto Leon in the latest sign the chain is committed to exploring the tech frontier.

By Peter Adams • Jan. 31, 2022

Michelob Ultra unveils streetwear line to reflect growing wellness strategy

The brand teamed with artists to design the shirts while positioning itself as a better-for-you brew to reach younger, more wellness-focused generations.

By Sara Karlovitch • Jan. 31, 2022

Dove highlights hair discrimination in latest purpose-driven effort

A short film comes on the heels of a reorganization of parent company Unilever that arrived amid mounting investor criticism about the marketer's priorities.

By Nina Lentini • Jan. 27, 2022

Why 2022 shouldn't be '2020, too' for the events industry

The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin.

By Rachel Polin • Jan. 27, 2022

M&M's celebrates iconic albums in packaging play following controversial rebrand

Artists recognized range from David Bowie to Rosalía in a bid to represent fan bases of different cultural backgrounds and generations. 

By Peter Adams • Jan. 26, 2022

What a raft of CPG rebrands portend for marketer priorities in 2022

M&M's, Anheuser-Busch and Coca-Cola refreshes serve as a reminder that marketers can connect purpose to brand identity — if it's authentic.

By Chris Kelly • Jan. 26, 2022

Olympic athletes encounter dinosaurs in crossover spots for 'Jurassic World Dominion'

Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event.

By Nina Lentini • Jan. 24, 2022

Acura's racing anime series aims to draw young premium drivers

"Chiaki's Journey" spans four episodes that appear on YouTube and partner platforms such as Crunchyroll, a dedicated anime streamer.  

By Peter Adams • Jan. 21, 2022

Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

By Natalie Black (Koltun) • Jan. 20, 2022

M&M's updates branding — including mascots — to put inclusivity front and center

In partnership with BBDO New York, the marketer will foreground messages of unity and welcoming while preserving the brand's "jester wit and humor."

By Peter Adams • Jan. 20, 2022

Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'

With a kid-friendly spin on the "Hold My Beer" meme, the new ads lean into lighthearted humor and liken the benefits of fruit to gaining superpowers.

By Natalie Black (Koltun) • Jan. 14, 2022

Gap taps Frank Ape creator for NFT drop focused on spreading positivity

Making its first crack at the crypto format, the retail brand is trying to gauge what consumers want out of a more digitally-led world.

By Peter Adams • Jan. 12, 2022

Avocados from Mexico fuses branding, performance marketing for Super Bowl return

 A virtual home experience hosted by Drew Brees speaks to a larger premium on e-commerce and first-party data acquisition. 

By Peter Adams • Jan. 11, 2022

Looking ahead: 9 trends that will steer marketing in 2022

Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 11, 2022

Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return

Collaborating with the last standing location of the video-rental store aligns with other experiential activations that have leaned on fondness for past decades.

By Peter Adams • Jan. 7, 2022

P&G takes first step into the metaverse with BeautySphere

At CES, the CPG giant joined other marketers on the nascent virtual landscape with an experience tied to its purpose-driven efforts.

By Chris Kelly • Jan. 6, 2022

Frito-Lay and Rick Astley renounce New Year's deprivations

Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up."

By Nina Lentini • Jan. 5, 2022

Lexus offers spin on hustle culture with digital-heavy campaign

Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience. 

By Peter Adams • Jan. 4, 2022