Creative: Page 54

  • Shot of a young couple using a smartphone and earphones in the city
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    Getty Images
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    Maybelline pairs with Time Out to encourage IRL dating

    The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.

    By • July 26, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
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    Retrieved from Hilton on July 25, 2022
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    Hilton ribs romantic streak in travel ads with focus on perks

    A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

    By • July 25, 2022
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A Chipotle Mexican Grill advertisement promoting its "Buy the Dip" web-based stock market simulator game.
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    Courtesy of Chipotle
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    Chipotle's Buy the Dip game will give away $200K in crypto

    The stock market simulation game follows the chain accepting cryptocurrency payments and enables players to win digital currency or promo codes.

    By • July 25, 2022
  • A group of people converse in barber chairs.
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    Courtesy of Grey Goose
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    Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

    The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

    By • July 21, 2022
  • A billboard above a door displaying High Valryian text against a black background.
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    Courtesy of Duolingo
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    HBO expands partnership with Duolingo for GOT spinoff

    The language learning app is launching a number of initiatives to grow its user base with “House of the Dragon” themed content.

    By • July 19, 2022
  • A group of businesspeople sit in a conference room gathered around an ostrich wearing an imaginary device that translates animal speech.
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    Courtesy of Amazon
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    Amazon Business debuts first major campaign in grab at office supplies category

    A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes. 

    By • July 19, 2022
  • A bartender adds an orange peel to a whiskey drink with ice.
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    Getty Images
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    Deep Dive

    On ice: How whiskey brands are marketing to a new crowd

    The commercialized whiskey industry is hundreds of years old. If it’s going to survive another 100, the marketing playbook needs to change.

    By • July 19, 2022
  • Love Island USA's season four contestants standing together
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    Courtesy of NBCUniversal
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    NBCU, Peacock bring ShoppableTV to 'Love Island USA'

    Viewers can shop featured products in every episode using scannable QR codes as the media behemoth furthers its CTV ambitions.

    By • July 18, 2022
  • A person walks by a Peloton store while wheeling a stroller.
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    Joe Raedle via Getty Images
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    Peloton's new ad stars nude Chris Meloni promoting its app

    Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

    By • July 15, 2022
  • Several out-of-home advertisements as part of Eos' latest campaign
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    Courtesy of Eos
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    Column

    Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'

    Videos juxtapose soft-focus fantasies with authentic shaving experiences, while attention-grabbing OOH ads carry messages like "Your mom has a mustache."

    By • July 15, 2022
  • A digital gaming avatar is overlaid into one of Moxy Hotel's bars to promote a new augmented reality experience.
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    Retrieved from Marriott International on July 14, 2022
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    Marriott's Moxy Hotels gamifies hospitality with AR experience

    "Moxy Universe, Play Beyond" gives travelers a chance to win prizes by exploring their hotel room and facilities using a smartphone camera.

    By • July 14, 2022
  • A billboard containing an advertisement for Simply Spiked Seltzer.
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    Courtesy of Molson Coors
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    Simply Spiked Lemonade builds on word-of-mouth buzz with paid marketing push

    After generating 2 billion impressions since its June launch, the brand is running a campaign that plays on Simply’s 21st anniversary.

    By • July 14, 2022
  • Actress Kathryn Hahn sits in a cafeteria with a student
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    Courtesy of Amazon
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    Amazon destigmatizes spending less on kids in back-to-school ads

    Starring actress Kathryn Hahn, the national campaign urges parents to “go ahead and spend less” on back-to-school shopping in a nod to inflation.

    By • July 13, 2022
  • Shot of a young businesswoman looking stressed while using a laptop during a late night at work.
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    Getty Images
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    Deep Dive

    Marketers lost their creative verve amid deluge of challenges

    Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.  

    By • July 12, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Deep Dive

    7 campaigns that transcended the turmoil of H1 2022

    Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

    By , , • July 12, 2022
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    Coca-Cola via YouTube
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    IPG looks to streamline brand integrations in entertainment

    UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

    By • July 11, 2022
  • Two people discuss their work in an office
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    Getty Images
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    Mekanism sees big US opportunity for Plus Company's agency model

    Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

    By • Updated July 11, 2022
  • Chefs Jeremiah Stone and Fabián Von Hauske Valtierra stand in a kitchen in front of a table full of food
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    Courtesy of The Kraft Heinz Company
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    Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant

    The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.

    By • July 11, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022
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    Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

    The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.

    By • July 11, 2022
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    Courtesy of Recur
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    Care Bears showcases brand's caring heritage in metaverse

    To celebrate its 40th anniversary, the brand is releasing NFTs that serve as entry to its digital realm, but to go any further, users will need to work together.

    By • July 8, 2022
  • A model wears a dress made out of cocoa beans
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    Courtesy of Magnum Ice Cream
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    Unilever's Magnum explores sustainable fashion, digital realm with cocoa dress

    The ice cream brand hits on several marketing trends through its partnership with luxury fashion designer Iris van Herpen.

    By • July 7, 2022
  • McDonald's announced it is the first major sponsor of OfflineTV, a diverse collective of gaming content creators.
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    Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
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    McDonald's strengthens gaming creator ties with OfflineTV sponsorship

    This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

    By • July 6, 2022
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    Retrieved from Birkenstock on July 05, 2022
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    Birkenstock's first paid global campaign says feet are 'Ugly for a Reason'

    The effort with The New York Times’ T Brand Studio features a documentary series about the evolution of the foot and how that informed the brand’s orthopedic focus.

    By • July 5, 2022
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    Courtesy of The Body Shop
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    Column

    Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills

    Agency Odysseus Arms used a creative and strategic method called Third3ye to better integrate consumer insights into the campaign to ensure authenticity.

    By • July 1, 2022
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    Kristian Egelund / Unsplash
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    Nike attributes digital revenue growth to demand across mobile apps

    The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

    By • June 30, 2022