Jack in the Box trolls McDonald's over broken ice cream machines

The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.

By Chris Kelly • March 3, 2022

Coors Light opens sustainable Future Mart to promote removal of plastic rings

A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging.

By Peter Adams • March 1, 2022

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Merrell favors fresh air over gimmicky self-care gadgets in new ad

Ahead of International Women's Day, "More Less" emphasizes simplicity and points out how unrealistic the wellness world has become.

By Natalie Black (Koltun) • March 1, 2022

7-Eleven deepens Rocket League partnership with in-game customization

As video games and esports become increasingly popular, the deal lets the chain connect with a younger generation on a more personal level.

By Sara Karlovitch • Feb. 28, 2022

Agencies' metaverse practices ramp up in preparation for new digital age

The Metaverse Foundry from WPP's Hogarth is the latest example of how agencies of all sizes are orienting teams around the buzzy technology.

By Chris Kelly • Feb. 28, 2022

Denny's refreshes 24/7 heritage with help of diverse TikTok stars

A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

By Peter Adams • Feb. 28, 2022

Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad

Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant. 

By Natalie Black (Koltun) • Feb. 25, 2022

Kraft Singles squares up with Kelis on culture play

The first cheese-inspired "Singles Single" follows buzzy Kraft Heinz campaigns like the Oscar Mayer bologna face mask.

By Chris Kelly • Feb. 25, 2022

Mondelez personalization tie-up with Innovid prioritizes CTV

A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.

By Chris Kelly • Feb. 24, 2022

TX Whiskey serves Texas cool on ice with new ad campaign

As the American whiskey industry grows, the Pernod Ricard brand reaches for the millennial market.

By Sara Karlovitch • Feb. 24, 2022

Wrangler enters Wild West of NFTs with Leon Bridges

The marketer will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.  

By Peter Adams • Feb. 23, 2022

Peloton ads track journey of converted skeptics as business challenges mount

A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty. 

By Peter Adams • Updated Feb. 22, 2022

Coke lifts off new innovation platform with 'space-flavored' Starlight cola

Coca-Cola Creations acts as a launchpad for a series of limited-edition products accompanied by custom digital and physical experiences, including ones in the metaverse.

By Peter Adams • Feb. 17, 2022

Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star

Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."

By Peter Adams • Feb. 17, 2022

Should more retailers be on Roblox?

The platform is used by millions of tweens daily, and ignoring it may cost brands loyalty, revenue and a future audience. 

By Kaarin Moore • Feb. 17, 2022

Guinness serves up comradery in new St. Patrick's Day ad

As some COVID-19 restrictions ease ahead of the holiday, the beer brand encourages gatherings in pubs for old-fashioned togetherness.

By Sara Karlovitch • Feb. 16, 2022

Michelob Ultra gets in on ‘90s nostalgia with NBA Jam team-up

During NBA All-Star weekend, the AB InBev brand turned a bar into "Boom Shaka Lakas," an arcade bar inspired by the video game's iconic catchphrase.

By Chris Kelly • Feb. 16, 2022

Super Bowl LVI ads stick to old scripts as digital innovations prove divisive

Celebrities and nostalgia tactics only succeeded when in line with brand identity, while marketers mostly missed an opportunity around purpose.

By Peter Adams , Chris Kelly • Feb. 14, 2022

Kia puts 10K Robo Dog NFTs up for adoption

The character, who appeared in the brand's Super Bowl ad for its all-electric EV6, also has an NBA All-Star weekend tie-in.

By Sara Karlovitch • Feb. 14, 2022

Applebee's CMO on embracing everything from '80s nostalgia to metaverse buzz

Joel Yashinsky details how authenticity is at the heart of a new campaign that was created with Grey and is set to the theme from "Cheers."

By Chris Kelly • Feb. 14, 2022

Campaign Trail: Lay's Super Bowl return kicks off years-long creative roadmap

Nodding to its 90-year history, the chip brand attempts to bring its purpose of delivering joy closer to the center of its marketing.

By Natalie Black (Koltun) • Feb. 11, 2022

'We're back': Humor, optimism make a big return in Super Bowl LVI ads

Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom.

By Peter Adams • Feb. 10, 2022

Stella Artois emphasizes hope for the future in Super Bowl spot

With nearly 40% of the beer brand's business occurring on-premise, a new campaign urges diners to return to restaurants.

By Sara Karlovitch • Feb. 9, 2022

Michelob Ultra's 'Superior Bowl' ad promotes gender equality in sports

Developed with Wieden + Kennedy, the Anheuser-Busch brand's big game spots were set in a fictional bowling alley that attracts a diverse cast of stars.

By Peter Adams • Feb. 8, 2022

Weee taps filmmaker to amplify storytelling, social commerce

The ethnic e-grocer has named Jon M. Chu, director of movies including "Crazy Rich Asians" and "In the Heights," as its chief creative officer.

By Catherine Douglas Moran • Feb. 8, 2022