Creative: Page 60
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Courtesy of Coors Light
Coors Light calms March Madness stress with beer-flavored lollipop
As the annual basketball tournament heats up, the Molson Coors brew wants to help ease fan tensions with nonalcoholic candies.
By Sara Karlovitch • March 21, 2022 -
Courtesy of Heineken
Heineken parodies metaverse with virtual brew
Developed with Publicis Italy and Le Pub, the activation leans into metaverse hype and boasts "no calories, no hidden ingredients, and no beer."
By Sara Karlovitch • March 18, 2022 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of DC Comics
Ally and DC leverage AR at SXSW to boost diverse storytelling in comics
As comic books see a resurgence, the financial services company seeks to ingrain itself into pop culture with a tech-driven activation and broader effort.
By Sara Karlovitch • March 17, 2022 -
Courtesy of NBCUniversal
M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'
The partnerships are NBCU's latest attempt to flex its suite of ad offerings following last month's simultaneous Super Bowl-Winter Olympics push.
By Chris Kelly • March 17, 2022 -
Courtesy of Tanqueray
Tanqueray serves up 'T-time' partnership with Netflix hit 'Bridgerton'
The deal between the Diageo gin brand and streaming giant aims to connect with millennial women ahead of the series' second season.
By Sara Karlovitch • March 17, 2022 -
Leon Neal / Staff via Getty Images
Deep DiveBrands face another test as emotions run high around Ukraine war
There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.
By Peter Adams • March 16, 2022 -
Courtesy of Molson Coors
Peroni appeals to millennials' wanderlust as it looks for US foothold
As the imported beer market grows, the Italian brand is betting on millennials to help it build on recent momentum.
By Sara Karlovitch • March 15, 2022 -
Courtesy of Edgewell Personal Care
Schick ditches the script for rebrand targeted at everyday men
Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.
By Peter Adams • March 11, 2022 -
Courtesy of Miller Lite
Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership
As the esports industry grows, the beer brand deepens its partnership with an established esports team.
By Sara Karlovitch • March 11, 2022 -
Courtesy of Ruggable
ColumnCampaign Trail: Ruggable rejects restrictions in debut brand effort
"Take the Floor" marks the DTC brand's first national campaign and emphasizes the freedom of being at home.
By Natalie Black (Koltun) • March 11, 2022 -
Stephen Chernin/Getty Images via Getty Images
Brands invest less in promoting ads with women in professional roles, study finds
Despite efforts to produce progressive creative, spots showing men in professional settings receive almost double the ad spend.
By Sara Karlovitch • March 10, 2022 -
Retrieved from Bushmills Irish Whiskey on March 10, 2022
Bushmills picks up the tab for 'Peaky Blinders' fans for St. Patrick's Day
A tie-up with the gritty period drama, now in its final season, includes redemption offers at local bars when visitors order a "Shelby Sour" cocktail.
By Peter Adams • March 10, 2022 -
Courtesy of Degree
Degree looks to close gender 'bracket gap' during March Madness
The Unilever brand's purpose-driven effort is informed by research that found only 12% of people filled out an NCAA Women's tournament bracket last year.
By Chris Kelly • March 9, 2022 -
Courtesy of William Grant & Sons
Tullamore Irish whiskey aims to correct common misspelling of St. Paddy's Day
A partnership with popular American butcher Pat LaFrieda reminds customers it's not St. Patty's Day.
By Sara Karlovitch • March 9, 2022 -
Courtesy of Gap Inc.
Gap champions individuality, self-expression for spring push
Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.
By Natalie Black (Koltun) • March 8, 2022 -
Courtesy of Burger King
Deep DiveHow QSR marketers are riding the plant-based food wave
Marketing plant-based foods, whether made in-house or with industry partners, comes with its own challenges as chains stay true to their brands.
By Chris Kelly • March 8, 2022 -
Courtesy of Kraft Heinz Company
Kraft Mac & Cheese teams with Netflix for star-studded film deal
Ryan Reynolds' "The Adam Project" will feature the brand, further integrating the food marketer into pop culture.
By Sara Karlovitch • March 7, 2022 -
Courtesy of Anheuser-Busch
AB InBev's Estrella Jalisco will pay someone to quit their job
In a nod to the "Great Resignation," a new campaign urges young people to live life authentically by pursuing their passion.
By Sara Karlovitch • March 7, 2022 -
Courtesy of American Eagle
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.
By Peter Adams • March 3, 2022 -
Courtesy of Jack in the Box
Jack in the Box trolls McDonald's over broken ice cream machines
The first effort from the QSR's new public relations and integrated campaigns AOR uses competitive sparring tactics to tap into culture.
By Chris Kelly • March 3, 2022 -
Courtesy of Molson Coors
Coors Light opens sustainable Future Mart to promote removal of plastic rings
A retro-styled pop-up tees up larger changes that will see parent Molson Coors shift its North American portfolio to more recyclable packaging.
By Peter Adams • March 1, 2022 -
Courtesy of Merrell
Merrell favors fresh air over gimmicky self-care gadgets in new ad
Ahead of International Women's Day, "More Less" emphasizes simplicity and points out how unrealistic the wellness world has become.
By Natalie Black (Koltun) • March 1, 2022 -
Courtesy of 7-Eleven
7-Eleven deepens Rocket League partnership with in-game customization
As video games and esports become increasingly popular, the deal lets the chain connect with a younger generation on a more personal level.
By Sara Karlovitch • Feb. 28, 2022 -
Anthony Kwan via Getty Images
Agencies' metaverse practices ramp up in preparation for new digital age
The Metaverse Foundry from WPP's Hogarth is the latest example of how agencies of all sizes are orienting teams around the buzzy technology.
By Chris Kelly • Feb. 28, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022
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