Creative: Page 60
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Courtesy of Tim Hortons
Tim Hortons jumps on celeb-menu trend with Justin Bieber
Inspired by the singer's "fanatical" love of the brand, the QSR chain partnered on menu innovations and co-branded merchandise.
By Chris Kelly • Nov. 10, 2021 -
Courtesy of The Coca-Cola Company
Coke partners with Cameo to gift personalized videos from Santa
The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.
By Peter Adams • Nov. 9, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Hyundai
Deep DiveHow Disney balances entertainment and ad sales in the streaming age
The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.
By Chris Kelly • Nov. 9, 2021 -
Permission granted by Ikea
ColumnCampaign Trail: Ikea's buff teddy bears safeguard holiday celebrations
Extending the retailer's message around home as a sanctuary, a new ad shows a set of colorful bears helping a family bond without outside stressors.
By Natalie Black (Koltun) • Nov. 5, 2021 -
Courtesy of PepsiCo
Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics
Access to VIP concert tickets and autographed items are among the potential prizes in the effort that includes an AR-activated mural hidden in LA.
By Peter Adams • Updated Nov. 3, 2021 -
Courtesy of Target
Target unwraps its holiday marketing campaign
In partnership with Mother, the retailer's in-house shop tapped women-owned production companies to create its largest campaign of the year.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Courtesy of Bombay Sapphire
Deep DiveSpirit brands concoct multisensory shindigs for next-gen experiential marketing
Bombay Sapphire, Johnnie Walker and Grey Goose are some of the marketers using the tactic to explore innovation in ways that are specific to their products.
By Asa Hiken • Nov. 2, 2021 -
Why agencies remain primed for growth despite Q4's steep challenges
Supply chain chaos has yet to meaningfully impact bottom lines as brands place longer-term bets on areas like e-commerce and data.
By Peter Adams • Nov. 1, 2021 -
Courtesy of Lexus
Lexus takes personalization to new level with 'emotionally intelligent' ad
Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.
By Natalie Black (Koltun) • Oct. 28, 2021 -
Courtesy of Reebok
Reebok builds on new brand direction in latest campaign
With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges.
By Cara Salpini • Oct. 26, 2021 -
Permission granted by Advertising Week
Deep DiveAt Advertising Week: Less fluff and increased candor around industry's uncertain future
Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing supply chain and engagement issues.
By Peter Adams • Oct. 26, 2021 -
Courtesy of Gap Inc.
Gap pays tribute to love, kindness and The Beatles in holiday push
"All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism."
By Natalie Black (Koltun) • Oct. 25, 2021 -
Permission granted by Advertising Week
How Hot Pockets joined Gen Z gamer culture through Twitch Bits
A couponing push drove six times higher conversion rates than past efforts, helping the brand gain relevancy with key young cohorts, an exec said at Advertising Week.
By Peter Adams • Oct. 25, 2021 -
Honey Bunches of Oats released a video as part of its "Make a Bunch Happen" campaign. The image was retrieved from its video on Oct. 21, 2021.
ColumnCampaign Trail: Honey Bunches of Oats emphasizes self-care to fuel mornings
In the Post brand's first national effort in three years, "Make a Bunch Happen" includes happiness "hacks" on social and tie-ups with radio show hosts.
By Natalie Black (Koltun) • Oct. 22, 2021 -
Permission granted by Mondelez International
How Mondelez deploys empathy to sidestep personalized marketing's 'creepy chasm'
At Advertising Week, Global Vice President of Consumer Experience Jon Halvorson emphasized that efficiency is driven by smarter creative and a simpler media plan.
By Peter Adams • Oct. 22, 2021 -
Hellmann's first Super Bowl ad stars comedian Amy Schumer. The image was retrieved from the brand's YouTube video on Jan. 27, 2021.
How Unilever and other marketers work to avoid greenwashing
The CPG giant's chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of complexity.
By Chris Kelly • Oct. 21, 2021 -
Permission granted by Marketing Dive
'Berries and Cream' creators on what's driving TikTok comeback of 14-year-old ad
The team behind the original Starburst campaign emphasized that deliberately trying to go viral is a recipe for failure before the Little Lad crashed its Advertising Week panel.
By Peter Adams • Oct. 20, 2021 -
Asa Hiken/Marketing Dive
For Jose Cuervo, marketing success means engaging consumers more directly
The marketer's strategy has shifted away from a heavy reliance on brand awareness, the CMO of parent Proximo Spirits said during Advertising Week.
By Asa Hiken • Oct. 20, 2021 -
Getty Images
Deep DiveHow product shortages and an extended shopping season are upending holiday marketing
Preparing contingencies for different holiday scenarios puts additional pressure on brands and agencies working to keep up amid their own staffing challenges.
By Natalie Black (Koltun) • Oct. 19, 2021 -
Courtesy of Snap Inc.
Snap opens creative studio for branded AR with clients P&G, Verizon and WWE
Platform-agnostic shop Arcadia will work with brands and agencies to blend creative design with technology and advance the augmented reality ecosystem.
By Chantal Tode • Oct. 19, 2021 -
Courtesy of Roku
IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom
Advertisers and their agencies should look at innovations in publishing that focus on anticipating consumer needs, the group recommends.
By Peter Adams • Oct. 18, 2021 -
Permission granted by Cvent
Sponsored by CventRaising the bar: Webinars reimagined
As virtual event technology comes of age and functionality continues to push boundaries, audience expectations for what's considered an engaging webinar, have also changed.
Oct. 18, 2021 -
Courtesy of NBCUniversal Television and Streaming
NBCU's 'Chucky' brings scare tactics to social media, NY Comic Con
Fans can engage the killer doll through a staring contest on TikTok and Instagram Reels, as well as a custom AR effect called "Where's Chucky?"
By Asa Hiken • Oct. 14, 2021 -
Courtesy of Popeyes
Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich
A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.
By Peter Adams • Oct. 14, 2021 -
Retrieved from Tide on April 01, 2021
What's next for sustainability in marketing following a year of surprising resilience?
Corporate pledges are increasingly being complemented by more direct ad campaigns as companies like P&G and PepsiCo prioritize the issue.
By Peter Adams • Oct. 14, 2021
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