Creative: Page 60
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Courtesy of Burger King
Burger King trolls Chick-fil-A with LGBTQ donations during Pride
The latest escalation of the chicken sandwich wars is a not-so-subtle dig at a company with a history of donating to anti-LGBTQ charities.
By Chris Kelly • June 8, 2021 -
Permission granted by Peace Out
Deep DiveThe business of normalizing taboo topics
From periods and acne to sex toys and toilet plungers, DTC brands are out to disrupt every eyebrow-raising industry under the sun.
By Maria Monteros • June 8, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Domino's Pizza
Domino's revived Noid hops on NFT trend
The pizza brand will auction "Noid's Failed Tools" that appeared in a TV spot that brought back the infamous brand icon for the first time since 1995.
By Chris Kelly • June 8, 2021 -
Courtesy of Mars Wrigley
Skittles launches 'QueeR codes' to spotlight LGBTQ creators during Pride
Mars Wrigley-owned Skittles worked with agency ICF Next to commission LGBTQ artists to paint murals that link consumers to content and resources.
By Chris Kelly • June 8, 2021 -
Courtesy of Procter & Gamble
Pantene teams with Allyson Felix in run-up to Olympics
The P&G brand highlights a decorated athlete who has spoken out against inequalities facing mothers, both in healthcare and by former sponsor Nike.
By Chris Kelly • June 7, 2021 -
Retrieved from MillerCoors on June 04, 2021
Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt
The Molson Coors brewer will share clues and deploy QR codes at specific locations to guide fans on their quest for the keys to a '77 Pontiac Firebird.
By Peter Adams • June 4, 2021 -
Courtesy of Oscar Mayer
ColumnCampaign Trail: Oscar Mayer's off-kilter ads accentuate unusual uses for meat
Bite-sized spots from the Kraft Heinz brand and Johannes Leonardo depict quirky scenarios with almost no context or narrative, breaking from traditional storytelling.
By Natalie Black (Koltun) • June 4, 2021 -
Kate Spade released a video as part of the campaign that features dancers in New York, all wearing face masks. The image was retrieved from its video on June 2, 2021.
Kate Spade tests TikTok with cheery summer campaign
New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy.
By Natalie Black (Koltun) • June 3, 2021 -
Permission granted by Oreo
Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report
A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace.
By Peter Adams • June 3, 2021 -
Courtesy of Mars Wrigley
Mars Wrigley joins reality competition show for aspiring influencers
In development for ABC, "#Followme" includes challenges featuring M&M's, Skittles and Orbit that contestants must complete as they try to grow their social media following.
By Robert Williams • June 1, 2021 -
Retrieved from H&M on June 01, 2021
H&M develops rainbow-detecting scanner app to enable immersive Pride storytelling
A tech-focused campaign looks to step beyond surface-level signifiers to instead spotlight the personal experiences of influencers, employees and consumers.
By Peter Adams • June 1, 2021 -
Daphne Howland/Marketing Dive
Gap says marketing investments are 'supercharging' sales
Purpose-led marketing and creative partnerships have improved the health and relevance of its Gap, Old Navy and Athleta brands, CEO Sonia Syngal said.
By Chris Kelly • June 1, 2021 -
Courtesy of Sweetgreen
Sweetgreen refreshes brand identity to spotlight sustainability, focus on 'real food'
The overhaul arrives in tandem with the quick-service marketer's first athlete partnership, a national campaign starring tennis pro Naomi Osaka.
By Peter Adams • May 27, 2021 -
Courtesy of REI Co-op
REI opens content studio to support climate action, DEI efforts
Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.
By Chris Kelly • May 27, 2021 -
Permission granted by Pepsi
Pepsi says it's better with burgers in shot across Coke's bow
A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda.
By Peter Adams • May 26, 2021 -
Courtesy of Barilla
Barilla pens rigatoni-themed 'Funkytown' parody for TikTok
The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.
By Peter Adams • May 25, 2021 -
Courtesy of Afterpay
Afterpay leverages e-commerce success and Rebel Wilson in first global campaign
The buy now, pay later brand that experienced a 112% jump in sales last year launched its first-ever U.S. TV spots, along with other multichannel creative.
By Asa Hiken • May 25, 2021 -
Courtesy of PepsiCo
Coke, Pepsi campaigns differ on reopening as anticipation grows for sunny summer
The iconic beverage brands are tapping into an eagerness to return to normal, but depicting germ-spreading activities might be a step too far.
By Peter Adams • May 25, 2021 -
Fair use
Deep DiveCeleb-backed agencies are ready for their close-ups
Shaq, Ryan Reynolds, Tony Hawk and Dwayne Johnson are putting their star power behind marketing agencies that are more than just vanity projects.
By Aaron Baar • May 24, 2021 -
Courtesy of Merrell
ColumnCampaign Trail: Merrell expands definition of hiking in spots for new crossover shoe
A tie-up with Dick's Sporting Goods aims to bring a sense of outdoor adventure to everyday places like city blocks and parks to appeal to younger consumers.
By Natalie Black (Koltun) • May 21, 2021 -
Courtesy of Planters
Planters cleans up Mr. Peanut in brand refresh ahead of sale to Hormel
New creative focuses on the nutritious benefits of peanuts and adheres to a yearlong campaign on rewarding acts of authenticity.
By Asa Hiken • May 21, 2021 -
Courtesy of IKEA
Ikea evokes vacation-inspired home renovations with Pinterest quiz
After answering three questions from a chatbot, shoppers will receive a personalized Pinterest board of design tips and product recommendations.
By Natalie Black (Koltun) • May 20, 2021 -
Courtesy of Truly Hard Seltzer
Truly Hard Seltzer's Dua Lipa campaign marks largest media spend to date
Building on the Boston Beer brand's growth, the multichannel effort pairs tactics that became mainstays during the pandemic with ones like OOH that are set to return to prominence.
By Chris Kelly • May 20, 2021 -
Courtesy of Walmart
Walmart streamlines shopping with So Yummy cooking competition
The "Unbox'd" cook-off series features influencers and shoppable recipes linked to the retailer's online grocery store.
By Asa Hiken • May 19, 2021 -
Retrieved from Haagen-Dazs on May 18, 2021
Q&AHäagen-Dazs' CMO details how a rebranding ties to the company's diversity goals
Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright.
By Chris Kelly • May 19, 2021
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