Creative: Page 61

  • HAIM stars in The North Face's fall ad
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    Courtesy of The North Face
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    The North Face marks 55 years with crowdsourced archive of exploration

    "It's More Than A Jacket" will include programs at the San Francisco Museum of Modern Art and leads the outdoor apparel brand's holiday efforts.

    By • Oct. 13, 2021
  • Heinz Tomato Blood packaging retrieved by Marketing Dive on Oct. 12, 2021
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    Permission granted by Heinz
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    Heinz dresses up ketchup as 'Tomato Blood' for Halloween effort hawking costume kits

    The push, which includes a pop-up and e-commerce site, recognizes that DIY costumes may be more common as retailers deal with supply chain shortages.

    By • Oct. 12, 2021
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
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    Megan Rapinoe appeared in an ad Subway uploaded to YouTube on July 21, 2021.

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    Deep Dive

    Can QSRs meet marketing's new imperatives without alienating franchisees?

    National brand building is often in conflict with the needs of local operators — a dichotomy that has only become more apparent in the past 18 months.

    By • Oct. 12, 2021
  • Shutterfly's video ad "The Island of Alaska"
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    Courtesy of Shutterfly
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    Column

    Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date

    Teeing up near the holidays, "Make it a Thing" aims to amplify the personalization website's shifting focus from what people create to why.

    By • Oct. 8, 2021
  • General Mills and Meijer's virtual tailgate experience
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    Courtesy of General Mills
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    General Mills takes football tailgating virtual with interactive 'homegate' experience

    Created with retailer Meijer and e-commerce firm Obsess, the portal includes recipe videos, quizzes and the ability to shop the marketer's brands.

    By • Oct. 6, 2021
  • Johnnie Walker's "Keep Walking" campaign
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    Courtesy of Johnnie Walker
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    Johnnie Walker distills confidence into campaign urging a return to bars

    The latest iteration of the brand's "Keep Walking" effort will be supported by local change-makers and billboards in cultural hotspots around the world.

    By Asa Hiken • Oct. 5, 2021
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    Courtesy of D-ID
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    Mondelez uses AI to animate family photos for Vietnamese holiday

    With Publicis and Digitas Vietnam, the CPG marketer lets consumers bring static photographs of old memories to life around an important holiday.

    By • Oct. 5, 2021
  • Ludacris stars in Jif's new ad campaign retrieved by Marketing Dive on Aug. 13, 2021
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    Permission granted by Jif
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    Deep Dive

    CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?

    Marketers face pressure to address a history of propping up gender roles that were woven into the cultural fabric by agencies in the "Mad Men" era.

    By • Oct. 5, 2021
  • Kumail Nanjiani Stars In New Lexus, Marvel Studios' 'Eternals' Spot
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    Courtesy of Lexus
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    Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot

    In the Easter egg-laden "Parking Spot," Kumail Nanjiani's Kingo drives around a battle-scarred city as he encounters a variety of everyday problems. 

    By • Oct. 4, 2021
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    Courtesy of Mars Wrigley Confectionery
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    Starburst doubles down on viral Little Lad ad with TikTok contest

    The Mars Wrigley candy brand is tapping into interest in a 2007 ad, with the related #berriesandcream hashtag generating more than 1.2 billion views.

    By • Oct. 1, 2021
  • Portrait for Hyundai's "Journeys" campaign
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    Courtesy of Hyundai Motor America
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    Hyundai teams with Annie Leibovitz to portray the lives of employees and customers

    Featuring photographs and videos, the campaign attempts to humanize the car brand in order to curry favor with consumers.

    By Asa Hiken • Oct. 1, 2021
  • Coca-Cola's brand refresh for Coke trademark
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    Courtesy of The Coca-Cola Company
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    Coca-Cola refreshes brand with global campaign built around shared moments

    To revamp the Coke trademark, the brand worked with agency BETC London on a campaign that includes a gaming-focused spot and activations on Twitch.

    By Asa Hiken • Sept. 30, 2021
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    Daphne Howland/Marketing Dive
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    Macy's scrambles to keep Amazon off its big red sign in Herald Square

    The department store has rented the 2,200-square-foot billboard for 60 years and filed an injunction stipulating that it can't legally go to a competitor.

    By Daphne Howland • Sept. 29, 2021
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    Courtesy of Nutrabolt
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    C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content

    In addition to influencer partnerships and in-person activations, the drink brand will digitally release pop art-inspired visuals and anime-inspired content.

    By • Sept. 29, 2021
  • Miller Lite's NFL collection of rings
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    Courtesy of Molson Coors
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    Miller Lite forges luxury ring collection that rewards football fans for reuniting

    Each piece comes with a built-in sensor that can detect when another ring is nearby, and assembling all six unlocks free beer for life. 

    By • Sept. 28, 2021
  • Crown Royal's canned cocktail ad campaign
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    Courtesy of Crown Royal
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    Crown Royal 3D-prints immersive world for canned cocktails

    The cast, including a hip-hop artist and pro gamer, was scanned at different locations to create a virtual block party celebrating the product launch.

    By • Sept. 27, 2021
  • Katy Perry in Behr's new ad
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    Courtesy of Behr Paint
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    Behr lets Spotify users visualize music with help from Katy Perry

    Developed with agency TBWA\Chiat\Day LA, the effort features an ad where the musician performs various hits in color-coded outfits and backdrops.

    By • Sept. 24, 2021
  • Amex's new B2B ad campaign
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    Courtesy of American Express
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    Column

    Campaign Trail: AmEx eyes small-business owners in whimsical new push

    Pop-up workstations — billboards that flip into desks with charging ports — are designed for people on the go and manifest how the brand's cards are "built for business."

    By • Sept. 24, 2021
  • Serena Williams stars in DirecTV's new comic-themed ad
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    Retrieved from DirecTV on September 21, 2021
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    DirecTV's digital comic morphs Serena Williams into Wonder Woman

    A Snapchat AR portal and custom Twitter emoji also debut this week, followed by the remaining three chapters of "Serving Up Justice" later this fall.

    By • Sept. 23, 2021
  • Carl's Jr. and Hardee's team with Adult Swim on Hot Honey Chicken Sandwiches
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    Courtesy of CKE Restaurants Holdings, Inc.
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    Carl's Jr., Hardee's offer Adult Swim meals themed around nostalgic fan favorites

    Figurines and cups reference shows like "Metalocalypse" that built a cult appeal for the programming block, which is celebrating 20 years on air.

    By • Sept. 23, 2021
  • Woman rock climbing
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    Degree released a video as part of the campaign that features people who have faced judgment for not meeting society's idealized version of a "mover." The image was retrieved from its video on Sept. 20, 2021.

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    Degree presses fitness industry as 81% of disabled people feel left out

    To support more inclusive practices, the Unilever brand set up a website with a roster of qualified trainers and coaches ready for employment.

    By • Sept. 20, 2021
  • Image of Lexus' "No Ceiling" music video
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    Courtesy of Lexus
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    Lexus spins original song, music video inspired by vehicle experiences

    New musical creative is the latest effort by the car brand to experiment with different channels and reach a wider audience.

    By Asa Hiken • Sept. 16, 2021
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    Courtesy of PepsiCo
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    Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation

    A "Trash Talk" platform featuring player-led PSAs and an interactive game is part of a new initiative that spans the PepsiCo portfolio.

    By • Sept. 15, 2021
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    Courtesy of State Farm
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    State Farm's mascot debuts as first branded character in NBA 2K22

    Along with a Twitch livestream, the integration includes a digital storefront where players can buy in-game apparel inspired by Jake from State Farm.

    By • Sept. 15, 2021
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    Flickr user Chris Staley
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    Deep Dive

    As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism

    Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting.

    By • Sept. 15, 2021