Michelob Ultra unveils streetwear line to reflect growing wellness strategy

The brand teamed with artists to design the shirts while positioning itself as a better-for-you brew to reach younger, more wellness-focused generations.

By Sara Karlovitch • Jan. 31, 2022

Dove highlights hair discrimination in latest purpose-driven effort

A short film comes on the heels of a reorganization of parent company Unilever that arrived amid mounting investor criticism about the marketer's priorities.

By Nina Lentini • Jan. 27, 2022

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Why 2022 shouldn't be '2020, too' for the events industry

The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin.

By Rachel Polin • Jan. 27, 2022

M&M's celebrates iconic albums in packaging play following controversial rebrand

Artists recognized range from David Bowie to Rosalía in a bid to represent fan bases of different cultural backgrounds and generations. 

By Peter Adams • Jan. 26, 2022

What a raft of CPG rebrands portend for marketer priorities in 2022

M&M's, Anheuser-Busch and Coca-Cola refreshes serve as a reminder that marketers can connect purpose to brand identity — if it's authentic.

By Chris Kelly • Jan. 26, 2022

Olympic athletes encounter dinosaurs in crossover spots for 'Jurassic World Dominion'

Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event.

By Nina Lentini • Jan. 24, 2022

Acura's racing anime series aims to draw young premium drivers

"Chiaki's Journey" spans four episodes that appear on YouTube and partner platforms such as Crunchyroll, a dedicated anime streamer.  

By Peter Adams • Jan. 21, 2022

Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

By Natalie Black (Koltun) • Jan. 20, 2022

M&M's updates branding — including mascots — to put inclusivity front and center

In partnership with BBDO New York, the marketer will foreground messages of unity and welcoming while preserving the brand's "jester wit and humor."

By Peter Adams • Jan. 20, 2022

Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'

With a kid-friendly spin on the "Hold My Beer" meme, the new ads lean into lighthearted humor and liken the benefits of fruit to gaining superpowers.

By Natalie Black (Koltun) • Jan. 14, 2022

Gap taps Frank Ape creator for NFT drop focused on spreading positivity

Making its first crack at the crypto format, the retail brand is trying to gauge what consumers want out of a more digitally-led world.

By Peter Adams • Jan. 12, 2022

Avocados from Mexico fuses branding, performance marketing for Super Bowl return

 A virtual home experience hosted by Drew Brees speaks to a larger premium on e-commerce and first-party data acquisition. 

By Peter Adams • Jan. 11, 2022

Looking ahead: 9 trends that will steer marketing in 2022

Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 11, 2022

Oreo rewinds to 2007 with Blockbuster takeover promoting Cakesters return

Collaborating with the last standing location of the video-rental store aligns with other experiential activations that have leaned on fondness for past decades.

By Peter Adams • Jan. 7, 2022

P&G takes first step into the metaverse with BeautySphere

At CES, the CPG giant joined other marketers on the nascent virtual landscape with an experience tied to its purpose-driven efforts.

By Chris Kelly • Jan. 6, 2022

Frito-Lay and Rick Astley renounce New Year's deprivations

Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up."

By Nina Lentini • Jan. 5, 2022

Lexus offers spin on hustle culture with digital-heavy campaign

Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience. 

By Peter Adams • Jan. 4, 2022

The road ahead: How legacy auto brands will level the EV playing field in 2022

After setting the stage with lofty product announcements, carmakers will focus on value, range and brand heritage to close the gap with disrupters like Tesla.

By Peter Adams • Jan. 4, 2022

Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record

A collection dedicated to the NBA star and brand ambassador integrates across multiple platforms, including VR space Decentraland.

By Peter Adams • Dec. 22, 2021

Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign

By bringing local tweets to digital billboards in real time, Warner Bros. hopes to engage fans around the excitement for the first "Matrix" film in nearly 20 years.

By Nina Lentini • Dec. 22, 2021

Super Bowl LVI: Tracking every ad

Here are details on every spot from the big game, from Chevrolet's surprise reunion to Coinbase's divisive QR code play.

By Annie Fu • Updated Feb. 14, 2022

LeBron James reps a second PepsiCo brand with Ruffles effort

In his latest PepsiCo campaign since making the jump from long-time partner Coca-Cola, the NBA superstar highlights a Frito-Lay snack staple.

By Chris Kelly • Dec. 21, 2021

PepsiCo's in-house content studio head on preserving brand trust as demand soars

Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.

By Peter Adams • Dec. 20, 2021

KFC previews new marketing approach with year-long Jack Harlow partnership

Reflecting the celebrity collaboration craze, the work with multicultural shop Nimbus arrives as KFC is expected to switch up agencies.

By Peter Adams • Dec. 20, 2021

General Mills names chief brand and disruptive growth officer after sunsetting CMO role

A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.

By Peter Adams • Dec. 17, 2021