Creative: Page 63
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Courtesy of Walmart
Walmart streamlines shopping with So Yummy cooking competition
The "Unbox'd" cook-off series features influencers and shoppable recipes linked to the retailer's online grocery store.
By Asa Hiken • May 19, 2021 -
Retrieved from Haagen-Dazs on May 18, 2021
Q&AHäagen-Dazs' CMO details how a rebranding ties to the company's diversity goals
Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright.
By Chris Kelly • May 19, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Permission granted by Lyft
Lyft depicts reopening learning curve in 'How to Human' ads
A new campaign shows riders en route to an overdue haircut, running late for an in-person meeting and fumbling for words when interacting with a driver for the first time in a while.
By Natalie Black (Koltun) • May 19, 2021 -
Courtesy of Venus/P&G Beauty
P&G's Gillette Venus seeks to normalize pubic hair with quirky tune
To promote a new offering, P&G seeks to break down taboos, an approach also used by DTC brand Billie, which the company tried — and failed — to acquire.
By Chris Kelly • May 18, 2021 -
Courtesy of Dunkin'
Dunkin' brings signature hues to home decor via DTC paint brand Backdrop
Amid a home remodeling boom, the QSR is introducing its first paint collection with the help of a startup favored by millennials.
By Peter Adams • May 18, 2021 -
Retrieved from L'Oréal Professional on May 17, 2021
L'Oréal shifts from product to content marketing with pro-focused series
To promote its professional line, the brand partnered with Publicis Luxe to launch an online series that focuses on the cultural impact of hairdressing.
By Chris Kelly • May 17, 2021 -
Permission granted by Coca-Cola
Coke's poetry-laden summer packaging evokes reopening
"Open for Summer" designs center on occasions like baseball games and backyard barbecues that are starting to return with more widespread vaccine distribution.
By Peter Adams • May 17, 2021 -
Permission granted by FedEx Office
Sponsored by FedEx Office3 tips for printing your marketing materials easier, faster and without stress
Ideas to get your printed materials out the door and in front of your customers.
May 17, 2021 -
Courtesy of Liquid Death
Liquid Death protects heads from zombies to promote Netflix's 'Army of the Dead'
The canned water brand will sell the wearable "No Brainer" koozie via a late-night infomercial and out-of-home elements in the movie's Las Vegas setting.
By Chris Kelly • May 17, 2021 -
Permission granted by Blue Wire
Mtn Dew nets audio activation with basketball-themed podcast
A new tie-up with comedian Druski will target young basketball fans and run through the NBA playoffs.
By Asa Hiken • May 17, 2021 -
Courtesy of PepsiCo
Mtn Dew energy drink debuts first campaign with LeBron James
The NBA superstar is the new face of Mtn Dew Rise in his first work with a PepsiCo brand since switching from Coca-Cola in March.
By Robert Williams • May 14, 2021 -
Courtesy of Bud Light
Bud Light touts soccer sponsorship with wearable Boxhead packaging
A campaign built around packaging depicting faces of professional soccer players includes TV, digital, social, OOH and a collaboration with Amazon.
By Robert Williams • May 14, 2021 -
Retrieved from GLAAD on May 13, 2021
P&G, GLAAD partner on initiative to help hesitant advertisers refine LGBTQ messaging
Research tied to The Visibility Project found 81% of advertisers believe inauthentic portrayals of LGBTQ consumers will lead to stronger backlash than no representation at all.
By Peter Adams • May 13, 2021 -
Courtesy of McDonald's
McDonald's deploys marketing muscle for vaccine awareness in tie-in with Biden admin
The brand's Times Square billboards, McCafé cups and delivery order seal stickers will supply information on vaccines and use art from the national "We Can Do This" campaign.
By Peter Adams • May 11, 2021 -
Courtesy of AHA Sparkling Water
Coca-Cola builds on sparkling water momentum with first Aha campaign
"Can I Get an Aha?" finds Coke banking on its marketing prowess to drive sales and grow its customer base in the competitive sparkling water market.
By Asa Hiken • May 11, 2021 -
Courtesy of Walmart
Walmart cooks up healthy eating experience based on Netflix show
The interactive experience, a tie-up with "Waffles + Mochi," marks another effort by the retailer to sponsor original content to engage consumers.
By Robert Williams • May 11, 2021 -
Courtesy of Molson Coors
Miller sends up hard seltzer craze with livestreamed rocket launch
The brewer is asking fans to recommend a seltzer brand to shoot into space, playing up its positioning as a "real beer's beer."
By Peter Adams • May 10, 2021 -
Courtesy of Stellantis
Ram dials up musical branding with Foo Fighters partnership
The Stellantis-owned truck brand's latest musical tie-up pays tribute to the heroism of everyday "rock stars."
By Asa Hiken • May 10, 2021 -
Retrieved from Molson Coors on May 10, 2021
Molson Coors promotes 'organic but chill' competitor to Michelob Ultra
Comedian Ali Wong provides the voice for Coors Pure, humorously complimenting people on their meager achievements as they open a beer.
By Robert Williams • May 10, 2021 -
Permission granted by SoulCycle
ColumnCampaign Trail: SoulCycle ads spotlight mind-body wellness as studios start to reopen
New messaging designed to underpin the brand's marketing over the next year honors riders and how movement can connect them to the world outside.
By Natalie Black (Koltun) • May 7, 2021 -
Courtesy of Ritz
Ritz celebrates foster families with Instagram Stories sticker pack
As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.
By Robert Williams • May 7, 2021 -
Permission granted by Cheil Worldwide
Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up
Working with agency Cheil Brasil, the brand developed an in-game location where players can snap photos to share on social media as part of a promotional event.
By Peter Adams • May 6, 2021 -
Axe released a video as part of the campaign. The image was retrieved from its video on May 6, 2021.
Axe targets Gen Z with open-minded approach to attraction in new ads
The brand's latest messaging update was created with The Martin Agency and reflects how quickly ideas about attraction have evolved in the past five years.
By Robert Williams • May 6, 2021 -
Courtesy of Procter & Gamble
P&G honors Olympic parents with campaign for Tokyo games
Continuing the brand's "Lead With Love" theme, two new short films salute parents who encourage children to achieve athletic and personal greatness.
By Robert Williams • May 6, 2021 -
Courtesy of PepsiCo
Rockstar celebrates hustle mentality in first global marketing platform since PepsiCo acquisition
Three short films depict various people on the daily grind, while PepsiCo is promoting an overhaul to the energy drink's visual identity and packaging.
By Peter Adams • May 5, 2021
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