Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers

Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture.

By Peter Adams • May 17, 2022

Burger wars: How Burger King's rivalry with McDonald's reverberates through adland

Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.

By Chris Kelly • May 17, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Budweiser provides Twitch streamers with free tunes

The new Royalty Free Bot, which will be hosted on Discord, provides music from BudxRecord’s lineup that streamers can use in their videos.

By Sara Karlovitch • May 16, 2022

Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app

An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.

By Peter Adams • Updated May 17, 2022

Tips for ticketing and pricing your virtual, hybrid and in-person events

Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want.

May 16, 2022

Oreo turns cookie packs into canvases for expressing LGBT support

The brand’s first Pride-themed retail packs arrive as the anti-LGBT movement sees renewed energy through legislation like a Florida law dubbed the “Don’t Say Gay” bill.

By Peter Adams • May 12, 2022

Doritos hosts virtual concert from the Upside Down for 'Stranger Things'

Fans can secure tickets to the event featuring ‘80s acts like the The Go-Go’s, Soft Cell and Corey Hart through specially marked packaging and a website.

By Peter Adams • May 10, 2022

Sneaker supremacy: Nike and Adidas battle for brand love

Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.

By Natalie Black (Koltun) • May 10, 2022

Peloton races to revitalize brand with help from star instructors

A refresh campaign places the fitness company’s talent in cinematic scenarios, while Wall Street remains unimpressed by larger turnaround efforts.

By Peter Adams • May 9, 2022

Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world

The Pernod Ricard brand teamed with Wieden+Kennedy for a neon-drenched spot that looks to make the summer mindset permanent.

By Chris Kelly • May 6, 2022

Heineken raises a glass to female soccer fans in new campaign

To help correct gender bias evident in inaccurate stats online, the brand will buy AdWords around popular football questions and provide accurate info. 

By Sara Karlovitch • May 5, 2022

WPP partners with Epic Games to boost metaverse offering

A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

By Chris Kelly • May 5, 2022

How Coke and Pepsi's rivalry shaped marketing — and where it goes next

As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.

By Peter Adams • May 3, 2022

H&M hands mic to Pete Davidson in ads courting male shoppers

The comedian known for his "scumbro" style stars in an effort that isn't tied to a specific collection, but aims to grow H&M's overall market share with men.

By Peter Adams • May 2, 2022

Sweetgreen's ambassador team adds NBA's Devin Booker with TikTok-inspired spot

A celebrity-backed "Create Your Own" campaign looks to boost the chain's digital orders, which made up 65% of sales last quarter.

By Chris Kelly • May 2, 2022

Topo Chico Hard Seltzer wants consumers to ditch Cinco De Mayo frills

A fresh video ad and pop-up shop promote the brand’s new margarita-flavored seltzer ahead of the holiday.

By Sara Karlovitch • April 29, 2022

Budweiser seeks millennial attention with new creator-focused campaign

As the brewer seeks to gain younger drinkers, it enlists the help of Grammy award-winning rapper Anderson.Paak.

By Sara Karlovitch • April 28, 2022

KFC preps chicken bouquets alongside new 'Finger Lickin' Good' creative

Eyeing younger audiences, the Mother's Day promotion follows its first campaign under new AOR MullenLowe.

By Chris Kelly • April 27, 2022

Taco Bell takes drag brunch on tour at Cantina locations

The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members.

By Peter Adams • April 25, 2022

What is your better in the "people + data = better" marketing equation?

These marketers combine human experience with impartial data to define their "better" marketing performance.

April 25, 2022

Campaign Trail: Veuve Clicquot savors small moments and 250 years

"Good Day Sunshine" builds on the high-end brand's legacy while marking an attempt to bring its lux image somewhat down to earth.

By Natalie Black (Koltun) • April 22, 2022

Tide's 'Doctor Strange' ads connect MCU to past marketing

The P&G label links the storied superhero franchise to its own universe with teasers drawing on the "It's a Tide Ad" Super Bowl campaign.

By Peter Adams • April 20, 2022

Burger King ponders confusing times as plant-based push continues

Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review.

By Chris Kelly • April 18, 2022

Restaurants leverage delivery boom to reach 4/20 enthusiasts

Promotions from Jack in the Box, Wingstop and others cater to stoners at home as weed experiences wider legalization and mainstream acceptance.

By Peter Adams • April 18, 2022

Fresh off Super Bowl victory, LA Rams open virtual fan house

The Virtual Rams House, which operates year-round, was developed with sponsor 6Connex and will carry unique opportunities for corporate brand partners.

By Peter Adams • April 14, 2022