Creative: Page 59
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Courtesy of Old Navy
Old Navy shifts to inclusive sizing in all stores and online
A new campaign developed with The Martin Agency features Aidy Bryant and includes a TV spot, OOH placements and content on TikTok and Instagram.
By Daphne Howland • Aug. 18, 2021 -
Courtesy of Pepsi
Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move
Responding to backlash to its rival's latest beverage reformulation, Pepsi is giving frustrated fans the chance to win free drinks via social media.
By Peter Adams • Aug. 18, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of General Mills
General Mills serves up nostalgia with 'Monster Mash' remake, mockumentary
The marketer is utilizing a variety of tactics that could appeal to Gen X and millennial parents in order to launch a new seasonal cereal.
By Chris Kelly • Aug. 17, 2021 -
Courtesy of Mars Food
Ben's Original spotlights diverse families in first campaign since rebrand
Doubling down on inclusion, the brand formerly known as Uncle Ben's gave each group the same rice to see the various dishes they would make.
By Peter Adams • Aug. 16, 2021 -
Courtesy of Bacardi
Bacardi's first NFT auction supports premium expansion, Black-owned bars
Proceeds from the digital collectible's auction will go toward an initiative helping Black-owned establishments acquire liquor licenses.
By Asa Hiken • Aug. 16, 2021 -
Permission granted by Jif
Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris
An original song and spots co-starring fellow rapper Gunna play off some fans' thinking that newer rappers sound like they have a mouthful of peanut butter.
By Peter Adams • Aug. 16, 2021 -
Courtesy of Dropbox
ColumnCampaign Trail: Dropbox injects humanity into file storage with revamped brand platform
Along with a simplified visual identity, "For All Things Worth Saving" zeroes in on how Dropbox powers people's passion projects, creative ventures, work tasks and personal archives.
By Natalie Black (Koltun) • Aug. 13, 2021 -
Courtesy of Kellogg Company
Pop-Tarts pairs with Gen Z brand Lyrical Lemonade for back-to-school
A pop-up experience will help guests deck out backpacks and more as marketers try to stoke excitement for an uncertain return to classes.
By Peter Adams • Aug. 12, 2021 -
Courtesy of Molson Coors
Miller Lite depicts reggaeton star J Balvin relaxing with 'Es José Time'
Developed with creative agency Alma, a partnership focused on what the global artist does in his downtime includes limited-edition cans and bodega takeovers.
By Peter Adams • Updated Aug. 11, 2021 -
Permission granted by Subway
Q&ASubway's CMO on why the brand's transformation is just beginning
Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes.
By Chris Kelly • Aug. 11, 2021 -
Courtesy of Miller High Life
Miller High Life delivers dive bars with patio set giveaway
The Molson Coors-owned brand is capitalizing on a nationwide shortage in patio furniture to fuel its online sweepstakes.
By Asa Hiken • Aug. 10, 2021 -
Courtesy of Reese's Puffs
Reese's Puffs turns cereal boxes into AR synthesizers
A collaboration with creative agency Anomaly, the effort follows previous music-related tie-ups with rappers Travis Scott and Lil Yachty.
By Chris Kelly • Aug. 10, 2021 -
Courtesy of Neiman Marcus
Neiman Marcus reintroduces itself post-bankruptcy with fall push
Along with print, digital, native content and social elements, the campaign features the return of "The Book," available last year only in digital form.
By Daphne Howland • Aug. 9, 2021 -
Courtesy of Coca-Cola
Coca-Cola asks if new Zero Sugar is 'Best Coke Ever?' in multichannel push
Timed to the refreshed product's U.S. launch, the effort includes Snapchat filters, an AR lens and sampling fridges that can be unlocked via QR code.
By Chris Kelly • Aug. 9, 2021 -
SDI Productions via Getty Images
Sponsored by CventThe evolution of event engagement
Explore new opportunities in the event channel and how event types like virtual and hybrid can contribute to your overall goals in generating marketing-fueled engagement.
Aug. 9, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra celebrates lighter side of sports with Peyton Manning tap handles
A collaboration with Wieden+Kennedy New York, the brewer's playful spin on stoic busts seeks to tap into interest around upcoming hall of fame ceremonies.
By Asa Hiken • Aug. 6, 2021 -
Retrieved from American Eagle Outfitters, Inc. on August 03, 2021
American Eagle debuts digital clothing on Bitmoji in creator-focused push
Brand ambassadors like Addison Rae appear as cartoon avatars decked out in the retailer's latest back-to-school offerings.
By Peter Adams • Aug. 5, 2021 -
Courtesy of Hotels.com
KFC lets guests 'chick-in' to themed London hotel
Crafted with agency Freuds, the House of Harland provides a staycation option for U.K. consumers unable to travel abroad due to the pandemic.
By Chris Kelly • Aug. 5, 2021 -
Courtesy of Mercedes-Benz USA
Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment
As part of the collaboration, the automaker will put on a livestreaming fashion show hosted by Billy Porter, who plays the Fabulous Godmother in the film.
By Peter Adams • Aug. 4, 2021 -
Courtesy of Blue Moon LightSky
Why Molson Coors is betting on special occasions as drinking habits evolve
After cutting 11 brands from its economy portfolio, the beverage giant is focusing its marketing on relevant moments to drive its more premium products.
By Asa Hiken • Aug. 4, 2021 -
Courtesy of Reebok
Reebok's new AR tool helps basketball players set up their own courts
An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York.
By Peter Adams • Aug. 2, 2021 -
Spencer Platt via Getty Images
Deep DiveAmid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand
Where people are buying is changing dramatically, extending well beyond the usual suspects such as Amazon to social media platforms that are expanding their commerce capabilities.
By Peter Adams • Aug. 2, 2021 -
Permission granted by Gap Inc.
ColumnCampaign Trail: GapKids meets anticipated back-to-school season with ad on individualism
Spotlighting a Tennessee class and its teacher who went viral for his personalized handshakes, the spot builds on the company's philosophy of "modern American optimism."
By Natalie Black (Koltun) • July 30, 2021 -
Courtesy of Corona
Corona teams with Duolingo to teach Spanish pronunciation of 'limonada'
Made in collaboration with MullenLowe, the tie-up also featured a voice-activated vending machine that asked fans to order a hard seltzer in Spanish.
By Asa Hiken • July 29, 2021 -
Courtesy of Campbell Soup Company
Campbell's commemorates updated soup can labels with NFT collection
Proceeds will benefit Feeding America, and the brand will work with Ntwrk and Aerial to offset the carbon footprint of the NFT.
By Chris Kelly • July 28, 2021
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