Creative: Page 58
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Retrieved from Carter’s, Inc. on July 21, 2021
OshKosh B'gosh reimagines Mariah Carey, Muhammad Ali as kids
"Today is Someday" is the brand's first creative work from Majority, the agency co-founded earlier this year by Shaquille O'Neal.
By Chris Kelly • July 21, 2021 -
Courtesy of Axe
Axe taps into crypto craze with 'dogecan' giveaways
The limited-edition, dogecoin-inspired cans sold out in minutes and afforded the Unilever brand viral moments on social media.
By Asa Hiken • July 21, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Permission granted by Infiniti
Infiniti taps celebrities on Cameo for online shopping Q&A
Consumers can submit a question about the brand's new QX60 model and receive a personal video response from a celebrity via Cameo.
By Asa Hiken • July 19, 2021 -
Permission granted by Taco Bell
Taco Bell releases anime-style ad, manga tie-in to hype Nacho Fries' return
Drawing on iconography from franchises like Gundam, the brand targets a more niche community compared to past campaigns that mimicked Hollywood blockbusters.
By Peter Adams • July 16, 2021 -
Courtesy of I Can't Believe It's Not Butter!
ColumnCampaign Trail: I Can't Believe It's Not Butter slathers on the satire in 'perfume' ad
A spot parodies luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots.
By Natalie Black (Koltun) • July 16, 2021 -
Courtesy of Absolut
Absolut helps drinkers express social boundaries with cheeky merch
The #MixResponsibly campaign hinges on research that found 56% of U.S. adults have not expressed to friends their social distance expectations.
By Asa Hiken • July 16, 2021 -
Permission granted by PepsiCo
Lipton casts T-Pain as 'Cousin T' in sitcom-inspired digital ads around family unity
Developed with creative agency Ten35, the content play signals how brands are dipping their toes back into tactics that have been waylaid by COVID-19.
By Peter Adams • July 14, 2021 -
Courtesy of Mtn Dew
Deep Dive9 campaigns that showed marketers staying nimble despite haze of H1 2021
As consumers navigate the stop-start nature of pandemic recovery, some brands have proved adept at addressing their anxieties and tech needs by offering a dose of optimism, in-person events or NFTs.
By Peter Adams , Asa Hiken • July 13, 2021 -
Retrieved from Asics on July 12, 2021
Asics invests proceeds from NFT shoe drop back into digital arts community
The activewear company is encouraging creators in its Digital Goods Artist-In-Residence Program to make new work inspired by the brand's philosophy.
By Peter Adams • July 13, 2021 -
Courtesy of Panera Bread
Panera tailors swimwear collection to those who eat soup in hot weather
An e-commerce gambit featuring a bread bowl pool float and other merchandise arrives as record heat rocks parts of North America.
By Peter Adams • July 12, 2021 -
FangXiaNuo via Getty Images
Sponsored by FedEx Office3 ways combining print and digital could improve your marketing campaigns
While digital advertising is surging, marketers shouldn't overlook print advertising. A recent survey found 40% of consumers were more likely to shop at a retailer that sends them printed advertising.
July 12, 2021 -
Brookfield Properties opens AR ad inventory across 100-plus shopping malls
The deal with Aria will implement AR advertising experiences across the mall operator's roughly 150 million square feet of untapped virtual air space.
By Asa Hiken • July 9, 2021 -
Courtesy of BLK
Match Group's BLK taps rapper Juvenile to 'Vax That Thang Up'
To encourage singles to get vaccinated, the Black-focused dating app remade the 1998 hit "Back That Thang Up."
By Chris Kelly • July 8, 2021 -
Permission granted by Chipotle Mexican Grill
Chipotle hides giveaway codes in NBA Finals ads for a 'game within the game'
The TV spots show the brand drawing a clearer link to its mobile business and building on a popular "Freeting" promotion from 2019.
By Peter Adams • July 7, 2021 -
Courtesy of Cutwater Spirits
Deep DiveAs canned cocktails boom, marketers eyeing longevity face new challenges
The explosive category is nearing an inflection point that will force marketers to focus on deepening brand identity and targeting millennial drinkers.
By Asa Hiken • July 7, 2021 -
Courtesy of Stella Artois
Stella Artois auctions Marcus Samuelsson's signature fried chicken recipe as NFT
Proceeds from the sale of the digital asset, which is being handled by Christie's, will benefit restaurant relief efforts.
By Peter Adams • July 6, 2021 -
Courtesy of Kraft Heinz
Heinz calls on hot dog and bun companies to sell equal packs
After its petition received more than 28,000 signatures and was featured on "The Late Show," Oscar Mayer announced plans to release a two-bun pack.
By Chris Kelly • Updated July 16, 2021 -
Courtesy of Burt's Bees
ColumnCampaign Trail: Burt's Bees zooms in on human connection through lips
"Hello Again, Lips" shows a range of everyday scenarios — blowing bubbles, whispering secrets and kissing — to illustrate how lips convey love, joy and self-expression.
By Natalie Black (Koltun) • July 2, 2021 -
Courtesy of Degree
Degree is quick to partner with college athletes that can now monetize
To highlight purpose-led initiatives, the Unilever brand will partner with NCAA athletes as new rules about how they can monetize their name, image and likeness go into effect.
By Chris Kelly • July 1, 2021 -
Courtesy of Tripadvisor
Tripadvisor's refreshed app, ads aim to instill wanderlust
Video spots in "Vacations Miss You" depict luggage looking lonely and forgotten after more than a year of going mostly unused.
By Natalie Black (Koltun) • July 1, 2021 -
Retrieved from Corona on July 01, 2021
Corona offers spin on crypto craze to get people back to the beach
Brand ambassadors like Snoop Dogg are promoting a "Triptocurrency" that can be used to book trips exclusively on Expedia.
By Peter Adams • July 1, 2021 -
Courtesy of Anheuser-Busch
Budweiser recreates 'Independence Day' speech as vaccination push continues
Despite the U.S. falling far below of President Biden's goal of getting 70% of adults partially vaccinated by July 4, the AB InBev flagship will deliver on its promise of a free beer.
By Chris Kelly • June 30, 2021 -
Retrieved from Goodby Silverstein & Partners on June 29, 2021
Opinion'Liberty, Liberty, Liiiberty... Liiiberty!': Anatomy of a sonic logo
If you want to reach into people's brains, hearts and pocketbooks in 2021, you must have a strong, well-designed audio presence, writes music producer Lucas Murray.
By Lucas Murray • June 30, 2021 -
Courtesy of Frito-Lay North America
Doritos gives platform to Black creators with $5M commitment
As part of parent company PepsiCo's work to advance racial equality, the brand will support and showcase "changemakers" who are driving culture.
By Chris Kelly • June 29, 2021 -
Fair use
MNTN acquires Ryan Reynold's Maximum Effort in bid to wed media, creative
While the two come from different backgrounds, both share a focus on "simplicity and speed" and look to disrupt traditional TV advertising.
By Peter Adams • June 28, 2021
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