Creative: Page 58
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Courtesy of Banana Republic
Banana Republic goes back to its roots with new brand identity
A historical underperformer at parent company Gap, the brand is realigning around more casual offerings that speak to its origins.
By Tatiana Walk-Morris • Sept. 8, 2021 -
Retrieved from Snickers on September 08, 2021
Snickers wants NFL fans to get candid for campaign celebrating 'rookie mistakes'
Photos, videos and written accounts of past errors will serve as a way for the Mars Wrigley brand to engage people throughout the regular season.
By Peter Adams • Sept. 8, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Gap
Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers
The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads.
By Peter Adams • Sept. 7, 2021 -
Courtesy of Jersey Mike's Subs
Jersey Mike's teams with FanHub on in-app college football trivia games
The chain's tailgate tour, which was canceled last year, will be promoted to 49 participating NCAA football schools with content only accessible in its app.
By Asa Hiken • Sept. 2, 2021 -
Courtesy of Hyundai Motor Company
Hyundai, Vans design Roblox experiences to connect through the metaverse
The "Hyundai Mobility Adventure" is the first such activation from a global automaker and serves to familiarize players with forward-looking products.
By Peter Adams • Sept. 2, 2021 -
Courtesy of Buffalo Wild Wings
Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions
This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations.
By Chris Kelly • Sept. 2, 2021 -
Courtesy of General Mills
Lucky Charms drops album as General Mills embraces digital channels
Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms.
By Chris Kelly • Sept. 1, 2021 -
Courtesy of Ferrara
Nerds packaging unlocks candy-themed Dungeons & Dragons adventure
A partnership with the role-playing tabletop game, which saw its best sales ever in 2020, looks to provide a family friendly story focused on teamwork.
By Peter Adams • Aug. 31, 2021 -
Courtesy of WynnBet
WynnBet teams with Ben Affleck, Shaq as online sports betting heats up
The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.
By Asa Hiken • Aug. 31, 2021 -
Courtesy of Tide
Tide extends #TurnToCold campaign with NFL partnership
The P&G brand's latest environmental push features a talking washing machine and TV spots with Atlanta Falcons quarterback Matt Ryan.
By Chris Kelly • Aug. 31, 2021 -
Courtesy of FanDuel
FanDuel bets on mainstream audiences with first national campaign
A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."
By Asa Hiken • Aug. 30, 2021 -
Courtesy of Sweetgreen
Sweetgreen celebrates Naomi Osaka partnership with US Open campaign
The fast-casual salad chain brings an out-of-home campaign to New York City, where it will also be giving away merchandise signed by the tennis star.
By Chris Kelly • Aug. 30, 2021 -
Courtesy of Vrbo
Hasbro teams with Vrbo to turn lakeside mansion into Nerf battleground
The 12-bedroom listing also serves as the setting for the new season of the toy blaster brand's YouTube series centered on teen enthusiasts.
By Peter Adams • Aug. 27, 2021 -
Courtesy of Sonos
ColumnCampaign Trail: Sonos explores sonic ties to nature in smart speaker ad
Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy.
By Natalie Black (Koltun) • Aug. 27, 2021 -
Courtesy of Michelob Ultra
Michelob Ultra supports gender equality in sports with $100M pledge
The initiative and a new ad seek to help female athletes achieve the same level of coverage in media as part of the push for equal pay.
By Chris Kelly • Aug. 27, 2021 -
Courtesy of Waze
Nissan taps Waze's destination-based data to alert drivers to scenic landmarks
The mobile partnership seeks to capitalize on increased car usage during the pandemic, especially with regards to summer travel plans.
By Asa Hiken • Aug. 26, 2021 -
Courtesy of Sephora
Sephora plans first campaign highlighting Black-owned brands
In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology.
By Cara Salpini • Aug. 26, 2021 -
Courtesy of PepsiCo
Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers
PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture.
By Peter Adams • Aug. 26, 2021 -
Courtesy of The Kraft Heinz Company
Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle
The Kraft Heinz brand's latest tie-up follows a larger refresh campaign that was developed with creative agency Johannes Leonardo.
By Peter Adams • Aug. 25, 2021 -
Courtesy of PepsiCo
Pepsi and 'Billions' star rouse football fans to watch at home
A campaign for the upcoming NFL season plays on consumer eagerness to leave their homes and includes a merchandise tie-in.
By Peter Adams • Aug. 24, 2021 -
Courtesy of Taco Bell Corp.
Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation
The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record.
By Asa Hiken • Aug. 23, 2021 -
Courtesy of LG Electronics
Q&ALG finds new recipe for kitchen experiences with media channels like Twitch
Head of Marketing Peggy Ang explains how the brand is trying to "rewrite the playbook" on marketing home appliances and electronics.
By Asa Hiken • Aug. 23, 2021 -
Courtesy of Stellantis
Ram tracks emerging bands as they hit the road again in latest music play
The Stellantis-owned automaker will supply up-and-coming artists with a touring vehicle amid a period of renewed uncertainty for live music.
By Peter Adams • Aug. 20, 2021 -
Courtesy of WWE
WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership
Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations.
By Asa Hiken • Aug. 19, 2021 -
Courtesy of Old Navy
Old Navy shifts to inclusive sizing in all stores and online
A new campaign developed with The Martin Agency features Aidy Bryant and includes a TV spot, OOH placements and content on TikTok and Instagram.
By Daphne Howland • Aug. 18, 2021
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