A&W pokes fun at fellow QSRs with 'Anti-Celeb Meals'

Created with agency Coomer, the cheeky effort spotlights employees as "locally sourced celebrities" and doubles as a recruiting strategy amid a labor shortage.

By Asa Hiken • Updated Dec. 6, 2021

Mr. Peanut doles out 'nutstalgia' for holidays with music video, gift boxes

The '80s-inspired "A Nutty Holiday" features "Die Hard" actor Reginald VelJohnson and nods to debate over whether the film is a Christmas movie.

By Chris Kelly • Dec. 1, 2021

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Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Corona uncaps branded island experience that puts nature first

Opening in 2022 and located in the Caribbean Sea, the getaway is themed around sustainability while mirroring the brew's beach-going ads.

By Peter Adams • Nov. 30, 2021

Grey Goose ties with Grammys as official spirit partner in multiyear pact

The deal follows a slew of recent efforts by the vodka brand to tie itself more closely to themes of style, music and culture.

By Asa Hiken • Nov. 29, 2021

White Castle signs up for OnlyFans to share spicy Thanksgiving content

A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.

By Peter Adams • Nov. 24, 2021

Cheetos turns iconic orange dust into art exhibit with latest musical tie-up

For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."

By Chris Kelly • Nov. 23, 2021

How brands are turning inclusive holiday campaigns into more than 'inspiration porn'

Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season.

By Chris Kelly • Nov. 23, 2021

Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5

Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing. 

By Peter Adams • Nov. 22, 2021

Campaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday

In the first effort uniting Expedia, Vrbo and Hotels.com, contextual ads "hijack" searches online as holiday shoppers browse big ticket toys.

By Natalie Black (Koltun) • Nov. 19, 2021

Niantic pushes vision for 'real-world metaverse' in first brand campaign

In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.

By Asa Hiken • Nov. 18, 2021

Bacardi heralds first holiday campaign in years with Times Square takeover

"Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.

By Peter Adams • Nov. 18, 2021

Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'

In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.

By Asa Hiken • Nov. 16, 2021

Frito-Lay's SunChips gives artists chance to craft ads

In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data.

By Chris Kelly • Nov. 15, 2021

Instacart cooks up mealtime family bonding in first brand campaign

All dishes shown in the "How Homemade is Made" ad are available through QR codes that link to shoppable recipes on the app.

By Natalie Black (Koltun) • Nov. 15, 2021

Wendy's revs up 'Rick and Morty' vehicle focused on speedy fry delivery

Iterating on a past car concept, the restaurant is promoting new Hot & Crispy Fries around this weekend's Adult Swim Festival and via its mobile app.

By Peter Adams • Nov. 12, 2021

Arby's cracks into spirits with vodka flavors inspired by its fries

To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings.

By Peter Adams • Nov. 10, 2021

Tim Hortons jumps on celeb-menu trend with Justin Bieber

Inspired by the singer's "fanatical" love of the brand, the QSR chain partnered on menu innovations and co-branded merchandise.

By Chris Kelly • Nov. 10, 2021

Coke partners with Cameo to gift personalized videos from Santa

The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.

By Peter Adams • Nov. 9, 2021

How Disney balances entertainment and ad sales in the streaming age

The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.

By Chris Kelly • Nov. 9, 2021

Campaign Trail: Ikea's buff teddy bears safeguard holiday celebrations

Extending the retailer's message around home as a sanctuary, a new ad shows a set of colorful bears helping a family bond without outside stressors.

By Natalie Black (Koltun) • Nov. 5, 2021

Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics

Access to VIP concert tickets and autographed items are among the potential prizes in the effort that includes an AR-activated mural hidden in LA.

By Peter Adams • Updated Nov. 3, 2021

Target unwraps its holiday marketing campaign

In partnership with Mother, the retailer's in-house shop tapped women-owned production companies to create its largest campaign of the year.

By Tatiana Walk-Morris • Nov. 2, 2021

Spirit brands concoct multisensory shindigs for next-gen experiential marketing

Bombay Sapphire, Johnnie Walker and Grey Goose are some of the marketers using the tactic to explore innovation in ways that are specific to their products.

By Asa Hiken • Nov. 2, 2021

Why agencies remain primed for growth despite Q4's steep challenges

Supply chain chaos has yet to meaningfully impact bottom lines as brands place longer-term bets on areas like e-commerce and data.

By Peter Adams • Nov. 1, 2021

Lexus takes personalization to new level with 'emotionally intelligent' ad

Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.

By Natalie Black (Koltun) • Oct. 28, 2021