Creative: Page 56
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Retrieved from Under Armour on December 22, 2021
Under Armour's 'wearable' NFTs honor Steph Curry shattering 3-point record
A collection dedicated to the NBA star and brand ambassador integrates across multiple platforms, including VR space Decentraland.
By Peter Adams • Dec. 22, 2021 -
Courtesy of Warner Bros.
Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign
By bringing local tweets to digital billboards in real time, Warner Bros. hopes to engage fans around the excitement for the first "Matrix" film in nearly 20 years.
By Nina Lentini • Dec. 22, 2021 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Adeline Kon/Marketing Dive
Super Bowl LVI: Tracking every ad
Here are details on every spot from the big game, from Chevrolet's surprise reunion to Coinbase's divisive QR code play.
By Annie Fu • Updated Feb. 14, 2022 -
Courtesy of Frito-Lay North America
LeBron James reps a second PepsiCo brand with Ruffles effort
In his latest PepsiCo campaign since making the jump from long-time partner Coca-Cola, the NBA superstar highlights a Frito-Lay snack staple.
By Chris Kelly • Dec. 21, 2021 -
Courtesy of Pepsi
Q&APepsiCo's in-house content studio head on preserving brand trust as demand soars
Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.
By Peter Adams • Dec. 20, 2021 -
Retrieved from KFC on December 20, 2021
KFC previews new marketing approach with year-long Jack Harlow partnership
Reflecting the celebrity collaboration craze, the work with multicultural shop Nimbus arrives as KFC is expected to switch up agencies.
By Peter Adams • Dec. 20, 2021 -
Courtesy of General Mills
General Mills names chief brand and disruptive growth officer after sunsetting CMO role
A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.
By Peter Adams • Dec. 17, 2021 -
Courtesy of Doodle Labs Corp
White Castle cooks up 'Sliderverse' NFT collection celebrating chain's centennial
A move into the crypto format follows rivals like McDonald's, but also comes as risks related to the technology are made more clear.
By Peter Adams • Dec. 17, 2021 -
Courtesy of Tinder
ColumnCampaign Trail: Tinder embraces users' quirks in first work from new AOR
Avoiding the typical lovey-dovey predictability of online dating ads, "You're Not for Everyone" wraps up a year of change for Tinder.
By Natalie Black (Koltun) • Dec. 17, 2021 -
Drew Angerer via Getty Images
Jif, Gap highlighted in TikTok's review of 2021
The year-end review can help marketers understand what resonates with users and potentially attract more activity on the app as they prepare 2022 plans.
By Natalie Black (Koltun) • Dec. 16, 2021 -
Courtesy of Old Spice
Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe
A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot.
By Peter Adams • Dec. 16, 2021 -
Courtesy of E.l.f. Cosmetics
E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok
Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.
By Peter Adams • Dec. 15, 2021 -
Courtesy of Nike
Nike acquires studio known for digital sneaker drops in latest metaverse bet
A collection RTFKT produced earlier this year appeared to take inspiration from the Air Force One and sold out within seven minutes.
By Peter Adams • Dec. 14, 2021 -
Retrieved from Ryan Reynolds on December 13, 2021
Peloton pulls buzzy 'He's Alive' ad following sexual assault allegations against star
The ad, which responded to a twist on the "Sex and the City" revival, disappeared online after a Hollywood Reporter article detailed allegations against Mr. Big actor Chris Noth.
By Peter Adams • Updated Dec. 16, 2021 -
Courtesy of Bombay Sapphire
Bombay Sapphire holiday windows bolster downtown NY
To drive foot traffic to local businesses, the brand worked with creatives on window displays, packaging and cocktails celebrating the area.
By Nina Lentini • Dec. 13, 2021 -
Permission granted by Cvent
Sponsored by CventPost event activation: the Cvent team's guide to success
Post-event activation of leads can be a challenge. Get a behind the scenes look at how the team at Cvent does this for their marquee event, Cvent CONNECT.
Dec. 13, 2021 -
Courtesy of General Mills
5 campaigns that leveled up mobile tech in 2021
With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds.
By Robert Williams • Dec. 9, 2021 -
Courtesy of PepsiCo
Pepsi breaks cost barrier to NFTs with collection celebrating music history
Pepsi Mic Drop features 1,893 pieces that can be minted for free barring a "gas" fee, a potential response to rivals like Coke fetching high prices for NFTs.
By Peter Adams • Dec. 9, 2021 -
Courtesy of Kimmelot & Wheelhouse Labs
Kraft Heinz, Jack in the Box, Aviation bottle '80s nostalgia for retro sitcom special
Jimmy Kimmel's creative lab teamed with Ryan Reynolds' Maximum Effort to produce ads that riffed on shoulder pads and "This Is Your Brain on Drugs."
By Peter Adams • Dec. 8, 2021 -
Courtesy of Mtn Dew
Mtn Dew seeks park ranger to oversee outdoor enthusiast 'playground'
As part of a focus on outdoor activities, the PepsiCo brand will support the local community around a recreation area in the beverage's home state.
By Chris Kelly • Dec. 8, 2021 -
Courtesy of KFC
KFC amps up scented holiday log return with cabin getaway
Back for a third year, the gag gift now includes an experiential component featuring gourmet meals at a secluded luxury abode themed around the chain.
By Peter Adams • Dec. 7, 2021 -
Courtesy of Popeyes
Deep Dive9 campaigns that struck a chord in 2021
Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) , Asa Hiken • Dec. 7, 2021 -
Sean Gallup via Getty Images
Can in-house agencies sustain their productivity boom?
Even as project volumes jumped for half of in-house teams due to the pandemic's premium on digital, hybrid collaboration still faces challenges.
By Peter Adams • Dec. 6, 2021 -
Accenture Interactive names first global creative chief to sharpen brand-building offer
A Droga5 vet, Neil Heymann returns to the agency network just months after David Droga's appointment as CEO and creative chairman.
By Peter Adams • Dec. 6, 2021 -
Courtesy of Airbnb
Airbnb, Vacasa list holiday getaways inspired by pop culture classics
Rentals themed around "Home Alone" and the Grinch take distinct approaches, with one promoting remoteness and another recreating iconic film scenes.
By Peter Adams • Dec. 3, 2021
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