Creative: Page 79

  • Spotify bands together music and podcasts in global multichannel campaign
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    Courtesy of Spotify
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    Spotify bands together music and podcasts in global multichannel campaign

    "Music, Meet Podcasts" arrives as competition heats up with Amazon announcing the addition of podcasts to its streaming music offering.

    By • Sept. 17, 2020
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    Courtesy of Miller Lite
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    Miller Lite turns beer cans into antennas for watching football

    As more fans stream live sports this season, the beer brand is helping them watch digital TV — without turning to illegal streaming sites it parodied on social media.

    By Tatiana Walk-Morris • Sept. 15, 2020
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
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    Courtesy of California Milk Processor Board
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    'Got milk?' creators tap 'Black-ish' star for bilingual positive news series

    By tapping "Hollywood's youngest executive producer" along with notable kidfluencers, the California Milk Processor Board seeks to engage Gen Z with timely content marketing.

    By Tatiana Walk-Morris • Sept. 14, 2020
  • Belvedere debuts new 'Made With Nature' brand platform
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    Courtesy of Belvedere
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    Belvedere's new brand platform ties ingredient simplicity to nature

    The LVMH spirits maker is taking a product-oriented creative approach to showcase how its vodka reflects the values ingrained in its origin story.

    By • Sept. 14, 2020
  • Lay's 'Smiles' packaging returns as counterpoint to masked and unhappy faces
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    Courtesy of Lay's
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    Lay's 'Smiles' packaging returns as counterpoint to masked and unhappy faces

    By showing the smiles of everyday people who help their communities, the rebooted campaign takes on new relevancy during the pandemic.

    By • Sept. 14, 2020
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    Courtesy of Pepsi
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    Pepsi creates team-specific videos, contests and packaging for homebound NFL fans

    Local fan traditions — some more infamous than others — are the focus of an effort addressing how showing team spirit might be different this year. 

    By Tatiana Walk-Morris and Chris Kelly • Sept. 11, 2020
  • Gap debuts Stand United marketing campaign
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    Courtesy of Gap Inc.
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    Column

    Campaign Trail: Gap leans on brand heritage in unity-focused campaign

    The first effort from new CMO Mary Alderete showcases Gap's philosophy of "American optimism" and aims to amplify voices through voter education.

    By • Sept. 11, 2020
  • Ad still from Walmart+ campaign retrieved by Marketing Dive on Sept. 10, 2020
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    Permission granted by Walmart
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    Walmart homes in on family, community in first ad push for Walmart+

    Called "A Different Kind of Membership," the multichannel campaign features 22 diverse families and focuses on reclaiming precious time lost to shopping.

    By • Sept. 11, 2020
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    Courtesy of Crown Royal
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    Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19

    Proceeds from the duo's cover of iconic song "If You Want Me To Stay" will go toward uplifting businesses on the verge of shutting down.

    By Tatiana Walk-Morris • Sept. 10, 2020
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    Flickr user Chris Staley
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    Deep Dive

    Sports marketing is no longer the safe bet, but bolder brands could win out

    NFL season kickoff might serve as a litmus test for how the space realigns as it grapples with the dual forces of a pandemic and widespread civil unrest.

    By • Sept. 10, 2020
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    Courtesy of Babe Wine
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    Babe Wine creates candles with jockstrap, nacho and grass scents for NFL kickoff

    In partnership with accessory maker Ryan Porter, the official wine sponsor of the NFL wants to re-create the smells of the game for remote football fans.

    By Tatiana Walk-Morris • Sept. 9, 2020
  • Lowe's NFL Home Team asset for Christian and Lamar
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    Courtesy of Lowe's
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    Lowe's unites NFL fans with 'Home Team' player tie-up

    Capitalizing on sports fans' enthusiasm looks different this year as the home improvement retailer's campaign focuses on communities and fans' homes.

    By • Sept. 9, 2020
  • San Francisco Gap flagship store
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    Daphne Howland/Marketing Dive
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    What's in a flagship?

    A lot of retailers need to close more stores, and many are. But what about the ones meant to showcase their brands? It depends.

    By Daphne Howland • Sept. 8, 2020
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    Courtesy of General Mills
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    General Mills, Champion debut cereal-themed activewear collection

    A co-branded apparel line combines nostalgia with charitable giving through a partnership with No Kid Hungry.

    By Tatiana Walk-Morris • Sept. 8, 2020
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    Free for Commercial and Personal Use / Pexels
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    Workload up for 82% of in-house creative teams, driven by demand for digital content

    The pandemic has bolstered internal shops, while external agencies flounder, a report from the WFA and The Observatory International suggests.

    By • Sept. 4, 2020
  • Buffalo Wild Wings offers season pass to feed and entertain football fans
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    Courtesy of Buffalo Wild Wings
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    Buffalo Wild Wings sells season passes to feed and entertain NFL fans

    The chain returns to experiential marketing with an effort to appeal to folks who are eager to return to normal activities and those who are staying at home.

    By Tatiana Walk-Morris • Sept. 4, 2020
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    Michael Gray, Flickr
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    Droga5 cuts staff as pandemic pressures extend to consultancy-owned agencies

    The layoffs, representing about 40 people, hit all departments and levels of seniority, people close to the company told Business Insider.

    By • Sept. 3, 2020
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    Retrieved from Vita Coco on September 02, 2020
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    Vita Coco sends coconut greetings in snail-mail stunt

    The brand wants to break up the monotony of virtual gatherings by bundling its product, a coconut and greeting from a loved one into a tangible experience.

    By • Sept. 3, 2020
  • HBO debuts VR event series to promote 'Lovecraft Country' show
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    Courtesy of WarnerMedia
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    HBO debuts VR event series to promote 'Lovecraft Country'

    As the pandemic continues to limit in-person activations, the online gatherings integrate elements of the show and connect fans remotely via YouTube Live.

    By Tatiana Walk-Morris • Sept. 3, 2020
  • Ben & Jerry's podcast promotion still retrieved by Marketing Dive on Sept. 2, 2020
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    Retrieved from Ben & Jerry's on September 02, 2020
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    Ben & Jerry's examines American racism in new podcast series

    Produced with Vox Creative and The Who We Are Project, the effort builds on Ben & Jerry's work as "an aspiring social justice company."

    By • Sept. 2, 2020
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    Courtesy of Miller Lite
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    Miller Lite helps fans 'escape 2020' with 1975-themed rental

    A groovy timeshare nods to the beer brand's founding year and suggests a restart to pre-pandemic tactics involving travel and experiential activations.

    By Tatiana Walk-Morris • Sept. 2, 2020
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    Courtesy of Chobani
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    Chobani gamifies Instagram Story in multichannel push for new yogurt

    A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.

    By • Sept. 1, 2020
  • Red Wing promotes jobs with #LaborDayOn social media campaign
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    Courtesy of Red Wing Shoe Company
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    Red Wing flips Labor Day campaign into hiring effort for unemployed Americans

    Burger King and New Balance have answered the footwear's company call to share job openings this holiday weekend.

    By • Updated Sept. 3, 2020
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    Courtesy of Coors Light
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    Coors Light turns favorite video chat backgrounds into real vacations

    Fans can upload a screenshot of themselves in their "ideal video chat background" for a chance to win a trip to that location.

    By • Sept. 1, 2020
  • Neiman Marcus debuts digital hub with editorial content, tailored shopping features.
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    Courtesy of Neiman Marcus
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    Neiman Marcus replaces Fall Book with digital content campaign

    Customers can shop through editorial stories about product inspiration, designer collections and the season's trends via the digital experience.

    By Tatiana Walk-Morris • Aug. 31, 2020