Lexus steers toward wellness with luxury road trips

The car brand is letting people take its 2021 IS sedan on a five-day driving retreat between select resorts, complete with guided exercises and content.

By Robert Williams • March 11, 2021

Mashable launches shoppable virtual home featuring Walmart products

As SXSW goes virtual this year, the media and entertainment brand has prepared a completely virtual experience.

By Maria Monteros • March 10, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

PepsiCo disrupts end-of-day screen time to promote new relaxation beverage Driftwell

Digital and social media ads targeted to when millennials and Gen Xers are scrolling through their phones to unwind juxtapose with the company's larger media strategy.

By Peter Adams • Updated March 10, 2021

Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes

The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow and Lovely.

By Peter Adams • March 9, 2021

DoorDash delivers 'In the Zone' to boost women-owned restaurants

WNBA player Chiney Ogwumike stars in a national campaign spanning TV, digital and social media, with plans to extend the effort beyond March.

By Robert Williams • March 9, 2021

Avocados From Mexico launches AI-powered website merging entertainment and rewards

Avocado Nation promises personalized experiences, including videos from creators, avocado-themed merchandise and a new loyalty program.

By Robert Williams • March 8, 2021

E.l.f. Cosmetics, Chipotle embrace buzzy digital channels for makeup collab

Along with a shoppable video on the NTWRK app, the effort includes a "makeup mukbang" on YouTube, a TikTok remix and a chat on Clubhouse.

By Robert Williams • March 5, 2021

Guinness toasts to front-line heroes in St. Patrick's Day reboot

The Diageo brand is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort.

By Robert Williams • March 5, 2021

TED's new audio collective casts podcast ads as stories for Bonobos, Google

Rather than squeezing a hurried sales message into quick sound bites, new storytelling ads look to engage listeners via a narrative that blends with the surrounding audio.

By Robert Williams • March 4, 2021

IPG spotlights Black-owned media with first equity-focused upfront

Johnson & Johnson, CVS and BMW are among the clients IPG tapped as it looks to direct more media-buying investments to Black-owned businesses.

By Peter Adams • March 3, 2021

Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere

The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube.

By Robert Williams • March 2, 2021

Community marketing faces challenges as isolation amplifies consumer frustrations

Even as "boycott fatigue" settles in, brands still need to tread carefully while holding fast to a clear sense of purpose in their efforts to tap into community.

By Peter Adams • March 2, 2021

Lexus leans into sneakerhead culture with car-inspired shoe, video series

In partnership with Complex, the "Rubber & Sole" series shows how designers created a one-of-a-kind shoe partly out of materials from the sedan's interior.

By Robert Williams • March 1, 2021

Smirnoff pairs virtual barre workouts with influencer-hosted happy hours

To celebrate Women's History Month, the brand partnered with a Black women-owned small business and is pledging $50,000 to Black Girl Ventures.

By Robert Williams • March 1, 2021

Heinz asks fans to wait 57 minutes for website to load in latest endurance play

A patience-testing stunt promoting the brand's burger kit suggests Heinz recognizes homebound consumers still don't have much to do.

By Peter Adams • Feb. 26, 2021

Ruffles celebrates individuality on social media and in return to TV ads

Along with two commercials starring Anthony Davis, the "Own Your Ridges" campaign features fellow NBA star Jayson Tatum.

By Robert Williams • Feb. 26, 2021

Campaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots

Embracing a broader definition of fitness to include nutrition and mindfulness gives legs to its "Put It All Out There" campaign, especially as some consumers feel the slog of pandemic fatigue.

By Natalie Black (Koltun) • Feb. 26, 2021

M&M's revives Messages packs with integrated Spotify playlists

Each pack has a printed message and a special code that opens a complementary playlist when scanned with a smartphone camera.

By Robert Williams • Feb. 26, 2021

Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push

"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.

By Peter Adams • Feb. 25, 2021

Avocados From Mexico brings back 'Taco Tip Off' for March Madness return

In a sign the sports calendar is swinging back toward normal after the pandemic spurred last year's tournament cancellation, the avocado brand is teaming up with tortilla maker Mission Foods.

By Robert Williams • Feb. 24, 2021

Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars

A larger campaign focused on the tactile aspects of cola drinking includes TikTok duets and QR code activations.

By Peter Adams • Feb. 23, 2021

Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation

The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.

By Chris Kelly • Feb. 23, 2021

Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign

To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song.

By Robert Williams • Feb. 23, 2021

Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'

The General Motors brand features its Silverado full-size pickup in the video, while the lyrics mention the carmaker's truck lineup.

By Robert Williams • Feb. 22, 2021

Miller Genuine Draft shows it has 'nothing-to-hide' with brand refresh

A new look for the beer popular in the 1990s comes as the brewing industry has grown more dependent on store sales while bars limit capacity.

By Robert Williams • Feb. 18, 2021