American Eagle’s celebrity-led marketing turns sales growth positive

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3. 

By Peter Adams • Dec. 3, 2025

How Oreo maker Mondelēz is rethinking snack marketing with AI

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.

By Christopher Doering • Dec. 3, 2025

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

PepsiCo’s Mug brand finds Gen Z sweet spot: fragrance, dogs and TikTok

The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop.

By Aaron Baar • Dec. 3, 2025

Why Keurig grounded its new brand platform in post-pandemic realities

The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.

By Chris Kelly • Dec. 3, 2025

Columbia challenges flat-earthers as part of bolder marketing revamp

In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.

By Peter Adams • Dec. 2, 2025

Boss, Lancôme open virtual boutiques with Snapchat’s shoppable AR

Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the in-person shopping experience.

By Jessica Hammers • Dec. 2, 2025

The complete Super Bowl 60 ad tracker for 2026

Unilever’s Liquid I.V. and Sazerac’s Svedka Vodka will make their big game debut while WeatherTech will return for its 14th appearance.

Updated 6 hours ago

Inside RC Cola’s comeback campaign

Keurig Dr Pepper wants to bring the brand back into the conversation as more soda drinkers gravitate toward nostalgic beverages and classic cola flavors.

By Laurel Deppen • Dec. 1, 2025

Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations

The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more than a decade.

By Chris Kelly • Dec. 1, 2025

Winners and losers of Black Friday 2025

Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.

By Dani James • Nov. 29, 2025

Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z

The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.

By Sara Karlovitch • Nov. 28, 2025

How Urban Outfitters connects with Gen Z through brand collaborations

The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like Tinashe to meet consumer needs.

By Chris Kelly • Nov. 26, 2025

Inside Vaseline’s social-first, innovation-led marketing playbook

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said. 

By Chris Kelly • Nov. 25, 2025

Why American Eagle tapped Martha Stewart to extend beyond Gen Z

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push. 

By Jessica Hammers • Nov. 25, 2025

3 ex-Cashmere execs seek to unlock culture’s enterprise value

Currency Advisory Group looks to operationalize culture as a strategic business function, not just a marketing layer. 

By Aaron Baar • Nov. 24, 2025

Uber debuts first national holiday ad as focus on suburbs grows

“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home from the airport.

By Peter Adams • Nov. 24, 2025

Sephora reorganizes US marketing department

The mass beauty retailer shifted the team’s structure to improve efficiency, impacting 27 roles.

By Dani James • Nov. 24, 2025

Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive ways.

By Chris Kelly • Nov. 24, 2025

Delivering effective in-store messaging: evidence-based best practices

Evidence-based best practices to turn in-store intent into action. Preview Vestcom’s new guide.

By Shock Torem, SVP, Media Solutions, Vestcom • Nov. 24, 2025

Gap ties viral marketing to retail results as Gen Z relevance rises

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult denim category.

By Peter Adams • Nov. 21, 2025

McDonald’s lets the Grinch take over with holiday campaign

The seasonal effort was led by agency of record Wieden+Kennedy New York with creative by Agency 123, Alma and Translation.

By Chris Kelly • Nov. 20, 2025

Target to launch ChatGPT app with multi-item baskets, fresh food

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.

By Dani James • Nov. 20, 2025

Carnival combats screen-induced ‘fun deficit’ with new brand platform

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.

By Peter Adams • Nov. 20, 2025

How Danone optimizes creator-driven ads as investment surges

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable effects.

By Chris Kelly • Nov. 20, 2025

CMOs see support for brand building fade while ROI scrutiny rises: NIQ

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a divided climate.

By Peter Adams • Nov. 19, 2025