Brand Strategy
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Courtesy of CeraVe
CeraVe taps into basketball lore for latest social-first campaign
The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff products.
By Chris Kelly • May 13, 2026 -
Permission granted by The Kraft Heinz Company
Kraft Heinz’s biggest portfolio campaign to date celebrates America250
The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.
By Peter Adams • May 12, 2026 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Nike
Deep DiveWhere Nike’s marketing comeback is stumbling — and where it can still win
A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.
By Peter Adams • May 12, 2026 -
Courtesy of NBCUniversal
NBCUniversal leans into legacy media status, pushes performance at upfront
The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub in Q4.
By Chris Kelly • May 12, 2026 -
Courtesy of Foot Locker
Foot Locker debuts year-round basketball brand platform under new CMO
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.
By Chris Kelly • May 12, 2026 -
Courtesy of Home Depot
How Home Depot is crafting content on the road to the World Cup
The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.
By Chris Kelly • May 11, 2026 -
AnnaStills/Shutterstock.com
Sponsored by Zeta GlobalThe gap between modern and legacy ESPs is widening
If your brand is struggling to capture gains from AI, it may be your email marketing platform. Discover four aspects that separate modern from legacy platforms.
By Chad S. White, GVP of CRM Strategy, Zeta Global • May 11, 2026 -
Courtesy of Tecate
ColumnCampaign Trail: Tecate empowers repatriated Mexicans
Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.
By Chris Kelly • May 8, 2026 -
Justin Sullivan via Getty Images
Kraft Heinz hikes marketing spend 37% as turnaround takes shape
The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.
By Peter Adams • May 7, 2026 -
Courtesy of Luna Bar
Luna Bar strategizes new era with social ads starring Jessica Alba
The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.
By Jessica Hammers • May 7, 2026 -
Courtesy of Papa Johns
Q&APapa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up
Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google Cloud on AI.
By Chris Kelly • May 7, 2026 -
Brandon Bell via Getty Images
Target’s digital chief breaks down the retailer’s creator overhaul
Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.
By Peter Adams • May 6, 2026 -
Courtesy of Fox
Fox’s refreshed pitch to advertisers connects fandoms to outcomes
CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.
By Chris Kelly • May 5, 2026 -
Courtesy of Lay's
Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
By Peter Adams • May 5, 2026 -
Courtesy of Toyota
Toyota merges 4 distinct campaigns in EV push
With EV sales on the rise, the automaker worked with four separate agencies to create a diverse set of creatives that target key demographics.
By Sara Karlovitch • May 5, 2026 -
Courtesy of Disney Advertising
Why American Family Insurance made a reality competition series for Hulu
CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.
By Chris Kelly • May 5, 2026 -
Courtesy of DoorDash
DoorDash delivers memes, reality TV moms for Mother’s Day campaign
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
By Chris Kelly • May 4, 2026 -
Courtesy of Snapdragon
How Qualcomm is building an iconic consumer brand for the AI era
CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.
By Chris Kelly • May 4, 2026 -
Permission granted by Elev8
Sponsored by Elev8Elev8 broker: Brand launch with sky-high ambitions
Where firms play it safe with marketing, one brokerage breaks through.
May 4, 2026 -
Courtesy of Ford
Ford CMO on bringing American values to life for nation’s 250th birthday
Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.
By Chris Kelly • May 1, 2026 -
Tim Boyle via Getty Images
How Nestlé turns creator content into brand-suitable ads at scale
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
By Peter Adams • April 30, 2026 -
Courtesy of Claire's
Claire’s marks next chapter with Gen Alpha-focused ASMR campaign
“A Girl SMR at Claire's” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.
By Jessica Hammers • Updated April 30, 2026 -
Courtesy of Carter's
Q&ACarter’s CMO on evolving marketing by pairing heritage with progress
The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”
By Chris Kelly • April 30, 2026 -
Courtesy of Expedia
Expedia bets on creator-led marketing with IShowSpeed partnership
The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.
By Peter Adams • April 29, 2026 -
Courtesy of Coors Light
Coors Light elongates name to celebrate World Cup goals
The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.
By Chris Kelly • April 29, 2026
