Brand Strategy
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Courtesy of Gap Inc.
Gap Inc. opens creator program to employees
Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.
By Tatiana Walk-Morris • July 27, 2026 -
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How marketers can tackle a new creative paradigm with connected content
Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.
By Aaron Baar • July 27, 2026 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Courtesy of Rare Beauty
Rare Beauty draws inspiration from Greek mythology for global campaign
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.
By Chris Kelly • July 27, 2026 -
Courtesy of Canada Goose
Canada Goose brings nature’s fringe to lifestyle marketing push
Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.
By Danielle McLean • July 27, 2026 -
Permission granted by Rokt
Sponsored by RoktHoliday planning needs a new playbook
This holiday season, agility—not bigger budgets—will separate winners from everyone else.
By Danielle Wainwright • July 27, 2026 -
Courtesy of Under Armour
Under Armour teams with ‘Heated Rivalry’ star for new campaign
François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.
By Cara Salpini • July 24, 2026 -
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Marketers’ latest AI conundrum: An environmental footprint left unmeasured
While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact.
By Peter Adams • July 24, 2026 -
Courtesy of Ugg
Ugg teams with buzzy pop band Muna for back-to-school campaign
The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.
By Chris Kelly • July 23, 2026 -
Courtesy of Hanes
Hanes embraces risqué marketing in creative shakeup for basics brand
Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.
By Peter Adams • July 22, 2026 -
Courtesy of American Eagle
From Yamal to the mall: How American Eagle is going back to school
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.
By Chris Kelly • July 22, 2026 -
Courtesy of Zevia
Zevia taps Cardi B to serve up real talk in biggest campaign to date
The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”
By Peter Adams • July 21, 2026 -
Christopher Doering/Marketing Dive
How Dum Dums owner Spangler created a candy empire built on nostalgia
The sweets maker has carved out a niche in the candy space with a collection of brands with storied histories, said Vice President of Marketing Evan Brock.
By Christopher Doering • July 21, 2026 -
Courtesy of Liberty Mutual
Why Liberty Mutual turned a viral ad moment into a new brand character
Liberty Biberty, a fuzzy yellow puppet, was developed by the brand, creative agency Bandits & Friends and Jim Henson’s Creature Shop.
By Chris Kelly • July 21, 2026 -
Courtesy of Kraft Heinz
Kraft Heinz, Disney enter long-term strategic marketing partnership
The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.
By Chris Kelly • July 21, 2026 -
Permission granted by Purely Elizabeth
Purely Elizabeth lampoons protein-maxxing for major product launch
An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.
By Peter Adams • July 20, 2026 -
Courtesy of Burger King
Burger King rolls out Whopper Guarantee as part of turnaround effort
Guests who aren’t satisfied with their Whopper can scan a QR code to receive a six-digit code that can be redeemed for one during their next visit.
By Chris Kelly • July 20, 2026 -
Retrieved from Gap on July 15, 2026
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
By Chris Kelly • July 16, 2026 -
Getty Images
Consumers say rewards matter, but many aren’t actually using them
In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.
By Bryan Wassel • July 15, 2026 -
Courtesy of Neutrogena
Neutrogena puts science above virality with ‘Break the Rules’ campaign
The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.
By Chris Kelly • July 15, 2026 -
Courtesy of Pizza Hut
Pizza Hut serves up nostalgia with latest rewards program push
The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic uniforms and a mobile experience.
By Sara Karlovitch • July 14, 2026 -
Courtesy of Dollar Shave Club
How Dollar Shave Club uses generative AI to unlock advertising creativity
The speed and ease of AI-powered campaigns is evolving how the brand works with agency Too Short For Modeling, executive Laura Higgins said.
By Chris Kelly • July 14, 2026 -
Getty Images
M+C Saatchi NA launches entertainment arm as branded content booms
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
By Peter Adams • July 13, 2026 -
Courtesy of Rockstar Energy
Rockstar Energy’s CMO on turning latent brand value into market share
The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.
By Chris Kelly • July 13, 2026 -
Courtesy of Farmers Insurance
Why Farmers Insurance flipped its jingle as part of all-pink rebrand
The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, head of creative at the brand.
By Chris Kelly • July 13, 2026 -
Retrieved from Colleen E Hayes/Netflix © 2026 on July 09, 2026
Mike’s Hard, Genesis take creative swings with custom Netflix campaigns
A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.
By Peter Adams • July 9, 2026
