Brand Strategy
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Courtesy of Chili's Grill & Bar
Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up
The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.
By Chris Kelly • April 14, 2026 -
Courtesy of Modelo
Inside Modelo’s largest soccer investment to date ahead of World Cup
As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.
By Chris Kelly • April 14, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Chipotle
Chipotle overhauls rewards system
More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.
By Aneurin Canham-Clyne • April 13, 2026 -
Courtesy of Archer
Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal
As the meat snacks marketer expands, it is collaborating with the “Star Wars” universe for a campaign spanning retail, digital, social and out-of-home.
By Chris Kelly • April 13, 2026 -
Courtesy of State Farm
How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’
Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.
By Chris Kelly • April 13, 2026 -
Courtesy of Harley-Davidson
Harley-Davidson resets brand ahead of growth strategy rollout
The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally across broadcast and streaming.
By Chris Kelly • April 10, 2026 -
Courtesy of PepsiCo
ColumnCampaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand and Gut Miami went big on the relaunch of Flamin’ Hot Dill Pickle snacks.
By Chris Kelly • April 10, 2026 -
Courtesy of Sazerac
Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.
By Jessica Hammers • April 9, 2026 -
Courtesy of Fever-Tree
Fever-Tree mixers celebrate mixology with first US creative platform
The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.
By Chris Kelly • April 9, 2026 -
Michael M. Santiago via Getty Images
P&G bets on WNBA and women’s sports with new multibrand sponsorship
Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.
By Peter Adams • April 8, 2026 -
Courtesy of Five Guys
Five Guys serves up largest integrated brand campaign to date
Created by indie agency Chemistry, “Your Burger Guy” will roll out across film, social, digital, audio and in-store channels.
By Chris Kelly • April 7, 2026 -
Courtesy of KFC
KFC’s Colonel dances in the name of affordable fried chicken in new ads
A campaign by Highdive and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.
By Peter Adams • April 7, 2026 -
Permission granted by Steve Bergerson, Courtesy of SMG & U.S. Bank Stadium
US Bank inks NFL sponsorship in latest step of brand’s cultural evolution
CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.
By Chris Kelly • April 7, 2026 -
Permission granted by Brooks Running
Q&ABrooks CMO on shaping a global brand vision, with help from Cynthia Erivo
The “Wicked” and “Dracula” star is featured in video ads and social content as part of a new campaign tied to her training for the London Marathon.
By Peter Adams • April 7, 2026 -
Courtesy of Coca-Cola
Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign
The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that includes limited-edition packaging that be scanned for prizes.
By Chris Kelly • April 6, 2026 -
Courtesy of Bic
Bic reignites ‘Flick Your Bic’ tagline for a new generation
A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.
By Chris Kelly • April 6, 2026 -
Courtesy of Dollar Shave Club
Dollar Shave Club swipes at competition in first women’s grooming push
CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.
By Chris Kelly • April 6, 2026 -
Adobe Stock/Art_tata
Sponsored by ERM Marketing & Communications AgencyYes. Now is actually the best time to tell your organization’s sustainability story.
Compliance is coming. Sustainability is about to become your advantage.
April 6, 2026 -
Courtesy of Coca-Cola
Coca-Cola reasserts fast-food dominance over Pepsi in new campaign
For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.
By Chris Kelly • April 2, 2026 -
Courtesy of Walmart
Inside Walmart’s creator-driven social commerce playbook
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
By Chris Kelly • April 2, 2026 -
Courtesy of Scotts Miracle-Gro
Q&AHow Scotts Miracle-Gro evolves marketing as gardening goes year-round
The lawn care company is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.
By Chris Kelly • April 1, 2026 -
Getty Images
How brands and agencies are operationalizing AI as the tech matures
Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.
By Chris Kelly • March 31, 2026 -
Permission granted by Mike's Hard Lemonade
Mike’s Hard Lemonade looks to win over Gen Z with animated lemons
A trio of tough-talking citrus mascots anchor a new creative platform around authenticity that is rolling out with digital, social and streaming support.
By Peter Adams • March 31, 2026 -
Courtesy of Fanta
Fanta reaches out to gamers with Xbox anniversary collaboration
The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.
By Sara Karlovitch • March 31, 2026 -
Courtesy of Mars
Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign
The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.”
By Chris Kelly • March 30, 2026
