Brand Strategy
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Courtesy of KFC
KFC’s Colonel dances in the name of affordable fried chicken in new ads
A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.
By Peter Adams • April 7, 2026 -
Permission granted by Steve Bergerson, Courtesy of SMG & U.S. Bank Stadium
US Bank inks NFL sponsorship in latest step of brand’s cultural evolution
CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.
By Chris Kelly • April 7, 2026 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Permission granted by Brooks Running
Q&ABrooks CMO on shaping a global brand vision, with help from Cynthia Erivo
The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.
By Peter Adams • April 7, 2026 -
Courtesy of Coca-Cola
Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign
The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and community impact.
By Chris Kelly • April 6, 2026 -
Courtesy of Bic
Bic reignites ‘Flick Your Bic’ tagline for a new generation
A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.
By Chris Kelly • April 6, 2026 -
Courtesy of Dollar Shave Club
Dollar Shave Club swipes at competition in first women’s grooming push
CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.
By Chris Kelly • April 6, 2026 -
Adobe Stock/Art_tata
Sponsored by ERM Marketing & Communications AgencyYes. Now is actually the best time to tell your organization’s sustainability story.
Compliance is coming. Sustainability is about to become your advantage.
April 6, 2026 -
Courtesy of Coca-Cola
Coca-Cola reasserts fast-food dominance over Pepsi in new campaign
For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.
By Chris Kelly • April 2, 2026 -
Courtesy of Walmart
Inside Walmart’s creator-driven social commerce playbook
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
By Chris Kelly • April 2, 2026 -
Courtesy of Scotts Miracle-Gro
Q&AHow Scotts Miracle-Gro evolves marketing as gardening goes year-round
The lawn care company is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.
By Chris Kelly • April 1, 2026 -
Getty Images
How brands and agencies are operationalizing AI as the tech matures
Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.
By Chris Kelly • March 31, 2026 -
Permission granted by Mike's Hard Lemonade
Mike’s Hard Lemonade looks to win over Gen Z with animated lemons
A trio of tough-talking citrus mascots anchor a new creative platform around authenticity that is rolling out with digital, social and streaming support.
By Peter Adams • March 31, 2026 -
Courtesy of Fanta
Fanta reaches out to gamers with Xbox anniversary collaboration
The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.
By Sara Karlovitch • March 31, 2026 -
Courtesy of Mars
Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign
The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.”
By Chris Kelly • March 30, 2026 -
Justin Sullivan via Getty Images
Jack in the Box names CMO to strengthen product innovation, loyalty
Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.
By Peter Adams • March 30, 2026 -
Retrieved from Old Spice on March 27, 2026
P&G’s Pritchard on how brands must navigate a new epoch in marketing
The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.
By Chris Kelly • March 27, 2026 -
Courtesy of Aerie
How Aerie is pushing back against AI content with Pamela Anderson
CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.
By Jessica Hammers • March 26, 2026 -
Courtesy of Hollister
Why Hollister made a music video instead of a traditional ad campaign
The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.
By Chris Kelly • March 26, 2026 -
Courtesy of Unilever
Unilever taps influencer agency for food biz as potential spinoff looms
Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to sell to McCormick & Co.
By Chris Kelly • March 24, 2026 -
Courtesy of Ford
Ford strengthens MLB ties through exclusive, multiyear partnership
The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB achieving record sponsorship revenue.
By Sara Karlovitch • March 23, 2026 -
Courtesy of Sprite
Sprite reasserts cultural bona fides with global platform, brand refresh
To engage Gen Z, “It’s That Fresh” utilizes creator-first social amplification and retail programming.
By Chris Kelly • March 20, 2026 -
Courtesy of Mr. Pibb
How Coca-Cola embraces a challenger mindset to market Mr. Pibb
The brand enlisted NBA legend Scottie Pippen in a campaign created by WPP Open X, led by Majority and amplified by Havas, Publicis and Zeno.
By Chris Kelly • March 20, 2026 -
Courtesy of Garage Beer
‘Dumb is hard to replicate’: How Garage Beer wins with content, community
Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.
By Chris Kelly • March 19, 2026 -
Courtesy of Colgate
Colgate aims for stressed millennials with campaign about resilience
“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.
By Jessica Hammers • March 19, 2026 -
Courtesy of Coca-Cola
Coca-Cola’s CMO on hyper-personalizing marketing around the World Cup
Shakir Moin explains how the soda giant is using the global opportunity to demonstrate its “de-averaging at scale” principle in action.
By Chris Kelly • March 18, 2026
