Brand Strategy
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Courtesy of 1664
ColumnCampaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste
The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of Good Taste.”
By Chris Kelly • April 24, 2026 -
Courtesy of Aerie
Aerie ups commitment to authenticity with enhanced creator program
The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.
By Jessica Hammers • April 23, 2026 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Garage Beer
Deep DiveWhat marketers need to know as branded films return to screens
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.
By Chris Kelly • April 23, 2026 -
Courtesy of Powerade
How Powerade’s World Cup campaign attempts to break through a crowded field
Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.
By Chris Kelly • April 23, 2026 -
Courtesy of Smoothie King
Smoothie King tackles nutritional advice overload in new ads
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
By Peter Adams • April 22, 2026 -
Courtesy of Pizza Hut
Pizza Hut shifts loyalty program toward experience and exclusivity
The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
By Aneurin Canham-Clyne • April 22, 2026 -
Christopher Doering/Marketing Dive
Q&AHow Nestlé’s US CMO keeps tabs on changing consumer tastes
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand and how the brand has increased its digital and social investment.
By Peter Adams • April 22, 2026 -
Courtesy of Burger King
Burger King returns to ‘Star Wars’ galaxy as turnaround push endures
CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.
By Chris Kelly • April 21, 2026 -
Courtesy of Kraft Heinz
Heinz kicks off NFL deal by inducting 57th draft pick into new club
The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with OOH ads.
By Sara Karlovitch • April 21, 2026 -
Courtesy of Green Mountain Coffee Roasters
‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign
The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.
By Chris Kelly • April 20, 2026 -
Getty Images
Creator marketing now a ‘core media channel’ while search slows: IAB
Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.
By Peter Adams • April 20, 2026 -
Adobe Stock
Sponsored by RoktMaximizing the transaction moment: Why the point of purchase is retail’s most undervalued growth lever
Unlock new revenue during the Transaction Moment.
April 20, 2026 -
Courtesy of Unilever
Axe rolls out World Cup date experience with TikTok sweepstakes
The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.
By Jessica Hammers • April 16, 2026 -
Courtesy of Amika
How Amika’s marketing aims to make prestige hair care more approachable
CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
By Jessica Hammers • April 16, 2026 -
Courtesy of Dr. Squatch
Why Dr. Squatch’s first major deodorant campaign stars Megan Fox
The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”
By Chris Kelly • April 15, 2026 -
Courtesy of Mondelēz International
How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup
The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.
By Chris Kelly • April 15, 2026 -
Courtesy of American Eagle
Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign
CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
By Jessica Hammers • April 15, 2026 -
Courtesy of Chili's Grill & Bar
Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up
The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.
By Chris Kelly • April 14, 2026 -
Courtesy of Modelo
Inside Modelo’s largest soccer investment to date ahead of World Cup
As part of its “Cerveza for Fútbol” platform, the brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.
By Chris Kelly • April 14, 2026 -
Courtesy of Chipotle
Chipotle overhauls rewards system
More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.
By Aneurin Canham-Clyne • April 13, 2026 -
Courtesy of Archer
Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal
Customers can unlock a $10 Fandango Movie Reward toward tickets to see the movie by scanning a QR code on co-branded packaging.
By Chris Kelly • April 13, 2026 -
Courtesy of State Farm
How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’
Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.
By Chris Kelly • April 13, 2026 -
Courtesy of Harley-Davidson
Harley-Davidson resets brand ahead of growth strategy rollout
The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally across broadcast and streaming.
By Chris Kelly • April 10, 2026 -
Courtesy of PepsiCo
ColumnCampaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand and Gut Miami went big on the relaunch of Flamin’ Hot Dill Pickle snacks.
By Chris Kelly • April 10, 2026 -
Courtesy of Sazerac
Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.
By Jessica Hammers • April 9, 2026
