Brand Strategy
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Justin Sullivan via Getty Images
P&G prioritizes data, AI to tackle fragmented ‘new media reality’
As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as an industry advantage.
By Peter Adams • Jan. 23, 2026 -
Courtesy of Honda
Honda takes modular approach to Winter Olympics campaign creative
The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media channels and verticals.
By Peter Adams • Jan. 22, 2026 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Courtesy of Macy's
How Macy’s is flexing its Style Crew affiliate program beyond social media
The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers.
By Jessica Hammers • Jan. 22, 2026 -
Courtesy of Dave's Hot Chicken
Q&ADave’s Hot Chicken CMO on building on organic growth as brand levels up
Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.
By Chris Kelly • Jan. 22, 2026 -
Courtesy of Jeep
Jeep goes extreme with enhanced X Games partnership
As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and social media channels.
By Sara Karlovitch • Jan. 21, 2026 -
Courtesy of Choice Hotels International
Choice Hotels hones in on value in latest global marketing campaign
Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio.
By Jenna Graber • Jan. 21, 2026 -
Courtesy of Hershey's
Why Hershey’s first major campaign in 8 years comes ahead of the Olympics
The brand partnered with The Martin Agency for a new platform that utilizes MiltonOne, a bespoke Publicis Groupe solution.
By Chris Kelly • Jan. 21, 2026 -
Courtesy of YouTube
YouTube revamps visual identity amid shifting entertainment landscape
A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the feel of creator content.
By Peter Adams • Updated Jan. 22, 2026 -
Getty Images
Deep DiveHow brands can assert control as AI rewrites advertising’s playbook
As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.
By Chris Kelly • Jan. 20, 2026 -
George Frey via Getty Images
Coke creates chief digital officer role to keep pace with tech demands
Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will expand.
By Peter Adams • Jan. 16, 2026 -
Courtesy of Dos Equis/Heineken USA
Why Dos Equis revived the Most Interesting Man amid category headwinds
Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.
By Chris Kelly • Jan. 16, 2026 -
Courtesy of Equinox
ColumnCampaign Trail: Equinox uses AI to contrast fitness with digital fakery
Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric rise of AI.
By Chris Kelly • Jan. 16, 2026 -
Michael M. Santiago/Getty Images via Getty Images
Disney streamlines marketing into one unit focused on cohesion, agility
The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN.
By Peter Adams • Jan. 15, 2026 -
Courtesy of Norwegian Cruise Line
Norwegian Cruise Line brings back ‘90s tagline for platform, campaign
“It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused on the latter.
By Jessica Hammers • Jan. 15, 2026 -
Courtesy of Coach
Coach expands gaming footprint with The Sims virtual fashions
Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of hundreds of different looks.
By Sara Karlovitch • Jan. 13, 2026 -
Adam Gray via Getty Images
Deep Dive9 marketing predictions for 2026 as AI fuels polarity
The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.
By Peter Adams , Chris Kelly , Jessica Hammers , Sara Karlovitch • Jan. 13, 2026 -
Courtesy of Skittles
Skittles will perform Super Bowl ad live at one consumer’s front door
The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.
By Chris Kelly • Jan. 13, 2026 -
Courtesy of Beyond Yoga
How rising retail brands use influencers to combat digital overload
At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral moments.
By Peter Adams • Jan. 12, 2026 -
Courtesy of Recess
Why Recess is rethinking Dry January as drinking trends toward moderation
The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, influencers and other channels.
By Chris Kelly • Jan. 11, 2026 -
Daphne Howland/Marketing Dive
Puma names new senior global brand marketer following reorganization
The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.
By Peter Adams • Jan. 9, 2026 -
Courtesy of Lego
Why Lego turned the Sphere into the Death Star to showcase innovation
Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play sets.
By Chris Kelly • Jan. 8, 2026 -
Courtesy of Avocados From Mexico
Avocados From Mexico taps into sports betting hype with AI Prediction Pit
The experience includes an AI avatar modeled after comedian Rob Riggle, who takes on the role of Guac Guru to offer live football commentary.
By Jessica Hammers • Jan. 8, 2026 -
Retrieved from Dunkin' on January 08, 2026
Dunkin’ pumps up push into protein with fitness-themed ads
In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard Simmons mold.
By Peter Adams • Jan. 8, 2026 -
Courtesy of Miller Lite
Miller Lite centers IRL social interaction with new creative platform
“Legendary Moments Start with a Lite” was developed in partnership with Leo Chicago and stars Christopher Walken.
By Sara Karlovitch • Jan. 8, 2026 -
Courtesy of Pizza Hut
Pizza Hut and Tom Brady pressure quarterbacks to embrace new field call
A campaign spanning social, digital and TV will reward any city with free pizza if they can get their quarterback to say “pizza” before “hut” during a game.
By Jessica Hammers • Jan. 7, 2026
