Influencer Marketing: Page 13
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Courtesy of CKE
Carl’s Jr., Hardee’s ask Twitch community to help build new menu item
After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.
By Peter Adams • Aug. 19, 2022 -
Courtesy of American Eagle
American Eagle tunes into TikTok’s SoundOn for back-to-school campaign
The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.
By Peter Adams • Aug. 18, 2022 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Hot Pocket
Hot Pockets leans into gaming community with creator contest
To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.
By Jessica Deyo • Aug. 17, 2022 -
Courtesy of Kellogg Company
Tony the Tiger transforms into gr-r-eat Twitch streamer
The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.
By Chris Kelly • Aug. 15, 2022 -
Courtesy of Pacsun
Pacsun collaborates with virtual influencer Miquela for back-to-school ads
After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.
By Peter Adams • Aug. 15, 2022 -
Retrieved from Anheuser-Busch InBev on August 12, 2022
Budweiser sends soccer fans on scavenger hunt in countdown to World Cup
Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.
By Peter Adams • Aug. 12, 2022 -
Courtesy of Molson Coors
Coors Banquet supports firefighters with special packaging, capsule collection
In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.
By Chris Kelly • Updated Aug. 5, 2022 -
Courtesy of Pure Lea Iced Tea
Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet
“Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.
By Peter Adams • Aug. 2, 2022 -
Courtesy of Jack in the Box
Jack in the Box welcomes back most famous employee Mark Hamill
Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.
By Chris Kelly • Aug. 1, 2022 -
Courtesy of Remy Martin
Rémy Martin, Usher mark Vegas residency with immersive experience
Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal.
By Sara Karlovitch • July 27, 2022 -
Retrieved from Hilton on July 25, 2022
Hilton ribs romantic streak in travel ads with focus on perks
A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches.
By Peter Adams • July 25, 2022 -
Mario Tama via Getty Images
Toyota drives chatter for TikTok debut with creator-led dance challenge
Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.
By Peter Adams • July 18, 2022 -
Retrieved from Dignitas on July 12, 2022
Mike and Ike sweetens esports brand's bid at winning over Fortnite fans
The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.
By Peter Adams • July 12, 2022 -
Courtesy of The Kraft Heinz Company
Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant
The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.
By Chris Kelly • July 11, 2022 -
Retrieved from Willie Petersen on July 11, 2022
Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal
The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.
By Peter Adams • July 11, 2022 -
Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
McDonald's strengthens gaming creator ties with OfflineTV sponsorship
This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.
By Peter Adams • July 6, 2022 -
Courtesy of Honda
Honda invites gamers to Hondaverse in Fortnite on Twitch
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
By Chris Kelly • June 30, 2022 -
Retrieved from Alka-Seltzer on June 28, 2022
Alka-Seltzer drops new hangover-relief product with help from T-Pain
A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.
By Peter Adams • June 28, 2022 -
Courtesy of Sweetgreen
Sweetgreen launches digital feature to reward customers for meeting goals
The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.
By Julie Littman • June 28, 2022 -
Courtesy of HelloFresh
HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'
The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.
By Robert Williams • June 23, 2022 -
Courtesy of Mastercard
Mastercard expands sonic branding with 'Priceless' album
The multi-artist album features original songs that incorporate the melody of the company’s brand sound.
By Chris Kelly • June 22, 2022 -
Courtesy of Axe
Axe enlists popular Fortnite streamer to design in-game 'Mistaverse'
Social listening insights showed fans frequently compare a power-up item with the Unilever brand’s products, inspiring a custom island.
By Peter Adams • June 15, 2022 -
Courtesy of Garnier
L'Oréal's Garnier doubles down on esports with Team Vitality
The partnership demonstrates how brands from verticals not usually associated with esports are getting in on the action to engage younger consumers.
By Chris Kelly • June 14, 2022 -
Courtesy of Sour Patch Kids
Sour Patch Kids taps Twitch streamers for flavor competition
Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.
By Chris Kelly • June 13, 2022 -
Courtesy of Procter & Gamble
P&G's Always, Tampax sponsor esports tournament to break down gender barriers
A new Astral Clash event is billed as one of the few pro opportunities for female-identifying players of the popular shooter game Valorant.
By Peter Adams • June 3, 2022
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