Influencer Marketing: Page 15

  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle
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    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By • Aug. 18, 2022
  • A Hot Pocket ad marketing its One20 gaming contest.
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    Courtesy of Hot Pocket
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    Hot Pockets leans into gaming community with creator contest

    To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest.

    By • Aug. 17, 2022
  • Frosted Flakes mascot Tony the Tiger rendered as a Vtuber on Twitch
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    Courtesy of Kellogg Company
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    Tony the Tiger transforms into gr-r-eat Twitch streamer

    The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

    By • Aug. 15, 2022
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Pacsun collaborates with virtual influencer Miquela for back-to-school ads

    After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

    By • Aug. 15, 2022
  • A QR code appears outside Pacaembu Stadium in Brazil as part of a Budweiser campaign.
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    Retrieved from Anheuser-Busch InBev on August 12, 2022
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    Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

    Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

    By • Aug. 12, 2022
  • Several firefighters appear in a Coors Banquet ad as part of its Protect the Protectors campaign
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    Courtesy of Molson Coors
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    Coors Banquet supports firefighters with special packaging, capsule collection

    In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters.

    By • Updated Aug. 5, 2022
  • Actress-singer Coco Jones wears a headset behind a laptop in front of a neon sign that reads "Subtly Sweet Hotline"
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    Courtesy of Pure Lea Iced Tea
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    Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

    “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

    By • Aug. 2, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
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    Courtesy of Jack in the Box
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    Jack in the Box welcomes back most famous employee Mark Hamill

    Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.

    By • Aug. 1, 2022
  • The musician Usher stands with his arms outstretched in front of a screen bearing the words, "A Taste of Passion."
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    Courtesy of Remy Martin
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    Rémy Martin, Usher mark Vegas residency with immersive experience

    Accompanied by an NFT, a limited-edition bottle was created using technology meant to capture the smell of Rémy Martin 1738 Accord Royal.

    By • July 27, 2022
  • A couple and their kid walk through a Hilton hotel lobby while pushing their child in a stroller.
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    Retrieved from Hilton on July 25, 2022
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    Hilton ribs romantic streak in travel ads with focus on perks

    A new global platform has Paris Hilton promote practical services like pet-friendly accommodations versus generic imagery of beaches. 

    By • July 25, 2022
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    Mario Tama via Getty Images
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    Toyota drives chatter for TikTok debut with creator-led dance challenge

    Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

    By • July 18, 2022
  • Members of epsorts brand Dignitas' Fortnite collective appear in a promotional image around a sponsorship with Mike and Ike.
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    Retrieved from Dignitas on July 12, 2022
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    Mike and Ike sweetens esports brand's bid at winning over Fortnite fans

    The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.

    By • July 12, 2022
  • Chefs Jeremiah Stone and Fabián Von Hauske Valtierra stand in a kitchen in front of a table full of food
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    Courtesy of The Kraft Heinz Company
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    Philadelphia cream cheese serves burned-out diners at Feeladelphia restaurant

    The Kraft Heinz brand looks to engage consumers who crave feelings and experiences after two-plus years shaped by the pandemic.

    By • July 11, 2022
  • Pete Davidson confidently spreads his arms above a message that announces the comedian's partnership with male grooming brand Manscaped.
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    Retrieved from Willie Petersen on July 11, 2022
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    Manscaped sharpens edgy humor strategy with multiyear Pete Davidson deal

    The “Saturday Night Live” breakout is also becoming an investor in the brand as it prepares to go public later this year.

    By • July 11, 2022
  • McDonald's announced it is the first major sponsor of OfflineTV, a diverse collective of gaming content creators.
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    Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
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    McDonald's strengthens gaming creator ties with OfflineTV sponsorship

    This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

    By • July 6, 2022
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    Courtesy of Honda
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    Honda invites gamers to Hondaverse in Fortnite on Twitch

    Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.

    By • June 30, 2022
  • T-Pain promotes Alka-Seltzer's new Hangover Relief product.
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    Retrieved from Alka-Seltzer on June 28, 2022
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    Alka-Seltzer drops new hangover-relief product with help from T-Pain

    A remix of the brand’s classic jingle from the “Buy U a Drank” singer is tied to a TikTok dance challenge catering to the younger crowd.

    By • June 28, 2022
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    Courtesy of Sweetgreen
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    Sweetgreen launches digital feature to reward customers for meeting goals

    The chain partnered with TikTok creator Emmanuel Duverneau to create content on the platform as part of a campaign designed by its in-house agency.

    By Julie Littman • June 28, 2022
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    Courtesy of HelloFresh
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    HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'

    The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.

    By • June 23, 2022
  • Mastercard image of two interlocking circles and a horizon seen through them.
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    Courtesy of Mastercard
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    Mastercard expands sonic branding with 'Priceless' album

    The multi-artist album features original songs that incorporate the melody of the company’s brand sound.

    By • June 22, 2022
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    Courtesy of Axe
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    Axe enlists popular Fortnite streamer to design in-game 'Mistaverse'

    Social listening insights showed fans frequently compare a power-up item with the Unilever brand’s products, inspiring a custom island.

    By • June 15, 2022
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    Courtesy of Garnier
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    L'Oréal's Garnier doubles down on esports with Team Vitality

    The partnership demonstrates how brands from verticals not usually associated with esports are getting in on the action to engage younger consumers.

    By • June 14, 2022
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    Courtesy of Sour Patch Kids
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    Sour Patch Kids taps Twitch streamers for flavor competition

    Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.

    By • June 13, 2022
  • Tampax and Always are teaming with Gen.G and Galorants to launch the Astral Clash tournament
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    Courtesy of Procter & Gamble
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    P&G's Always, Tampax sponsor esports tournament to break down gender barriers

    A new Astral Clash event is billed as one of the few pro opportunities for female-identifying players of the popular shooter game Valorant.

    By • June 3, 2022
  • Ja Morant and Lil Baby in a Beats by Dre spot
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    Courtesy of Beats by Dre
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    Column

    Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads

    Translation tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old Reebok spots masterminded by agency founder Steve Stoute.

    By • June 3, 2022