Influencer Marketing: Page 8

  • Sam's Club holiday campaign
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    Courtesy of Sam's Club
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    Deep Dive

    Sleigh the season: Will caution stifle the holidays or can marketers win?

    Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.

    By • Nov. 16, 2023
  • A person holding a Stanley Quencher tumbler.
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    Permission granted by Stanley
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    Deep Dive

    The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

    Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers.

    By Caroline Jansen • Nov. 14, 2023
  • Animated versions of Unilever's cleaning products
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    Courtesy of Unilever
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    Unilever spins TikTok soap opera as part of #CleanTok sponsorship

    A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

    By • Nov. 9, 2023
  • Uber sign on office building in New York City.
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    Michael M. Santiago via Getty Images
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    How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

    Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.

    By • Nov. 9, 2023
  • Kraft Real Mayo seeks to make "moist" the word of the year
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    Courtesy of Kraft Heinz
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    Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

    A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

    By • Nov. 8, 2023
  • LaMelo Ball in a Foot Locker ad
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    Courtesy of Foot Locker
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    Foot Locker hypes up holidays with major brands, NBA stars

    The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

    By • Nov. 6, 2023
  • Coca-Cola Racing Family Legends
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    Courtesy of Coca-Cola
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    How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

    Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

    By • Nov. 2, 2023
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
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    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
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    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By • Oct. 31, 2023
  • Martha Stewart stands behind a counter with the Pure Leaf iced tea kit.
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    Courtesy of Pure Leaf
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    Martha Stewart argues against DIY in Pure Leaf campaign

    The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking.

    By • Oct. 30, 2023
  • Zulily's "Slay Button" novelty product
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    Permission granted by Zulily
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    Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

    The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season.

    By • Oct. 23, 2023
  • Snap introduced its Creator Collab Campaigns, a suite of ad products meant to strengthen the creator, brand tie.
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    Permission granted by Snap
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    Snap helps brands streamline creator partnerships with new solutions

    Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.

    By Aaron Baar • Oct. 19, 2023
  • Ford's Gamer Van
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    Courtesy of Ford Motor Company
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    Ford builds gamer van for TwitchCon road trip

    The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy, Mindshare and media brand Full Squad Gaming.

    By • Updated Oct. 11, 2023
  • An image teasing Snapchat's "Phantom House" Halloween content series.
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    Permission granted by Snap
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    Snapchat courts brands with interactive Halloween series starring creators

    Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. 

    By • Oct. 9, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Why Olaplex created a faux product to address dupe culture on TikTok

    The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

    By • Oct. 5, 2023
  • Issa Rae in a cafe as part of a Tazo campaign
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    Courtesy of Tazo
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    Tazo taps Issa Rae to celebrate independent cafes

    Participating cafes will receive financial and marketing support from the Unilever-owned tea brand.

    By • Sept. 28, 2023
  • Super Bowl LVIII at Allegiant Stadium
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    Retrieved from Ticketmaster on September 25, 2023
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    Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

    The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.

    By Aaron Baar • Sept. 25, 2023
  • "Corn Kid" Tariq wears a costume in a Green Giant ad
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    Courtesy of Green Giant
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    Green Giant taps Corn Kid’s enthusiasm for first national campaign in 7 years

    Developed with agency GYK Antler, the B&G Foods label’s latest effort doubles down on its work with the viral internet sensation.

    By • Sept. 20, 2023
  • NYX turns Gen Z stars into Universal Monsters for Halloween campaign
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    Courtesy of NYX Professional Makeup
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    NYX turns Gen Z stars into Universal Monsters for Halloween campaign

    The “Mon-Star Bash” brings together influencers, an original song and Roblox as the makeup brand looks to engage with digitally native consumers. 

    By • Sept. 19, 2023
  • Megan Thee Stallion appears in front of the fictitious Flamin' Hot University
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    Courtesy of Frito-Lay
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    Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University

    A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds.

    By • Sept. 19, 2023
  • Young people sitting on the stairs and using smartphones.
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    Stock via Getty Images
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    Why creator influence is primed to grow on heels of Hollywood strikes

    As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.

    By Aaron Baar • Sept. 14, 2023
  • Lysol debuts 'Air-aoke' experience to showcase sanitizer power
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    Courtesy of Lysol
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    Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

    Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

    By • Sept. 14, 2023
  • A collage of creators featured in Champion's “Champion What Moves You” campaign
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    Courtesy of Champion Athleticwear
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    Q&A

    How Champion shifted its brand name from a noun to a verb with new campaign

    The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”

    By • Sept. 13, 2023
  • Rapper Ice Spice appears with her namesake Munchkins Drink in a Dunkin' ad
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    Courtesy of Dunkin'
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    Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

    An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.

    By • Sept. 12, 2023
  • Two people taking a selfie.
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    mixetto via Getty Images
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    McCann streamlines social, influencer services under new content studio

    McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur. 

    By • Sept. 11, 2023
  • Candy Crush Soda Saga
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    Courtesy of Candy Crush Soda Saga
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    World Surfing League promotes finals with Candy Crush tournament

    The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.

    By • Sept. 7, 2023