Influencer Marketing: Page 8
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Courtesy of Frito-Lay
Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University
A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds.
By Chris Kelly • Sept. 19, 2023 -
Stock via Getty Images
Why creator influence is primed to grow on heels of Hollywood strikes
As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.
By Aaron Baar • Sept. 14, 2023 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Lysol
Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power
Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.
By Chris Kelly • Sept. 14, 2023 -
Courtesy of Champion Athleticwear
Q&AHow Champion shifted its brand name from a noun to a verb with new campaign
The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”
By Chris Kelly • Sept. 13, 2023 -
Courtesy of Dunkin'
Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink
An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.
By Jessica Deyo • Sept. 12, 2023 -
mixetto via Getty Images
McCann streamlines social, influencer services under new content studio
McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur.
By Peter Adams • Sept. 11, 2023 -
Courtesy of Candy Crush Soda Saga
World Surfing League promotes finals with Candy Crush tournament
The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.
By Jessica Deyo • Sept. 7, 2023 -
Courtesy of Lowe's
Q&AHow Lowe’s is leveraging its NFL deal to inspire DIYers with new campaign
Head of marketing Jen Wilson also explained how in-housing its retail media efforts and restructuring its marketing organization have paid off for the brand.
By Chris Kelly • Sept. 7, 2023 -
Tirachard via Getty Images
New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
By Andrew Hutchinson • Sept. 6, 2023 -
Permission granted by Heineken
Heineken combines PC with beer fridge in overture to hardcore gamers
A device that simultaneously keeps drinks and gaming hardware cool is meant to recognize the overlooked community of PC modders.
By Peter Adams • Sept. 5, 2023 -
Retrieved from Nissan on August 31, 2023
Nissan soups up ‘Heisman House’ with Zillow, creator partnerships
The 13th iteration of the automaker’s college football campaign is ramping up digital outreach, with influencer marketing and NFTs factoring in the blitz.
By Peter Adams • Aug. 31, 2023 -
Retrieved from Ferrara on August 30, 2023
Trolli brings multiplayer game PUBG to life with scavenger hunt experience
A tie-up with the popular battle royale game includes custom character skins and a major presence at the PAX West convention.
By Peter Adams • Aug. 30, 2023 -
Courtesy of PepsiCo Frito-Lay
PepsiCo unretires football greats with portfolio-wide NFL kickoff campaign
Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate returning to the field in a spot that features Doritos, Lay’s, Starry, Mtn Dew and more.
By Chris Kelly • Aug. 30, 2023 -
Permission granted by Tyrell Hampton for Häagen-Dazs
How Häagen-Dazs met its $1.5M commitment to underrepresented creators
CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising.
By Chris Kelly • Aug. 21, 2023 -
Tirachard via Getty Images
Opinion
What brands should know about the FTC’s updated Endorsement Guides
The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.
By Lauren Carey • Aug. 16, 2023 -
Permission granted by DraftKings
DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads
CMO Stephanie Sherman said past marketing with the comedian, including a recent Super Bowl ad, has helped communicate DraftKings’ value.
By Aaron Baar • Aug. 14, 2023 -
Permission granted by FX
How Coca-Cola cooked up meals with ‘The Bear,’ Gigi Hadid and more
“A Recipe for Magic” was cited as an example of how Coke linked its brand to consumption occasions en route to 11% organic revenue growth in Q2.
By Chris Kelly • July 26, 2023 -
Courtesy of Pizza Hut
Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’
As part of a tie-up with the film franchise’s latest entry, a VTuber will transform into Donatello during the chain's ongoing "Friday Night Bites" livestream.
By Chris Kelly • July 26, 2023 -
Courtesy of Gatorade
Gatorade teams with Meta, The Weather Channel for summer PSA
The PepsiCo brand also announced that it has named Laundry Service as its new agency of record across social media and digital.
By Jessica Deyo • July 25, 2023 -
Retrieved from TikTok on July 20, 2023
TikTok, FIFA strike creator-driven content partnership for Women’s World Cup
The pair will collaborate with creators from 16 countries to help generate public and behind-the-scenes content for fans during the tournament.
By Aaron Baar • July 20, 2023 -
Courtesy of PepsiCo
PepsiCo deepens soccer ties with EA Sports partnership
The multi-year, global tie-up elevates flagship brands Pepsi, Lay’s and Gatorade as partners of the forthcoming EA Sports FC video game.
By Sara Karlovitch • July 12, 2023 -
Courtesy of The Body Shop
The Body Shop teams with HeadCount to continue purpose-driven work
The beauty retailer's roster of youth activists will utilize livestreams, digital storytelling and live events to spread the word about voting access.
By Chris Kelly • July 6, 2023 -
Courtesy of Kimberly-Clark Corporation
Cottonelle enlists Ken Jeong to turn brand ambassadors into ‘assvertisers’
The Kimberly-Clark brand will give four consumers $10,000 each and a pair of Cottonelle joggers in exchange for generating social content.
By Chris Kelly • July 5, 2023 -
Retrieved from Jack in the Box on June 30, 2023
Jack in the Box, Corona kick back for summer with help from Snoop Dogg
The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.
By Peter Adams • June 30, 2023 -
Retrieved from TikTok on June 28, 2023
TikTok launches ‘Creative Challenge’ to provide more opportunities for creators
Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships.
By Andrew Hutchinson • June 28, 2023
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