Influencer Marketing: Page 7

  • A can of Pringles and caviar on two chips
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    Courtesy of Kellogg Company
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    How the pairing of Pringles and caviar went viral on TikTok, Instagram

    The Kellanova potato chip teamed with The Caviar Co. and tapped into the cultural zeitgeist to create a “new snacking occasion.”

    By Christine Blank • Dec. 20, 2023
  • Example gameplay of the Twitch Recap Game
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    Courtesy of Twitch
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    Twitch launches annual recap with new game, marketing push

    The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and custom creative on social media.

    By • Dec. 11, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
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    Advertisers will ramp up spend on creators in 2024, IAB forecasts

    Growth in digital video consumption is being driven by consumer interest in creator content, per a new report from the IAB and TalkShoppe.

    By • Dec. 7, 2023
  • Members of the 2023 Gillette Gaming Alliance.
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    Courtesy of Gillette
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    Gillette encourages gamers to ‘hit reset’ for global campaign

    The marketer’s long-running Gillette Gaming Alliance will be active on Twitch, YouTube and social media to share gaming content and grooming tips.

    By • Nov. 30, 2023
  • Influencer Kerwin Frost poses with McDonald's Happy Meal
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    Courtesy of McDonald's
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    McDonald’s reinvents McNugget Buddies for streetwear-minded adults

    The chain teamed with Kerwin Frost to reinvent the iconic Happy Meal collectibles, which will land on Instagram and be part of a Snapchat AR lens.

    By • Nov. 29, 2023
  • Grimace McDonald's
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    Courtesy of McDonald's USA
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    Deep Dive

    How the best marketing campaigns of 2023 mastered pop culture nostalgia

    Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.

    By , , • Nov. 29, 2023
  • Jimmy Fallon and Jake from State Farm
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    Courtesy of State Farm
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    State Farm conjures celebrities for biggest creative launch in 3 years

    Jimmy Fallon and Ludacris are summoned, genie-like, as people react to situations that require insurance in ads from new agency Highdive.

    By • Nov. 21, 2023
  • Snoop Dogg for Solo Stove
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    Courtesy of Solo Stove
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    Snoop Dogg gives up smoke for Solo Stove campaign

    A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign developed by The Martin Agency.

    By • Nov. 20, 2023
  • Dove x Lennie logos
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    Courtesy of Dove
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    Dove, animated influencer promote mental health ahead of Thanksgiving

    Lennnie is an animated blob that promotes positivity on social media and has amassed more than 4 million followers. 

    By Aaron Baar • Nov. 20, 2023
  • Sam's Club holiday campaign
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    Courtesy of Sam's Club
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    Deep Dive

    Sleigh the season: Will caution stifle the holidays or can marketers win?

    Consumer spending is expected to surpass pre-pandemic figures, but brands are proceeding carefully as uncertainty looms.

    By • Nov. 16, 2023
  • A person holding a Stanley Quencher tumbler.
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    Permission granted by Stanley
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    Deep Dive

    The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

    Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers.

    By Caroline Jansen • Nov. 14, 2023
  • Animated versions of Unilever's cleaning products
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    Courtesy of Unilever
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    Unilever spins TikTok soap opera as part of #CleanTok sponsorship

    A new content series features animated versions of home care products as the CPG giant seeks to woo Gen Z viewers who have driven cleaning trends.

    By • Nov. 9, 2023
  • Uber sign on office building in New York City.
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    Michael M. Santiago via Getty Images
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    How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

    Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.

    By • Nov. 9, 2023
  • Kraft Real Mayo seeks to make "moist" the word of the year
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    Courtesy of Kraft Heinz
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    Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

    A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

    By • Nov. 8, 2023
  • LaMelo Ball in a Foot Locker ad
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    Courtesy of Foot Locker
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    Foot Locker hypes up holidays with major brands, NBA stars

    The campaign features Nike, Puma and Adidas alongside basketball’s biggest names and arrives as the retailer launches a sneaker-focused brand platform.

    By • Nov. 6, 2023
  • Coca-Cola Racing Family Legends
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    Courtesy of Coca-Cola
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    How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

    Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

    By • Nov. 2, 2023
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
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    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
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    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By • Oct. 31, 2023
  • Martha Stewart stands behind a counter with the Pure Leaf iced tea kit.
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    Courtesy of Pure Leaf
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    Martha Stewart argues against DIY in Pure Leaf campaign

    The effort depicts the do-it-yourself maven using the time saved by not making her own iced tea to focus on hobbies like woodworking.

    By • Oct. 30, 2023
  • Zulily's "Slay Button" novelty product
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    Permission granted by Zulily
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    Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

    The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season.

    By • Oct. 23, 2023
  • Snap introduced its Creator Collab Campaigns, a suite of ad products meant to strengthen the creator, brand tie.
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    Permission granted by Snap
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    Snap helps brands streamline creator partnerships with new solutions

    Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.

    By Aaron Baar • Oct. 19, 2023
  • Ford's Gamer Van
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    Courtesy of Ford Motor Company
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    Ford builds gamer van for TwitchCon road trip

    The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy, Mindshare and media brand Full Squad Gaming.

    By • Updated Oct. 11, 2023
  • An image teasing Snapchat's "Phantom House" Halloween content series.
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    Permission granted by Snap
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    Snapchat courts brands with interactive Halloween series starring creators

    Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. 

    By • Oct. 9, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Why Olaplex created a faux product to address dupe culture on TikTok

    The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

    By • Oct. 5, 2023
  • Issa Rae in a cafe as part of a Tazo campaign
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    Courtesy of Tazo
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    Tazo taps Issa Rae to celebrate independent cafes

    Participating cafes will receive financial and marketing support from the Unilever-owned tea brand.

    By • Sept. 28, 2023
  • Super Bowl LVIII at Allegiant Stadium
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    Retrieved from Ticketmaster on September 25, 2023
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    Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII

    The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.

    By Aaron Baar • Sept. 25, 2023