Accenture teams with Adobe, Nvidia to fuel brand content with generative AI

Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving needs.

By Chris Kelly • March 25, 2024

Lyft deepens ad-targeting, measurement bench as in-app video launches

Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.

By Peter Adams • March 22, 2024

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Inside NBCUniversal’s plans to turn TV into a performance marketing channel

In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.

By Chris Kelly • March 20, 2024

Retail media’s rise increasingly reliant on offsite programmatic media, report finds

Strong growth for the channel comes as retail media networks have recently been called out for transacting on low-quality Made for Advertising sites.

By Peter Adams • March 20, 2024

Instacart earns MRC accreditation as retail media competition heats up

The Media Ratings Council has granted accreditation for the company's impression, click and viewability metrics across several ad formats.

By Chris Kelly • March 20, 2024

Epsilon partners with Comscore for contextual ad program

Proximic’s natural language processing and AI contextual categorization will support Epsilon’s ad-tech platform.

By Aaron Baar • March 18, 2024

How to tackle measurement as Google rolls out open-source marketing mix modeling

Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics.

By Chris Kelly • March 18, 2024

Honda leverages AI for Dream Generator film experience with Amazon Ads

The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.

By Sara Karlovitch • March 18, 2024

Pacsun unites commerce channels with first-party data solution

The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization.

By Chris Kelly • March 14, 2024

Sociable: Meta announces range of updates to Advantage+ and shopping ads

Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement.

By Andrew Hutchinson • March 12, 2024

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites.

By Peter Adams • Updated March 15, 2024

Google rolls out slate of AI-powered Android updates

Revealed at Mobile World Congress, the new features include the ability to access Google’s Gemini AI platform within the Messages app.

By Aaron Baar • Feb. 29, 2024

Wawa debuts retail media network

The company joins 7-Eleven and Casey’s in venturing into an advertising platform that is full of opportunities as well as challenges, experts have said.

By Brett Dworski , Jessica Loder • Feb. 28, 2024

Walmart-Vizio deal raises fresh concerns about retail media walled gardens

While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.

By Peter Adams • Feb. 23, 2024

Walmart buys Vizio for $2.3B as retail media race turns to streaming

The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024. 

By Peter Adams • Feb. 20, 2024

Google bats back at IAB Tech Lab’s Privacy Sandbox takedown

The search giant went into greater detail about the “many misunderstandings and inaccuracies” it sees in the consortium’s assessment.

By Peter Adams • Feb. 15, 2024

Meta spotlights how AI investments are paying off for advertisers

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.

By Chris Kelly • Feb. 9, 2024

How Burger King’s AI-generated Whoppers reflect the brand’s heritage

CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.

By Chris Kelly • Feb. 8, 2024

Google’s cookie deprecation plans draw fresh watchdog pushback

Google claimed a report from the IAB Tech Lab is riddled with “dozens of fundamental errors, inaccuracies and instances of incomplete information.”

By Peter Adams • Updated Feb. 6, 2024

Expedia signs up as Netflix’s first global ad partner

The travel platform will run ads localized for language and culture in various countries and be an alpha measurement partner in the U.K. and Brazil.

By Chris Kelly • Feb. 5, 2024

NBCU streamlines premium CTV ad buys at local level for auto brands

Auto dealers for launch partner Volkswagen of America can use the tool to target consumers in local markets across NBCU’s portfolio.

By Aaron Baar • Feb. 5, 2024

Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin

The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.

By Chris Kelly • Feb. 2, 2024

Dentsu adds new AI tools in expansion of AWS partnership

In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.

By Aaron Baar • Jan. 29, 2024

Marketing playbook: Breaking down industry trends to follow in 2024

Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff • Jan. 26, 2024

Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI

The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.

By Peter Adams • Jan. 25, 2024