Ad Tech: Page 2


  • Amazon logo on a sign
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    David Ryder via Getty Images

    Amazon nears $10B in quarterly ad revenue while digital peers slump

    That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

    By Oct. 28, 2022
  • A man in shadow looks at his mobile device near a lit up Apple logo.
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    Drew Angerer/Getty via Getty Images

    Apple draws Meta’s ire again with new policy around boosted posts

    New guidelines require iOS-compatible social platforms to register paid “boosts” to posts as in-app purchases, giving the iPhone maker a 30% cut.

    By Oct. 27, 2022
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Amazon unveils suite of new video advertising products

    Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

    By Oct. 26, 2022
  • A silver sign on a brick wall identifies the Kroger Co. corporate headquarters.
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    Scott Olson via Getty Images
    Q&A

    Kroger’s retail media guru on CTV ambitions and vanity metrics

    Cara Pratt sat down at Advertising Week to discuss evolving CTV measurement and why it could be a new battleground for mature players.

    By Oct. 21, 2022
  • A sign is posted in front of a Marriott hotel.
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    Justin Sullivan via Getty Images

    Marriott and Lowe’s try a more curated approach as media network newcomers

    Amid an explosion of investment in the channel, execs at Advertising Week discussed the complexities of tactics like serving ads in private hotel rooms.

    By Oct. 20, 2022
  • Exterior of a Food Lion store.
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    Courtesy of Food Lion

    Ahold Delhaize USA brings retail media in-house

    After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform.

    By Jeff Wells • Oct. 19, 2022
  • Heineken serves up virtual brew in new metaverse space
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    Courtesy of Heineken

    How to leverage sports communities for brand engagement

    As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel. 

    By Oct. 17, 2022
  • A person in a coat rides a bicycle holding a red DoorDash bag.
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    Michael M. Santiago/Getty Images via Getty Images

    DoorDash expands self-service ad tools for CPG brands

    PepsiCo and Clorox are embracing the platform’s ad push to support goals like building out their in-house ad platforms and acquiring new customers. 

    By Oct. 17, 2022
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images

    Gen Z and CTV: Is a creative renaissance for TV ads in view?

    The mobile-friendly group is still watching plenty of standard programming, but brands must take advantage of connected TV's tools to reach them.

    By Oct. 4, 2022
  • Three people sitting on a couch watching a soccer game on TV.
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    EvgeniyShkolenko via Getty Images

    FuboTV reports success for advertisers using Unified ID 2.0

    The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

    By Oct. 3, 2022
  • A person watches TV.
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    gorodenkoff via Getty Images
    Opinion

    The realities of a unified CTV measurement tool may shock advertisers

    As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

    By Michele Madaris • Sept. 28, 2022
  • A close-up of mid-sections of people sitting in a row with cellphones in their hands.
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    monkeybusinessimages via Getty Images

    Omnicom launches online retail practice as clients seek full-funnel view

    Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

    By Aaron Baar • Sept. 26, 2022
  • Numerous tablets showing the interface of Drizly Ads
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    Courtesy of Drizly

    Drizly offers another round of ad solutions for brands

    With the launch of Drizly Ads, the alcohol delivery service looks to expand an ad business that counts Diageo and Molson Coors among its clients.

    By Sept. 23, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Retail media makes up 11% of global ad spend, GroupM says

    Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

    By Sept. 21, 2022
  • A group of four young people gather around in a semi-circle to look at what's on one of their phones.
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    LeoPatrizi via Getty Images

    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By Sept. 20, 2022
  • A hand holds a TV remote control
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    Courtesy of Roku

    Roku enlists agencies to help small businesses with streaming ads

    Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

    By Aaron Baar • Sept. 19, 2022
  • Two businessmen shake hands over a business deal.
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    Stock Photo via Getty Images
    Opinion

    Brands are driving cultural change — here’s how agencies can too

    If agencies want to keep up with cultural shifts, they need to immerse themselves in what’s happening around them.

    By Erin Moran • Sept. 19, 2022
  • Two Apple iPhone 14 models
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    Courtesy of Apple

    Apple tees up bigger search ads push ahead of holidays

    New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

    By Sept. 15, 2022
  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
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    Justin Sullivan via Getty Images

    Walmart vies for bigger holiday ad budgets with self-service expansion

    A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.

    By Sept. 14, 2022
  • NBCUnified logo
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    Courtesy of NBCUniversal

    GM is first brand to integrate with NBCU’s data platform

    Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

    By Sept. 13, 2022
  • Business coworkers working together at office
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    filadendron via Getty Images

    Dentsu adds Web3 features to advertising tool kit

    Web3 club will help the holding company’s clients navigate the next stage of the internet. 

    By Aaron Baar • Sept. 12, 2022
  • Kroger Delivery
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    Courtesy of Kroger

    Kroger expands retail media arm into video, CTV

    The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.

    By Sept. 12, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Amazon ads top engagement ranking, but TikTok holds innovation crown

    Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

    By Sept. 7, 2022
  • P&G Procter & Gamble brands
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    Courtesy of Procter & Gamble

    Procter & Gamble throws support behind Trade Desk’s Unified ID

    The CPG giant is the latest major ad world player to throw its weight behind the ad tech firm’s replacement for third-party cookies.

    By Sept. 2, 2022
  • A person holds a smartphone showing the Starbucks app
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    Courtesy of Starbucks

    What Starbucks’ bet on NFTs says about the future of loyalty

    The chain's renowned rewards program adds a buzzy new value-grab, potentially laying a course for other marketers to follow.

    By Aaron Baar • Sept. 1, 2022