Ad Tech: Page 4
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What marketers can expect as Google rolls out AI asset generation for ads
The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.
By Chris Kelly • Nov. 7, 2023 -
Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?
The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.
By Peter Adams • Nov. 3, 2023 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester
TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.
By Chris Kelly • Nov. 1, 2023 -
Opinion
How corporate communicators can stay ahead in the age of AI
AI has the power to paint the picture and tell the story, tasking communicators to level up their strategy, according to Robert Gibbs and Jeff Nussbaum.
By Robert Gibbs, Jeff Nussbaum • Oct. 31, 2023 -
Omnicom boosts retail media offer with Flywheel Digital acquisition
The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane.
By Peter Adams • Oct. 30, 2023 -
Disney+ beefs up ad tier with more targeting, measurement features
The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification.
By Aaron Baar • Oct. 30, 2023 -
Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning
The company has “barely scraped the surface” in its efforts to integrate advertising into video, audio and grocery, per CEO Andy Jassy.
By Chris Kelly • Oct. 27, 2023 -
Meta revenue surges 23% but volatility could soften advertiser demand
Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.
By Chris Kelly • Oct. 26, 2023 -
Top takeaways from Advertising Week 2023 marketers need to know
From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering.
By Chris Kelly • Oct. 26, 2023 -
Amazon upgrades ad suite with new data clean room, AI image generator
A new cross-channel planner and enhancements to Amazon Marketing Cloud were also announced at the company’s annual UnBoxed conference.
By Peter Adams • Oct. 26, 2023 -
Google brushes off ad controversies as search, YouTube regain momentum
More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers.
By Peter Adams • Oct. 25, 2023 -
IPG Q3 revenue below expectations
Despite decreased client activity in tech and telecom, and macroeconomic concerns among marketers, the holding company sees positivity in its future.
By Aaron Baar • Oct. 23, 2023 -
Snap helps brands streamline creator partnerships with new solutions
Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.
By Aaron Baar • Oct. 19, 2023 -
Why Inspire Brands puts identity at the center of its marketing
Chief Media Officer Travis Freeman explained how uniting data and a marketing mix model helps the marketer reach “promiscuous” consumers.
By Chris Kelly • Oct. 19, 2023 -
How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B
In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.
By Chris Kelly • Oct. 18, 2023 -
TikTok unveils Out of Phone OOH ad solution for brands
L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.
By Aaron Baar • Oct. 17, 2023 -
Marketers see promise in push to ‘decouple’ retail media data
At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for flexibility around data use.
By Peter Adams • Oct. 17, 2023 -
How Target is expanding its retail media network as holiday marketing heats up
Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.
By Peter Adams • Oct. 13, 2023 -
Google helps advertisers extend social strategies across its platforms
The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.
By Aaron Baar • Oct. 12, 2023 -
Dentsu, VideoAmp guarantee audience across major publishers
In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.
By Chris Kelly • Oct. 12, 2023 -
How Crate & Barrel offshoot CB2 repurposes social content for CTV ads
With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.
By Aaron Baar • Oct. 12, 2023 -
Opinion
The future of shoppable TV ads? It isn’t QR codes
Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.
By Peter Hamilton • Oct. 11, 2023 -
Why Momentum is betting machine learning can upgrade experiential
Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.
By Peter Adams • Oct. 9, 2023 -
Sponsored by Fyllo
It’s beginning to look a lot like context
Standing out during the holiday season has never been more challenging. These practical strategies from Fyllo will have you celebrating holiday success.
By James Ramelli • Oct. 9, 2023 -
Microsoft debuts platform to help retailers launch and scale an ad business
The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs.
By Aaron Baar • Oct. 2, 2023