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How Kraft Heinz, MolsonCoors and L'Oréal make the most of CTV's pandemic-related growth
As media consumption habits quickly change, executives from major brands detailed the opportunities that connected TV provides during an Advertising Week panel.
By Chris Kelly • Oct. 7, 2020 -
Merrell steps up voice apps with hiking trail guides on Amazon Alexa, Google Assistant
Wolverine Worldwide's brand of hiking boots is letting customers use voice commands to discover details about nearby trails.
By Robert Williams • Oct. 7, 2020 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Retrieved from David's Bridal on October 06, 2020
David's Bridal responds to pandemic disruptions with AR, 3D dress visuals
A partnership with Vertebrae extends the retailer's efforts to improve its digital shopping experience for online consumers.
By Tatiana Walk-Morris • Oct. 6, 2020 -
Permission granted by Aspiration Bank
Financial apps see higher usage among customers in lockdown
As consumers grow more accustomed to using financial apps, this could drive expansion opportunities, like Venmo launching its first credit card.
By Robert Williams • Oct. 6, 2020 -
Snapchat expands 'first commercial' video ad takeovers nationwide
Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.
By Robert Williams • Oct. 6, 2020 -
Retrieved from Kimberly-Clark on October 06, 2020
How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden
The Huggies marketer spoke at Advertising Week about how digital is getting more complicated with the death of cookies and as traditional retail partners enter the same fray as Google and Amazon.
By Peter Adams • Oct. 6, 2020 -
Retrieved from Instagram on August 06, 2020
Instagram brings shopping to Reels, IGTV as commerce commands social spotlight
Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.
By Peter Adams • Oct. 5, 2020 -
Retrieved from Triller on October 05, 2020
Triller adds programmatic ads amid rival TikTok's continued uncertainty
Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.
By Robert Williams • Oct. 5, 2020 -
Retrieved from Amazon Alexa blog on October 01, 2020
Amazon upgrades Alexa app's in-car capabilities as opportunities arise outside the home
With the introduction of "auto mode," Amazon could extend the utility of its voice assistant while capitalizing on an appetite for in-car commerce.
By Robert Williams • Oct. 2, 2020 -
Courtesy of Mars Wrigley
Mars Wrigley's virtual Halloween lets consumers collect candy credits in costumed avatars
Treat Town offers virtual opportunities to trick-or-treat through October as holiday-related marketing continues to evolve during the pandemic.
By Aaron Baar • Oct. 2, 2020 -
Google offers $1B in licensing payments for news in olive branch to publishers
Google News Showcase may help mend relationships with publishers that have accused the search giant of having outsized control over digital advertising.
By Robert Williams • Oct. 2, 2020 -
Retrieved from Pinterest on October 02, 2020
Pinterest aims for brand-safe, culturally sensitive Halloween
Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.
By Robert Williams • Oct. 2, 2020 -
Courtesy of Walmart
Walmart to revamp 1K stores with mobile app in mind
Using airports as a model, the retail giant is redesigning stores to help customers navigate them and to prompt app-based shopping.
By Ben Unglesbee • Oct. 1, 2020 -
Courtesy of Home Depot
Home Depot's loyalty update gets mobile-first treatment
New gamified features urge repeat store visits and purchases as members track their advancement to the next reward level.
By Robert Williams • Oct. 1, 2020 -
Lillianna Byington/Marketing Dive
The dissolution of third-party cookiesMondelez lays out marketing strategy for a post-cookie future
During Advertising Week, the company behind brands like Oreo and Wheat Thins detailed a layered approach to performance-based marketing.
By Peter Adams • Oct. 1, 2020 -
Gannett sells SweetIQ to Uberall and outsources support for 'near me' advertising
As location data companies consolidate, Gannett and its digital marketing unit ReachLocal hired Uberall as a provider of location marketing services.
By Robert Williams • Sept. 30, 2020 -
Cody Boteler/Marketing Dive
Disney sells TrueX to Gimbal, which wants bigger role in advanced TV
TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.
By Robert Williams • Sept. 29, 2020 -
Courtesy of Pinterest
Pinterest expands ad inventory among shopping features
To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.
By Robert Williams • Sept. 29, 2020 -
Daphne Howland/Marketing Dive
Under Armour's digital push continues through slumped financials
The company is shifting from a product-led approach to a customer-led one as it focuses on the intersection of consumer products and backend technology.
By Samantha Schwartz • Sept. 28, 2020 -
Apple halts 30% commission on paid Facebook events in win for small businesses
However, a Facebook spokesperson said Apple is not doing enough to support businesses that have had to shift operations online due to the pandemic.
By Robert Williams • Sept. 28, 2020 -
Retrieved from Amazon on January 02, 2019
Nearly half of consumers will try new brands if the ad is relevant
Context matters more than ever amid the surge in content consumption spurred by the pandemic, according to a new DoubleVerify study.
By Aaron Baar • Sept. 28, 2020 -
Courtesy of Wyndham Hotels & Resorts
Wyndham upgrades app for midscale, economy hotel brands to seize on pandemic travel trends
The Super 8 owner's move suggests that mobile, typically a focus for upscale hotels, is growing essential for all hospitality brands amid the pandemic.
By Robert Williams • Sept. 28, 2020 -
Daphne Howland/Marketing Dive
E-commerce ad spend to surge 18% amid overall decline, WARC says
As the pandemic changes consumer behaviors, Amazon's ad business grew 4.5 times faster than Facebook's and 63 times faster than Alphabet's in the first half of 2020, the report notes.
By Tatiana Walk-Morris • Sept. 25, 2020 -
Airship acquires ReplyBuy to support conversational commerce
With DTC commerce on the rise, the deal comes with technology used by entertainment venues and sports teams to sell tickets via mobile chats.
By Robert Williams • Sept. 25, 2020 -
Spotify, 'Fortnite' developer form group to demand App Store changes
App developers take their complaints about the business practices of app store operators like Apple to the next level with the formation of an advocacy group.
By Robert Williams • Sept. 25, 2020
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