Lululemon snaps up at-home workout platform Mirror for $500M

Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.

By Daphne Howland • June 30, 2020

Report: New York Times withdraws from Apple News app

Apple's news aggregation app didn't support the newspaper's strategy of increasing subscriptions.

By Robert Williams • June 30, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Google extends free product listings to search results

Free listings for brands and retailers are part of the search giant's increased push into e-commerce.

By Robert Williams • June 30, 2020

Amazon's brand value tops $400B, while TikTok debuts on top 100

Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.

By Dianna Christie • June 30, 2020

Use of news apps jumped 59% at peak of pandemic, study says

Sessions peaked in April and slid by 13% by the following month, though they are still elevated from pre-pandemic levels.

By Robert Williams • June 29, 2020

ANA: Marketers believe innovation drives brand growth, but many don't have time for it

While 84% of marketers expect brand growth to be connected to innovation and technology, 45% said they spend a quarter or less of their time on both.

By Dianna Christie • June 26, 2020

Marketers value insights from location data, study says

The benefits of location data include improved engagement, ROI and content for consumers.

By Robert Williams • June 26, 2020

YouTube tests short videos as TikTok threat grows

The video-sharing platform is testing an app feature that lets people record and share 15-second videos.

By Robert Williams • June 26, 2020

Brands blocking ads on Black Lives Matter-related keywords draws criticism

Content related to George Floyd and protests saw 57% lower monetization rates than other news content as advertisers avoid related keywords, according to Vice Media Group.

By Dianna Christie • June 25, 2020

Google tests feeds in app campaigns, deep linking tools for marketers

E-commerce company Wish saw a 105% jump in purchases from its app in a test of Google's upcoming services.

By Robert Williams • June 25, 2020

TikTok unveils global platform for marketers, Brand Scan AR ads

Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.

By Robert Williams • June 25, 2020

Sephora launches on Instagram checkout with over 80 brands

The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers.

By Cara Salpini • June 24, 2020

Instagram opens Shopping feature to creators as community lands in the limelight

Creators were the focus of Facebook's NewFronts presentation this week, which detailed the brand collaborations it's done under quarantine.

By Peter Adams • June 24, 2020

App advertisers see 100% jump in CPMs as lockdowns ease

New data suggests the app advertising space has rebounded quickly compared with other media platforms that forecast steep declines for the rest of 2020.

By Robert Williams • June 24, 2020

Snapchat's 1st shoppable show will sell streetwear

The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.

By Robert Williams • June 24, 2020

Microsoft shutters Mixer, partners with Facebook Gaming

Popular streamers such as Tyler "Ninja" Blevins have been released from their contracts, allowing them to sign deals with other livestreaming platforms.

By Robert Williams • June 23, 2020

Apple iOS 14 introduces App Clips for easy access to specific tasks

This week's iOS 14 preview showed how retailers, restaurants and other brands will be able to customize App Clip codes for iPhone users to scan and expedite transactions.

By Robert Williams • June 23, 2020

Hulu unveils direct response ad format for second-screen experiences

GatewayGo lets advertisers including SmileDirectClub, The RealReal and Sweetgreen use QR codes and push notifications to let viewers access offers they see on TV.

By Robert Williams • June 23, 2020

Quibi's quick demise: A look inside the mobile-only streamer's fumbled launch

Big name executives. Big stars. Big advertising commitments. Big hype. Brightcove principal analyst Jim O'Neill asks, "What happened?"

By Jim O'Neill • June 23, 2020

Harry's, HelloFresh pilot interactive Spotify ads that help podcast listeners redeem offers

The visual format reminds users of offers they previously heard in screen-free moments, and arrives as the platform builds out a formidable stable of content.

By Peter Adams • June 22, 2020

Marketers invested in digital tools were quicker to pivot when pandemic hit, study says

Looking ahead, two-thirds of marketers anticipate a move away from agency to in-house content creation and management.

By Dianna Christie • June 22, 2020

Marketers spend 42% of app install ad budgets on video, study finds

More than half of app marketers plan to boost their user acquisition campaigns this year.

By Robert Williams • June 22, 2020

Google unveils shoppable video ads for YouTube

In tests, Aerie generated sales conversions that were nine times better than its traditional media mix and saw return on ad spend 25% higher than a year prior.

By Robert Williams • June 22, 2020

Etsy unveils AR shopping tool for wall art

The features are particularly useful while the pandemic keeps people inside and consumer attention remains focused on the home.

By Tatiana Walk-Morris • June 18, 2020

Chipotle chatbot brings ordering to Facebook Messenger

Pepper, a "concierge bot," will guide customers through several steps on the chat app to place an order for pickup or delivery.

By Robert Williams • June 18, 2020