Kroger goes for endless aisles with new marketplace strategy

The grocer will introduce 50,000 products from third-party sellers this fall, effectively doubling the size of its current Ship marketplace.

By Jeff Wells • Aug. 11, 2020

Google expands Ad Manager for programmatic audio placements

Audio streaming services Spotify and TuneIn are using Ad Manager to sell programmatic audio ad inventory.

By Robert Williams • Aug. 10, 2020

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Study: Fewer marketers expect UK mobile ad market to grow amid pandemic

Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.

By Robert Williams • Aug. 10, 2020

Michaels adds new perks to its rewards program

The arts and crafts retailer aims to strengthen relationships with its customers digitally.

By Tatiana Walk-Morris • Aug. 7, 2020

Transactions with WeChat, TikTok banned under new Trump orders

A new executive order sets a formal deadline of Nov. 12 for ByteDance to divest TikTok's U.S. operations and any data obtained on U.S. users through the social video app or its predecessor, Musical.ly.

By Peter Adams • Updated Aug. 17, 2020

Peloton restructures marketing around 2 new leadership roles

Karina Kogan will oversee global marketing for products while Dara Treseder will set strategy around brand building, company growth and international expansion.

By Dianna Christie • Aug. 7, 2020

Care Bears appear in Jam City's 'Panda Pop' mobile game

Adding exclusive content for the hit app signals how traditional children's brands are leveraging their popularity for an audience of mobile gamers.

By Robert Williams • Aug. 7, 2020

The untapped potential for OTT and mobile

App developers and advertisers can't afford to ignore video streaming, with revenue in the space set to reach $30.4 billion by 2024 and big players like Disney and Amazon betting big, writes Adjust's Bill Kiriakis.

By Bill Kiriakis • Aug. 7, 2020

Spin Live launches shoppable video service in Shopify's app store

LJS Brand saw a 15% sales lift after using Spin Live's app to work with influencers and create special promotions in livestreams.

By Robert Williams • Aug. 6, 2020

Instagram looks to steal TikTok's thunder with worldwide expansion of Reels

The platform has launched ads on Reels worldwide. The ads loop, can be up to 30 seconds long and will be available across the app.

By Robert Williams • Updated June 17, 2021

Zynga acquires hypercasual game maker Rollic for $168M

Zynga's sales have soared during the pandemic, with revenue up 47% in Q2 results released around the acquisition's announcement.

By Robert Williams • Aug. 6, 2020

Podcast dealmaking is exploding in 2020 — and marketing dollars will follow

A deluge of deals this year, including Omnicom inking an unprecedented $20 million ad pact with Spotify, signal the medium's ascendance will continue as consumers favor mobile-first content.

Updated Dec. 21, 2020

Ad stakeholders race to form new digital media standards as old ones face 'Tower of Babel' moment

As bedrock tools like cookies enter their final days, major advertisers, agencies and publishers have created a group focused on safeguarding both personalization and user privacy.

By Peter Adams • Aug. 5, 2020

Burberry opens 1st 'Social Retail' store in China

The luxury retailer partnered with Tencent on a concept shop that blends social media interactions with an in-store experience.

By Tatiana Walk-Morris • Aug. 5, 2020

How the coronavirus altered DTC's relationship with brick and mortar

As e-commerce became increasingly competitive, digitally native brands opened stores. But the pandemic forced brands to pause plans and seek alternatives.

By Caroline Jansen • Aug. 5, 2020

US podcast ad revenue to jump 45% to $1.13B next year, eMarketer says

Next year's growth is expected to surpass this year's 10% increase as the advertising market recovers from the coronavirus pandemic.

By Robert Williams • Aug. 5, 2020

Brands continue to lean heavily on programmatic advertising, IAB says

Almost one-fifth of brands moved programmatic buying completely in-house in 2019, while more than half transitioned to doing so partially.

By Dianna Christie • Aug. 4, 2020

Twitter could face $250M FTC fine over use of personal data for ad targeting

A financial blow of that scale could hit the company hard, as it is already under revenue pressure stemming from the coronavirus pandemic.

By Peter Adams • Aug. 4, 2020

Retailer apps see highest opt-in rate for location data, study finds

Growth in location data sharing during the pandemic reversed a downward trend seen in prior years because of stricter privacy laws.

By Robert Williams • Aug. 4, 2020

Chipotle debuts branded apparel dyed with recycled avocados

Available at a microsite, the line supports sustainability at a time when fast fashion is often associated with negatively impacting the environment.

By Dianna Christie • Aug. 4, 2020

Snapchat pilots TikTok-like feature to create shareable music videos

With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.

By Robert Williams • Aug. 4, 2020

Grocery apps get smart during the pandemic

Adoption has skyrocketed in recent months, and now retailers are considering how to update mobile platforms that have become a critical part of the store experience.

By Jessica Dumont • Aug. 3, 2020

Apple reportedly acquires mobile payments startup Mobeewave for $100M

Mobeewave's technology can turn iPhones into mobile payment terminals, making Apple more competitive with Square.

By Robert Williams • Aug. 3, 2020

BuzzFeed goes DTC with content-driven commerce deal

Through Bonsai, the publisher moves away from affiliate partnerships and looks to create its own e-commerce offering designed to turn passive readers into active shoppers.

By Dianna Christie • Aug. 3, 2020

Amazon cut marketing by a third due to pandemic-driven-demand — but the pullback won't last

The news came as part of blockbuster results that saw the company's "other" category, which mostly consists of advertising sales, grow 41% to $4.22 billion.

By Peter Adams • July 31, 2020