6 campaigns that signaled a creative resurgence in H1 2024

As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.

By Peter Adams , Jessica Deyo • July 10, 2024

Marketing in 2024: H1 by the numbers

CMO budgets continue to fall as pressure to automate mounts and fears of signal loss reach a fever pitch.

By Jasmine Ye Han • July 10, 2024

Forrester: 91% of US ad agencies are currently using, exploring generative AI

More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.

By Aaron Baar • June 24, 2024

The future of addressability: “Uncertain” doesn’t have to mean “unprepared”

Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future.   

By Jeff Ragovin • June 24, 2024

How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising

The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.

By Aaron Baar • June 21, 2024

Meta unveils AI-powered Messenger chatbot, Threads API at Cannes Lions

Meta talked up a number of new messaging and advertising tools to marketers and agencies in France last week.

By Aaron Baar • June 20, 2024

Amazon unveils cookieless ad-targeting solution at Cannes Lions

Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.

By Peter Adams • June 18, 2024

ANA bows new cross-media measurement unit, Aquila

The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.

By Aaron Baar • June 17, 2024

Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

By Peter Adams • June 17, 2024

Disney deepens CTV strategy with new shoppable formats, ‘advergaming’

New offerings developed with Kerv and BrightLine represent a bid at bringing more interactivity and commerce to the fast-growing video channel.

By Peter Adams • June 14, 2024

Albertsons aims to remove silos as retail media, connected TV converge

The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

By Peyton Bigora • Updated June 13, 2024

Uber expands Journey Ads to programmatic buyers across Rides app

The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

By Aaron Baar • June 13, 2024

Oracle exits advertising business following revenue falloff

The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.

By Peter Adams • June 13, 2024

IAS launches deepfake measurement offering ahead of 2024 election

The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with the rise of AI.

By Sara Karlovitch • June 10, 2024

United Airlines takes flight with airline industry’s first media network

Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens.

By Chris Kelly • June 10, 2024

WARC: Retail media’s meteoric growth to cool down in ‘25

As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

By Peter Adams • June 6, 2024

Walmart opens access to off-site customer journey insights for suppliers

With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.

By Chris Kelly • June 4, 2024

Dollar General picks Criteo to boost retail media offering

The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.

By Chris Kelly • May 31, 2024

Klarna uses AI to save $10M on marketing annually while upping output

More than a third of the Stockholm-based fintech company’s marketing savings in Q1 are attributable to AI.

By Chris Kelly • May 29, 2024

PayPal readies advertising platform rooted in reams of transaction data

The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.

By Chris Kelly • May 28, 2024

WPP integrates Anthropic’s tech to further generative AI transformation

The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.

By Peter Adams • May 28, 2024

Google to bring ads to new AI Overview as part of search transformation

At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.

By Peter Adams • May 22, 2024

Walmart ad sales pop as more brands buy into retail media

The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.

By Peter Adams • May 20, 2024

Pinterest teams with Real Simple for magazine’s first shoppable issue

The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers. 

By Jessica Deyo • May 16, 2024

Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.

By Chris Kelly • May 16, 2024