Amazon’s first upfront promises full-funnel advertising at scale for all

Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.

By Chris Kelly • May 15, 2024

Sociable: Google goes big on generative AI at I/O 2024

The company unveiled a next-level generative AI search process along with a range of other new features that leverage the buzzy tech. 

By Andrew Hutchinson • May 14, 2024

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Inside Expedia’s plan to be the world’s travel media network

An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.

By Chris Kelly • May 14, 2024

Reddit hires Google vet to guide ad product development post IPO

Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.

By Peter Adams • May 13, 2024

How Meta is addressing marketers’ generative AI concerns with new tools

A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines. 

By Peter Adams • May 8, 2024

Legacy media makes new bets on CTV and retail media convergence

Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

By Chris Kelly • May 8, 2024

Omnicom shakes up Sparks & Honey amid Omni platform push

The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down. 

By Peter Adams • May 6, 2024

Digital’s media-buying bonanza wrestles with an industry at crossroads

Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

By Peter Adams • May 6, 2024

Why video is key to Roblox’s evolving advertising strategy

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

By Chris Kelly • May 1, 2024

Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles

At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

By Peter Adams • April 30, 2024

Estée Lauder boosts generative AI ambitions with expanded Microsoft deal

The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers.

By Chris Kelly • April 29, 2024

ID Solutions 2.0: Navigating what’s next

Before you navigate the cookieless future, explore the best ID strategies for today's advertisers.

By Jeff Ragovin, CEO at Semasio • April 29, 2024

Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.

By Peter Adams • April 26, 2024

Saks seeks to carve out luxury niche in retail media with network launch

Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.

By Peter Adams • April 24, 2024

Cookies get another stay of execution — but have marketers already moved on?

Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.

By Chris Kelly • April 24, 2024

Omnicom’s bets on precision marketing contribute to growth bump

Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media. 

By Peter Adams • April 22, 2024

Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.

By Aaron Baar • April 18, 2024

Pedigree adopts AI to give ‘glow ups’ to shelter dog ads

Adoptable combines proprietary artificial intelligence with the brand’s global media reach to create more engaging ads that aim to shorten adoption times.

By Chris Kelly • April 10, 2024

On-site search data comes to CTV planning via Captify, Magnite deal

Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests and moments.

By Aaron Baar • April 8, 2024

Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.

By Chris Kelly • April 8, 2024

JPMorgan Chase to let brands target customers based on spending data

Chase Media Solutions connects customers to retail deals, tailored to their spending, directly through their bank app.

By Gabrielle Saulsbery • April 4, 2024

How marketers can navigate the legal pitfalls of generative AI

Panelists at the IAB Public Policy and Legal Summit outlined some of the issues marketers must contend with while using the technology.

By Chris Kelly • April 3, 2024

Walmart’s ad growth playbook involves winning more non-endemic brands

Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers.

By Peter Adams • April 1, 2024

Deloitte Digital rebrands itself to show off new generative AI tool

The Orb Foundry tool enables teams in 30 international markets to generate fully rendered 3D brand assets for various channels and campaigns.

By Aaron Baar • April 1, 2024

IBM shows the dangers of marketers using ‘fishy’ generative AI

The tech giant turned the Las Vegas Sphere into a fishbowl of wonky fish to show what its Watsonx AI platform and Adobe’s cloud offerings can prevent.

By Chris Kelly • April 1, 2024