Ad Tech: Page 8
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Courtesy of Gopuff
Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features
The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.
By Chris Kelly • Sept. 26, 2024 -
Permission granted by FCB
Deep DiveWhat FCB’s stealthy data unit says about the future of agency creativity
FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.
By Peter Adams • Sept. 23, 2024 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Courtesy of Amazon
Amazon launches AI-powered video ad generator ahead of holidays
Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos.
By Peter Adams • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
How Kroger is using standardized metrics to boost its retail media network
The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.
By Peyton Bigora • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
Key takeaways from the industry’s first in-store retail media standardizations
IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.
By Peyton Bigora • Sept. 18, 2024 -
Joe Raedle via Getty Images
Customers don’t trust AI, and the rift might be hurting business
Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.
By Kristen Doerer • Sept. 17, 2024 -
Retrieved from Fubo on September 06, 2024
Walmart leverages Fubo’s takeover ad format to connect content, commerce
The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.
By Chris Kelly • Sept. 9, 2024 -
Courtesy of Apple
Deep Dive‘The year of implementation’: How marketers are leveraging AI on mobile
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.
By Jessica Hammers • Sept. 5, 2024 -
Getty Images
OpinionHow brands can maximize consumer searches in the age of generative AI
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
By Mike Welch • Sept. 5, 2024 -
Getty Images
OpinionWhat marketers must do to get retail media measurement right
The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.
By Paul Frampton • Aug. 29, 2024 -
Permission granted by Chili's Grill & Bar
Q&AChili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.
By Peter Adams • Aug. 29, 2024 -
Courtesy of Netflix
Netflix, Google team to bring shoppable integration to ‘Emily in Paris’
Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.
By Aaron Baar • Aug. 19, 2024 -
Joe Raedle / Staff via Getty Images
Walmart’s ad unit extends blockbuster growth streak, boosting profits
Ad sales derived from marketplace sellers climbed nearly 50% in fiscal Q2 while Walmart has been focused on growing in-store and offsite offerings.
By Peter Adams • Aug. 16, 2024 -
Nate Delesline III/Marketing Dive
Lowe’s rebrands media network as it expands channel offerings
The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.
By Tatiana Walk-Morris • Aug. 13, 2024 -
Courtesy of Urban Outfitters
Deep DiveBack-to-school 2024: How brands can win younger consumers as uncertainty endures
The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.
By Jessica Hammers • Aug. 8, 2024 -
Justin Sullivan via Getty Images
OpinionHow Google’s move to retain cookies will impact digital advertisers
The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.
By George London • Aug. 8, 2024 -
Justin Sullivan via Getty Images
Google loses search antitrust case in blow to digital ad juggernaut
“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.
By Peter Adams • Aug. 6, 2024 -
Getty Images
Outbrain acquires Teads for $1B to form new open-web advertising heavyweight
The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.
By Peter Adams • Aug. 5, 2024 -
Courtesy of Roku
Roku adopts Trade Desk’s UID2 to enhance audience targeting
The move is an indication of the demand marketers and advertisers are putting on advanced audience targeting, no matter Google’s cookie plans.
By Aaron Baar • Aug. 5, 2024 -
Kevin Winter / Staff via Getty Images
Amazon misses on ad sales while Prime Video push ramps up
The company’s advertising growth rate decelerated in Q2 but Prime Video was in focus following the streamer’s debut upfronts pitch.
By Peter Adams • Aug. 2, 2024 -
Courtesy of Shapermint
How Shapermint’s proprietary AI ad tool is fueling profits
CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.
By Christine Blank • July 31, 2024 -
Scott Olson via Getty Images
Deep DiveAs retail media networks widen their scope, is a reckoning inbound?
Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category.
By Peter Adams • July 30, 2024 -
Getty Images
Experian launches retail media solution for networks seeking richer data
The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite.
By Peter Adams • July 29, 2024 -
Courtesy of Yelp
Yelp boosts ad offerings for national and multi-location businesses
Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads.
By Aaron Baar • July 25, 2024 -
Mario Tama via Getty Images
Spotify revamps self-serve ad platform on heels of record Q2
Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.
By Jessica Hammers • July 25, 2024
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