Ad Tech: Page 8


  • Albertsons
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    Courtesy of Albertsons
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    Albertsons aims to remove silos as retail media, connected TV converge

    The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

    By Peyton Bigora • Updated June 13, 2024
  • Uber app tracking a driver
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    Leon Neal via Getty Images
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    Uber expands Journey Ads to programmatic buyers across Rides app

    The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.

    By Aaron Baar • June 13, 2024
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Oracle co-founder and Chairman Larry Ellison delivers a keynote address during the Oracle OpenWorld on October 22, 2018 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Oracle exits advertising business following revenue falloff

    The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.

    By June 13, 2024
  • Voters cast ballots at a polling place on November 6, 2018 in Kirkwood, Missouri. Voters across the country are casting ballots in a midterm election that could change the balance of both the U.S. House and Senate.
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    Scott Olson/Getty Images via Getty Images
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    IAS launches deepfake measurement offering ahead of 2024 election

    The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with the rise of AI.

    By June 10, 2024
  • Person on United Airlines flight watching seatback screen
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    Courtesy of United Airlines
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    United Airlines takes flight with airline industry’s first media network

    Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens.

    By June 10, 2024
  • Two people walk down a store aisle past a sign that reads, "Everyday Low Price."
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    Joe Raedle via Getty Images
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    WARC: Retail media’s meteoric growth to cool down in ‘25

    As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

    By June 6, 2024
  • Walmart on mobile and desktop
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    Courtesy of Walmart
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    Walmart opens access to off-site customer journey insights for suppliers

    With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.

    By June 4, 2024
  • Dollar General storefront logo
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    Justin Sullivan via Getty Images
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    Dollar General picks Criteo to boost retail media offering

    The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.

    By May 31, 2024
  • A brand image of Klarna's shopping app
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    Courtesy of Klarna
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    Klarna uses AI to save $10M on marketing annually while upping output

    More than a third of the Stockholm-based fintech company’s marketing savings in Q1 are attributable to AI.

    By May 29, 2024
  • Shot of PayPal headquarters
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    Justin Sullivan via Getty Images
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    PayPal readies advertising platform rooted in reams of transaction data

    The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.

    By May 28, 2024
  • AWS CEO Adam Selipsky speaks with Anthropic CEO and co-founder Dario Amodei during AWS re:Invent 2023 at The Venetian on November 28, 2023 in Las Vegas, Nevada
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    Noah Berger via Getty Images
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    WPP integrates Anthropic’s tech to further generative AI transformation

    The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.

    By May 28, 2024
  • A person stands on stage and makes a presentation about Google's AI products
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    Courtesy of Google
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    Google to bring ads to new AI Overview as part of search transformation

    At Marketing Live, the company also outlined how it’s enhancing shopping ads and supporting complex purchase decisions with generative AI.

    By May 22, 2024
  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart ad sales pop as more brands buy into retail media

    The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.

    By May 20, 2024
  • Pinterest and "Real Simple" magazine's shoppable "Best & Brightest" issue.
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    Courtesy of Pinterest
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    Pinterest teams with Real Simple for magazine’s first shoppable issue

    The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers. 

    By May 16, 2024
  • Netflix upfront
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    Courtesy of Netflix
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    Netflix plans to in-house ad tech, adds measurement partners as ad tier surges

    The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.

    By May 16, 2024
  • Corporate executives talking about data
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    gorodenkoff via Getty Images
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    CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels

    Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

    By May 15, 2024
  • Disney Upfront 2024
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    Slaven Vlasic via Getty Images
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    Amazon’s first upfront promises full-funnel advertising at scale for all

    Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.

    By May 15, 2024
  • Google IO 2024
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    Retrieved from Google on May 15, 2024
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    Column

    Sociable: Google goes big on generative AI at I/O 2024

    The company unveiled a next-level generative AI search process along with a range of other new features that leverage the buzzy tech. 

    By Andrew Hutchinson • May 14, 2024
  • Expedia out-of-home at Heathrow
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    Courtesy of Expedia
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    Inside Expedia’s plan to be the world’s travel media network

    An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.

    By May 14, 2024
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    Courtesy of Reddit
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    Reddit hires Google vet to guide ad product development post IPO

    Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.

    By May 13, 2024
  • Meta's new generative AI tools show a cup of coffee against lush green leaves
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    Permission granted by Meta
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    How Meta is addressing marketers’ generative AI concerns with new tools

    A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines. 

    By May 8, 2024
  • streaming tv
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    metamorworks via Getty Images
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    Deep Dive

    Legacy media makes new bets on CTV and retail media convergence

    Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

    By May 8, 2024
  • GenAI in corporate legal depts
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    Khanchit Khirisutchalual via Getty Images
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    Omnicom shakes up Sparks & Honey amid Omni platform push

    The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down. 

    By May 6, 2024
  • TikTok's NewFronts 2024 stage
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    Permission granted by Antoine Reid
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    Deep Dive

    Digital’s media-buying bonanza wrestles with an industry at crossroads

    Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

    By May 6, 2024
  • Paris Hilton's Slivingland video ad on Roblox feat. Hilton Hotels
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    Courtesy of Roblox
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    Why video is key to Roblox’s evolving advertising strategy

    The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

    By May 1, 2024