NBCU streamlines premium CTV ad buys at local level for auto brands

Auto dealers for launch partner Volkswagen of America can use the tool to target consumers in local markets across NBCU’s portfolio.

By Aaron Baar • Feb. 5, 2024

Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin

The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.

By Chris Kelly • Feb. 2, 2024

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Dentsu adds new AI tools in expansion of AWS partnership

In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.

By Aaron Baar • Jan. 29, 2024

Marketing playbook: Breaking down industry trends to follow in 2024

Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff • Jan. 26, 2024

Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI

The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.

By Peter Adams • Jan. 25, 2024

What Apple’s adoption of RCS for iPhones could mean for marketers

Apple confirmed this week that RCS is coming, opening the door for marketers to include high-quality photos and videos in messages.

By Jessica Deyo • Jan. 25, 2024

What marketers can expect as Google rolls out conversational AI in search ads

The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.

By Chris Kelly • Jan. 23, 2024

LiveRamp boosts data clean room capabilities with Habu acquisition

The deal will help LiveRamp offer data collaboration at scale so brands and agencies can securely share first-party data to create personalized marketing.

By Aaron Baar • Jan. 22, 2024

Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins

With the death of the cookie near and channels like CTV continuing to grow, advertisers’ needs for robust identity solutions are increasing.

By Chris Kelly • Jan. 18, 2024

‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.

By Peter Adams • Jan. 17, 2024

How generative AI could solve the cookie deprecation puzzle in 2024

Marketers could turn to artificial intelligence to solve for the tracking and targeting issues caused by the death of the third-party cookie.

By Chris Kelly • Jan. 16, 2024

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.

By Aaron Baar • Jan. 11, 2024

Disney ties mood to messaging with contextual ads amid ad-tech roll-out

The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.

By Chris Kelly • Jan. 11, 2024

Instacart seeks off-site retail media scale with Google Shopping ads pact

The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.

By Peter Adams • Jan. 9, 2024

NBCU unveils AI-fueled tech to streamline cross-platform ad planning

One Platform Total Audience leverages machine learning and predictive analytics to produce a single media plan across linear and streaming channels.

By Aaron Baar • Jan. 8, 2024

General Mills, Del Monte pilot ads on Instacart’s AI-powered smart carts

Ads on the grocery platform’s Caper Carts include personalized recommendations based on real-time shopping behaviors.

By Chris Kelly • Jan. 8, 2024

Amazon makes key hire to lead Prime Video’s advertising expansion

Jeremy Helfand is joining the company from Disney, where he helped build out streaming ad bets for properties like Hulu and Disney+.

By Peter Adams • Jan. 5, 2024

GroupM enlists Disney, NBCU and others to co-create ad formats for streaming

The program is intended to improve interoperability as the number of ad-supported streaming services continues to grow.

By Sara Karlovitch • Jan. 5, 2024

Snap names Samba TV measurement partner in pitch to entertainment advertisers

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs.

By Jessica Deyo • Jan. 4, 2024

Kargo adds 3 minority-owned publishers to amplifier program

The program counts Discover as a brand partner and supports publishers with content and tech expertise to scale up.

By Aaron Baar • Dec. 18, 2023

YouTube reinforces brand safety for growing Shorts format

New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content.

By Jessica Deyo • Dec. 14, 2023

Why brands aren’t fully invested in retail media networks

To be truly successful, retail media networks must invest in products that help brands help themselves, according to Guideline’s Darrick Li.

By Darrick Li • Dec. 12, 2023

How multichannel brands can turn views into revenue on YouTube

Leverage YouTube’s 122M daily viewers to turn views into revenue for multichannel brands.

Dec. 11, 2023

ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’

Marketers could realize $22 billion in efficiency gains with better practices, a figure representing one-quarter of the open web market.

By Peter Adams • Dec. 6, 2023

What Coca-Cola’s generative AI experiments mean for the brand’s future

Selman Careaga, president of the global Coca‑Cola category, detailed how the brand balances artificial and human intelligence.

By Chris Kelly • Dec. 5, 2023